Students Of Success

The Internet provide numerous ways to increase your website traffic for little to no cost.

Here are some top Internet marketing techniques to help increase your sales and income.

Create your own directory on a specific industry topic, placing your own ad or banner along the top. Then invite others to add their website links via a link exchange program, listing themselves in your directory.

This will result in lots of free advertising for you as your directory expands with links across the World Wide Web. Enter “link exchange software” into your favorite search engine for help with setup.

Write out a simple step-by-step instructional class in your area of expertise. Then break it up into smaller segments and set them up in an autoresponder as email messages with your ads included at the top and / or bottom of each message.

Invite website visitors to sign up through on online form or email subscription address offered through the autoresponder service. Then as people sign up, they will learn more about you and your products and services.

Forget about small daily or weekly ezines. Try publishing one large monthly e-zine as an e-book format, preferably an Adobe .pdf file. Include a large number of articles with each issue and regularly featured areas like inspirational quotes, industry tips, favorite sites and advice from the pros.

Also insert full-color graphics, multimedia components like audio file links, if you like, and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots.

Set up your own Tip of the Day targeting your own area of expertise, relating to your own products and services. You can set it up on your website in a targeted box, via autoresponder, a blog, an RSS feed, an audio file or others means of communication.

Add your own ad along with your tip for whichever product or service you want to target or maybe even your own online store for all. This will gently remind your target audience where to go to learn more.

In summary, by using Internet Marketing techniques customized to fit your own products and services, you can reach out and increase your website traffic and purchase opportunities. Internet marketing can mean a more affordable way to grow your business. God bless you. Jesus loves you.

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Since everyone is so obsessed with ways to increase our website traffic (and of course we should be) people often are quick to jump at anything that might help. We are always talking about ways to increase search engine traffic. But, what about what we shouldn’t do? The following I’ll share a few tricks that you shouldn’t be doing.

—>Do Not Buy Traffic
This is one of the oldest scams around the internet. I’m not talking about PPC programs; that’s a whole other article. The ones I’m talking about are the ones that ‘guarantee you’ 10,000 visitors for $10.00 (just an example). Do you really think that’s possible? Not only do they try to sell you visits; they also try to say you’ll get such and such amount of sales. In plain words…BULL! Besides, there is NO company that can guarantee you any amount of sales. Sales depend on the demand of your product/service, price and of course your ad copy. Plain and simple…Buying traffic is a scam. Don’t do it.

—>Don’t Bother with Top Sites
These quickly become a big waste of your valuable time. (Remember, your time is valuable and time IS money.) Everyone else listed there with your site is doing the exact same thing you’re doing. Let me guess, every day you are clicking on your link and voting for yourself and/or you are sending out tons of emails (possibly spam) begging all your friends to vote for you. Am I right? Don’t waste your precious time doing this. Instead spend your time working on your ad copy. It’ll take you much further.

—>Submitting Your Site Myths
You don’t need to submit your site to search engines. Submitting your site to search engines does not increase your search engine rankings. The important search engines will index a properly built website.

—>Web Rings
Web Rings can be fun but, you very well could be sending your traffic AWAY from your site. You are giving your visitors the opportunity to click away to another site. You need to be concentrating keeping your visitors and selling your product or service. Besides that, a lot of people break the web rings. These rings are set up to be all about the same topics. You are giving your visitors direct links to your competitors.

—>Don’t Spam Your Website
Some webmasters out there have decided to spam their own websites. How do they do this you ask? One way they do this is to place a lot of unrelated keywords into their meta tags and keywords. Another way is to make ‘invisible text’ on their website by making the text so small that it actually looks like a dot or period. Don’t do this. This can easily get you banned from the search engines.

—>Do Not Participate in Link Farms
What exactly is a Link Farm? A link farm is list of links created and maintained solely for the purpose of constructing links between member sites. For example: One page of links is generated and to be listed on this page it is a requirement to place this page on your website. Search engines see this as an illegal move and can have you punished and banned from them. Please don’t hesitate to investigate if you have a question about a particular program that you are involved with. It could save you tons later.

One thing that I frequently hear when referring to the above ‘programs’ is the following: “But, it’s free, it’s not going to hurt me.” First of all, these aren’t free. These are a waste of valuable time. As I mentioned Time IS Money and your time is precious. For every moment you are spending on these basically worthless ideas, you COULD be improving your traffic instead. Secondly, a few of the above mentioned are against search engine rules and could get you banned. That is a lot of hurting.

Starting to get depressed? Want to know what TO DO to increase your online traffic? No worries. (I wouldn’t let you hanging like that.) There are lots of great ways to increase your website traffic. Take a look at http://www.mommyshelperonline.com/increase-online-traffic.html to find out what you should be doing.

About the Author
Anita DeFrank a WAHM of two and co-owner of DirectSalesHelpers.com which was created specifically for those in Direct Sales. Do you find yourself asking how to make more sales? The above is only a small taste of the wealth of information available at http://www.directsaleshelpers.com. Stop on in if you’re serious about your direct sales company and want to know how you can make more sales.

If you are low on fund and time, you don’t want to waste your
time advertising in areas that will not bear results. How will
you prejudge and later analysis your approach to web traffic? Is
there a way to make trial run to find if you will be successful
or not? This brief summary should present ideas that will be
helpful, and save both money and time.

The first approach is to ask as many people as possible that you
can as to where to advertise and promote your site. However,
there is a drawback. Only about 10% of those who give advice
really can help. Be open enough to question any guidance that
you get.

Another approach is called the copycat technique. Take 10 person
who advertises in ezines for example. Make a list of 10 persons
that always advertise. If ezine (newsletter) #1 has 7 ads that
are on your list it is better than one with 3. This is a place
to start. You can also take a firm that is successful and copy
where they promote.

You might want to use web tools to make analysis after you start
to promote and advertise. Here are three ways that you can get
help.

1) Does your web provider have logs of the origin of hits on
your site? They will tell you if you got hits from a certain
search engine, a bookmark or from Denmark at 2 in the morning.
Unfortunately, many providers don’t have this service, and
perhaps, you should change to one that does. Call your provider
now.

2) Use third party traffic services. Search engine lists
Internet audits and some are found under web counter. I had one
service that gave me 50 search engines. I found that I was
getting a lot of hits at 3-4 am from England. It is useful to
take your time in find a service because some are better than
other by a big margin. Here are some addresses
http://www.internet-audit.com / and http://www.digits.com and
http://www.wishing.com /. Some are free, but some charge a small
fee.

3) How about my web pages? I would like to find out if I have a
site that people like and maybe I can advertise these pages. You
might want to get a second traffic analysis or a web counter.
Here is an idea. Get an account at Commission Junction, a
company that has paying banner for over 500 merchants. Sign up
for a banner and then place the banner at the bottom of the
page. You will be able to gain a commission and then you can
look weekly to find how many people visited your site. Check at
http://www.cj.com/Affiliate/ourmerchants.asp?AID=14738&PID=93098
This is not the most perfect method and you can only have the
banner on just one page at the one you are using for analysis.
But it is better than paying for a second service.

Whatever, you do. You need traffic analysis and need to examine
the sites in this article.

Just to recap - Parts 1 and 2 of this topic outlined some of the so-called “secrets” of website traffic being offered on-line and what you might expect for your money. If you missed either of these parts you will still be able to view them by clicking on the links appearing in the resource box at the end of this, Part 3.

It would seem from all the comments and attention I have received so far, that I have struck on a common complaint from website owners. So much so, that I have decided to write Part 3, which wasn’t originally intended.

Yes, all website owners are looking for that magic formula which will give them added traffic to their sites.

You have created a brilliant site, full of wonderful information. You know people will just love it. However, there is one major problem. Nobody knows that it exists. Sound familiar? You are Michelangelo and you are confined to the Sistine Chapel where there is not a web-cam in sight for you to show your work to the world.

Enough joking around! This is meant to be serious.

You have already submitted to all the free search engines and directories. You wait. Weeks pass and your site is still not listed. You need traffic. You’re desperate for traffic! So you do what thousands of others do, you submit to the temptation of all the clever marketeers who are out there waiting for people just like you (and me).

“Welcome to my parlor said the spider to the fly…” (er, sorry to inform you but you are the six-legged one here)

Have you noticed a few things about the “professors” of website traffic techniques? They all huddle together. They all refer to one another. They are all “cyber-friends.” And, why shouldn’t they be?

They are using one of the best marketing techniques since the day dot! Word of mouth, or in this case, word of click. They are in the business of referral. What better way to generate leads? It’s a nice cosy little arrangement.

Marketer A promotes marketer B who promotes C who promotes D who promotes A. Hey presto! What do we have? We have a marketing web-ring of referring “experts” and “gurus.” If you stumble into this web-ring you might just find yourself wanting to buy all those seemingly fabulous and heavily cross-referred products they offer. A, B, C and D all win. But what about you? I’m reckoning that four “information” products at an average price of US$39.95 each will set you back a cool US$159.80. Then of course, you will be bombarded with all manner of emails encouraging you to buy the latest “cutting edge” techniques as word goes out (via email) that you are hungry for information. Get yourself ready for a SPAM attack!

Here’s a hint - when you get those ezines full of junk and forty lines of boring advertising links, simply go to your email settings and do the following. Highlight the line containing the offending email, go to the toolbar at the top of your screen, open up “Message” then come down and highlight “Block Sender.”

This will divert the unwanted junk email to your “Deleted Items” list. When the list fills up you can then simply highlight the very top and bottom emails and everything in between by holding down the “Shift” key. Once they are all selected you can send them all to the rubbish tip by clicking “Delete”.

Of course, you can always ask for the SPAM not to be sent but all that tends to do is alert the sender to the fact that you are a real live person on the other end. This can then become a signal for them to up the ante on you even more. Sometimes it is best just not to acknowledge certain emails. This is particularly true for all those annoying pornography sites that seem to specialize in this type of acknowledgement game. It’s your choice.

So, you now have four or more “special reports” which you hope will reveal all the secrets of increasing web-traffic. Here’s a sample:

A - “How I Generated 1000’s of Hits Per Day Using This Little Known Trick.”

B - “The Amazing Web Traffic Secrets I Literally Stumbled Across While Playing Golf.”

C - “The Guaranteed no-BS Way to Getting 100,000 Hits in Just Three Months.”

D - “How I, Homer Zantuck, a Dumb High School Drop-out Fooled the Search Engines.”

(Side note: Those titles are fictitious but if any budding new “gurus” would like to use them - please, be my guest!)

Sure, they might all contain a little snippet of information that you might find useful. But is the $29.95 or $39.97 or $47.77 price tag worth it? My experience says no. What you usually get are a few sheets of paper, often only one or two surrounded by hype and testimonials about what a marvel the author is. That is the “report.”

You should be wary of testimonials. All websites use them, mine included. However, if you are basing all your hopes on what “Fred Jones from Albuquerque” or “Doreen P of East Norway” allegedly said then you should think again. Many testimonials are fictitious. The only truly credible testimonials are those which carry a “live” email or website address and even then such a person may be an “affiliate” (see Part 2). So, perform your own due diligence before you buy. If you do you will certainly save money.

I have a bit more to say yet on other web traffic promises and scams. However, if I include them here it will make this article unreasonably long. Therefore, stay tuned for Part 4 where I will reveal my experiences with those schemes which promise a deluge of traffic from banner advertising on “start up pages.” They are a real doozy, so make sure you have a read.

Parts 1, 2 and 3 of this topic are covered by copyright. However, all three parts may be freely used providing there are no changes whatsoever to the content and the following resource box remains intact.

PS: If you think this information might help a friend from falling prey to these dubious practices you can send them a copy of this article (or any related parts) or direct them to the website URL above. Let’s get the word out and put a stop to this.

About the author: Gary Simpson is the author of eight books covering a diverse range of subjects such as self esteem, affirmations, self defense, finance and much more. His articles appear all over the web. Gary’s email address is budo@iinet.net.au. Click here to go to his Motivation & Self Esteem for Success website where you can receive his “Zenspirational Thoughts” plus an immediate FREE copy of his highly acclaimed, life-changing e-book “The Power of Choice.”

The biggest and most important issue that a webmaster will have to face is getting his/her visitors. This is the million dollar question and it escapes the grasp of most web designers. In this web site design article you will get some expert tips on how to get visitors to your site, and it will save you hours of feeling like nobody wants to come to your site. We will discuss some of the key techniques that the best webmasters use.

Building your site is the easy part, getting people to visit your site is the hard part. Most people who have a site think that they can submit their site to Google, and visitors will just come flooding their doors. This is not true and it won’t work. The first thing to do when you build your site is to make sure your meta tags are in working order and that they target what your site is all about. Make sure that you have some of your keywords in your title, description, and the body of your page. Search engines love this, but make sure you don’t use to many keywords and a description that is longer than this article. Meta tag optimization is a whole nother topic, and we won’t go into detail here. The next thing to do is to manually submit yourself to the top search engines. Using free search engine submitters don’t always work and most of them are just a scam. If you manually submit, the search engines will like it better. Run a google search on search engines, and you will get a whole list of engines to submit to. After you fix up your Meta Tags, think about the content of your site. Search engines love having good quality content and they rank you higher for it. If your site is just a gateway page with hundreds of links, not very many people will come to your site, and the search engines will hate you. You want to offer something useful to your visitors, something that helps them. Think about publishing some articles, or anything else that your visitors will benefit from. People also love getting things for free. A lot of people will come to your site if you offer a quality service for free. It is just common nature for people to love free things. Dont you? You have now covered the first step in getting visitors, and that is to get your feet wet in the world of search engines. We will now move on to the next step, link exchanges.

Link exchanging is not only a great way to get visitors, but the search engines will rank you better if you have a good amount of links. Having links on other sites is a flag to tell search engines that you have a quality site. It shows that other people like your site, and not just you. This is where I am going to show you my favorite technique for getting link exchanges. First you must go to LinkPopularity.com. Here you will see a little bar at the bottom of the page. You are supposed to enter your own url to check how many people have linked to you, but what I do is enter the url of my competitors. Isn’t that great. You now have a whole list of contacts that your competitors have linked to. All you have to do is contact the owners of the sites about a link exchange, and you will most likely get your first exchange. I have learned this great trick from LinkPopularity and they have a whole article about checking your competitors links. Now that you know where to get your contacts, we must now discuss how to go about contacting them. Before you even think of contacting them, add their url to your links pages. This shows the webmaster that you are serious about a link exchange, and they are impressed by it. Somewhere in your email you can even mention that you have already added their link to your page. Your email about a link exchange could look something like this.

Hello, my name is (your name) and I would like to do a link exchange with your web site. My web site offers (what do you offer) and I thought that we would be good link partners. I have already taken the liberty to add your website to my links page, which is (your link page url).

Thank you for you time,

(your name)

Be sure to be friendly in your email and explain why you would be good link partners. If the webmaster accepts, you will get your very own link on another persons website. You now have a link on someones site, and your search engine rank will increase. After you have done this to as many people as you possibly can, do it some more. You can never have to many links. It makes your site well known to the world, and the search engines will crawl your site more frequently because they find your site by skipping from links on peoples sites.

I hope that you have learned something from this article and that you can maybe get a couple of new visitors because of it. Just remember, it takes patience to get visitors. I mean, you are one in millions of web pages, and that just means you have to work ten times harder than all of your competition to get visitors. In time, if you follow everything here, there is no reason for you to not have thousands of visitors in the next couple of months.

This article was written by Christian from Smart Boy Designs http://www.smartboydesigns.com Smart Boy Designs offers free html help articles, and tutorials.

Christian owns and operates Smart Boy Designs. http://www.smartboydesigns.com This site offers free html tutorials, html help, and articles. You can also get a site built for you!

There have been a lot of changes on the web since I wrote the first edition of “Power Linking Your Way to 1 Million Hits” in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign.

In fact, the people best able to withstand major changes and shifts in the search engines that affect their rankings are the people who have a broad, multi-faceted marketing campaign.

In order to weather any drops from single-sources of traffic to your site, you must have a lot of irons in the fire (links). People you have targeted as your best prospects should be able to find your site virtually everywhere they surf.

Web site owners who rely solely on search engine ranking are leaving 90% of the marketing pie on the plate! For long-term stability and steady, predictable traffic, you simply must broaden your reach and utilize a host of different publicity tactics in order to keep sales up.

One of the most effective tactics I talk about is article publishing. It is also one of the most misunderstood and abused tactics I teach. If you don’t get it, don’t do it. Below is my explanation of why we write articles and other short publications in the first place.

Publishing and Syndication of Your Articles

A lot of people miss the boat on this one. And it’s too bad that many people see that articles and other published works are important, but they don’t produce quality work, therefore their work doesn’t get picked up by big web sites and newsletter owners.

You see, most people focus on article publishing as a way to get a link published to their site. (Solely for search engines to find) Problem is, once they have syndicated their article to tons of free content sites, all they have at the end of the day is a link pointing to their site.

No one is READING the articles! Why? Because, honestly, they are terrible. Or they are just short of being blatant ads. People pick up on an amateur article within the first sentence or two and move on. Didn’t you write your article to get traffic?

Produce shoddy work and there is no click on the link. There is no traffic produced. The webmasters who focus totally on getting links as a tool to increase their pagerank in Google are missing the point entirely.

The point of Power Linking and all the tactics in the system was never to get high search engine rankings. Getting ranked well in the search engines was and still is a BY-PRODUCT of a properly executed Power Linking campaign.

When I talk to my clients about getting links, what I am talking about is getting links placed in places where human beings will see them and click on them. Not just link directories which are created solely for boosting link popularity with Google.

So when you publish an article, take the time to think about what people in your market need or want to know and give it to them. And write a GOOD article!

Linking is not just something that looks like this: www.power-linking-profits.com. Real linking is networking and making connections with future customers on an emotional level through your publicity pieces.

Linking is about respect. You gain respect by being published and being seen as the expert in your field. And it goes without saying that your published work needs to stand up to basic quality expectations of savvy readers in your target market.

Come off looking like a hack who is only interested in getting a link published at the end of their cruddy article, and you lose all respect. So even if someone does click on your link, they have reservations about you right off the bat before they even get to your site. This is no way to sell products and services.

If you remember nothing else, please remember this: No matter what linking method you work on this week, keep in mind that the most important links of all are the links intended for real people to see and click on!

Get linked in content directories and on web pages that get hit by as many of your target prospects as possible. And link to get traffic, not search engine rankings!

People focus too much on search engine marketing. If you do your job as a marketer, you will naturally rank high in the search engines. There is no need whatsoever to focus your marketing campaign on search engines entirely.

Focus your marketing efforts on people, your customers, and you will have what I call “Natural Search Engine Rankings.” You see, Google wants the most relevant results. That’s where their bread is buttered. Well, what I have been trying teach thousands of customers all this time is that you need to focus your marketing campaign on your customers so that you are the MOST relevant site on the net in your market.

Don’t worry about Google. They WANT you to be #1 if you deserve to be. How to be #1? By marketing to your customers directly on sites they surf the most and being the natural relevant result in their search.

Good search engine rankings will follow a great marketing campaign. By the time you get your #1 position on Yahoo though, you should have so much traffic and sales because of a properly implemented marketing campaign that you hardly notice you finally made it!

That’s the REAL power of linking.

Copyright 2004 Jack Humphrey

About The Author

Jack Humphrey is the author of Power Linking 2: Evolution, now in it’s 4th revision at http://power-linking-profits.com He is also the CEO of http://EquipMint.com, a membership site for anyone who sells anything online.