Students Of Success

When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don’t and neither do most people I know.

Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. Not only do we pay more attention, we also are more likely to believe news stories than your basic advertisements. When your news is published either online, on the radio, TV or in newspapers people automatically feel that since it’s being published it must be worthy information.

I read somewhere that “Advertising is what you pay for. Publicity is what you pray for”. This is so true. You can spend a fortune on advertising and yes, it will bring you some traffic but traffic is only part of what you need and it stops when the advertising stops.

What you really need is PUBLICITY - free publicity so that your information reaches your potential customers and people will begin to get to “know” you. When people see and hear your name over and over they will begin to think of you as an expert in your field. They will trust your judgment and buy your products or the products you endorse. They will also recommend you to others which in turn cause a chain reaction and the process starts all over again. One of the best ways to get free publicity is by writing articles and press releases then submitting them to the third party sites and newspapers for publishing. Plus with a price like FREE, why not take full advantage of it?

The most important thing to remember when writing news is to write a STORY not a sales pitch. Don’t you hate it when you ask someone about a product and instead of them telling you what it is and how you could benefit from it they go into this “elevator speech” about its features and why it’s a good product (”it comes with this and that, plus as an added bonus you get….”) Please! If I wanted to hear a sales pitch I’d turn on the TV.

Sales people call it “selling features instead of benefits” but among news editors this is called, “selling the store, not the story” and it’s the WRONG way to get your news published.

You should be trying to sell a STORY connected to the product instead of trying to sell the product itself. Why you ask? Because people love stories! We’ve been listening to and telling stories for centuries and we will continue to for a long time to come. People will pay attention if they think they’re going to hear a good story but will turn away if you give them a sales pitch.

By writing like a storyteller, you will get free publicity which will increase your traffic and your sales.

Melody Spier is a work at home mom of two teens. She is the owner of Ballyhoo Virtual Services a Virtual Assistant business catering to women in business. She specializes in business marketing and promotion with article and press release submissions, blog maintenance as well as many other services.

You can contact Melody by visiting http://www.BallyhooVA.com or by email Mel@BallyhooVA.com

Soon spring will be here and it will be time to undergo the task of opening your above ground swimming pool. Planning will make your job a whole lot easier. There is nothing worse than realizing you’re short one bag of shock when you are in the middle of prepping the pool. So first, you need to make a list of chemicals that are needed.

The needs will vary depending upon the type of pool you own. Therefore, this article will talk about it in general. You should always refer to your pool and pump instructions for additional information. Things you will likely need are liquid or powder shock, bromine, chlorine powder or tablets, sanitizing cartridge for the cartridge filters, pH increase or decrease and a test kit to test the chemical levels.

Do not take off just yet and run to the local pool supply store for chemicals. Stop and take a few minutes to check out all of your hoses, skimmer baskets, clamps, gaskets and o-rings. If any of the parts look like they might need replaced, take them with you to the pool supply store. It is a lot easier to match replacement parts if you have the old part with you.

Now that you have the easy part finished, it is time to begin the fun. The first thing required taking the cover off. You will want to enlist help for this, because you want to avoid getting any top water into the pool water. In an above ground pool, you should siphon the water off with a hose.

To get a good siphon started, hook up the hose to the spigot and put the other end of the hose into the top water. Turn the hose on for a minute to fill it. Next crimp the hose a foot or two away from the faucet, and with your other hand, disconnect the hose from the spigot. Position the hose at a downspout drain to discharge then let go of the crimp. The water will reverse and start to drain.
Once you have the water cleared, use a leaf rake to remove as many leaves and twigs as possible. Next, remove your cover weights or springs. At this time a few people positioned around the pool will help to keep the cover out of the water. Try to fold your cover like a blanket keeping the crud in the middle then remove the cover. You need to scrub the cover thoroughly so it is dry for summer storage.

Now it is time to attach all the pump hoses. Remember to lube plugs, fittings, valves, and o-rings with petroleum jelly. Also, be sure to remove any freeze plugs that were used to cover the hose openings. You will most likely need to add water to the pool. It needs to be filled to the skimmer halfway point.

At this point you should start re-circulating the water and check for any leaks around the pump and hoses. Once your pool is leak and drip free, skim off as much floating debris as you can with your skimmer net. Open all your valves to flood the hoses and prime the pool pump. Most manufacturers recommend constant recirculation of the pool water for at least three days. Any crud and debris on the sides and bottom of the pool will need to be scrubbed off. Use the broom attachment of your pool vacuum for this.

After all debris has been removed and the pool has been scrubbed, check your filter for cleaning. Some pumps have removable filters; others are back-flushed, so clean as directed. Once the filter is cleaned, you can now super shock the water as per your manufacturer’s instructions. If you start with green water, you will need a lot more shock. It may take a few days of recirculation to clear the water. Once the water has cleared, test your water or take a sample to your pool supply store and have it analyzed. Adjust the water as required and keep the recirculation going. All that is now left to do now is to wait for the water to warm up so you can start enjoying your pool.

Ethan K. Roberts writes on a variety of topics not limited to above ground pools. Also available are more articles about inground pool liner and above ground pool decks.

As an authorative hub a link from a DMOZ directory category to your website will give your site a boost in PageRank and may assist in getting search engine spiders to crawl your site faster and more often. Google also uses DMOZ data for its Google directory.

What does this mean? It is well known in seo circles that by having a site listing in DMOZ you will also get a listing in the Google directory, effectively creating two high PageRank backlinks. Hundreds if not thousands of smaller sites also use Dmoz directory data. Check my search engine relationship table for who DMOZ supplies directory data to. So from a single listing in DMOZ the potential for hundreds of backlinks can stack up quite substantially.

Unlike Yahoo! with it’s paid inclusion via Yahoo! Express, you may submit your site freely to DMOZ for inclusion into their database. This can be a harrowing and traumatic experience for some as the DMOZ directory submission requirements are very tight and strict.

DMOZ prides itself on listing websites with high quality content, culling bad and garbage sites. Hopefully I can lay to rest some of your DMOZ submission fears.

Prior website checks before submitting to DMOZ
A peek at the site suggest guidelines at DMOZ gives a few clues as to what DMOZ editors look for when processing site submissions.

I don’t know how many times I have read on forums and message boards webmasters complaining they have submitted their site/s to DMOZ over and over again only to be rejected.

You can bet their site either doesn’t conform to the submission guidelines, was submitted to the wrong category or was just complete crap with no quality content.

Here is the DMOZ submission guidelines list taken from their site. Follow it to the ‘T’ and ensure your site conforms.

• Do not submit mirror sites. Mirror sites are sites that contain identical content, but have altogether different URLs.
• Do not submit URLs that contain only the same or similar content as other sites you may have listed in the directory.
• Sites with overlapping and repetitive content are not helpful to users of the directory.
• Multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites.
• Do not disguise your submission and submit the same URL more than once.
• Do not submit any site with an address that redirects to another address.
• The Open Directory has a policy against the inclusion of sites with illegal content. Examples of illegal material include child pornography; libel; material that infringes any intellectual property right; and material that specifically advocates, solicits or abets illegal activity (such as fraud or violence).
• Do not submit sites under construction. Wait until a site is complete before submitting it. Sites that are incomplete, contain Under Construction notices, or contain broken graphics or links aren’t good candidates for the directory.
• Submit pornographic sites to the appropriate category under Adult.
• Submit non-English sites to the appropriate category under World.
• Don’t submit sites consisting largely of affiliate links.

A good tool for checking inbound and outbound links is Xenu Link Sleuth, it does a great job and of course it’s free. The reason I have focused on site link checking is the DMOZ editor will most likely run a similar program on your site when reviewing it.

Submission Time
Ok your site is set, you conform to the DMOZ submission guidelines, Let’s do this thing! Surf to DMOZ and perform a search using a broad search term that relates to your site. You will be presented with a category full of sites that should relate to your site theme. At the top of the page should be sub-category links.

At this point ask yourself two questions;

1. Does my site fit this category?

2. Is there a Suggest URL link on the page for this category?

The idea behind this is to find the closest category match to your website. If you answer no to any of the previous two questions drill down further using the sub-category links at the top of the page until a suitable category match is found.

NOTE* Something to note when finding a category is region. If your website is regional submit using regional categories first before drilling down.
If you think you have found the right category visit some of the sites that are listed to be sure they are similar to yours.

Suggest URL
Congratulations! You have found your niche category that best fits your site. Click the Suggest URL link and let the fun begin.

Titling Your Site
This is an area where most webmasters come unstuck by using promotional words in their titles. DMOZ editors don’t take kindly to it. Use your real site title. If your official website title is Tech Law, then that is the title to submit.
As stated in the DMOZ submission guidelines, don’t use all capitals in your title.

Site Description
When describing your site common sense should prevail. As with writing page descriptions for meta description tags, write a compelling, brief, and descriptive overview of your site. Don’t be overly promotional and keep the site description free flowing.

Always describe your site from a third person view. If DMOZ editors write a description for your site they will use third person view.The idea is for your site to be listed with your description. So make the DMOZ editors task as simple as possible. If you write from a third person view and give an accurate description the editor may not make any changes to it. Using correct grammar and spelling is a must.

One way to get help for an accurate description is to ask friends to view your website or ask people from forums to view your site. Use their feedback to write a compelling, accurate and non-promotional description.

The long wait
DMOZ is free submission and edited by volunteers. There is no paid express directory inclusion and from what is stated at the DMOZ directory website, nor shall there ever be.

Processing of site submissions will take a while, even up to six months, sometimes longer. Don’t focus on this but instead continue to build quality content for your site. As one of my mentors recently stated in his ebook.
“I usually submit and forget about it.”

(c)2005 Paul Cody

Paul Cody has for the last six years studied website design and search engine optimization. Paul is active in a number of webmaster forums and has recently launched his new site http://www.auswebdesigns.net focusing on seo resources for webmasters new to this area of site design.

Now that you’ve built your new website you can
sit back and let it do all the work, right? Well no. Unlike in “Field of
Dreams” if you build it, they won’t necessarily come, at least not until you
ask them to! That’s where web site promotion comes in. Web site promotion
provides that vital link between that great site you’ve built (or had built)
and everyone that you want to come see it!

Often new site owners either don’t know that they
need to promote their new site or they follow the trend of only promoting their
site on the search engines like Google and MSN. While it is always important to
get your site listed with all the major search engines (and most of the smaller
ones), you might be overlooking a vital part of promoting your site, promoting
your web site locally.

A small business will often it’s
website to provide a “Showroom” for their products, information about their
business, and directions to help potential customers find their
business. Their main goal often is to attract customers locally or from
nearby towns and cities, so some additional strategy is useful in promoting
their site.

Local website
promotion checklist

1. Local Newspaper: Many local papers have a section to introduce your business to
the area. Write a small article about your business and submit it to the
newspaper.

2.Press Releases: This is a formal release about your business. There are many
places on the Internet that will publish press releases for free. This can be a
good way to be sure your business can be found on the Internet. Often local
papers will also run these releases.

3.Niche Marketing: For local businesses, be sure your keywords (both in your
content and in the Meta Tags) include local cities and towns. When some one
types in “Used cars” in the search box it will return thousands of results.
When they narrow it down to “Used cars ‘YourTown’”, you want your web site to
be high in the listings.

4.Email Signature: Most email programs
allow you to add a signature to the bottom, include your web site address. This
allows you to tell a little about your business and maybe announce a special
your company is having. Keep these short and to the point.

5.Business Cards: Be sure your web site URL is on all paper correspondence and on your
business cards.

6.Phone book: When you put your listing in the phone book for a little extra you
can add your website URL, which may also be added to the yellow page phone
directory. Google keeps a yellow page directory based on phone number listings,
in time your business and URL will be listed there.

7.Be Creative: The more often someone sees your web site URL the more likely
they will remember it when they need your product. Find ways to display your
web site URL in your store and any other place the public may see it.

Dwayne Goerges is the owner of ADAC Programming and Top Website Tips.

Specializing in data driven websites for inventory display and client
management.

I discovered pay per click marketing in late 2001, launching my first campaign with Google Adwords. At the time, I was managing a search engine optimization (SEO) project for an industrial controls manufacturer and immediately recognized the potential of this new channel.

I opened a Google Adwords account, compiled a list of keywords, and developed a small group of text ads. Within five minutes of my campaign going live, the four lines of text that I had crafted into an advertisement were appearing on the right side of Google’s search results. More importantly, targeted visitors began trickling into my client’s website; the power of this marketing platform really struck a chord with me. I had achieved visibility on Google’s highly coveted first page using the same keywords being optimized through my “natural search” project.

Let me distinguish between paid listings and natural search listings - I am not suggesting that they are equal in value, but rather competitive in value. Natural listings enjoy a higher perceived relevancy in the eyes of search users; however pay per click advertising, when managed properly, affords businesses immediate penetration into desirable search engine result pages (SERPS). Additionally, paid search marketing is much more flexible in its approach to targeting markets and budgeting for return on investment.

Search engine optimization is a valuable strategy that can deliver a strong return on investment when properly managed. Businesses can cultivate a web presence that organically ranks high in the search engine results pages, delivering requests for quote and product sales. By the same token, the effective implementation of SEO is a long term strategy, often requiring months of development and significant project costs before a return on investment is realized.

Pay Per Click marketing on the other hand is completely measurable, making it possible to monitor profitability on a real time basis. Furthermore, the pay per click model enables marketers to revise their advertisements, budgets, and target audience(s) on a real time basis. This flexibility, when properly harnessed, is the key to an industrial manufacturer’s success in the world of Internet marketing.

Most business-to-business companies sell a spectrum of products or services, organized under different categories, and appealing to slightly different customers. Traditionally, industrial manufacturers relied on trade journals and tradeshows to promote their goods and services. Unfortunately, the costs associated with these marketing channels are proportional to the number of products or services being advertised.

For example, if a pump manufacturer wanted to showcase their entire product line at a tradeshow, more booth space would be necessary to accommodate all of the pump types. Additional costs might also include the extra freight charges associated with shipping the pumps to and from the show. Ultimately, the resources (read = time & money) required to actively promote a spectrum of products through tradeshows are directly linked to participation costs.

This same dilemma extends to trade journal advertisements, where marketing multiple products simultaneously translates into multiple advertisements and escalating costs. If the same pump manufacturer wanted to target market each type of pump they sell, they would either need multiple advertisements or one very large spread. Promoting an entire product line through a single print advertisement typically dilutes the marketing message and cripples the ad’s return on investment. By the same token, running multiple advertisements or larger multi-page spreads cost money.

Furthermore, successful marketing through tradeshows and trade journals depends on more than just money. For example, tradeshow participation is only effective when the person manning your booth is a trained salesman, schooled in the techniques of business development and lead generation. Simply placing your lead engineer or technical support rep at a table full of products is not going to produce sales…at least not in the capacity you expect. In turn, some training may be required to maximize your presence at an exhibition.

Printed advertisements are typically created by graphic artists and experienced copy writers who can communicate a product’s benefits and features in a professional and practical manner. These skills are often sub-contracted and usually require in house participation to ensure that the marketing message is correctly expressed. Aside from the high hourly costs associated with graphic designers and copy writing professionals, your sales team and/or engineers will end up dedicating a percentage of their time reviewing the proposed creative, making suggestions, and ultimately approving the finished advertisement - and all of these steps happen before the ad is even published.

Both scenarios illustrate the shortcomings of these traditional advertising channels…expensive, inflexible, and a return on investment that is difficult to measure. Furthermore, successful marketing through tradeshows and trade journals depends on a wealth of skills and expertise that often cost money. Whether these additional costs come in the form of sales training or graphic design and copywriting services, the end result is stiffer marketing costs, coupled with poor ROI tracking.

What can an industrial manufacturer to do about escalating marketing costs and aggressive competitors? I can think of three words for you - Pay Per Click.

Coined by sales professionals as the purest form of direct marketing, pay per click advertising addresses industrial manufacturers’ three biggest concerns - cost, feedback, and return on investment.

With pay per click advertising, industrial manufacturers can regulate their marketing spend on a daily, weekly, or monthly basis. Preset budgets make it easy to control costs and establish a baseline for measuring return on investment. When advertising through the Google or Yahoo paid search network, return on investment is easily calculated through comprehensive reporting that provides all of the information required to make smart decisions about how and when to optimize ad dollars, driving more leads, requests for quote, and sales.

The difference between pay per click marketing and tradeshows or trade journals is the extraordinary control available to the advertiser. An experienced pay per click manager can manipulate the quality and volume of search traffic that is driven to an industrial manufacturer’s website. Through keyword research, targeted ad copy, and an effective display URL, pay per click managers can “choose” the audience seeing their advertisements. Furthermore, they can determine the price (value) of each prospect clicking through to the company’s website, relative to the product or service being offered.

At the end of the day, it boils down to simple math…lets compare tradeshows and trade journals to Pay Per Click advertising. On average, attendance at a single tradeshow costs the average industrial manufacturer approximately $4,500; this figure includes registration fees, sales staff, and travel expenses. Additional costs not covered in that figure may include the booth display, marketing materials, and promotional items.

A trade journal advertisement costs approximately $3,900 for a half page, four color placement in a single issue. Expenses not covered in that figure may include ad photography, graphic design, and copy writing services.

Pay Per Click marketing on the other hand is not associated with average costs because each campaign is customized to meet the unique needs of the industrial advertiser. Instead, we’ll look at the average cost per click, which represents a qualified (interested) visitor accessing your company’s website for more information on the product(s) advertised. Generally speaking, most industrial manufacturer’s can expect to pay between 25 to 50 cents per click.

In other words, imagine a tradeshow whose participation costs were based solely on the number of people who approached your booth looking for more information on the specific products your company sells. From the perspective of a trade journal advertiser, your costs per issue would be based on the number of people who actually saw your printed ad placement and then accessed your company’s website looking for more information on the specific product(s) being promoted.

The quick math suggests that in order for tradeshows to compete with Pay Per Click advertisements, your company’s booth should be visited by at least 9000 ($4,500 x .50 = 9000) interested prospects per show. By the same token, each printed ad placement in a trade journal should yield at least 7,800 ($3,900 x .50 = 7800) targeted visitors to your website. Apart from the doubtful likelihood of either scenario, the absence of detailed reporting through either of these advertising channels makes it impossible to accurately track their ROI performance.

In summary, it would be unfair to suggest that a direct comparison can be made between any of these marketing channels. Tradeshows represent a unique opportunity to form personal relationships on the front lines, while enjoying valuable face time with associates. Neither a trade journal advertisement nor a pay per click marketing campaign can provide these benefits. Trade journal advertisements are a great branding tool, cultivating perceived value and expertise that translates name recognition into product sales.

In closing it is most important to recognize the individual strengths of these marketing channels - however it should be noted that pay per click is the most cost effective and measurable form of advertising available.

Payton Wolfe is a co-founder of IndustrialClicks.com and their Director of Marketing Campaign Strategy.

Reciprocal linking has been a widely used strategy for web promotion, in spite of requiring significant effort from us webmasters. First you need to evaluate the convenience of every exchange, then do the actual link publishing and finally, it is necessary a periodical check-up of the corresponding link prevalence.

Trying to make things easier for busy webmasters, a wide number of Link Exchange Managers have appeared. These tools are now a very competitive field in the e-Marketing arena. As a result, links in the web have grown much faster than quality contents.

The main purpose of current reciprocal linking is to earn link popularity in the search engines, which means better ranking. However, it ads very little value to the Web, and takes away traffic in the same way as it brings it in.

For the search engines, telling good from bad links is getting more and more difficult, and it makes sense for them to penalize such links.

We have found several evidences showing that reciprocal links are outmoded.

“Google has started to penalize sites that provide two-way links to each other”
http://www.ezgenerator.com/blog/180_blog.php?action=frontpage&entry_id=1134567055&comments=comments

“As of October 2005, Google appears to have implemented a new penalty on sites which are excessive with their reciprocal link exchanging”.
http://www.ringjohn.com/reciprocal_link_building.html

“Having too many reciprocal links eventually works against you.”
http://affiliatetip.com/news/article00368.php

Are Reciprocal Links Dead?
http://www.webstatsgold.com/are-reciprocal-links-dead.htm

To verify it, we selected the first 100 websites found in the Google SERP under “SEO”, and ran Back Link Analyzer version 2, which simplifies the analysis task. This tool is free and anyone can check our results.

Reciprocal link exchange can be hard to detect, because it might require complete spidering of both sites. We established a 3-level limit in our crawling.

Some of our findings:

• There was no correlation between ranking and incoming links.

• There was no correlation between ranking and PageRank.

• Keyword density in the domain was a weak indicator of better ranking

• Keyword density inside the home page was irrelevant.

• Keyword density inside the incoming links (anchor text) was relevant. This is the single most valuable ranking factor publicly known, so far.

• Reciprocal linking, either in absolute or relative terms, was found to have a weak negative correlation with ranking.

This facts confirm our perception that more and more sites are now focusing on non-reciprocal inbound links. However, those must be earned with quality content or plainly purchased.

Much easier is a new mode of link exchange, involving triangulation or better yet, quadrangulation.

Triangulation is more difficult to detect than 2-way linking, and quadrangulation even harder. Both techniques are useful for webmasters who manage several websites, since they can use some domains for outgoing links and some for incoming links. Quadrangulation makes easier to compensate the value of incoming vs. outcoming links.

A new generation of Link Exchange Managers with Triangulation and Quadrangulation ability is appearing. Whether Google and Yahoo will start detecting and battling the new schemes is yet too soon to speculate.

John Tello works for http://www.foundfirst.com, a company that makes SEO tools, some within the text processing field like Synonymizer software

Website promotion plan totally depends on the objectives of the website that is a junction of three things such as business, Internet and customer. Website promotion plan is required to make an effective website. Best promotional plan helps you to get more traffic to your site but before implementing a plan you should be aware of all aspects of your website.

Owners should keep site’s general goals in mind at the time of selecting promotional plans. Website promotion plan is normally a combination of free and paid promotional ideas. Informational websites should always concentrate on free/very low cost promotional methods. You can easily promote your website with link exchange program. After placing links you should submit your site to various valuable directories. You should determine which directories are important for your industry.

You should also submit your site in some free directories to get traffic for your site. These free directories offer one-way links that usually enhance search engine ranking. Content is also another important concept of website promotion plan. You should concentrate on content of the site instead of graphics and images. Images can attract visitors but nice images with informational content attract a large number of visitors.

These entire steps take some time to implement but it will not take any more time to increase website traffic. Don’t think your work is finished after designing a website because you’ve to work regularly to keep your site up to date.

Author owns a website on Website Promotion Plan. Website offers useful information about website promotion plan, best website promotion plans, and also provides some tips on how to make a website promotion plan. You can get more information about site promotion plan

I’ve got to admit I’ve never been too impressed with AdSense for Search. I just haven’t seen great results with it. In fact I’ve always considered it the stocking-filler of AdSense’s goodies: nice to get but nothing like as much fun as the main package.

But maybe I’ve been underestimating it. After all, the results page is a great example of AdSense optimization. You get hit with a perfectly blended, giant ad unit right above the fold (I wish they’d make that unit available for websites!), good content and a second giant unit at the bottom of the page. I’m pretty sure those pages have been delivering good CTR… once people get there.

And that’s always been the problem with Search. Very few people use it. And that’s fine. I get paid every time someone clicks on an ad. I only might get paid when someone does a search, and I’ve got no control over what they’re searching for. I’d much rather people click on my ads than search and leave without giving me any money.

But I get a lot of site targeted ads that pay by CPM. On those pages, I don’t care whether the users click ads or not. In fact, I don’t want them to click. I want them to generate lots of page views… and then I want them to search and leave.

If you’ve got a site that’s getting a lot of CPM ads then, I think it’s worth making that search option nice and prominent. You could put it in the side bar sandwiched between a list of related links and surrounded by eye-catching color. You could write in big letters next to it “Want to learn more about [the topic of your website]?” and put a good, high-paying keyword there to increase the chances that they’ll look for the sort of subjects that give good ads. And you could keep your content short to make sure that your readers aren’t saturated with information and leave your site hungry to find out more.

Of course, you’d also need to keep an eye on your ads so that you know when you’re back to earning per click so that you can put the emphasis back on your ads, and away from the Search.

Although if you find then that your new, prominent stocking filler is giving your site greater value, then I guess you can say that Christmas came early this year.

Joel Comm is The Internet Revenue Expert. Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at The AdSense Code. To ask Joel Comm a question about making money online, visit http://www.AskJoelComm.com Visit Joel’s blog at JoelComm.com

It is evident that whatever changes Google and other search engines make in future, still the game will be about quality web site content. Logically today we observe the increase of attention to web site content and everything that helps to score better with content over Internet has gained amazing demand.

No one was talking about article marketing a year ago, and now this keyword is searched by thousands. Articles give you publicity, better scoring with search engines, higher ranking. Articles are the peak of content game at the moment and here are the most crucial tips to win with article marketing on your web sites:

(i) Use search engine (SE) - friendly technologies.

Sitemap (Google + Yahoo).

Always use sitemaps on your sites. Create Google sitemap file, Yahoo sitemap file, submit them to relevant search engines - and you are sitting safe with all new content on your site getting indexed in days (5 days maximum). When others wait for Google sandbox for 2 months, you get your new content indexed within a week.

RSS feeds.

When you run article directory on your site, copy the content to RSS feeds. Then submit RSS feeds to MyYahoo and MyMSN. This increases indexing a lot. Plus this is extra way to make search engines see your real work on site.

RSS newsblocks.

As this technology is a nice content optimizer for search engines, they keep indexing good info inside the database of RSS news and give high relevancy content on your pages, helping you out with duplicate content crossroads.

(ii) Use anchoring to score on your keywords.

Anchored text is another content optimizing technology for search engines. It means that search engines can easily learn a lot from the keywords inside the anchored text to the link.

In practise it means if you wrote a promo article and submit it to article directories, make sure they allow to use anchored links in resource box to that article. After good submission you will have hundreds of sites pointing/voting for your site. Imagine if all these sites have a text link that says ‘My Keyword’ and the linking goes your www.Your-Keyword-Site-Name.com Search engines will index all these pages with anchored text and you will get up the list for this keyword. You will save hundreds on advertising budgets to one way linking.

(iii) Keywords in names.

Whatever type of content you have on the site, stick to your keywords in naming file names, text links, pages using your keywords.

Search engines will never stop in their fight for bigger scope for indexing. Who knows, maybe one of top search engines will announce shortly the deeper level of indexing. If you make sure to name the files on keyword-wise base, you will score, because filenaming has big potential in terms of content optimization technique for search engines.

(iv) Never stop growing relevant content.

When you got the bots of search engines dwelling on your site pages, make sure to update content on regular basis, quality content. Search engines loves gradual and quality growth - even 2 new articles per day are fine, if these articles fit and up to the point.

Combine the tips above with smart SEO and your competitors will stand in line to join you.

Inventor & owner of Internet marketing tools and projects, Nickolay Bokhonok. Article Directory tool - Nick’s on board tool.

Russian nesting dolls are also known as Matryoshka dolls or Babushka Dolls. The name Matryoshka is a diminutive form of a popular Russian female name “Matryona” and “Babushka” is the Russian for grandmother. These dolls are brightly hand painted wooden dolls made in such a way that they can be taken apart to reveal smaller dolls fitting inside one another.

The first set of Matryoshka dolls was produced in Russia in 1890, in a colorful Russian market town called Serviev Posad about 50 miles from Moscow, inspired by a set of souvenir dolls from Japan. In 1900, the dolls were presented at the World Exhibition in Paris earning a bronze medal and within no time their popularity spread, and craftsmen all over Russia began creating these dolls. Soon many other places in Russia started making nesting dolls of various styles. There are usually between five to thirty or more figures in a set, but there can be many more. A set of 72 nesting dolls, the largest being one meter high was created to celebrate the birthday of Lenin in 1970.

The traditional theme is peasant girls in traditional dress, but they can be found on almost any theme these days - you are just as likely to find nesting dolls devoted to Russian political leaders as you are to find them on animals, sports, fairy tales, cartoon and film themes or even the Beatles. Basically if you can think of a design you are most likely to find it with some on-line stores having over 1000 different styles in stock.

Nesting dolls are so popular that artists outside Russia have now started to produce their own versions. Popular Israeli artist, Yair Emanuel, produces one with exquisite Jerusalem panoramas, and another that is decorated with wedding and floral scenes inspired by the paintings of Mark Chagall.

Nesting dolls make such a good gift since there are so many different themes that you are bound to find one to suit the interests of the person receiving it. Traditionally nesting dolls were given as gifts to wish prosperity and happiness to loved ones. They make marvelous housewarming gifts, children’s birthday gifts, Christmas, Mother’s Day and New Baby Gifts and are also great as Collectibles. Both beautiful and entertaining a set of Nesting Dolls will become a talking point in any home or office, and will be a treasured gift for years to come.

Janice Kaye is the operator of Biblical-Gifts.com, an online shop that specializes in exclusive hand-crafted products, made out of flowers & fruits grown in the land of the Bible. They also offer a selection of the best Christian gifts and souvenirs made in the Holy Land. Biblical-gifts.com welcomes both retail and wholesale customers.