A World Wide Web Of Spam

Filed under:WWW — posted on December 8, 2007 @ 12:27 pm

Curiously enough, the word spam is a negative reference to that
pink, hulk of meat that comes in a can that, most people say,
has no nutritional value whatsoever.

In more common internet terms, spam is one or more messages sent
repeatedly and massively to countless e-mail address, often
resulting in flooded and crowded mailboxes all over the world.

What started out as another insistent branch of internet
advertising has now evolved into something that the U.S.
government is gravely concerned about.

Even without knowing the word “spam,” you are most probably
aware of an annoying circumstance when you opened your mailbox
to find countless of worthless messages, often linking you to
equally vague and suspicious websites and offers.

Internet experts have declared that spam costs money for both
consumers and internet providers. Why? Simply because the
consumers have to waste time in opening e-mail that is not
relevant to their lives, and therefore throw away precious
minutes that they have paid for through their for providers.

This may not seem to be of such great magnitude if we’re just
talking about spam that took 10 seconds to open, but think about
something like 5,000 people all over the country each opening 10
spammed e-mails and you’ve got an alarming number, and this is
already thinking very conservatively and small-scale.

As for the providers, they are the ones who get a barrage of
complaints whenever their clients get flooded with spam.

The cost of providing free minutes to placate these customers,
plus dispatching staff to work round the clock, plus the added
stress of assuring their clients that they are not in league
with the spammers, all make up a very difficult and costly
business.

Concerned U.S. officials have been fighting spam for almost a
decde now. And while there are now several software that can
detect and filter spam, hackers have also become better at
grabbing mailing lists and developing their own software to
bypass all these filters.

Suddenly, you can’t just tell if an e-mail is spam by simply
looking at the subject line where garbled characters often
appear. You’ll find that not only will they address you with
your first name, you’ll also see that the sender has a name that
seems vaguely familiar to you.

It seems that spam is everywhere. You can’t join mailing lists,
internet newletter subscriptions, or even go into online gaming
without expecting to get spammed along the way.

People nowadays are cautioned to be careful whenever they are
prompted for their e-mail addresses.

It would also not do to trust a spam’s content. Oftentimes,
these e-mails contain invitations to vague and shady businesses
such as pornography, multi-level marketing companies, miracle
cures, and obscure products, products that are so totally
worthless that it’s proprietors would certainly not invest in
good money to have them advertised the normal way.

In truth, using spam as an advertising tool costs less on the
advertisers, and more, much more, on the consumers.

What To Do About Spam

Most spammed e-mails give you the option to be removed from
their mailing lists -all you have to do is click “remove” or
“unsubscribe.” Experts, however, warn that this is just
misleading information.

The truth is, all you would actually get out of doing this is
validating your e-mail address as a working one, therefore
giving these hackers more reason to include you in more mailing
lists to eventually sell to more and more clients who will
surely send you more spam.

Even as the concerned officials battle it out with hackers and
spammers, there are also ways that you can participate, even
indirectly:

1. Make sure that you wade through your e-mail to actually find
out if an innocent message got lost in the sea of spam

2. Notify anti-spam groups of new tactics that you observe,
either firsthand or through your close friends and family

3. Don’t fight spam with spam. If you are angry at having been
spammed, don’t threaten the spammers or worse, send them your
own spam. This would be really wrong, not to mention ironic

4. Be patient with your provider. Chances are, they are doing
the best they can to fight spam.

5. Don’t hit that “remove” or “unsubscribe” button. You now know
that it doesn’t work. Tell other people about it.

Shared, Reseller, VPS, or dedicated

Filed under:WWW — posted on December 5, 2007 @ 9:36 am

When it comes to choosing a plan or upgrading, there are usually
four options in the web hosting world to choose from: Shared
hosting, Reseller Hosting, Virtual Private server, and dedicated
server. If your wondering “which one should I choose”, then this
article may help you decide. First off, lets get the definitions
of these 4 straight.

Shared Hosting — This usually refers to buying a bit of space
on a server. You are sharing the server with tens, maybe even
hundreds of other people.

Reseller — This is really for people who have multiple domains
or who want to host other people. Depending on the size of you
reseller package, you may be sharing the server with lots of
other people.

Virtual Private server — This is for people who need root
access to the server to install their own software. Basically a
chunk of the server is blocked off for each VPS user. There are
usually not that many people sharing a server with VPS plans.

Dedicated server — This is where you get the whole server to
yourself and share it with no one. This is for large or
intensive CPU or RAM sites.

Shared Hosting

Shared hosting is for small to medium sized sites. Shared
hosting is the cheapest of the four but has many drawbacks. You
are probably sharing the server with many,many other people so
performance may sometimes be an issue. With shared hosting you
risk more downtime since if any of the accounts on the server
you are hosted on generates excessive CPU or RAM usage, it will
slow your sites down. If you own a large site or a busy forum,
you may want to think about upgrading your hosting. Shared plans
usually limit the number or domains you can host per account.

Reseller

Resellers are for people who host multiple sites or want to
start their own hosting company. You are sharing a server with
several other people. Unlike shared account, most reseller
accounts come with a generous number of domains hosted allotment
or unlimited number of domains. You and the people you host also
risk the chance of suffering performance setback if any of the
accounts on the server drains too much CPU or RAM usage.

VPS

VPS(Virtual Private Server) is for those people who need the
control of a dedicated server but cannot afford the price. In a
VPS, you are guaranteed a certain amount of CPU usage and RAM
usage. While this may be restrictive at times, it saves the risk
of other people on the server bogging your site down. VPS
accounts generally have full root access and can install their
own software. VPS acts as a dedicated server except with less
space, CPU, and RAM. You are usually sharing a server with a few
others on a VPS account.

Dedicated Server

A dedicated server is a server fully to yourself. You do not
share the server or resources with anyone else. This is
generally for high-intensive sites or sites that have alot of
visitors. With a dedicated server you have full root access,can
install your own software, and can do pretty much whatever you
want with the server. Dedicated servers are generally pretty
costly in terms of price. This kind of hosting is best suited
for a busy portal or forum.

Setting Up A CGI Script On Your Web Site

Filed under:WWW — posted on December 1, 2007 @ 3:25 pm

Before you set up any scripts you will need some information about your server. You can get this by e-mailing your web hosting provider. It’s good to have these on hand before you try to set up a script. You may not need all of the information for each script, but some of the larger scripts demand more information to work. The information you may need is:

Path To Perl This is normally the first line at the top of a “.cgi” or “.pl” (Perl) script. A sample of a Path To Perl is /usr/bin/perl. Most scripts already have the proper Path To Perl included. If the script doesn’t work it may be this variable.

Relative Path Which is the relative path to your server, not the HTML path. A sample is: /home/yourlogin/public_html/

HTML Path To Your Server Which is the URL path to your server, for example: http://yourdomain.com

Sendmail Path Which is the relative path to your mail server. A sample is: /usr/sbin/sendmail

SMTP Server Address Which is the path to sendmail on your server. A sample is: smtp.yourdomamin.com (This is rarely used)

Once you have those variables you can set up just about any script available.

Open the scripts that you are instructed to in the “readme” file or “installation” file. These instructions should tell you which scripts need to be set up with these variables. Open these files in a HTML editor, or a text editor. The instructions should also give you the exact location where each variable should be changed or inputed.

Once you have all of the variables set, upload your scripts. They must be uploaded in ASCII, not Binary, if your FTP program makes you choose. Once uploaded your scripts need to have the permissions set in order to work. The instructions should have those permissions for you. Normally a “.cgi” or “.pl” script has it’s permissions set to 755.

Your FTP program should allow you to do that somewhere in the program. I use WS_FTP95 LE. To set permissions I simply right click in the right hand window when I am in the server directory where the script is. I click on “FTP Commands” then on “Site”. I then type in the field “chmod 755 name of script”. If the script is called “abc.cgi” then I will type in “chmod 755 abc.cgi”.

It is now time to test the script. The instructions should tell you how to access the script, i.e. “yourdomain.com/abc.cgi”. If you get a “Internal Server Error” then you need to go back and check the variables in the scripts and set the permissions, and try uploading the script again.

Read more articles by this author, about this and other subjects, here.

EzineArticles Expert Author Bob Power

About The Author

Bob Power has been an Internet entrepreneur for longer than he would like to remember. He is currently on a voyage of learning, thanks to his readers, who have asked him to answer questions about topics they want more information on. You can see some of the surprising, and at times exciting results, and variety of topics and paths this has taken him on, or to contact Bob Power please click here.

These articles may be reproduced exactly as shown above. No revisions or changes are permitted.

How Does Broadband Work?

Filed under:WWW — posted on November 30, 2007 @ 6:51 am

These days, “broadband” is a word that is thrown around easily in telecommunications and internet lingo, but the average consumer may not have a clear understanding of how broadband works. It’s easy to understand why; the technology industry even has trouble defining it clearly. So how does broadband work? The online Webster’s dictionary defines broadband as “A class of communication channel capable of supporting a wide range of frequencies, typically from audio up to video frequencies. A broadband channel can carry multiple signals by dividing the total capacity into multiple, independent bandwidth channels, where each channel operates only on a specific range of frequencies.” Let’s take a look at each part of the definition to understand how broadband works.

The first part of answering the question ‘how does broadband work’ is to think about the phrase a “class of communication channel.” We can gather from this that it is different from the normal class of communication channel that we use - our regular phone lines. Phone lines, also called baseband lines, normally carry 29.6kbps of analog data when used for voice communications. But with the advent of the internet, people began to demand faster data transmission. A regular, baseband phone line can carry up to 56kbps of data with the help of a high-speed modem, but without additional technology, that is its maximum capacity.

That wasn’t nearly fast enough to keep up with the average person’s demand for and dependency on the internet, which led to the demand for broadband. So how does broadband work? If you think of a baseband line as having one “channel” to send information, you can think of a broadband line as having multiple channels that you use at the same time. Not only that, but a broadband connection is capable of carrying a wider range and type of frequencies, meaning different types of data. And what it can carry, it carries faster. When you drive on the interstate, what happens when there aren’t enough lanes for the number of cars on the road? Everyone is forced to go slower.

The same happens with the internet. Think of your connection to the internet as a tunnel that links your computer to the internet. A regular phone line can allow only a small amount of data to pass through at a time. In comparison, a broadband is a wider (or broader) tunnel, allowing a greater amount of information to pass through your connection at one time. The breadth of this tunnel is called “bandwidth.” The more bandwidth you have, the faster you can move data. With broadband service, you can also download files that require a great deal of different types of frequencies as well, such as audio and video files.

This is a partial answer to the question ‘how does broadband work,’ but the other has to do with the way that broadband services can compress and transmit that data that you’re sending. Go back to the cars on the interstate analogy. What if suddenly all of the cars could be miniaturized? What would that do to the traffic jam? Or if they could use all of the space available in the tunnel - above your head, between cars, etc. Broadband technology not only widens the channels you have, but it uses them more efficiently. Meaning you can get more out of the bandwidth that you have. Broadband makes your internet experience faster and more efficient overall.

Van Theodorou will help you slash your telecom expenses by 43% and assist or even become your telecom department at no cost to you. For a free analysis or phone consultation go his site at long distance rates for your business.

Getting The Most From Your Web Site

Filed under:WWW — posted on November 21, 2007 @ 11:52 am

In today’s business environment, the online business has begun to play a major role and having a website for your business has become an issue of paramount importance. Not only having a website, but online business needs a marketing plan, a plan for the website itself and involves a lot of thought process. The very first thing a business needs is a website. The website should have its own business objectives and a clear cut long term goal. Website strategy should always be long term and not short term.

The online business planning and strategy implementation begins once you have a fully functional, professional looking and optimized website. Measuring your online business is no mean task. Due to latest trends in dynamic content, you may put up a different promotional or discounts or deals on a weekly, monthly or even hourly basis. A baseline measure is possible only when you measure your business during a quite month of no promotional and deals are put up. This will indicate the performance of your online business more accurately and help you plan ahead. Keeping tabs on all happenings at the site should be monitored.

Bringing visitors to your site is important. This is called traffic generation. But once the traffic arrives, it is your websites responsibility to make the visitor make a purchase. The number of purchases compared against the traffic is called the conversion rate. The conversion rate can only be bettered by your website through promotional, discounts or deals or any other way you think fit.

Traffic generation can be achieved by search engine optimization, the process through which your site can be edited or developed to rank higher in the search engine results, preferably in the first 10 or so. Use organic procedures for long term results.

Putting up forms when a visitor comes to your site may not be helpful, after all many of the visitors find this irritating and time consuming. Even if the visitor does fill in the form, it is not necessary that he makes a purchase.

Always make sure that the navigation through your website is simple and easy. The prices and product description pages should be easily accessible and clearly worded. Put yourself in the visitor’s shoes and imagine you are trying to buy something on the internet. What would you like to see in a website – Simplicity, Navigation, Pricing, Ease of Use, Testimonials, and Transparency? Make sure that your site fulfills these pre conditions.

If in doubt, get the
website assessed by a
web development and design or SEO professional. You will not repent the
advice.

How to ensure your website is accessible and usable

Filed under:WWW — posted on November 19, 2007 @ 12:31 am

Having an accessible website is not just a nicety, but a must
have. Although there are still issues with inconsistent display
of content across browsers, matters are much better than they
have been in the past. This means that there is no excuse not to
bear in mind accessibility when creating and updating your site.

Here are some accessibility tips to bear in mind whilst creating
your site:

Navigation You should resist the temptation to use images
or Flash for links on your site, and rather use text based
links. This helps with accessibility, search engine spidering
and ensures that navigation links can be traversed using the tab
key as well as the mouse. The ability to use the keyboard to
move around the site is an important accessibility requirement
to ensure those who cannot use a mouse for a variety of reasons
are not disadvantaged by your site.

Alt Tags Ensure all images have alt tags - or alternative
text - attached to them. This is a key accessibility
requirement, to ensure that those who cannot view images, or
choose to browse without images, can view all of your site
without disadvantage. Alt tags should be descriptive and
relevant to each image, rather than generic or used as a place
to stuff keywords that are irrelevant to the image. Keep them
sort and to the point - if the image is of a man parachuting,
then label it as ‘man parachuting’. There is no need to prefix
with the word ‘image:’ as many text to speech browsers will add
this automatically, thus the listener will here ‘image image’ if
you also insert the word image!

Flash When it comes to accessibility, one of the biggest
barriers can be Flash. Flash must therefore only be used
sparingly and only to add nice to have touches rather than
important content. As well as being slow to load, Flash is often
stripped out by firewalls or switched off in the web browser.
The accessibility of Flash content is very poor as it is
impossible for a search engine to know what a Flash banner is
displaying. Therefore use Flash with caution.

Colours Be sensible with your colour scheme! Ensure that
you use colours that go well together and are easy on the eye.
Therefore don’t use colours that clash, are too similar or too
light to be read easily on screen. There are tools you can use
to see how your colour scheme will look to those with various
types of colour blindness - well worth checking out.

Font sizing Ensure that if possible you do not fix the
font size, but rather allow site visitors to adjust font size as
per their requirements - either making it larger and easier to
read, or perhaps even smaller. Therefore don’t set absolute
pixel sizing in your style declarations.

In summary be considerate for your whole audience, who will also
be using a variety of browsers and monitors to view your site.
It is therefore well worth running your site through a text only
browser such as Lynx to see how it displays there, and also run
your code through a code validator to ensure that any mistakes
are ironed out before you go live.

Choosing an ISP Plan

Filed under:WWW — posted on November 15, 2007 @ 11:02 am

When deciding on which ISP plan is right for you, there are two main factors to consider: your needs and your budget. You want to purchase the most affordable plan that can handle everything you want to accomplish on the internet.

There are three main types of ISP plans to choose from: Dial-Up, DSL and Cable. Each of these three plan types download internet pages and files at different speeds. The fastest is a Cable (around 1000 kilobits per second) connection followed by DSL (around 300 kilobits per second) and Dial-Up (around 30 kilobits per second), respectively. If you are planning on only using the internet for email and surfing web pages, a Dial-Up plan would be perfect for you. Dial-Up is also the cheapest of the three followed by DSL and Cable, respectively. However, if you are planning on purchasing a membership at a movie or music download website that lets you download unlimited movies or music per month, you will want a DSL or Cable connection so you can take advantage of the offer.

In summary, when choosing an ISP plan first decide on what you want to accomplish and second how much you are willing to spend.

Find an ISP at ISPShakedown.com - directory of affordable internet service providers.

Simple Steps to Get Your Domain Name

Filed under:WWW — posted on November 4, 2007 @ 7:02 pm

The Domain Name System (DNS) enables people to navigate their
way around the Internet. Every computer that is connected to the
internet is identifiable by a string of numbers called an “IP
address” (IP stands for “Internet Protocol”). As the internet
developed so did the DNS, so that now a string of letters can
correspond to a particular IP address. This means that instead
of using a complicated sequence of numbers you can type
www.adomianname.com, which is a lot easier to remember.

No matter what sort of site you are intending building, you
should consider getting yourself a domain name. Your domain name
is your personal web address and can reflect anything you
desire, including your own name or the subject of your business.

There are several reasons why an internet business requires its
own domain name including: * A domain name makes your site more
credible and reliable * The URL of a domain name will never
change even if you change you website hosting, so that customers
are not needed to be informed should you change hosting. *
Choosing a good domain name will make your site more memorable
to your clients, so that people will recall your company easily
which spells more profits. * Advertisers and sponsors are more
likely to sponsor websites who have their own domain name. *
Your won domain name allows you to set up various email
addresses for specific uses, e.g. support@yourdomain.com and
sales@yourdomain.com

The organization that is responsible for maintaining and
co-ordinating the entire domain name system is called ICAAN. TO
register any domain name you need to use an ICAAN accredited
domain name registrar.

There are numerous domain name registrars and fees for domain
registration vary from $8.95 to $35+. Some web hosting companies
now offer a free domain name registration as part of their
hosting packages.

Registering your domain name is essentially a four step process
as follows:

Step 1: Carefully consider what domain name you would like, try
to make your domain name as concise as possible and specific to
the site you have in mind. Construct a list of alternative
domain names, in order of preference. This is because with the
huge number of websites in the Internet, some of your ideas for
the ideal domain name might have already been taken already so
the more names you can think of, the better.

When deciding on your domain name also consider the top level
domain TLD) extension you want. The TLD is the .com part of the
domain name domainname.com. There are a variety of domain
extensions, and the one you wish to use may well affect the
price you will have to pay.

The range of TLDs includes .com, .net, .org, .info and .name
(used with a personal name e.g. JezLacey.name). None of these
TLDs have specific requirements. In addition to these universal
TLDs there is also .biz, which is for commercial and business
use only. Finally, there are also country specific TLDs, which
can only be used by persons who are citizens and residents of
that country and by businesses and organizations present in that
country where domain extension is applicable, example include
.us (USA), .co.uk (UK) and .fr (France).

Step 2: Obtain the IP address or domain nameserver from your
hosting company. A nameserver is a special type of domain that
is used to identify a particular server. After registration you
will need this information in order to set up your domain for
use.

Step 3: Prepare for payment. The usual method of payment with
domain registrars is via a credit card.

Step 4: Apply for your domain name. You can use your web hosting
company to do this, or one of numerous accredited domain
registrars. Good examples include enom.com, the ever popular
GoDaddy.com, Dotster.com and many others.

When registering your domain name, ensure that you are the
registered domain owner. This important because a web host can
set themselves as the domain owner, and if they do, then you
have no say in what happens to the domain name. For example, if
you decide to transfer your domain to another registrar. For
this reason you should also ensure both the technical and
administrative contracts should be you.

When transferring a domain the new registrar will try contacting
the domain owner first, then if that fails the administrative
and then the technical contact. There have been cases where the
web host has registered itself as the administrative and
technical contact for a client. They can then make it difficult
for clients to move to other registrars by pending the move or
by even refusing. So, stay in better control and avoid this kind
of situation.

With these guidelines, you are now well equipped to register
your own domain name. As good domain names are getting more and
more difficult to find, if you already have an idea for a great
domain name, register them now before it’s too late.

Showing your true colors

Filed under:WWW — posted on October 31, 2007 @ 9:38 pm

In businesses, in order to be competitive, you have to remain
consistent. By this, it means consistent in the kind of services
that you offer, consistent in giving the best and the finest
result. There are also many other things that you should remain
consistent about because this is one of the factors that the
customers are looking for. By being consistent, one is assured
of an organized, time conserving and money saving service. This
often leads to the feeling of security and strength among
customers. Though change is the trend in everything, people will
eventually go back to the things that they have gotten used to.

Graphic designs can be considered one of the structures and
strengths that a company should possess in order to retain the
interest and the trust of people. The purpose of these graphics
is to make the company look strong and secure in the eyes of the
customers.

What would be graphic design without colors? Colors are one of
its façade. The use of colors in graphic designs plays a big
part in the company’s marketing and advertising purposes. Colors
in themselves create an impression depending on how people see
and associate them with. These colors are used to not only to
make an impact but also to impart to them the feeling of
security and strength that every company should have. It is
therefore important to know how this color can work for your
company.

Every company has a corporate color representing them. They
serve in their logos and designs to name a few. It is therefore
important to know their specifications like its Pantone Matching
Systems, its RGB and its CMYK to have an initial understanding
of them. Upon beginning with the project, the color information
should be specified to the designer to be able to have a more
fruitful outcome. The use of full colors is fine as long as it
compliments your concepts and the ideas that you want to tell
the people. It should not be complicated so people will not be
overwhelmed by them.

Consistency in colors should be a consideration so people will
not get confused if changes are made often. These can help
people in keeping in mind what your company is about and in the
process have enough security to put their full trust on your
company.

Sometimes, true colors should not be hidden. This should be
shown and flaunted.

For comments and inquiries about the article visit
http://www.colorprintingwholesale.com

Qu’est-ce que l’OMR?

Filed under:WWW — posted on October 30, 2007 @ 10:55 am

Qu’est-ce que l’OMR?

L’Optimisation du placement dans
les Moteurs de Recherche ou OMR est une série d’activités
entreprises dans le but d’améliorer le classement d’un site Web
lors de l’utilisation d’un moteur de recherche tel que Google ou
Yahoo. Il ne s’agit pas simplement d’enregistrer un site avec
les moteurs de recherche ou de charger les pages Web avec des
métadonnées.

Pourquoi l’OMR est importante?

L’Optimisation du placement dans les Moteurs de Recherche (OMR)
est aussi importante que le choix du bon média imprimé ou presse
électronique pour promouvoir votre produit ou service. Créer un
site Web sans OMR est similaire à l’achat de temps d’antenne à
la radio sans préalablement consulter les informations sur le
marché offertes par la station de radiodiffusion. Comment
pouvez-vous savoir si votre argent est bien dépensé? Comment
pouvez-vous savoir si vous rejoignez votre public
cible?

L’OMR est un élément crucial de la conception Web.
Sans une OMR efficace, les ressources consacrées à la conception
Web peuvent être gaspillées, car l’information n’atteint pas son
public cible.

Erreurs communes

Nous avons donc
établi que l’OMR peut être une bonne chose, mais comment
procédons-nous? Premièrement, regardons certaines des erreurs
communes que les gens font :

  • Créez-le et ils
    viendront
    – Simplement charger votre site Web sur un
    serveur Web ne le fera pas apparaître dans le top dix de
    Google.
  • Faire le plein de métadonnées
    – Les métadonnées sont des morceaux d’information tels que des
    mots-clés, des descriptions, l’auteur, l’emplacement, etc. qui
    sont ajoutés en tête d’une page Web dans le but d’améliorer les
    recherches Web. Elles représentent un complément utile à toute
    page Web, mais plusieurs personnes dépendent trop fortement sur
    elles comme étant LA solution.
  • Pages titres
    manquantes ou mauvaises
    – Une page titre est une partie
    de la tête d’une page Web qui peut être vue par l’usager dans la
    barre de titre d’un fureteur Web. C’est un élément important qui
    aide les inforobots des moteurs de recherche à indexer votre
    site et qui est visible dans la page affichant les résultats du
    moteur de recherche. Des pages titres telles qu’« Accueil », «
    Bienvenue à Adobe GoLive 6 » ou « Bienvenue sur notre site Web »
    ne seront pas d’une grande utilité.
  • Pas de
    contenu
    – Contrairement à ce que l’on peut croire, la
    partie la plus difficile du développement d’un site Web est
    l’élaboration du contenu. Des sites Web consistant de slogans et
    accroches publicitaires avec peu de contenu ne seront pas aussi
    efficaces. Les métadonnées ne remplacent pas le contenu bien
    écrit.
  • Enregistrement sur les moteurs de
    recherche
    – Certaines personnes peuvent enregistrer
    leur site avec Google ou un autre Moteur de recherche. Ceci
    n’est qu’un début.
  • J’ai engagé une firme qui
    garantit notre classement!
    – La plupart des firmes qui
    promettent le meilleur classement optimisent les sites pour des
    phrases avec des mots-clés que personne ne chercherait.
    Assurément, ils peuvent promettre le meilleur classement pour
    une phrase précise avec ces mots-clés, mais est-ce qu’on
    cherchera précisément pour cette phrase? C’est peu probable!
  • N’utilisez pas de Heading tags – Avec
    l’usage répandu des Cascading Style Sheets (CSS), plusieurs
    concepteurs de pages Web ont cessé d’utiliser les heading tags
    tels que h1, h2, etc. dans le but de structurer leurs pages Web.
    Ce qu’ils ignorent, c’est que quand les inforobots des moteurs
    de recherche indexent le texte d’une page Web, ils accordent une
    plus grande importance au texte qui se trouve dans un heading
    tag. Ceci n’est qu’un exemple de comment la structure d’une page
    Web peut affecter le classement d’un site
    Web.

Comment optimisons-nous un site Web pour
les moteurs de recherche?

Une optimisation efficace des
moteurs de recherche nécessite plusieurs étapes. Documédia a
développé une méthodologie éprouvée pour optimiser des sites web
pour les moteurs de recherche.
>
> à propos de la méthodologie d’OMR de Documédia

En
conclusion, l’OMR peut être maîtrisée, mais ce n’est pas quelque
chose que l’on peut apprendre en une soirée. Également, les
moteurs de recherche continuent de devenir de plus en plus
sophistiqués afin d’offrir un service optimal qui, à son tour,
peut affecter le travail d’optimisation déjà effectué sur un
site Web. Ceci veut dire que la courbe d’apprentissage et le
travail d’optimisation sont continus.

Comment est-ce
que Documédia peut vous aider?

Documédia est venue en aide
à de nombreuses entreprises publiques et privées avec ses
services d’OMR. Nos clients ont constaté des améliorations
drastiques en terme de visibilité sur le web et leurs sites web
occupent maintenant un rôle décisif en ce qui concerne
l’amélioration de leurs résultats. Ils ont également gagné les
bénéfices à long terme d’adopter notre stratégie d’OMR afin de
maintenir une grande visibilité dans le futur.
>> à
propos de nos services d’OMR


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