Qu’est-ce que l’OMR?

Filed under:WWW — posted on October 30, 2007 @ 10:55 am

Qu’est-ce que l’OMR?

L’Optimisation du placement dans
les Moteurs de Recherche ou OMR est une série d’activités
entreprises dans le but d’améliorer le classement d’un site Web
lors de l’utilisation d’un moteur de recherche tel que Google ou
Yahoo. Il ne s’agit pas simplement d’enregistrer un site avec
les moteurs de recherche ou de charger les pages Web avec des
métadonnées.

Pourquoi l’OMR est importante?

L’Optimisation du placement dans les Moteurs de Recherche (OMR)
est aussi importante que le choix du bon média imprimé ou presse
électronique pour promouvoir votre produit ou service. Créer un
site Web sans OMR est similaire à l’achat de temps d’antenne à
la radio sans préalablement consulter les informations sur le
marché offertes par la station de radiodiffusion. Comment
pouvez-vous savoir si votre argent est bien dépensé? Comment
pouvez-vous savoir si vous rejoignez votre public
cible?

L’OMR est un élément crucial de la conception Web.
Sans une OMR efficace, les ressources consacrées à la conception
Web peuvent être gaspillées, car l’information n’atteint pas son
public cible.

Erreurs communes

Nous avons donc
établi que l’OMR peut être une bonne chose, mais comment
procédons-nous? Premièrement, regardons certaines des erreurs
communes que les gens font :

  • Créez-le et ils
    viendront
    – Simplement charger votre site Web sur un
    serveur Web ne le fera pas apparaître dans le top dix de
    Google.
  • Faire le plein de métadonnées
    – Les métadonnées sont des morceaux d’information tels que des
    mots-clés, des descriptions, l’auteur, l’emplacement, etc. qui
    sont ajoutés en tête d’une page Web dans le but d’améliorer les
    recherches Web. Elles représentent un complément utile à toute
    page Web, mais plusieurs personnes dépendent trop fortement sur
    elles comme étant LA solution.
  • Pages titres
    manquantes ou mauvaises
    – Une page titre est une partie
    de la tête d’une page Web qui peut être vue par l’usager dans la
    barre de titre d’un fureteur Web. C’est un élément important qui
    aide les inforobots des moteurs de recherche à indexer votre
    site et qui est visible dans la page affichant les résultats du
    moteur de recherche. Des pages titres telles qu’« Accueil », «
    Bienvenue à Adobe GoLive 6 » ou « Bienvenue sur notre site Web »
    ne seront pas d’une grande utilité.
  • Pas de
    contenu
    – Contrairement à ce que l’on peut croire, la
    partie la plus difficile du développement d’un site Web est
    l’élaboration du contenu. Des sites Web consistant de slogans et
    accroches publicitaires avec peu de contenu ne seront pas aussi
    efficaces. Les métadonnées ne remplacent pas le contenu bien
    écrit.
  • Enregistrement sur les moteurs de
    recherche
    – Certaines personnes peuvent enregistrer
    leur site avec Google ou un autre Moteur de recherche. Ceci
    n’est qu’un début.
  • J’ai engagé une firme qui
    garantit notre classement!
    – La plupart des firmes qui
    promettent le meilleur classement optimisent les sites pour des
    phrases avec des mots-clés que personne ne chercherait.
    Assurément, ils peuvent promettre le meilleur classement pour
    une phrase précise avec ces mots-clés, mais est-ce qu’on
    cherchera précisément pour cette phrase? C’est peu probable!
  • N’utilisez pas de Heading tags – Avec
    l’usage répandu des Cascading Style Sheets (CSS), plusieurs
    concepteurs de pages Web ont cessé d’utiliser les heading tags
    tels que h1, h2, etc. dans le but de structurer leurs pages Web.
    Ce qu’ils ignorent, c’est que quand les inforobots des moteurs
    de recherche indexent le texte d’une page Web, ils accordent une
    plus grande importance au texte qui se trouve dans un heading
    tag. Ceci n’est qu’un exemple de comment la structure d’une page
    Web peut affecter le classement d’un site
    Web.

Comment optimisons-nous un site Web pour
les moteurs de recherche?

Une optimisation efficace des
moteurs de recherche nécessite plusieurs étapes. Documédia a
développé une méthodologie éprouvée pour optimiser des sites web
pour les moteurs de recherche.
>
> à propos de la méthodologie d’OMR de Documédia

En
conclusion, l’OMR peut être maîtrisée, mais ce n’est pas quelque
chose que l’on peut apprendre en une soirée. Également, les
moteurs de recherche continuent de devenir de plus en plus
sophistiqués afin d’offrir un service optimal qui, à son tour,
peut affecter le travail d’optimisation déjà effectué sur un
site Web. Ceci veut dire que la courbe d’apprentissage et le
travail d’optimisation sont continus.

Comment est-ce
que Documédia peut vous aider?

Documédia est venue en aide
à de nombreuses entreprises publiques et privées avec ses
services d’OMR. Nos clients ont constaté des améliorations
drastiques en terme de visibilité sur le web et leurs sites web
occupent maintenant un rôle décisif en ce qui concerne
l’amélioration de leurs résultats. Ils ont également gagné les
bénéfices à long terme d’adopter notre stratégie d’OMR afin de
maintenir une grande visibilité dans le futur.
>> à
propos de nos services d’OMR

Niche Web Site Design Tips for Targeted Niche Marketing

Filed under:WWW — posted on October 28, 2007 @ 2:52 pm

Niche web site design is first step in a strong niche marketing campaign. Niche marketing isn’t something that everyone that runs an online business automatically knows and understands. When it comes to web site design, keeping your focus on your niche target is critical to effectively marketing your business online. Niche web site design essentially means one sharply focused theme throughout your website. The best place to start planning your web site is your ideal visitor.

Your ideal customer will have built in visual expectations. Take the time to brainstorm about how you want to pull in your visitors with color, graphics, logo and layout of your web site. Choose a niche theme that is not based on what you happen to like personally but actually what your ideal customer expects. The important thing is to choose a strong targeted niche theme for your web site then keep it consistent throughout your site.

Remember…the more focused the theme, the better your visitors will respond to become customers. It’s very easy to get temporarily sidetracked and get caught up in adding another related theme without maximizing the niche theme you started out with originally.

Once you have settled on a targeted niche, you can outline the subcategories that fall under your web site theme. Keep a tight rein on your products, articles, links, services and affiliate programs on your web site to ensure that you don’t move away from the niche theme that you created in the beginning.

Why?

A web site that carries one theme, one voice, one focus and resources all geared to meeting the needs of THAT target market – has a better chance of success. Think about it. The more specialized a business or practice, the more faith you have in what they deliver.

Niche Web Site Example

You offer baby slings. You may offer other baby related things on your web site but the main baby product that you market is your baby slings. You will choose colors, logo, graphics and pictures with a mother and baby theme. The articles and product descriptions will be targeted toward both experienced moms and new mothers. You can write articles on attachment parenting, frequently asked questions about baby slings, safety and how to use baby slings to develop a stronger bond with your newborn. From your articles to product descriptions you will want to use the keywords that draw expectant mothers to your web site.

Keep this in mind ~ even link exchanges on your web site will bring visitors if you choose your link exchanges to be useful resources rather simply a trading of links. When you consider the main theme of your website and the potential visitors, you will know what they are looking for online. Become a useful resource for them and they will come back again and again.

A tightly focused niche web site that presents itself as a major resource for information as well as quality products will bring you the traffic and sales that a broader (almost diluted) website cannot deliver.

Already have a web site? Do you already have a broad range of products or services? Simply look objectively at your web site, target your niche market then match one of your product lines to THAT market. Once you have chosen one product or service to market, dig down deep create a theme that will draw visitors for the market you want. Fully address all these areas above for that one chosen product.

With each aspect of your web site design, keeping your focus on your niche target will guide your decision making AND bring you the results you are looking for with your online business. To hit the bull’s eye, you need to have a clear target. Knowing the visitors and customers that you want to draw will help you create a niche website that becomes a valuable resource on the net to your visitors. Remember - Success is in the Niche.

Tammy Ames is the owner of WAHM Connections and publisher of
Work at Home Connections Ezine Read the latest issue
online and subscribe for helpful business building resources each week. 
To learn more about creating your own targeted niche web site, discover Ken
Envoy’s Site Build It!

How to Create Sizzling Sales online

Filed under:WWW — posted on October 23, 2007 @ 9:32 pm

“Don’t Sell the Steak, Sell the Sizzle.”

Have you heard of this phrase before? It has been widely regarded as “principle number one of salesmanship” as far back as 1936.

What does this phrase mean? Selling the sizzle means making it possible for the prospect to salivate for your product or “steak”. If you are really selling the sizzle to the steak, you will be connecting with your prospect with his/her sense of smell, sight and sound. He or she will be catching the whiff of the steak cooking on the barbeque pit, see the steak oozing in juice and hear the sizzle on the pit!

This concept makes perfect sense if you want to experience fantastic sales. So if you are an internet marketer, how do you write your online ad copy or sales letter such that you can connect with your prospects’ senses? Here is a “buffet” of 10 tips on how you can sell the sizzle:

1. Let your enthusiasm show.

Be enthusiastic and positive in your sales copy. People are attracted to a sales letter that is upbeat and captivating.

2. Show your expert status.

Spell out to your prospects about how their problems can be solved through your expert advice. You should offer great value and make the customer feel that he is well taken care of, in your charge

3. Your attitude determines your altitude.

Have a good attitude by encouraging feedback and questions and answering your emails as quickly as you can. People generally want to know how much you care before they start doing business with you.

4. Have A Killer Headline.

Use killer headlines to tease and to attract your prospect to read your entire sales copy. An example of a great headline “How I made a $15,886 mistake” as it creates curiosity about the story that you are about to reveal.

5. Use the Power of Bullets.

Your sales copy should not just be a laundry list of features. Use as many bulleted points as you can to show the long list of benefits that your prospect can derive by buying your product or service.

6. Use the “feel, felt, found” method.

Handle objections with this method. It works! First, show empathy on how your prospect feels. Then, say how you or your other customers felt the same way. And then, how you or your customers found the answer to their problems by buying your product or service.

7. A picture speaks a thousand words.

Use images that help your prospect visualize about what you are selling. Sell the sizzle! A simple example to illustrate this point is to create stunning covers for your information product. The cover of my newsletter “Mapping You to Success” viewed at http://www.e-BizMap.com certainly looks yummy and easy to digest!

8. Testimonials sell!

Get testimonials from credible sources. Wouldn’t a prospect feel more tempted if your product or service is also used by some top names or gurus?

9. Go big on bonuses.

Use bonuses that have high perceived value. Value is created when the bonus is relevant to the needs of the prospect. To create the impression of high perceived value, spend some time explaining and telling your prospects what each bonus is, its worth and the “succulent” benefits they can derive.

10. Give a lifetime guarantee.

Give a guarantee that lasts forever! Make your offer as risk free as possible.

Now how do you beat the “buffet” of tips given above? Perfect your recipe for writing great copy and see your sales sizzle to the top!

EzineArticles Expert Author Evelyn Lim

Evelyn Lim publishes a free newsletter on article marketing and other online business tips. She also aims to teach small business owners skills to analyse and acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com.

10 Tips For Raising Your Search Engine Rankings

Filed under:WWW — posted on October 9, 2007 @ 8:56 am

Search engine rankings are an important factor to consider when
you have a website that needs more traffic. If your website
doesn’t have a good position in the rankings then no-one will
find it, so you need to make sure that your website is ranked
highly enough to be seen. The other important quality to getting
high traffic to your site is having a nice arsenal of links. The
more links that you have to your site the more traffic you will
get, but also, the more links to your site the more search
engines like your site. Keeping a nice supply of links pointing
at your site requires similar precautions and practices as
getting high search engine listings.

Although no SEO company can guarantee a high ranking for your
site, here are some tips for raising your search engine ranking.
Using these tips will not get you to the top unless your site is
the best out there, but they will at least put you into the
positioning that you truly deserve. After all, the internet is
basically a free market. You will naturally flow into the place
that you deserve and many search engines try to insure that you
do not rise above or fall below this position. This is why they
are so strict, and this is why you must keep yourself on good
terms with them.

1) Content is an important factor in high search engine
rankings. Make sure that you have plenty of content throughout
your site with your target keywords in the articles. It’s also
worth doing a search for websites similar to yours and taking a
look at their articles for ideas. The more content you have the
better. It is generally a good idea to have between three
hundred and five hundred words per page, but more important than
a quantity of content is the quality of the content that you are
providing. You cannot just put out three hundred words of jargon
and expect your visitors to find it interesting and stick around
for the long haul.

2) Your website’s URL can help you rank higher with the search
engines if it contains your keywords. However, don’t think that
naming your site after your keywords will always help your
rankings - you need to do more than just that.

3) Search terms should be written out in text, instead of
graphics. If you do use pictures, be sure to give them alt tags.
The alt tags in your pictures are almost as important as text.
It’s also a good idea to put some of your key words in links to
other pages. In the eyes of a search engine it is almost as good
to have a link to a page full of the content that the visitor is
looking for as it is to have the content that the visitor is
looking for on your page. If a visitor is looking for something
that you are linking to and he or she finds your page, they may
look around your site on the way through.

4) The title of your page is very important, and making sure
that you choose it wisely will make a big difference. Terms such
‘free article on safe children’s toys’, or ‘contact the
children’s toy expert today’ are good to use as titles, for
example - they would get you a high ranking. The title area is
the most important place to include your keyword phrases, so
make sure that you put them all in.

5) The navigation menu that appears on each page of your website
should include your page’s title.

6) Don’t just use the most popular keyword phrases - the market
is so competitive that you should be sure to include some niche
keywords too.

7) Make sure that you don’t have a lot of irrelevant links on
your site. The more closely related to your site your links are,
the better your chances of being ranked in a higher position.
8) You need to periodically update the content of your website,
even if it’s only a slight change, as websites like sites that
are kept updated.

9) You need to consider the fact most search engines don’t like
automatic submissions or multiple submissions - submit once,
manually.

10) Always be on the look out for SEO news - staying up to date
and using the latest techniques will help you stay one step
ahead of your competition.

Internet Anonymity Concerns - Hiding Your IP Address

Filed under:WWW — posted on October 3, 2007 @ 3:48 am

In today’s world of globalization and wide spread of computers,
Internet has become increasingly popular way for communication,
for expressing yourself, for sharing your mind with everybody.
Popular types of resources include web blogs, instant messaging,
chats, forums and many others. Just a few clicks and everybody
in the world knows about your point of view on politics,
culture, science, relationships, whatever, since quickly
evolving technologies bring Internet to millions of people
around the world.

But no good comes without bad. The worst thing to consider
about many modern technologies such as Internet is a complete
lack of privacy
. Sitting at the front of your computer
screen and surfing the net you are being watched constantly, by
many people and organizations, interested or not. How is it
possible? Let’s see.

Internet is based on IP - Internet Protocol - special network
protocol designed at the beginning of 70s for U.S. defense
purposes, but has become widely used solution today (take a look
at href='http://www.isoc.org/internet/history/brief.shtml' rel="nofollow">Internet
History for more information). Basically, most today’s
computers are connected by IP, and its extension, TCP/IP. We
will not dive into details of TCP/IP here, but rather give a
short explanation and point to major privacy concerns. Main idea
of IP protocol is a set of independent nodes (computers)
connected somehow between themselves, each node has unique
identifier assigned to it, and special rules exists which help
computers exchange data with each other through intermediate
computers, called “IP routers”. The unique identifier is called
IP address, and every networked computer must have it in
order communicate to others. To view your current IP
address
, run “ipconfig” from command line under Windows, or
open web site like href='http://www.netconceal.com' rel="nofollow">www.netconceal.com or href='http://www.showmyip.com' rel="nofollow">www.showmyip.com.

Ok, but what’s wrong with my IP address? Like a regular
address (e.g. your postal address), IP address identifies
your location, no matter how you are connected to the Internet.
For example, DSL connection from your home is managed by ISP
(remember, you have to sign agreement with ISP, and your actual
and billing addresses are there). Wireless connections, such as
GPRS or WiFi are being tracked as well (GPRS stations are able
to determine your position with a mile precision, WiFi are even
more location-bound), and service providers always register and
identify you as a subscriber. Try web sites like
www.ip2location.com to see this in practice (the information is
not exactly precise in all cases, but remember, technology
improves daily!).

Every time you surf the Internet, your IP address is publicly
visible to everyone on target network resources, therefore, your
actual location and even name and age can be tracked as well. Of
course, this costs something (they need to contact web site
owner or hosting provider, and ISP or WiFi access point owner),
but interested parties can implement this fairly easy. This is
very serious point to consider. For example, you submit blog
article, and express your opinion about politics, criticize
something or make really controversial statements. That’s was
just an opinion, relax, everybody. But someone, being, for
example, a religious fanatic or simply paranoid, can find you
and shoot you right at your home. What’s the hell, why? That’s
true, simply because he knows EVERYTHING about you, your IP
address, and thus your name and physical location, since all web
sites keep logs of IP addresses accessing them (once you submit
your post, web site records a number of entries in its log file,
putting together your post and your IP address).

Just for demonstration, 4 simple steps to know everything about
specific person:
1. Retrieve web site logs (not a
problem for site owners, they already have them). How can these
logs be retrieved by anyone? Simply by contacting web site
owner, and many of them will give theirs logs away with
easyness, don’t worry. Just send e-mail using published contact
information (click link like “Contact Us”), write words like:
“Some guy who is using your site is suspected in credit card
fraud, he has stolen my money already!”, or “The person with
nickname ‘blackjack’ from your site is promoting child porn, we
need your web site logs for investigation, thank you.” and 99% -
you’ll receive desired logs.
2. Analyze logs. For
example, get timestamp of specific blog post and search for
records matching this timestamp, then compare URLs of web site
request and extract IP address from log entries.
3.
Obtain IP address owner
(the Internet Service Provider,
ISP). Use www.ip2location.com, it displays ISP. For well-known
ISPs like Verizon - you’re almost done. Otherwise try looking it
up in Google and find their web site. Half an hour and you’ll
surely find it.
4. Contact ISP, supply IP address,
and say something like you did in step (1), and they’ll easily
reveal user of their IP address, because they don’t want
problems with that user. That’s it.

Is there any way to protect you against this? Relax, really
good solution exist and the rest of this article will point you
right there.

Basic idea of all privacy solutions is faking of your real IP
address. How is it accomplished? Solution is based on
intermediary computers, which are placed between you (the person
who wishes to hide himself from everyone) and target web sites
(and other network resources - such as instant messaging, file
sharing etc). Those computers are called ‘Proxy Servers’. How
does Proxy Server work? Very simple: it’s just like a very
simple tunnel between you and web site, all data sent by you to
web site or received by you from web site are passed through
proxy server as is, using special SOCKS protocol (don’t mess
with foot socks, it’s just a coincidence :). What’s the
difference? Exactly, target web site sees Proxy Server IP
address, but not your real IP. And web site logs keep Proxy
Server IP but not your real one as well. Sound great, but how to
use this?

Anonymous Proxy Server lists are published throughout the web
on special web sites, for example www.proxyblind.org. Actually,
proxy server list looks like a simple sequence of IP address :
port number pairs, for example:
123.43.12.96 : 1080

98.15.13.17 : 1080
150.19.87.31 : 1080

Choosing proper Proxy Server from such lists can be a tedious
task, some of them may be valid, and some are not. You just test
them one by one, select valid ones and save them for further
usage. This work must be repeated each time you want to use
proxy, since Proxy Servers get closed very often. After choosing
proper Proxy Server, you have to connect your application (web
browser, instant messenger, whatever) to it and work. Try
configuring your application for use with proxy server. For
example, MSN, Yahoo! and ICQ support SOCKS proxies, but some
programs do not. Microsoft Internet Explorer and Firefox web
browsers also support this, but you must select another kind of
Proxy Server - HTTP proxy (in opposite to SOCKS proxy).

Special software was developed to address the issues listed
above - NetConceal Anonymizer, it keeps you free from manual
proxy server checking, SOCKS configuration and supports ALL
applications. Actually, a few clicks to href='http://www.netconceal.com/hide_IP_address.php' rel="nofollow">hide IP
address and become anonymous.

Download
NetConceal Anonymizer
now and try it. Once the installation
is done, NetConceal Anonymizer is started automatically, now
click the ‘Launch Web Browser’ or ‘Launch Other…’ buttons.
Proxy selection is done within a minute, then application is
started and you can use the Internet fully anonymous, since your
real IP is invisible to everyone. Too good to be true? Please
try it before criticizing.

To learn more about NetConceal Anonymizer software, check out
the www.netconceal.com
web site and contact us if you need more help, we are really
glad to help you with evaluation and ongoing usage.

Read related
topics about anonymity and Internet privacy
.

How To Use Web Directories To Boost Traffic To Your Site

Filed under:WWW — posted on September 30, 2007 @ 6:06 am

You just got your website online. Everything is setup and you’re
ready to go. Excitement is high and the time has come to open
your virtual doors to the millions and millions of Internet
users around the globe. You put out the cyber welcome mat and
declare your site ready for action. But, instead of sitting and
watching the users trample over one another to get to your site,
you see little to no traffic.

Don’t worry! This is something every webmaster goes through and
is to be expected. (Well, webmasters in the late 90’s expected
to launch their site and be millionaires the next morning, but
times have changed since those wonderful days!)

But there are some quick and easy things you can do to begin
building your ‘link network,’ which will ultimately help drive
traffic to your site. Since the Internet’s conception, the
notion has been that sites link to one another, while web
surfers click from place to place. Thus, the challenge begins:
Get your site linked to as many others as possible.

You can start contacting other websites offering to trade links
(but be prepared to invest a lot of time); you can buy links
(but be prepared to fork out some cash); you can join
link-trading programs (but be prepared to get a lot of
irrelevant sites linking to you); or you can start submitting
your website to web directories.

What Is A Web Directory? A web directory is a compilation of
sites organized by category or topic. Most web directories have
multiple levels of categories, progressing from general to
highly specific. In addition, a web directory editor will likely
have to approve your site, lending it at a certain degree of
credibility. Being listed in a directory ensures that if a web
surfer finds their way into a specific category, they don’t just
see your competitors, they see you! And, if they can see your
link, they can click it, producing traffic to your site.

A Web Directory Listing Helps with SEO If you have a website,
you undoubtedly know the importance of ranking well in Google
and other major search engines. These search engines count links
from other sites as votes for your site, which helps determine
your ranking, or position in the search results. There are a lot
of other parts of the algorithm and this brief explanation
doesn’t do it justice. However, it serves the point that links
improve your ranking, and that’s something every website owner
needs to know.

A link in a directory that is spidered by Google (and a lot are)
will count as a vote for your site. This improves your ranking,
and yet again helps drive traffic to your site. It’s important
to note that not all directories help with SEO. Sometimes, a web
directory will link to your site through a special URL that is
often a programming CGI script. If the URL is not a direct link
to your site, then the search engines don’t count it as a vote.
Therefore, it’s best to pick directories that offer a direct
one-way link to your site. (This way, you get more bang for your
buck: traffic from the directory and improved search engine
ranking.)

Relevancy Matters If you trade links with random sites, then you
are theoretically building your ‘link network,’ but you are
sacrificing the quality of that network. Web searchers who are
looking for information on a particular topic often use
resources that link to a variety of sites related to what they
seek. This makes web directories the perfect destination.

Since directories are categorized by topics, a person can arrive
in the directory and have one-click access to a variety of
resources. You definitely want to be one of those resources!
Plus, when the other search engines pick up your link, it will
count for more since it is surrounded by relevant content, which
is most likely filled with your important keywords.

As you build your link network, you’ll continue to see
increased traffic. And if you use web directories as your
vehicle, you are essentially paving more paths to your site.
Several good submissions in popular directories will help get
you rolling. The best part is that many directories are free, so
this jump start won’t even hurt your bottom line.

Good luck and happy submitting!

Using an Autoresponder or Reply Email Automator - (Which is Best for Me?)

Filed under:WWW — posted on September 26, 2007 @ 12:06 pm

Autoresponders have made our life so much easier as webmasters and business owners, they reply to emails for us sent to a specific email address to get or give a specific response, like sending clients to a download page, a thankyou for subscribing to our newsletter page or a series of preloaded emails for an eCourse we have developed.

If, like me, you have ever tried to save time and setup an autoresponder to answer your clients daily questions, you, no doubt found it clumsy and hard to operate. Remember the multiple email address on your contact page, and then you were only guessing as to the questions that they may ask.

Then we setup FAQ pages to try and cover the frequent questions, but we still did not fix all the questions that were being asked. Let alone a prospective client sending a genuine query to the email that they thought was right but alas it was wrong, and the answer they got was just not expected or didn’t make sense. Imagine how they felt? Do you think they became a customer? I doubt it.

As business or website owners we want an easy to operate system to enable us to answer the same or similar questions over and over to various clients and prospective clients. These queries may cover questions about cost, freight, size, when they can expect a product delivery, or many other similar but different questions all sent to the same email address or form that we put on our website to help with customer service.

Now as we only have one email address on our site an autoresponder is out of the question, as they don’t vary the answer to suit. Imagine a system to enable you to organise your relpys, so they are easy to find and able to be personalised to suit each client and will save you hours of time, each week.

This Reply E-mail Automator is a feature-rich software package that can type the responses to your repetitive, information seeking, E-mail and support questions that you are receiving every single day. The busier your website gets the more E-mail like this you will receive!

After looking around the ‘net’ I found what I was looking for, it’s easy to use, cost effective and best of all it saves me time check it out at….
http://www.4-your.com/email_automator/

Charles West sells Technology products (cameras, DVD’s, sound systems and of coarse MP3 players etc) for a retailer. Over the last couple of years he has developed http://www.4-your.com and
http://www.mp3srock.com In the process he has learnt many aspects about ‘The Web’ and all it’s variables, come accross many products, some good some not so good. The good ones are worth telling people about, so have a read there is always something new.

Understanding The Broadband Service In The 21st Century

Filed under:WWW — posted on September 5, 2007 @ 10:37 pm

If you are contemplating broadband service for your Internet connection, you may have a general idea as to what is involved in broadband service. However, with that said, you actually may understand very little about broadband Internet service. Generally speaking, a person is better able to make an appropriate determination about a product or service if that person has a basic understanding about a given product or service in advance. The same holds true for broadband Internet service in the 21st century.

Broadband technically is defined as a transmission method that is capable of supporting or carrying a wide range of different frequencies. For example, the typical broadband connection or carrier is able to carry audio frequencies all the way up to more complex video frequencies. The interesting feature of broadband is found in the fact that such a protocol is able to carry multiple signals at the same time. This is accomplished by broadband being able to divide up its transmission capacity into different, distinct, independent bandwidth channels. Each of these independent channels within a complete broadband operates only within a specific range of designated frequencies.

Broadband communications or traffic are carried over designated lines, designated broadband lines. In most instances, broadband communications and transmissions are carried over coaxial or optical cable lines. These lines are being laid in new venues constantly. There has been a real drive in recent years to make broadband widely available in many cities and towns across the world.

One of the other characteristics that many people in both their personal and professional lives appreciate about broadband is found in the fact that it provides fast access to the Internet and World Wide Web. A person can access the Web and Net through a broadband connection many, many times faster than he or she could otherwise access the Internet through such avenues as dial up or DSL.

In addition, broadband is a very versatile medium. As mentioned previously, it is capable of transmitting audio and visual elements from a variety of sources of resource all at the same time. Therefore, through this versatile medium, you can most definitely multitask on the Internet. Additionally, thanks to broadband, you can view television programming, radio programming and even make telephone calls using the resources of the Internet and World Wide Web.

When broadband first was introduced onto the market, it actually was a rather expensive method for communicating, for accessing the various offerings of the Internet. However, in recent years, as broadband availability as increased dramatically, the costs associated with broadband have also dropped significantly. Indeed, many people have found broadband to be a very affordable alternative to other forms of connecting with the Net and for receiving other types of communication products and services.

Most Internet experts believe that within the very immediate future, broadband will be the most common way for people the world over to access the Internet and World Wide Web for a while variety of reasons and purposes.

For more information, please visit www.broadband-high-speed-internet-access.info

Autoresponder Etiquette

Filed under:WWW — posted on September 2, 2007 @ 11:05 am

Autoresponders are one of the most widely used promotional tools on the Internet. They’re also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.

Autoresponder programs vary from autoresponse messages set-up within an email program to a script that runs on a server. This script may run a web-based autoresponder system that utilizes a web page form or it may run with a pop email account on a server. It’s programmed to automatically send out a pre- determined message when a message is received to a specified script address or email address.

Not only are autoresponders one of the most widely used promotional tools, but are becoming one of the most widely abused. While using autoresponders will enable you to put a lot of your daily tasks on autopilot, autoresponders can also wreak havoc on innocent individuals who may cross their path.

Autoresponder addresses should NEVER be used when submitting your website to Search Engines, Directories, Free For All sites, or in Classified Ad contact forms. Many of these types of websites use autoresponders to send thank you or welcome messages to their users. When their autoresponder sends a message to your autoresponder, this creates what is known as a loop. Each autoresponder will continue to respond to the other.

When subscribing to an ezine or email discussion group, always use a real email address and NEVER subscribe with an autoresponder address. Subscribing to these types of publications with an autoresponder address will get you immediately unsubscribed. Why? For example; If you’re a member of a discussion group and receive many messages each day, your autoresponder will respond to every message it receives. Not only will the list owner receive a mailbox full of complaints, but they will also receive all of your autoresponse messages.

Another problem ezine publishers encounter with autoresponder subscribers is locating the perpetrator. Many times, the “reply to” and “from” address of an autoresponse message aren’t the same as the address they subscribed under. It takes a great deal of time and effort to track the address, which is time that could have been better spent elsewhere.

Another unethical use of autoresponders is autoresponders. Let me explain… There are many Internet Marketers now using unethical techniques to subscribe innocent individuals to their junk mailing lists. They will send a message to an autoresponder address using their subscription address. When the autoresponder answers the message, the “from” address on the autoresponder will be instantly subscribed. This technique is not only unethical, but also unprofessional.

Autoresponders can be a wonderful tool for Internet Marketers and can save you hours of valuable time. However, if not used in a professional manner, can wreak havoc on the Internet community. Don’t be tempted to tarnish your professional reputation by indulging in the abuse of our autoresponder system. It’s just not worth the price.

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, “Web Design Mastery” (www.webdesignmastery.com) and “eBook Starter - Give Your eBooks the look and feel of a REAL book” (www.ebookstarter.com)

Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley’s acclaimed ebook, “Killer Internet Marketing Strategies.”

You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.

Web Design And Content Management

Filed under:WWW — posted on September 1, 2007 @ 3:23 am

Web design or Web development has become immensely popular over
the last few years. In these short few years, many new code
standards, technology and design concepts have come to the fore.
There has also been an immense amount of knowledge distribution
and with it the demand for more functional and independent web
design packages and tools.

The knowledge distribution has also led to shift in demand to
the content management systems which facilitate content updates.
These updates have become immensely necessary to keep the
consumer’s interest for visiting the web site again and again
and also to keep the consumer abreast with latest happenings
regarding the company and its products and services.

CMS or Content Management Systems are becoming more and more
popular with web design organizations. They have come to realize
that CMS is the future of web site design and may be left behind
in the industry if they do not begin offering CMS services.

CMS does not in any way spell doom to web designers. CMS
certainly saves the company’s time it spends on web design and
allows tem to put more efforts into marketing. CMS gives the
company the freedom it needs by providing them with an ability
to update the site when needed, not when convenient. CMS also
saves the company’s costs by not having to run to the web
designer every time an update is needed.

Any typical CMS consists of the following features:

- Provides an interface to Add/remove/edit pages. - Provides
easy interface to update content of each page. - Capability to
add or remove images where needed. - Interface to update contact
information. - Display updated listings (ex: Mortgage and
interest rates). - Facilitates addition of news on the industry
everyday.

Inference

A web design organization should seriously consider offering CMS
to their clients to prepare for the future. It is still at a
nascent stage, so if a web design and development organization
is considering developing a customised CMS and marketing it,
they can still see success in the near future.


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