Students Of Success

Reciprocal Link Exchanges can increase your website’s visibility
in search engines… If they are true reciprocal links. When
making Reciprocal Link Exchanges, Make it count!

Search for link partners by key words. Exchange links with other
websites within your Niche Market.

-For example, if your site is about web design, you will want to
exchange links with other web designers, web templates and
resources related to the web

-Likewise, if your website is related to Toys, you’ll want to
exchange links with sites that target your market. Keywords such
as: toys, dolls, games, children, kids, parents.

-Keywords that you would use to promote your site will provide
you with a good indication of sites you should exchange links
with.

Select a key Link Text

-Your link text is generally your title. You want to select a
few key words and focus on that as your title. As above, if your
website is about web design, you will want to pick a few
keywords and always use that in your link exchanges. A good
suggestion if we are following our first example above would be:
Web Design - yourdomain.com

–Do not use all caps in your title –Do not use excessive
punctuation in your title –Do not use excessive keywords in
your title

Be consistent. When you are adding your domain name, utilize the
complete domain: HREF=http://www.example.com rel="nofollow">http://www.example.com ( always
include the www )

-http://example.com and HREF=http://www.example.com rel="nofollow">http://www.example.com are
different. If you want to make each exchange count, promote ONE
format only.

Select a solid description

-Do not fill descriptions with keywords. This most likely will
get your site rejected from being posted on most reciprocal link
exchanges

-The majority of link exchange scripts have a limit of 255
characters. It’s a good idea to keep it short and sweet, but
also include a few key words. If we’re continuing with the
example above, a sample description we’d use is:

–A professional, affordable, website design firm specializing
in SEO design, e-commerce and scripting solutions.

Keep a Spreadsheet

-Depending on the link exchange software you are using, you may
have to keep tabs on the exchanges you initiate with a
spreadsheet. Make a note of the URL you have visited and the
date that you requested the exchange. When you receive the
conformation email of approval, add in the URL where your link
was posted. If you are using an online script to maintain your
reciprocal links, you can enter in the reciprocal link in that
database as well. If your link was denied, feel free to remove
their link from your website. After all, it’s a reciprocal link
exchange only if both parties exchange links
When visiting sites for link exchange, ensure there is a link
from the main page to their directory. If you cannot easily find
their reciprocal link directory, you can bet the search engine
can’t find it either. Look for links that read:

-Links -Link Exchange -Link Exchange Partners -Link Partners
-Link to Us -Add your Link -Resources -Other Sites

Ensure their link exchange software of your reciprocal link
partner is Search Engine Friendly. This is the ONLY way that
your exchange will count!

-You can validate outgoing links as a spider sees it by using a
Search Engine Simulator. Visit one of your partner’s directory
pages, and cut and paste the URL into the search engine
simulator, submit it and it will show you how many outbound
links there are on that page. Looking into it you’ll be amazed
at how many scripts available do not provide you with proper
back link credit.

Validating True Reciprocal Link Exchange Partners, is the key to
make each back link count!

It’s a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from “prospect” to “customer.”

The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation.

So, what’s not to love about Search Engine Optimization (SEO)?

Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good.

Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money.

When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more.

This hurts you in at least three ways:

1. You lose the sale. So you don’t make any money.

2. She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money.

3. Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money.

It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly.

It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.

Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.

Picture this scene, an adolescent boy walks into a barber shop
and says to the barber, “Don’t touch me, I’m only here because
my mom forced me.” Search engine optimizers are sometimes put
into the position of the barber. They are knowledgeable and
willing to work on their client’s site, but the client doesn’t
want any modifications done to the text that is visible on her
web pages. This kind of dilemma occurs due to general
misconceptions about search engine optimization. Let’s look at
these misconceptions.

1. SEO only involves writing meta tags and working on
“invisible” code

Many people want to get a high ranking for various keywords or
keyword phrases, but if you look at the text on their web pages
you can hardly find these vital words. They come to a search
engine optimizer and think that he or she will sprinkle these
words into the meta tags and it will work like magic. This is a
major misunderstanding.

It is true that your main keywords and key phrases should be in
your title tag and your description meta tag, and even in the
keywords meta tag, but they must also appear on the page itself
and they must appear in some strategic places on that page. Some
clients say, “But I like the way it looks now.” You may like the
way it looks, but the search engines will not recognize that
your page is truly about Electronic Widgets unless these words
appear in headlines on the page, in the opening paragraph, in
the file or domain name in link text and in the body text of
your page.

So, by all means if you already have copy that works, that can
convert visitors into buyers or otherwise accomplish the
purposes of your site, keep it. But you should also be ready to
listen to what the optimizer has to say about modifications that
will enable search engines to select your site when a potential
buyer makes a query for your key words or phrases.

2. Search Engine Optimization is Tricking the Search Engines

Some clients say, “Don’t touch the visible copy but put in the
modifications invisibly.” Using invisible text is something that
can get you banned from a search engine. The main purpose of
search engine optimization is to give your website the best
possible chance to come up in good positions when someone makes
a query for your keywords or key phrases. The key to doing this
is to design web pages and write copy that is intelligible to
search engines, without sacrificing the experience and
understanding of your end-users, the people who visit your site.
So, don’t ask your SEO professional to try to trick the search
engines, but work with him or her to present your website in the
best possible way. 3. Search Engine Optimization deals mainly
with onsite modifications

Even if your website is well designed, has proper meta tags and
has keyword-rich text, this alone does not guarantee that your
site will rank high in competitive queries. All of these
factors, design, meta tags, and copy, are on-site factors.
Search engines certainly take them into consideration, but they
also value off-site factors such as how many high quality or
authoritative websites link to you. This means that hand-in-hand
with your on-site optimization you and your promotion team will
have to embark on a campaign to get links to your websites
coming from websites that are already highly regarded by the
search engines and by the public in general.

4. Search Engine Optimization works instantly

Don’t expect to get a flood of traffic right after your site has
been optimized. Some search engines work in a fairly rapid
manner, but the main search engine at the present moment,
Google, is believed to have deliberately put an aging delay into
its algorithm. This means that it may take several months before
your site makes it into the top results for your particular
category, especially if it is a newly created site. During this
initial period you will also have to consider using other
promotional methods such as pay per click advertising, article
marketing, joint ventures, paid advertising in ezines and
offline advertising.

So, the next time you work with a search engine optimizer, let
him or her go about the task of making your website both user
friendly and search engine friendly.

Everyone is looking for “secrets” about how to get more qualified traffic to their web sites. What I’m going to share with you is no secret, however it is not practiced by very many companies or individuals. Many companies and individuals only submit their home page to search engines and directories. You can easily quadruple your traffic in 90 - 120 days by implementing the following procedures.

1. Create a unique title for each page of your site that covers a different subject matter. I am astounded when I surf the web and I find large and small companies whose web sites don’t have a decent title for their home page, much less titles for any of their content pages. Your title should not be named “home”. If you own a web design program or if you have competent web designers, your title can be changed on every page in 10 - 30 minutes. Your title should be short and describe the content on that page. In case you were not aware, the title of each page always appears in the upper left hand corner of the browser used by the person visiting your web site.

2. Create meta tags for each page that has a different title. Most people use the same meta tags for each page of their web site. If you have different content on different pages, then you should have different meta tags for those pages too! Meta Tags are the hidden text that programmers use to enable the search engine “spiders” to find your site on the world wide web. If you don’t know what meta tags look like or how to write them, you can learn this information by visiting this URL at our web site: http://www.emarketingman.com/searchengine.htm

3. Submit your pages to search engines and directories every month. Once you have the proper title and meta tags for the interior pages of your web site, register them once a month. If you want ANY of your pages indexed by search engines, you have to submit them once a month! You can do this manually or you can do it through various submit programs. The most affordable method we have found are the free directory submit tool and free search engine submit tool at JimTools: http://www.jimtools.com

   JimTools allows you to register with 56 search engines and over 100 directories at no charge. If you do this once a month, you will start getting traffic to your newly submitted pages within 60 - 120 days.

In summary: Optimizing your title and your Meta Tags for each page can easily quadruple your traffic in just a few months. Submitting your internal pages of your web site to directories and search engines is an affordable and easy way to bring more qualified traffic to your web site.

About The Author

Daryl Clark is the owner of www.EMarketingman.com. A web site designed to teach individuals and organizations how to successfully promote their businesses on line. Visit his web site at http://www.emarketingman.com

It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN.com. This comes on the heels of growing speculation that Google plans to launch its own browser, possibly in an attempt to attack Microsoft’s greatest strength in Internet Explorer. Is it possible that MSN actually rolled out their search engine to prevent Google from doing the same thing they did to Yahoo! with the release of Gmail?

Google appears to have been planning a browser for some time. In April of 2004 they purchased the domain gbrowser.com (notice the similarity to gmail.com) and recently they lured two of the lead developers on the Firefox browser project to join the Google team. When asked what their role would be at Google, both developers were unable to specify what their roles were. Yet with Firefox’s relative success at chipping away Internet Explorer’s stronghold on the browser market, Google is certain to take notice of the minds that were able to make a dent in the Internet Explorer stronghold.

Google Has a History of Attacking Strengths

The common thought when considering an attack on a competitor is to attack their weaknesses. Google, true to their history of bucking tradition, has a history of doing just the opposite. Rather than attacking their potential competitor’s strengths, Google identifies its competitor’s strengths and attacks those strengths directly. This is exactly what they did when they launched Gmail.

Before the launch of Gmail, the search engine wars were being anticipated by the SEO community. Yahoo! had acquired Overture and Inktomi and had announced its plans to abandon the Google search results. Similarly, MSN had announced that they too would be leaving Google’s search results and would develop their own internal search technology. Both Yahoo! and MSN posed a real threat to steal a significant portion of Google’s search market. However, at the time, Yahoo! proved to be the more imminent threat as they would go to market with a proven search technology in Inktomi and an established advertising network with Overture.

Yahoo!’s real strength in attacking Google was the draw that their portal had. The tool that offered Yahoo! the most certain return traffic was Yahoo! Mail. Although Yahoo! has several different tools that bring users back time and time again, nothing was as powerful as their email system. As people came back to Yahoo! to use their e-mail, or other tools for that matter, the hope was that they would grow to become loyal to Yahoo!’s search results as well.

Google realized the strength of Yahoo! Mail, so they launched Gmail as an offensive on Yahoo!’s greatest strength. At the time Google launched Gmail, they were offering 10 times the amount of space, an obvious attempt to gain press and increase the desirability of Gmail.

MSN Search Provides a Bigger Threat

Although MSN Search currently holds a smaller share of the search engine market than Yahoo! or Google, they are actually the bigger threat to Yahoo!. Yahoo! had the ability to push their search results to the millions of people who come to their portal to use their tools. If Google is able to provide users with the same tools that they find at Yahoo!, users no longer have a reason to visit Yahoo!. However, any computer user who is using Windows most likely will use Internet Explorer, even if it is to eventually download an alternate browser, and we all know that most people are comfortable enough with Internet Explorer to not even look for an alternative.

Because MSN has the constant attention of consumers through Internet Explorer, they have many more channels to push their search results through. Do not be surprised if the next version of Internet Explorer comes with a search bar included as well as more redirects to MSN search results when a bad address is typed in the address bar. As long as MSN has such a strong majority of the browser market they will be able to push their search results.

MSN also has the advantage of developing a new search technology. Yahoo! entered the search engine battles using technology that web searches had been using for years in Inktomi. The problem is that users had already used Inktomi search results and had chosen Google instead. Although Yahoo! made changes to the algorithm that powered Inktomi’s results, the changes were not significant enough to make a strong distinction from Google’s search results. Whether the MSN results will be of a significantly higher quality than Google is yet to be seen, but by developing a new search technology, MSN has the ability to provide users with significantly different results than Google.

Google Will Need To Duplicate Gmail with Gbrowser

With MSN’s search becoming the latest threat to Google’s search market stronghold, Google will once again attack its competitor’s strength. Internet Explorer has recently shown some weakness in losing market share to Firefox, and it appears as if Google is ready to attempt to bring down MSN’s greatest strength.

If Google hopes to have any success in bringing down Internet Explorer, they will need to duplicate the success of the Gmail campaign. When launching Gmail, Google knew that they would make little to no impact on Yahoo! if they were to simply offer an e-mail program that was open to the general public. What reason would a person have to join Gmail if they had a perfectly fine email account at Yahoo!? An open launch to the general public would result in an initial influx of new users, many of which would be curiosity seekers who would quickly forget about their new, secondary email accounts.

Instead of launching an open campaign to invite the general public to participate in Gmail, Google chose to employ a viral marketing campaign of six degrees of separation. No single person had the ability to get a Gmail account unless they knew someone who was permitted to extend an invitation. People who had an account, and who in turn were allowed to give away six invitations to others to join Gmail became Gmail’s primary advertisers. A feeling of exclusivity became quickly associated with having a Gmail account, and soon message boards were filled with people offering just six accounts that they were able to give away. The effect is a brilliant example of just how effective Gmail can be. Gmail did not and will not become the most popular e-mail program in a short time span, but over time the six degrees of separation will make Gmail the most popular email system available (if you know someone).

If Google wants to be at all effective in dethroning Internet Explorer, they will have to reach into their bag of tricks once again to make Gbrowser an option that carries the same desirability that Gmail carried. Google can certainly count on the Microsoft haters to give their browser a spin, but in order to get the audience that really matters, the vast majority of Internet users, Google will need to extend a personal invitation.

MSN Must Act Quickly

Now that MSN has launched their search results, they will need to act quickly to protect against Google making any serious impact on their browser market. MSN has already done several things right. They are the first of the major search engines to offer their search results in an RSS format, opening up their results to all webmasters. They also offer Encarta answers to search results, provide music searches, feed discovery, definitions, provide math calculations, news search, and other features that are becoming increasingly important to offer.

However, MSN has not yet launched its own sponsored links program. Although this is certainly a program in the making, MSN will need to launch this service as soon as possible if they want to compete with Google and Yahoo! on every level.

But more importantly, Microsoft will need to have a new version of Internet Explorer available to launch once Gbrowser makes its debut. Yahoo! successfully dampened the blow of Gmail by matching the increased storage space that Google came out with. If Microsoft wants to keep its browser market share safe when Google launches Gbrowser, it will be important that they answer Gbrowser with a competitive product.

It Is All Very Welcome

The search engine wars are all very welcome. The results of the search engine wars have been nothing but positive so far. The launch of Gmail provided users with significantly increased storage for email. Yahoo! has improved their search results and Google is continuing to try and improve their search results. If Google launches a new browser it will no doubt offer new options that will only help users organize and find information.

The search engine wars have become much more than a war for the attention of Internet searchers. Because Yahoo! and MSN entered the search market hoping their strengths would provide them with the necessary momentum to topple Google, Google has brought the battle to Yahoo! and MSN. The search engine war is now the war of vying for Internet user’s attention through search, email, browsers, news aggregation, etc.

No matter how the search engine wars turn out, the people who will ultimately benefit will be Internet users…and the shareholders of the winning company.

Mark Daoust is the owner of http://www.site-reference.com. This article originally appeared at http://www.site-reference.com/Search-Engines/5196/index.html

Discuss this article further at http://forums.site-reference.com/

This is a story about a poor guy with an inept domain that
wanted to build a site geared for a very competitive keyword and
his long, agonizing journey toward the true light of SEO wisdom.

Here’s a little foundation for what I’m about to cover here. A
while back I bought a stupid domain name. It was one of those
fairly useless domain names that might have been good for maybe
selling cellphones or something. The thing is, though, I’m a
poor guy. I don’t have time to taylor a site for cellphones with
the pitiful amount of money I have. This was my thinking not
long ago at least.

After sitting on this domain name forever I decided to put a
site up there and give myself to the study of SEO or search
engine optimization. It seemed like an interesting subject and I
knew to those that managed to learn SEO, marketing, and some web
design would fall infinite riches. It really sounded good to me.

So I went for the throat so to speak. More precisely I picked
out some search terms that I will probably never be able to get
traffic for in my lifetime. Smart I know. This had the grand
side effect of having the site sandboxed by Yahoo and Google
until pigs flew.

Recently they flew, however, and I’ve come out of the sandbox
altogether and hit face to face with a few SEO surprises. I did
manage to get a tiny trickle of traffic but not from the terms I
tried to get it from. After trying to optimize those pages for
the key terms I received traffic from I got more traffic. This
of course started me down a long road of speculation and hair
pulling.

After many a night of such I’ve come up with a few things that I
believe will give anyone the power to eventually pull traffic
off the net and covert it into a good decent living. I’ll
probably write an ebook and make millions one of these days.

Optimize by the page Don’t fall into the trap of focusing
totally on building this far flung and far reaching site that
will rule the world or make you millions instantly. Unless you
have lots of money you’re going to need to work for your
traffic. Plan your site out carefully and make sure each page is
a precision crafted piece of art.

I love serverside scripting and dynamic websites but I’ve come
to realize there is a danger that people will overuse it. I know
I have. If your site is dynamically generted, make sure every
page isn’t a total cookie cutter image of every other page. It’s
good to have the same navigation and same general layout but
each page also needs to be special. Each page should have
careful, proven SEO techniques applied to maybe a single key
phrase.

Don’t try to optimize one page for a handful of phrases. Just
focus on one phrase. Do your keyword research and, whatever you
do, don’t haul off and pick a key phrase with 2 billion wealthy
competitors in Google. Pick something that can be attained and
can get you some traffic relatively fast. Select a phrase that
is as specific as possible to your particlar niche and still
gets a couple thousand or so searches per month from Yahoo.

Whatever you do, make sure that one web page has good, solid,
desirable content that is keyword rich and one of a kind. This
will help make it special. At the same time your content
obviously needs to lead the customer toward your intented goal
for monetizing your traffic.

Keep it simple I’ve found to my dismay that building a complex
web site with all the content management stuff and all the
database thrills isn’t exactly what really gets the attention of
search engines. Weirdly enough this can be true for internet
surfers too. A nice, clean layout with very accessible content
and intuitive navigation will be recognized by both search
engines and surfers alike. If you can figure that part out
you’ve just pinned down about 90% of SEO in my opinion.

Engineer your site for your traffic When you start getting
search engine traffic to your site take a very close look at
what they are searching for. I assume you have some kind of
statistics program and can mostly see what search terms people
are using to get to your site. When someone comes in on a
keyword or phrase you haven’t optimized for do a little
research. Does the page they are coming to need touched up to
include the search term or would this search term merit its own
search engine optimized page to handle the traffic.

Conclusion With every page you add you are gaining another
potentially valuable piece of internet real estate. If you’re
doing your job right then eventaully each page should get its
own traffic and you should begin to attain your goals. Patience
and learning are the name of the SEO game.

Yesterday you should have read the forth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #5 and study analyzing the Top Ranked Website on Google. Please read today’s course very carefully and take some time to test what I’m about to tell you on your own webpage. Alright let’s start!

Analyzing the Top Ranked Website on Google

I won’t take you through today’s course step by step because it’s just too much and most of it is common sense. Now to analyze the top ranking websites all you have to do is search in google for the keywords that you chose to optimize. The results are the websites that you are competing with. Open each page and study why you think they are ranking so well. Look back to previous courses and see what on-page methods they use. Just write down what on-page factors they have decided to use and use this information to rank better than them by doing what they do and a little more. For example if they have their main keywords in < h1 > tags but don’t have them in < h2 > tags then you can do both.

The most important analysis you need to do if of their off-page optimization. I suggest you use Instant Position’s free link popularity check to look up your competitors and see who’s linking to them. Then you can go to these websites and request a link also! Here’s the tool:
http://www.instantposition.com/link_popularity_check.cfm

It’s not easy to outrank your competitors and the reason is that they must be good at SE optimization to have received that rank. So you need some time and effort to reach the TOP but YOU can do it and there’s no doubt in that.

Tomorrow I will teach you How TO GET banned by Google!! This will be an exciting day for you I promise (if you want to get banned that is!)

If you would like to contact me anytime and either complain (why would you!) or give me your testimonial then feel free to do so anytime. I’m there if you need any more help also.

Ahmed Omran is an experienced webmaster and marketer who owns Custom Website Design and Home Based Business Revo

Anyone involved in an Internet-based home business will soon come
to recognize the importance of search engines as a vehicle to
attract potential customers.

Since the inception of Google in 1998, the popularity of using
search engines has increased dramatically. Nielsen NetRatings
reports that about 114.5 million Americans, or a whopping 39
percent of the US population, currently use search engines.

Through February of 2004, Yahoo and Microsoft’s MSN ranked as the
two favorite spots on the Internet with 87.3 million and 86.2
million unique monthly visitors, respectively, according to
figures produced by Nielsen NetRatings.

Microsoft.com, ranked third, with 64.2 million visitors, but this
figure is somewhat misleading because this site attracts much of
its traffic by repairing flaws in the Windows operating system.
Google was the fourth most popular site with 60.8 million
visitors.

The market shares of MSN and Yahoo haven’t changed much in the
past three years while Google has emerged as a powerhouse without
spending much of anything on advertising. Google’s audience is
now approximately six times larger than it was in early 2001,
when it was the 26th most popular destination on the Internet.

As they vie for position, Google, Yahoo, and Microsoft plan to
continue upgrading their services - healthy competition that can
only serve to improve the search experiences of Internet users in
the future.

According to comScore Networks, an estimated 3.5 billion online
searches are performed in the United States each month, making
searching the second most popular online activity, ranking behind
only e-mail.

In 2003, businesses spent an estimated $2 billion on advertising
related to searches and some knowledgeable sources expect the
search-related advertising market to triple during the next three
years.

There are various search engine formats including natural search,
pay for inclusion (PFI), pay per click (PPC), and hybrid
approaches which combine both PFI and PPC characteristics.
Because of the immense and growing popularity of search engines,
their effective utilization is the life blood of Internet-based
home businesses.

—————————————————————-
This article is freely available for reprint provided that the
resource box at the end of the article is left intact and the
article is published complete and unaltered. If you are using
this article on a website or e-book, please make sure that the
link in the resource box is live or clickable.
—————————————————————-

Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.

Visit his website at Legitimate Home Based Business for more details.

In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under

1.Types of Link Building: I would be explaining this factor in a more understandable manner with giving some examples with Site1, Site2 and Site3.

a)One Way Linking: One Way Linking is a type of Link Building where a site links to another site without getting a link back

Example: Site1 links to Site2
One of the best ways of generating One Way Links is Directory Submissions

You can submit your site in different free directories like Dmoz, Yahoo Directory (Paid Also) and many others

Limitations of One-Way Linking

One of the most desired limitations of One-Way linking is time Consuming process and the confirmation of getting listed in Directories is not fixed

b)Two Way Linking: Mostly known as Reciprocal Linking, this is one of the most effective and fast method of creating quality incoming links towards your site. Two Way Linking is process of exchanging links between 2 sites of similar theme. (As per latest Google Semantic Indexing)

Example: Site1 Links to Site2 and in return Site2 Links back to Site1
The best method to create Reciprocal Links is to contact theme based sites, which you can think can be involved in your Linking Parameters and ask them for a Link Exchange with your site

There are no limitations in this type of Linking as this is one of the most effective and fastest methods of creating incoming traffic to your site.

c)Three Way Linking: This can also be termed as a better way of obtaining One-Way Links to your site, as in this process there is One-Way and Reciprocal Linking Involved

Example: Site1 Links to Site2, But in place Site2 Links Site1 on Site3

Aspects to be Looked Before While creating Links

1.The partner’s site Page Rank of the page where he has placed your link

2.Whether the page where your link has been placed is indexed in Search Engines or not

3.One most important factor is the theme of the site. Eg: If you have a site related to Web Design you can exchange links with site related to shoes or gifts, you should link with sites related to Web only

For More information on Link Building Services Contact Sunny Kathuria at skathuria@gmail.com or sunny_indian@touchtelindia.net

SUNNY KATHURIA

Link Building Freelancer

India

skathuria@gmail.com

sunny_indian@touchtelindia.net

Search engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:

1. Content is Key

Webmasters are extremely concerned with optimizing their code and as a result, they often forget about optimizing the content. As optimization tips go, this is one you should pay close attention to. The first 200 words of your home page should be loaded with keywords, this includes your headline. Some search engines, particularly those that ignore meta tags, will actually use the first few lines of text (including the headline) as your site description.

2. Utilize Static HTML

You don’t need a “dynamic” website unless you have dynamic content, such as airline seat availability and pricing which needs to be dynamically published from a database because it constantly changes. You may store your website in a database but you’re better off publishing it as a static HTML website. It’s cheaper, the pages will download faster, and search engines will find it easier to comprehensively index your website.

The less HTML code you have, the better, as it makes it easier and faster for the search engine to index your page. Aim for a total page weight of 50 KB for any page (that’s including graphics). Certainly, anything over 100 KB is going to be slow, and some search engines don’t like pages that are over 100 KB.

3. The Title Tag is Critical

The title tag is the single most important piece of content for people who search. Keep it short: Don’t have more than 60 characters (with spaces), which is roughly 8-10 words. Lead with the most important careword for that particular page. Always start off with what is specific about the page and move to what is general. Many websites begin their title with their brand or organization name, and then follow with what is unique about the page. (This is a very common mistake, so check out your website.)

4. Optimize Your Images

This is another optimization tip that many people forget about. However, through use of your “alt” image attribute tag, you can slip in an extra keyword phrase or two that describes the picture users are about to see. The text only shows up when the user has turned off the ‘view images’ option in their browser or the image fails to load. But some search engine robots will pick it up too and the extra keywords could help your ranking. So take a few seconds to implement this optimization tip on your site and you could see improved results soon.

5. Why You Shouldn’t Optimize Your Own Site

While we have given you some basic optimization tips to help you quickly boost your search engine ranking, we still recommend that you hire a Search Engine Optimization professional for the best results. Search engines change their guidelines regularly, making it impossible for any one or two people to stay on top of all the changes while still running their business. What was a great optimization tip yesterday, could get your site blacklisted today. Your SEO professional will watch over your site as if it was our own, ensuring your site is always running in peak form. For example, we predicted many of the guideline changes Google made in November of 2003, saving many of our customers from the massive fall in rankings most experienced.

About the Author

Carmen is the VP Client Relations of Ms. SEO Inc., a Calgary based Search Engine Optimization & Internet Marketing Company.

Ms. Seo Inc. works with their sister company Ms. Hype Inc., a Calgary Web Design Company, to offer their clients a powerful online presence.