Students Of Success

While it’s great to get a multiple visitors one time on your
site, it’s even better to get returning visitors mulitple times.
This means that your site really has an interest to them enough
that they’ve bookmarked it. Bookmarkers over time will lead to
sales, and once you’ve sold to someone it’s always easier to get
them to buy from you a second time than getting them to buy the
first!

So is your site “sticky” enough to keep them coming back?

Here are a few good ways to make your website “sticky” so that
you get repeat visitors that are interested in your site:

1. Have frequently updated, fresh content. People aren’t going
to come back if your site stays the same all the time. If
they’ve already got all the information they need from your
site, why should they return? Make sure that the information is
always new, fresh, and changing so that they have an incentive
to return. Perhaps even give away prizes or rewards to make them
return. Free gifts are a great motivator!

2. Your content must be valuable. Don’t talk “small talk” and
fill your site up with gimmicks, bells and whistles, and other
page fillers. Make the content on your site actually useful to
someone. Use relevant articles to your topic, maybe have free
tools or calculators or something that are relevant to your
product, or even just keep the people up to date about what’s
happening with your product. Refrain from using flashy animated
objects, java applets, and midi files. These are only annoying
to the surfer and it will discourage them from coming back.

3. Make your site easy to navigate. Especially if your site has
got lots of competition on your product or service, maybe
they’ll choose your site over your competitor’s site just by the
sheer fact alone that they can get around your site easier!
People want to get the information they need quickly and easily.
Don’t make it a challenge for them or they’ll only become
frustrated and click off of your site.

Using these easy and common sensical tips you can make your
website “sticky” and watch the traffic increase!

The Secret Behind the Internet

Last week’s issue of “Getting Results” was largely theoretical
and abstract. This week I hope to offer you some real-world
advice that you can put to use straight away tohelp you gain
better search engine rankingsand grow your online contact base
without software, spam, or any dirty tricks.

Before We
Begin

I’m going to be discussing something called PageRank. (Click that link to find out what
it is.) You can check the PageRank for any website by
downloading the Google Toolbar.

OK, now I have a question for you:

Do You Get
Linking?

Of course you do! You own a website, it gets a reasonable amount
of hits, you’ve got some green on the GooglePageRank bar,
obviously you know about linking!But how do people link
to you? Do the sites that link to you use your company
name? Dothe links say “click here”?If they do, read on: I have
much to teach you…

Be the Holmes to My Dr Watson

Here’s a useful bit of info that I gleaned from Michael Cheaney
over at websitemarketingbible.com. Do me a favour
and follow the simple steps below. We’re going to do some
investigating…

1. Visitwww.google.com

2. In the search box, type in “click here”
(without the quotes), then click “Google
Search“

3. Cast your eyes over the results. Pretty familiar looking
aren’t they? Now click on the first result (should be “Adobe
Reader Download - All versions”)

4. Perform a search on that page for the words “click here”.
Check your browser’s Help documentation if you’re not sure how
to do it. (Usually you can just press CTRLand F at the same
time)

5. Notice how your search has returned no results. So that page
can’t be top of Google’s ranking for content. Maybe it’s in the
HTML code?

6. If you know how to check a page’s source code, do it, and
search for the word “keywords”. Interesting…This page doesn’t
even have any keywords! So how has this site managed to get top
of the list for the phrase “click here?” Google doesn’t
sell rankingwithin the results returned, so how do they do
it?

All over the Internet, people link to Adobe, Apple,
Macromediaand the like using phrases such as “click
here to download” or “click here for
more info”.Because so many people use that phrase to link
topages like the Adobe Acrobat Reader download, Google
ranksthese pages10 out of 10. But why does Google think that
“click here” is a description of the Acrobat Reader?

Anchors Away!

In Internet-speak, another word for links is “anchors”, and the
text that you click on to activate a link is called “anchor
text”. That piece of text is vitally important,
because it’s supposed to describe the link destination. The more
people who use that particular phrase to describe the link, the
more Google believes that is in fact what the link is about. So,
because so many people link tosites with “click here” as the
anchor text, Google assumes that this text describes in some way
the Adobe Acrobat Readerdownload page, and all the others in
the results.The guys from Google agree:

“…anchors often provide more accurate descriptions of web
pages than the pages themselves … We use anchor propagation
mostly because anchor text can help provide better quality
results.”

Quote by Sergey Brin and Lawrence Page,taken from “Search
Engine Optimization for Dummies” by Peter Kent

Don’t
Click Here for a Solution

You can achieve a better ranking by playing by Google’s
roogles…sorry, rules. Make sure people link to you using a
phrase that describes your company’s products and services, or
better still, use keywords that people type into Google to find
your site. For example, I ask all of my link partners to link to
me using phrases like “web design”, “business cards” and “promotional CD-ROMs”, so that my Google
PageRank will increase and my site will become easier to find
for those phrases.

Don’t go too far with it though, because badly constructed link
text will discourage people from clicking on you - and you do
still want human beings clicking on the link aswell as
Google - so try and be smart with it.

Oh, and another piece of advice. If you manage to amass hundreds
of link partners using the same phrase, you may be in trouble,
because Google penalises sites that it thinks are taking
liberties. So try and mix it up a bit.

Next Week…

This week I’ve looked at inbound links, ie: links coming into
your site from another, and how to improve your PageRank through
good link descriptions. Next week I’ll be looking at reciprocal
linking, and trying to dispel a few myths about it.

In the meantime, if you’ve got anything to do with marketing,
IT, copy writing or small business services (like forums, help
sites, newsletters etc), feel free to ask
me to include your link in our Links
Directory. I only accept sites that are relevant tomy
business, and I’ll explain why next week.

Marketing is the lifeblood of any business. Marketing builds
awareness. Awareness lets potential customers find out about
your product or service. Just as with a bricks and mortar
business, marketing is essential in order to let people know
your business offer exists.

Although the World Wide Web can be thought of as a media channel
where prospects will see your copy day after day, the truth is
that unless you attract those prospects to your website first
then your efforts are in vain.

The term ‘World Wide Web’ should really have a fourth word,
‘Wilderness’, because that’s where any website begins and stays
if no efforts are made to attract visitors.

Any business that builds a store, for example, must make efforts
to attract custom in order to succeed. The very same principle
applies online and just as in the offline world, the amount of
benefits reaped is proportional to the amount of effort put in.

In order to maintain any kind of competitive advantage,
sustained efforts must be made with a long term plan in mind.

Compared to traditional offline methods of marketing, one of the
distinct advantages of marketing online is the speed at which
new marketing strategies can be put to test. For example, a pay
per click campaign could be launched and the results analysed
all in a single day. Such campaigns can promote the smallest
businesses amongst the largest industry relevant websites viewed
by thousands of qualified prospects.

One of the greatest Internet marketing fallacies is those
services offering automated submission to hundreds of search
engines as an effective means of search engine promotion. When
80% of all search engine usage is carried out using the three
largest search engines (Google, Yahoo! and MSN), the only others
worth being included in are those that are highly relevant
and/or localised. This means that automated submission services
such as these can offer limited benefit and then only to those
websites that don’t already appear in a search engine’s listings.

The effectiveness of these types of automated and unspecific
services quickly becomes diluted when they are made readily
available to all.

For an effective Internet marketing that delivers significant
and measurable results, there is no substitute for a
well-structured, customised approach making the best possible
use of the technologies available.

Building a successful Internet business starts with building a
website and continues with effective marketing.

Almost each offline business can start online sales. There are many ways to do it through large special web sites, or shopping and trade leads portals where ads and listings can be posted, however one of the most popular and effective ways is to have own e-commerce web site. It also can be called e-shop, online shop, online store, shopping cart site, etc.

When a small business owners starts thinking of having his own e-commerce web site he starts looking for reliable, handful and affordable e-commerce solution. What features he may need to run the e-commerce business successfully?

The golden rule of every business - no matter online or offline - is to decide BEFORE its start how people will know about it and how, why, and when they will buy exactly here. So marketing and advertising also work here but have some specific and used web promotion and SEO tactics. At the very beginning of its life each e-commerce web site can be compared to an unknown shop in a desolate place and it’s a hard work to make it popular e-commerce resource where people want and like to buy. There are many companies that offer web promotion services so it’s always possible to find one which will be the happy medium in aspect of professionalism and affordable cost.

When this part is clear it’s time to think about technical side of e-commerce business.

There are 2 main features it must have.

• Shopping cart system that allows buying products. It must have user-friendly interface, be reliable, compatible with major payment and shipping systems. There are many providers, developers, or resellers of shopping carts so they can be free, free-ware and paid.
• Online catalogue of products that can be divided into categories. The catalogue must have administration ability, so site owner can edit each product’s title, price, description, image, position in the catalogue.

Also it’s great to have ability of managing pricing policy - create “hot prices”, specials offers, discounts, etc. A great plus is to have all stats for the e-commerce website active operations, i.e. info about the customers, orders, payments, etc. and ability to manage it.

Also the site may contain simple information pages such as Contact us, About us, History, Team, etc. and if the site owner is not a web designer he will need a Content management system (CMS) integrated into the pages to be able to edit and update their content without hiring a webmaster or paying his web design company for each small change.

All the viewed above was about the technical side of the e-commerce website, however interface design also plays great role as it creates appropriate mood for site visitors that helps to turn them into customers and buyers. That’s why e-commerce site design must be made by professionals, who take into consideration many important design, marketing, and psychological aspects, and able to create a great selling solution.

Successfully selected domain name is also a plus for e-commerce web site as it not only brings visual information to the site visitors and must be easy to remember and type, but also plays great role in search engines rankings. So before buying a domain name for e-commerce web site it’s recommended to make some research on this topic or ask advice of professionals.

And finally, the professionally made e-commerce website must be easily and quickly accessible from each place of the world so it’s very important to choose a reliable hosting provider which can guarantee stable work of the web site 24×7x365 at affordable price.

These are main features that an average e-commerce web site must have. Of course there are many specific details that are unique for each web site however having the above-mentioned things can give some warranties that the e-commerce website will do its main job - sell.

The package “E-commerce website in 48 hours” has been designed to cover all e-commerce needs meanwhile staying affordable for small and medium business budget, so it costs $480 only and includes all necessary features and custom
made ecommerce website can be up and running in 48 hours.

There are only two ways to make more sales with your Website. You can drive more visitors to the site using the latest traffic generating techniques or you can convert more of your existing visitors to customers which is known as “increasing the conversion rate”.

In this article I am going to show you how to increase the conversion rate (and profitability) of your web site by using Direct Response Techniques that have been around for many years. These methods do not rely on the temperamental search engines or the latest technology, they rely on something that never changes; Human Psychology.

Let’s say that you buy 1000 visitors to your site using a method such as pay per click and you are paying 20 cents per click. For those 1000 Visitors you would pay $200. Now let’s assume that you make $10 on each Sale. If you get 1 out of every 100 visitors to buy your products (1% Conversion Rate) you would make 10 Sales. You would make $100 in Gross Profit but you paid $200 for the visitors so you have as Net loss of $100!

But what if we can Increase the conversion Rate? What if we got 2 out of 100 customers to buy? Or 3 or 4 or 6? Well if you got a 2% Conversion rate you would get 20 Sales for a Gross Profit of $200 and a Net of “Break Even” If You got a 3% Conversion Rate you would Net $100, 4% would net you $200 and 6% would net you $400 .. all with the same amount of traffic!

Here are 5 Elements that will make your web site more profitable by increasing the conversion rate

1 - A Powerful and Gripping Headline

The Headline is without a doubt the most important part of any ad, sales letter or website. From the time a visitor get to your web site you have 7 Seconds to grab their attention before losing them forever. The best way to think of your headline is . “The Ad for Your Ad” . If your headline connects with the prospect they will read further . if not they will click away into cyberspace .. Never to be heard from again!

If you get nothing else out of this entire article make sure your site has a powerful and compelling headline. I go a lot into developing powerful headlines in my newsletter so feel free to subscribe to it on my website. A free tool for developing powerful attention grabbing headlines can be found at http://www.FreeHeadlineCreator.com

2 -Compelling Copy

The job of the headline is to stop your prospect in their tracks and get their attention; it’s the job of your copy to keep them interested and make the sale. Great copy will engage the prospect, get their interest, touch their hot buttons, and ask for the sale. A top notch copywriter may charge $10,000 or more to write a sales letter for your website, and they are well worth it . If you can’t afford $10,000 for a Sales Letter I might be able to help you..

Good Copy uses the AIDA formula

A - Attention (Get the prospects Attention, with a great headline!)
I - Interest (Get their interest with some great Copy)
D - Desire (Whip them up into as frenzy so that they DESIRE your product)
A - Action (Ask for the Sale!)

3 - Testimonials

There’s a phenomenon known as “Social Proof” which basically means “If it’s good enough for him its good for me”! By having testimonials on your website it shows your prospect that he is making a good decision to buy your product because “Everybody else is doing it” Testimonials are very powerful, the more the better!

When giving Testimonials the more details the better:

Bad Testimonial: “I loved the Product” J.R, Texas

Good Testimonial: “This Product is great!, I Lost 21 pounds in 30 days and I have a lot more energy” John Roberts, Police Officer, Houston Texas

4 - Defined Course of Action

You should have a course of action that you want to lead you prospect to … either to buy something, opt-in to your list or whatever . If you have a bunch of distracting links such as “About Us” , Our Staff” etc your just going to distract the prospect from your real purpose which is to get him to purchase your product or opt in to you list!

5- The Fortune is in The Follow-up!

No matter what you do it’s more likely than not that your prospect will not be in a “buying mood” when they come to your website. The worst thing that you can do is let them leave without even knowing that they have been there. Even if they don’t buy anything immediately you want to capture their information for later follow-up.

The best way to do that is to have them fill out a form that takes their information and puts it in an auto-responder. Once you have the information the auto-responder will do all the follow-up work for you automatically. This will free you up to do other things . like going to the bank to deposit money!

In order to induce your prospect to leave their information you will have to offer them something; it could be a free subscription to your newsletter, a free report or a free e- course. It must be something of value and it should have the same theme as your website.

For example, If you have a site that caters to dog owners you could offer a 7 part course on how to Groom your dog. You could set up 7 Lessons in advance and put them in your auto-responder. The auto responder I use is Aweber Systems. I have been using them for years and have been very happy with them. At the time I am writing this they have a Special where you can try the system risk free for 30 days, their web site is http://freetrial.aweber.com

I hope you enjoyed this article and put it to good use converting those visitors to cold hard cash
Copyright © Jack Bastide All rights Reserved

Jack Bastide specializes in helping you get more business! You can call him at 800-59-JACKB or visit http://www.JackBastide.com For more free marketing tips and tools http://www.JacksWebTips.com

Giving your web site’s visitors access to products from Amazon has become virtually painless, using Amazon Web Services (http://aws.amazon.com). Providing this service will give you additional web content as well as providing a valuable resource for visitors, giving them additional reasons for returning. All of this while making you money through Amazon’s Associates Program (http://associates.amazon.com).

To start off you have to decide to write the code yourself (the hard way) or use an already developed script. If you choose to go the easy way, there are several commercial (http://www.ghostscripter.com/amazon_shop.php or http://www.esvon.com/pg/products/p_amazon/) and at least one free script (http://www.mrrat.com) to choose from. There are also companies (http://www.ebiz-u.org/) that will host these specific scripts and have experience dealing with them.

Next you will need to set up an free Amazon Associate account (http://associates.amazon.com). This part is easy and straight forward and should take less than 10 minutes from start to finish. Follow this up by creating a free Amazon Web Services account. Again this is simple and should only take a minute or so.

Finally you just need to integrate or install the code. If you bought one of the commercial packages this is pretty simple if you are using a default install and gets more complicated the more you want to customize. The one free script I found was very easy to use and because it was based on templates it was not hard to modify.

When I started looking into this, I decided on an entire store with an electronics theme (http://www.sbaelectronics.com). I used a hosting company that dealt specifically with this script so that I could bother them with my questions when I had them. Getting started in this manner was quick and painless and gave me time to concentrate on other aspects of my site. How you proceed is up to you and will be largely site and need specific.

Thats all there is to it! You have just given your visitors another reason to return to your site and you have a new source of income that could have cost you nothing other than some time spent setting it up.

As web designer my self, I have had the unfortunate luck of speaking to too many of my clients who have been ripped off by a web designer somewhere along the line. Whether it be that the designer never really finished the website, took the deposit and was never heard from again, or finished the website with less than promised quality.

No business, especially a small business, can afford to be taken advantage of by a web designer.

So what can you do? How can you prevent this from happening?

• Get everything in writing! You should never turn over a dime without a contract. Make sure to include a detailed list of deliverables as well as completion date.
• Never pay more than 50% of your project cost upfront! Never! Make them work for the rest of their money, if they are expecting a pay day upon completion of the website they will move to finish it much quicker.
• Beware of prices that are just too low. If your project has been receiving bids in the $1,200 range and then out of the blue you receive one for $300, it might be too good to be true.
• Ask for a reference, most reputable design firms will put you in touch with a recent client without hesitation.
  
• Make sure the designer agrees to show you mock ups of your website before the project is complete. This way if you don’t like the look or need anything changed it can be taken care of before the website is live.
  
• As obvious as this one sounds, check the portfolio! If you are looking to develop a full web based application check if they have done this sort of thing before! If not, there is a chance the designer might get in over his or her head.
  
• Ask about the business, find out as much as you can! How many employees, where are they based out of, how long have then been in business, etc.
  
• If you can, get a referral from a friend, family member, or colleague who has had a great experience.
  
• Lastly, Google the business! Search for the business name in quotes on Google.com, you may just come across a forum post some where from someone telling you to beware!
  

Overall, you just need to be cautious when selecting your web designer. There are millions of design firms and freelancers who are willing to take on your project, the problem is finding the right one for you. Designing a website is a very fun and exciting time for a business and if you follow the tips above you won’t have any regrets!

Brent Mulligan is the owner of BCM Web Solutions, a Massachusetts based website design, web application development, and search engine marketing firm. BCM Web Solutions team leaders have had over seven years of website design experience. BCM Web Solutions specializes in working with small business clients, nationwide. For more information visit BCMWebSolutions.com.

Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a “shoe string budget,” hiring someone to take your written materials to type a basic format, add a few pictures and charge you to edit what you tell them may not be sound money management.

It is not necessary to be a computer “wiz” to develop your web site. You do have to know your product or service and be able to follow directions. Even if you have a web site consultant, “hands on” content and presentation development will be your responsibilitythe buck still stops with you. Before you hire that web site expert, consider the following information. It may save you money and unnecessary waste of time.

One strategy is to utilize web site packages that provide software to enable you to select the number of pages needed, choose background color schemes, and will include “download” features that will identify various products and services you offer. These packages offer you control over content 24 hours, 7 days per week, as opposed to contracting someone at $450-$600 for initial development then $50-$75 per hour to generate the inevitable changes in content as you grow your business.

Although you do not have to speak an unfamiliar computer language to master the development of your business web site, you do have to know your product or service and a commitment to marketing and developing your business. Let’s take a look at the basics of web site development for a five (5) page site:

1. What do you want your visitor to see when they visit your site? Begin with “colors” for background and the printed words. Depending on the service or product, it will either be a soft gray background with black or maroon print or black or dark blue background with white print. Others may have pastel colors with soft print. Color selections are based on the product or message.

2. What information should the visitor see first? The Welcome page should be viewed as the same as the welcome mat at your door. Its content will convey the purpose of your business or service. Your welcome message can be developed using the executive summary section of your business plan. You are introducing the product or service and giving your visitor a brief overview of what they can find on the other pages of your site. You are letting potential customers know they are in the right place.

Remember, you have 15 seconds to capture your audience. Not unlike other personal presentations, don’t waste time on unnecessary words. Get to the point. Entice them to want to know more. Information on this page must be prepared by someone who knows the company.

3. Who are you? The “About Us” page is your “brag bag” opportunity. This is where you talk about business accomplishments and expertise, awards and recognition. You can also provide a brief overview of yourself (especially if you are promoting consulting services) or background and expertise of any partners or key staff.

4. What are you selling? Let’s take a look at the product or Service page. Here is your sales pitch opportunity page. Describe how your product or service will be useful to your target market. Why is it unique? Who will it help? Why should they purchase it? This page, more than any other, will be fine tuned on a regular basis in the beginning. Wording, pictures, headings, etc. may need to be adjusted and revised as you develop and grow your business. For this reason alone, control over your web site should be a paramount consideration.

Pictures are worth thousands of dollars. Invest in an inexpensive digital camera. Your ability to take pictures of your product and download to your site provides immeasurable savings of time, money, and aggravation in the long haul.

5. How can they purchase the product or use the services? The Contact and Order Page provides easy access to you or a company representativeessential to business growth. In this fast paced society, people still want to know they can communicate and receive immediate responses to inquiries they may have and gain clarity about the services or products they are purchasing.

The order page can include an Auto Responder (auto responder provides a section for automated responses to questions. The message is automatically sent to your e-mail). This is a great way to build your customer base and attract new customers while exchanging information and ideas. Including Auto Responders also suggests you care about customer opinions and concerns.

Investigate several e-commerce companies that provide merchant accounts so that people can buy immediately. Pay Pal is one free merchant on line service.

Be Mindful of Traps

After reading this article, you may feel challenged by the process of web site development. My caution is that you take each step a bite at a time. If you decide to contract with an independent web site consultant, make sure you have direct contact with this individual via phone or visit. Prepare a list of questions including clarity about the level of control you will have over your site.

What is the rate for additional and ongoing costs? Have the consultant detail, in writing, exactly what is included in the basic development package, how they charge for maintenance of the web site, and when does it begin (for some charges do not occur until the site is up and running; for others charges begin as soon as they have completed the design).

Be sure the final contract for service is in writing, providing a clause for both to terminate the agreement, with proper notice, without penalties for you. Ask questions! Ask questions! Ask Questions! The only stupid question is the one you don’t ask. The key is that you establish a comfort level before moving forward.

Theresa V. Wilson, M.Ed., CPBA (Certified Professional Behavioral Analyst) is a “Work-For- Hire” Freelance Writer and Success Management Training Consultant with over ninety bylines in several business, family and women online and print publications. Visit at http://www.writersinthemarketplace.org or Email at ACWritersgroup@aol.com

Your website is an electronic extension of your business. Poorly designed web pages often fail to provide users with a satisfactory online browsing or shopping experience. By nature of being an electronic medium, web surfers have constantly growing expectations from the sites they visit while online. The web page equivalent of local kid’s $5 car wash flier, or a poorly produced cable show or infomercial is no longer effective when it comes to convincing shoppers that you take your businessor themseriously. The appearance of your business website lends directly to your credibility. If you can establish credibility then sales will likely follow.

Meet Industry Expectations

A “professional” look can vary from industry to industry. For one industry you might need a site that screams “corporation,” while another industry might perform best with a mom and pop feel, still another might need a fun or artsy look. Building your site to meet industry expectations simply means knowing your audience and what they expect. Be careful that you don’t confuse any of the above with shoddy design. Whatever “feel” you give your site, make sure it comes out looking great.

Start by researching your competitors and taking an in-depth look at their websites. If all your competitors are going for a particular feel then maybe there’s something to that. Be sure to do your own research so you aren’t solely relying on what your competitors are doing. Often times you’ll find that your competitors are doing the wrong thing entirely.

Overall, make sure you are doing what’s right for your audience. In your design you don’t just want to match your competitors, you should seek to exceed them. Have your site designed to look and perform better, while still providing the overall tone your target audience is looking for.

Incorporate Usability Elements

As you put together your design elements, think: usability. There is nothing more frustrating to a visitor than trying to navigate through a website that is poorly constructed and does not provide obvious, user friendly markers directing them to the information they came looking for.

Intuitive Linking

Use textual links within the body content as part of your navigation scheme. Your website is not a brochure where people flip from one page to another; it is an active document that should allow visitors to navigate as they read, following links to wherever interest strikes them. Contextual linking in the body content provides that avenue without forcing the visitor to rely on the main site navigation to decide what to do next.

It’s the difference between asking your spouse what movie they want to see or asking if they would like to watch a comedy, sci-fi, action, drama or chick flick. With the first, you’re forcing her to do all the thinking and decision making for herself. With the other you are simply presenting options, allowing her to make a decision based on what she desires. That is how you want your visitors to feel. You want them to go where they want, but at the same time be leasing them, through various routs, to the point of action (i.e. sale, conversion, sign-up, etc.)

Emotive Colors

Colors fuel emotions so be sure the colors you use for your website bring out the emotions that best reach your audience. Integrating color elements effectively can create a more inviting website that can easily lead your visitors to take the desired actions.

Calls to Action

You’ve heard the saying, “you can lead a horse to water, but you can’t make him drink.” On the web, many people try to get the horse to drink without even leading him to water. When visitors come to your site they need to be lead to their desired destination. Use visual calls to action throughout your site that will direct your visitors to click, buy, purchase, read, get, view, order, continue, apply, enter, or whatever else you want them to do.

Careful and strategic planning before you begin developing (or re-developing) your website can help you build the best possible website that meets both your, and your customer’s needs. Consideration and implementation of the above mentioned elements will ensure that your website is effective at pulling traffic and converting your visitors into buyers. Throw in some quality customer service and you’ve got something for your customers to tell others about, which is the most effective kind of marketing there is.

Stoney deGeyter is president of Pole Position Marketing, a search optimization marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (http://www.eMarketingPerformance.com) marketing blog. (ea)

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Series 512 RAM, 40 GB HDD 24*7 Support Included 1 Free IP Free
Control Panel 500 GB Data Transfer Unlimited Free Reboots O/S :
Linux/Window Setup : US $ 129 Special Offer Cost : US $145/PM
Minimum Pay 3 months Setup : Free Order Now Intel P4 Series 512
RAM, 80 GB HDD 24*7 Support Included 1 Free IP Free Control
Panel 1000 GB Data Transfer Unlimited Free Reboots O/S :
Linux/Window Setup : US $ 129 Special Offer Cost : US $175/PM
Minimum Pay 3 months Setup : Free Order Now Intel P4 Series 1 GB
RAM, 80 GB HDD 24*7 Support Included 1 Free IP Free Control
Panel 1000 GB Data Transfer Unlimited Free Reboots O/S :
Linux/Window Setup : US $ 129 Special Offer Cost : US $199/PM
Minimum Pay 3 months Setup : Free Order Now Special Offer Price:
12 US $ Per Month & One Time Setup: 10 US $ Special Offer Price:
29 US $ Per Month & Free Setup Normal Price: 60 US $ One Time
Setup: 49 US $ Special Offer Price: 39 US $ Per Month & Free
Setup Normal Price: 69 US $ One Time Setup: 49 US $

Support also available for other Operating Systems like FreeBSD
Server, Debian Server, Fedora Server etc.

Phone : + 91-9869022098/ +91-9869694088 Email :
sales@version-next.com MSN : version-next@hotmail.com Gmail :
Versionnext@gmail.com

For Sales Email/MSN : sales@version-next.com For Support
Email/MSN : support@version-next.com