Students Of Success

Today, as countless companies and moguls are looking towards internet video sites as a great place to distribute content to grab the notice of their consumers, it is necessary to know the basic elements of using online video advertising channels.

Here are a couple required items you must be familiar with prior to you beginning to post professional videos on internet video channels.

Constantly do your best to use videos that give valuable material to your potential customers - A lot of business people incorrectly think you can merely put any kind of advertisement on a video channel, but nothing could be further from the truth. Each video should provide some valuable information to the desired market, or start topic of discussion.

Carry out some type of market research on the video portals prior to you distributing your first video - It’s a good suggestion to allocate some substantial time typing your market’s main keywords into Google, in an effort to learn what comparable professional videos are already on the market. Then make sure you have noted down the profile names of the most key firms in your market. Possibly later on you can partake in a joint venture or even have some kind of collaboration with these users.

Understand that every video channel has a society built into it - You are advised to value the other members and it’s advised that you post positive annotations about your rivals’ videos. Essentially you need to be a member of the community, supplying comment, ideas etc. And only then must you deem yourself as being a video marketer & start to broadcast your very own 1 & items Get the most value from your online video content through Vidify’s quality video distribution partnerships.

Commit yourself to creating quite a few professional videos - You should have a clear strategy for making & posting numerous corporate videos. Otherwise, your video company’s page on the video websites will look bare if it merely has one single video on view. As a result, provide extra time planning the creation of a number of short format professional videos, rather than only one lengthy video.

Online video marketing is one of the most effective and quickest methods of advertising just now.

You may perhaps know how useful distributing your organisations online video clip is. For an organisation’s owner, video is a useful medium that can easily capture your potential clients’ attention & improve the number of visits to your businesses website. Videos are really successful in getting the target consumers’ reasonably short attention span. What’s more, if codes are integrated and online video sharing is encouraged, short format video commercials can be a great way to get one-way links and thus positively affect your firms position on Google.

In actual fact, online video clips have turned out to be a valuable tool for business or self-endorsement. The following are numerous tips to circulating your own short format video commercials.

Firstly, you can post your videos on your own website; although this would entail you to find your own video hosting arrangements. Ask your Internet hosting solutions contractor if video downloading or video streaming services are supported.

Video downloading is where your business users need to download your online video clip to their PC’s hard disk. They need to store the video to their own PC before they can play it using their PC’s video player or a downloadable video player device. There are several video downloading service suppliers that cost not much. There’s also a progressive downloading mechanism where your visitors can play the online videos whilst downloading them.

Video sharing streaming on the other hand absolutely does away with the requirement to download the Web videos & allows immediate playback so it gives the most value to your Web users. Obviously, getting a video hosting contractor that supports video streaming can cost you a pretty penny.

And finally, the more fashionable way to distribute video commercials is posting your sites to video distribution sites which possess their own video hosting infrastructure. These websites cost you nothing to become a member and will on occasions pay you to post video content. They also have a considerably big audience base and grasp; for instance, YouTube acquires in the region of 11 million Internet visits each & every month. Click here to find out about video production, distribution and marketing services from Vidify.

Did you know, that television — the persistent purveyor of pop culture here in America — shapes a LOT of your prospects behavior patterns?

Here, listen to this:

1. The average US home has the TV on for 7 hours and 40 munites a day.

In case you’re wondering, that means by the time a child is 18 years old, they’ve already been exposed to 50,367.6 hours of television!

Sheesh!

2. The average amount of television the average American watches, is over 4 hours a day. (that’s 17% of your life, by-the-way)

Likewise, this means the average American has actually watched over 26,280 hours of TV by the time they’re already 18 years old.

3. 50% of all US households have 3 or more TV’s in their house.

4. (And this one was amazing) 45% of all parents say if they have something important to do, they’ll use the TV to occupy their children! (Whatever happened to books, or arts and crafts?)

5. 54% of children between ages 4 and 6 said they’d rather watch TV than spend time with their fathers! (Gosh, I hope my daughter wasn’t participating in that survey…)

6. 40% of all Americans watch TV while they’re eating dinner.

7. And lastly, on average, sadly… parents only spend 38.5 minutes a week having a meaningful conversation with their children.

No doubt then, television is a HUGE part of American life. In some cases, it’s even more important than having a relationship with your children, for goodness sakes.

You’d have to assume from reading through these statistics, that people are planning meal times around what’s on TV… they’re spending a good amount of brain-power trying to make sure “this” show gets taped or recorded at “that” particular time… and they’re probably spending more energy watching David Letterman than making love.

Which is very VERY tragic of course.

One thing TV doesn’t do, is… it doesn’t tax your attention span.

You get entertained a little… and then you get some relief in the form of commercials.

You hear a little bit about your topic… and then you go and grab some ice cream.

Because of this, if your sales pitch isn’t giving your prospect the same sense of “relief” — either in your story or in your presentation — then your prospect is going to do the same thing you do, when what you’re watching, no longer interests you:

They’re going to grab their remote and click to another channel, which in this case means…

They’re going to toss your sales pitch straight into the garbage can!

And above all else, you certainly DON’T want them to do this, now do you?

So next week, to make sure this doesn’t happen to you, I’m going to tell you “5 Ways To Give Your Prospect A Much-Needed Break In Your Sales Copy!”

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you’ve been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

P.P.S. If you know someone who could benefit from this tip, then do the right thing and forward this tip on to them, right NOW!

Amazing as it may sound, there is a real shortage of good
writers and poets. Try telling that to the thousands of writers
and poets who get daily rejection slips.

As far as they are concerned, writing is virtually impossible to
break into no matter how hard they seem to try.

There may be a number of reasons why they don’t succeed:

Their writing is not up to standard - as far as the particular
publishers or editors are concerned;

They don’t bother polishing their writing before submission;

They knock on the wrong doors - sending materials on a random
basis;

They have failed to do basic research;

The list goes on.

1000s of publishers

There are of course thousands of publishers, especially online,
who are willing to publish anything that you send them. Such
publishers don’t pay writers or poets. They expect that writers
and poets should be grateful just to get published. That is
reward enough.

Professional writers on the other hand command handsome fees.
They make a good living out of writing.

Anyone can become a professional writer. You just need the
determination to succeed. If you don’t have a natural gift, you
can learn to write well. This can be by self-study, online, or
at a college or school near you.

High quality professional writers demand anything from $1000 to
$5000 per project - and the best earn substantially more. A
project may involve just one page or a few poems.

Why do most aspiring writers and aspiring poets fail?

In a recent survey conducted on behalf of
http://www.WritingHolidays.com, it became apparent that most
writers and poets were not willing to invest time or effort in
training or acquiring the necessary skills.

The survey revealed that most writers and poets were happy to
plod along by trial and error rather than investing in a decent
course. They accordingly fail to reap the rewards that are there
for the taking.

They remain amateur writers and poets whilst their professional
colleagues cream off the best paid writing markets.

The survey compared writers and poets to other professions.
Lawyers, Accountants, Doctors, etc., are all highly paid. They
all undergo training before the rewards are forthcoming. Yet,
most writers and poets believe that the riches will come to them
without spending $1 on training or developing skills.

One per cent. of writers or poets may get lucky. They may have
been “born writers or poets” - they succeed without any
training. The rest slog away - hoping that one day they may make
some money from writing.

The good news

The good news is that there are 1000s of paid writing markets
that are waiting to be exploited. There are more assignments
than writers or poets.

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Back in my school days, if the teacher demanded a term paper I knew just what to do. I quickly researched the report, and wrote it as fast as I could.

Next, I reached for a thesaurus and looked up complicated, multi-syllable synonyms for my easy words. This turned my paper into a complex, obtuse mess.

That was wrong, wrong, wrong! Once I started to write for a living, I quickly discovered that if readers don’t understand something, they simply quit reading!

So how can you make your writing less formal, more personal, and turn readers into interested friends? Here are some ideas I’ve stumbled across:

1. Think about a specific reader when you write. I usually picture a family member. This tends to make my writing less formal.

2. Ask a question. Example: “Do you ever get bored reading a long, complicated report?”

3. Propose a solution. Example: “Here’s a way to alleviate afternoon boredom.”

4. Present new evidence: Example: “My brother - a historian - claims he’s discovered three new traits about medieval knights.”

5. Offer free advice. Example: “I’ve found a new way to write research papers.”

6. Share a shortcut. Example: “Here’s a timesaving method to exercise better and more efficiently.”

7. Tell how or why you started a project. Example: “I started this company with one goal: to help people find the job best suited for them.”

Rix Quinn wrote the book of writing tips “Words That Stick.” It’s available at http://www.amazon.com/exec/obidos/ASIN/1580085768/qid/

For more information on his frequent phone seminars, e-mail him at mailto:rixquinn@charter.net

In reality the universe has no geometry. [The NSTP (Non -
Spatial Thinking Process) Theory]

The Indian way is to think of Man to be a divine being, and as
Man is obviously not a divine being, to take it as an utter
contrast and rather treat him as a useless insect.

Man is more social within than without.

Nothing is absolutely ignorant or absolutely wise.

Life is a waste of time.

Fear is the worst form of violence.

Anger is the most childish expression.

The existence of the universe is without any reason.

The root of everything is plurality.

Every creation is necessarily flawed.

It’s my conjecture that the world is made up of three elements
stated in the descending order of certainty and ascending order
of necessity : Consciousness, Truth, and Irrationality.

Strong plays; Weak fights.

Fighting is a virtue of weak and a vice of strong.

The essence of the greatest form of life is not love, grief,
solitude, or adventure. Its essence is that it’s an unending
puzzle.

A true Englishman can do anything but philosophy.

French are arguably the most abstract species on earth.

The universe is fundamentally of three kinds : interpretable,
interpreter, uninterpretable. The first kind is static, the
second one is dynamic, and the third one is profoundest as well
as absurd.

A worse news for a philosopher could be that the universe is
fundamentally absurd. And the worst news is that the worse news
is probably true.

In Europe it seems to be an etiquette to be white.

It’s an intriguing mistake to think that the oldest civilisation
has the greatest wisdom.

Tolerance is basically a tricky way of minimising once own
sufferings.

The world exists to let Man philosophise.

The virtue of an American is the minimisation of the
exploitation of his brain and his vice is the maximisation of
those of others.

The story of the world is necessarily and exclusively a story of
exploitation and its future would be no different.

Doubt is an eternal nightmare of wisdom.

Nature, by its very nature, is brutal and partial. However, Man
has somehow managed to transform the nature of its brutality and
partiality.

Man is a philosophical animal.

At the heart of history there is a revolution.

The tragedy of the world lies in the fact that white is smart
but bad and black is good but mad.

Truth is an appearance.

Even the greatest, deepest, and purest form of love is
essentially an expression of exploitation.

Everything in the world is capable of arousing all sorts of
emotions.

The most rational thing about the universe is that it is
fundamentally irrational.

At its heart the universe has no reason.

The universe is a gigantic non-spatial computer.

The inducer of the greatest romantic feeling is the deepest
philosophical question.

There are three paths to heavens: music, love, and philosophy.
Music is the shortest but the least pleasant one. Love is the
moderate one. And philosophy is the longest but the most
pleasant one.

All the world is a game of mind, the mind which ultimately goes
wrong.

God is the pseudo-governor of morality.

The answer to the greatest question is that it is unanswerable.

Man is a racist animal.

Good man feels that the world is alive because of goodness, but
wise man knows that the world is essentially a business.

Mankind is a love-hate relationship.

Imperfection is a form of perfection and vice versa. History is
a tragedy for a humanist, and an entertainment for a solipsist.

Nothing is responsible for anything.

The world is a notorious game of intellectual hide-and-seek.

Truth is the most mischievous thing in the world.

Intelligence is a necessary condition for existence. In other
words, to be is to be intelligent.

A racist is a statistician, not a logician.

Professionalism is an insistence on mechanisation of mankind.

One of the most desirable things to me is a truth in solipsism.
That would make me not worried with the apparent suffering in
the world and not envied with the pleasure.

It might sound ridiculous but ultraviolet rays are responsible
for virtually all of the misery, suffering, and hatred in the
world.

Be not a dictator; you will be caught and punished. Be not a
peacemaker; you will be misunderstood and assassinated. Be like
a fox; and you will be praised and feared.

Language is the perfect medium for imperfect intelligence.

The only thing preoccupying me in my solitude is solitude
itself.

Racism is a tragic mistake of thought that every person from
race x is necessarily superior to every person from race y.

To speak wise is to speak like a mathematician.

Morality is a most nonsensical and yet a most respected state of
mind.

All confidences are overconfidences.

Behind the shadows of peace there is a story of bloodshed.

Despite the great sense it makes it is logically impossible to
verify or falsify solipsism.

Thorough optimism is the foremost sign of a cultured mind.

Man is a cultured animal which takes pride in making fun out of
other cultures.

Morality makes strong weak and vice versa.

It makes no sense to say ‘I’m a solipsist’, because if your
belief is true there is no one to understand it and if you are
wrong then you are just exposing your logical shortcomings.

There is a hope in living because there is science and there is
a point in living because there is art.

Material prosperity of a society is the foremost and often
unseen sign of its economic downfall to come.

Secrecy is the most secretive aspect of the universe.

Islam is a religion of peace. It is peaceful at its conclusion.
But to reach that conclusion, I suspect, it obsessively and
intolerantly demands to put up a weapon.

Heaven occupied by the most earthly people. -(on England)

Man is both the strongest and the weakest animal. He is
strongest because he is the most intelligent and weakest because
there are maximum number of situations capable of upsetting him.

Man is the most delicate animal.

Morals ruin the men of virtue.

A revolution is a rapid evolution.

In west culture is an appearance. In east it is a reality.

Brain kills heart and vice versa.

Man is a flawed, troublemaker, and pathetic animal.

The Eiffel Tower is a majestic philosophical monumental
representation of the entire humanity being intellectually
challenged by the mighty starry heavens of eternity.

All food is Indian.

A prophet is a divine puppet.

The music that does not make you think is not music.

Mahatma Gandhi: A great pacific terrorist.

There are two kinds of people in a society: those who are
wrongdoers and those who ignore the wrongdoers. The most
positive and reasonably possible contribution the wrongdoers can
make is make enough wrong deeds so as to help the ignorant stop
ignoring the wrongdoers.

All English are very English.

There are two dimensions of the universe that make it absolutely
deep and stunning: the dimension of mystery and that of misery.

The ultimate mystery of the universe is the eternal quest for
the ultimate mystery.

Two things in the world are definitely and absolutely
unchangeable: Truth and Destiny.

The best thing about the world is that it has a logical
structure, and the worst thing is that it has no moral structure.

A bad person is the one who thinks that a good person is stupid.
And a wise person is the one who knows that the bad person is
right.

For an absolute bachelor sex is an absolute fascination.

America is a country which has set the modern standard of
political exploitation of the second law of thermodynamics.

Man himself is a part of the condition he blames.

It is the most miserable thing to be human.

India is the country where a cow is valued much more than a
human being.

Religion makes morality appear alive.

There was a time when I used to think that there is madness
inside the church. Now is the time I think there is rather
madness outside it.

All the progress of modernity and the downfall of humanity is
from the power of love to the love of power.

Humanity is a battlefield of God and Satan.

A true love is ontological, and therefore is absolute madness.

90% India is semi-barbaric and the remaining 10% is learning to
put up with that barbarism.

Philosophy comes from 1% of humanity of which 99% is either
trivial or absurd; but the rest 1% is reasonably the only
intellectual hope to the 1% of that 1% of humanity.

The language of the universe is absurd.

The tragedy of the world is exclusively embedded in the reality
of the painful states of consciousness and the tragedy of this
reality is necessarily embedded in its logical possibility. Life
is enjoyable because it entertains differentiation and is
tolerable because it necessitates integration.

Possibility is not truth.

The world is logically unfit to be completely just and moral.

History of the world is the history of revolutions.

At each and every stage a revolution is necessary and
inevitable.

Train is the most ruthless form of modern transport.

An Englishman is a Christian inside the church and an Englishman
outside it.

Stupidity is philosophical inadequacy.

A cover letter can be the ultimate compliment to your resume. With an effective and well-written letter, you can impress future employers with details that cannot always be found in the resume. Also, a cover letter may just be the reason your resume is even read. Employers are likely to ignore resumes that are unaccompanied. A cover letter makes it stand out.

However, for a cover letter to work, it must follow certain rules and meet certain standards. Below, you will find tips to help you meet those standards. By following these suggestions, you can perfect the necessary art of writing a cover letter.

1. Take Your Time

A cover letter is essential to your job seeking process; however, many overlook it or, worse, devote all of the energy to their resume and then throw together the cover letter as an afterthought. This is not wise: Employers read the cover letter first. Do you want their first impression of you to be a messy and obviously strewn-together letter? Of course, not! You want it to be professional; so, take your time. Allow equal proportions of time to be spent on both the resume and cover letter; they are both important and deserve equal attention.

2. Be Concise

Potential employers want to read your cover letter; they do not, however, want to read a novel. You must keep your letter simple and to the pointwithin a one-page limit, you have little room to maneuver. Use your space wisely. Offer important and necessary details, things that cannot be found in the resume. You have to make an impression in a short amount of time so make it count. Brevity is best.

3. Find Your Style

Cover letters allow you to reveal your personality in a way that resumes cannot. While a resume is impersonal and factual, a cover letter can be laced with humor and style. When you write your letter, find a friendly, yet still-professional tone. Make the reader want to meet you. A cover letter is a first impression; make it an enticing one.

4. The Name Game

When possible, address your letter to the person who will be interviewing you. This will accomplish two things: 1. Give a sense of familiarity between you and the reader. 2. Show that you did your research on the company. Still, remember to keep it professional. Do not address the reader as “Sarah”; call her “Ms. Smith”. If it is not possible to determine who will be interviewing you, keep your titles more generic.

5. Turn The Focus On Them

Do not start all of your sentences with “I” or “My”. This creates a self-focused letter. Instead, try to begin your sentences with “You” or “Your”; this allows the employer to see that you are wanting to work for them, not yourself. With a little research to discover what the company is seeking for that position, you can focus on the needs of your employer. Explain what you can do for them; don’t ask what they can offer you.

6. Originality Counts

Show employers that you can step out of typical boundaries and create your own ideas. Try to keep away from standard formatting and see what best suits you. Include details that, while perhaps not always included in the usual letter, can showcase your strengths.

7. Proofread

The final step in writing a cover letter is to read and reread. Check for spelling errors and grammatical mistakes. While writing a cover letter gives you an advantage over those who do not, a poorly written one will make you seem worse by comparison.

These 7 steps may seem obvious, but many people ignore them; put yourself ahead of the competition. Follow these suggestions and create the perfect cover letter.

Robert Moment is an author, business coach, and success strategist. He has successfully consulted with and advised hundreds of job seekers. His most recent e-book, “What Matters Most is Employment” (http://www.jobsearchrx.com) is a concise guide, packed with information and tips on finding and getting career-advancing employment in today’s job market.

About The Author

Robert Moment is an author, business coach, and success strategist. He has successfully consulted with and advised hundreds of job seekers. His most recent e-book, “What Matters Most is Employment” (www.jobsearchrx.com) is a concise guide, packed with information and tips on finding and getting career-advancing employment in today’s job market.

robert@jobsearchrx.com

The creation of a Website that contains many of the words that qualify as keywords is not that difficult. A Website that is full of a particular keyword earns a high ranking in any list of related articles. However, a Website with a lot of keywords does not always motivate an Internet surfer to look long and hard at that particular Website. To achieve that, one must learn how to write a keyword rich article.

For example, a search of Websites with the keywords CNC cutting machine yields a list of many Websites with details on various CNC cutting machines. Those Websites of the top of the list might be helpful to the machine buyer, but they may not hold the interest of an Internet surfer. However, someone who knew how to write a keyword rich article about the CNC cutting machine could probably hold many of the Internet surfers who drifted onto any site with such a keyword rich article.

There is not one standard approach used by all those who know how to write a keyword rich article. Some of the keyword rich articles started life as conventional short commentaries on some event or product. The deft writer then substitutes keywords into various spots within the written article. Some writers find that such word substitution is the easiest way to produce a good, keyword rich article.

Other writers know that step one of learning how to write a keyword rich article might be choosing a focus for whatever will be written. They look for something that is interesting and different. These writers then address a particular topic, but they usually pepper with many keywords whatever they choose to write.

Once a writer has chosen a topic, then that individual needs to create many reasons to introduce into an article a large number of phrases, phrases that contain the selected keyword. If for example a writer is dealing with the topic of history of the cell phone, then the writer might put in the first paragraph a phrase such as this: before anyone had chosen to write about the history of the cell phone… The ability to come up with such phrases demonstrates an understanding of how to write keyword rich articles.

Of course, the mere creation of multiple keyword phrases seldom serves to hold the interest of the reader. Those phrases must be presented in an organized manner. They should help a writer to illustrate with keywords the important points within any article.

Advertise Adsense next to your articles when you submit them at ArticleWise.com, the fastest growing free article directory on the web!

When the manuscript of Australian author Filton Hebbard’s novel
Branigan was returned by a film company, the author asked
for the reason and was told it was because the novel had
“insufficient violence and overt sex”! Finally he had the novel
published by a subsidy publisher. He paid over ten thousand
pounds for a limited run of copies that never sold. I happened
to buy a copy of the novel to sample novels published in this
way. I chose Branigan since the length and content to
some extent resembled one of my novels, Wheel of Fortune,
where some of the action takes place in the Northern Territory
of Australia. When Branigan arrived I settled down to
read it, taking it to bed the first night. The opening pages
were interesting, the style seductively easy to read, even if
the story didn’t at first appear to be gripping. I willingly
picked it up the next day, thinking I might speed-read through
it, to see just how good a piece of fiction it was. But I read
every word of it. It had got me! It was my constant companion
until the last line. It is one of the most absorbing, even
moving, books I have read for a long time. Obviously the book
should be a best seller. It has to be. And yet Filton
informs me (yes, I wrote to him, to tell him what a great novel
he had written!) that thus far very few copies have been sold.
Filton, in short, was the victim of the Vanity Press, where a
great sum of money is paid for a very limited print run.

I suggested to Filton that he republish the book through the POD
(Print on Demand) system, whereby the cost is just a small basic
fee to have the book edited and placed on all the leading
on-line bookstores like Amazon and Barnes and Noble. There is no
wasted money on a print run and the book is only printed when it
is ordered. Whereas the vanity press has the reputation of a
pariah system that exploits the author who pays to have his book
published because he cannot find a mainline publisher,
self-publishing, ever since the days of William Blake, is
respectable, and the POD system, whereby books are published
digitally, is the most efficient and cost-effective way of
self-publishing today.

In the print-on-demand system there is no limited print run, as
such. The author’s book is never out of print, and copies can be
ordered as and when he, or anyone else, wishes, from one to 50
or 100 or whatever! The books are normally produced in
professional paperback format as well as in a hardback edition,
and available to order in whatever numbers the author or
bookstore or member of the public requires. The cover is usually
in full-colour and designed in accordance with the author’s
wishes. The author can even submit his own cover design.

In the POD system the author receives a generous 20% or more of
royalties on sales of his or her book, paid direct by the
publisher. The book is usually no less attractive or impressive
than a book produced by a mainline publisher, being a
professionally produced paperback or hardback edition with its
own ISBN number. It normally takes less than two months to
complete the production process, after which the book is
available to order through on-line bookstores such as
Amazon.com, Amazon.co.uk, Booksamillion, Borders and Barnes &
Noble, the largest chain of bookstores in America. Promotion is
generally in the author’s hands, which is why the production
costs are low. And as I said, because this is a print-on-demand
system, the book is never out of print.

A good digital (POD) publisher - and there are a good many
nowadays - should offer the following comprehensive service:

Free books. Upon publication the author will normally
receive a few free copies of the paperback book. This is in
addition to any free hardback copies that the author should
receive if he/she opted for the hardcover option.

Non-exclusive Contract: A non-exclusive
publishing agreement should allow the author to pursue
arrangements with traditional publishers while enjoying a
generous 20% or more royalty–higher than industry standards.

Custom Cover: The book should have a custom-designed,
four-colour cover, created with the author’s input, by the
publisher’s professional book designers. The author should be
able to submit his or her own ideas and/or pictures.

eBook setup: The author’s manuscript should also be
published in the Adobe Acrobat eBook Reader format and he/she
should receive one free copy of the eBook.

Copy editing: Regardless of the amount of editing
required or length of a book, the POD publisher may offer to
check for errors and (if required) give the manuscript a
finished polish with their copy-editing service. However, some
POD publishers will charge an additional amount for this
service, gearing the fee to the length of the manuscript.

Distribution: The trade paperback book should have a
unique ISBN number, as well as benefit from inclusion in RR
Bowker’s Books in Print. This means that the book will
appear on online retailers like Barnes & Noble and Amazon, and
be available to order from over 25,000 traditional booksellers
worldwide.

Discounts: The author should be offered generous volume
discounts when purchasing his/her own books for personal
distribution and sale.

Quick Availability: The book is normally ready for sale
in just 90 days or less–months faster than industry standards.

Marketing Toolkit: In some cases the POD publisher will
supply a Marketing Toolkit that will normally include a set of
templates for the author to create his/her own press release,
sell sheet, event sign, post card, bookmark, business card,
poster and banner ad, etc.

It’s not surprising, perhaps, that digital (POD) publishers are
gaining ground, and that the vanity press, as a result, is being
forced out of the marketplace! Nevertheless, the author seeking
to self-publish his novel, autobiography, or collection of
poems, or whatever, still needs to be wary and needs to reassure
himself that the publisher he has found is a reputable digital
publisher and, indeed, not a member of the vanity press. If he
or she is quoted a sum in excess of even one thousand pounds for
the service, he/she would do well to tread carefully!

Congratulations letters are a form of personal correspondence and are typically sent personally from you to another person. Although personal in nature, these are routinely sent to co-workers and associates within one’s profession. It’s not uncommon to send congratulations letters even to competitors. This type of correspondence conveys respect and professionalism that earns the sender a professional reputation and keeps doors open for future dealings, whatever they might be.

Format
1. Use the Friendly format arrangement for congratulations letters:

a. to the right side of the letter header place the return address
b. make two carriage returns
c. directly below the return address, place the date
d. make three carriage returns
e. do not include a reference line
f. begin your letter
g. indent the body paragraphs five spaces each
h. center the closing and signature so that the left-most character of each are justified to the center of the page if the paper were folded.

Wording
1. Congratulate the reader for their achievement, accomplishment, promotion, etc.
2. In an upbeat tone, tell the reader where you learned of the news.
3. Add a personal note or personal comment of praise in a separate paragraph.
4. Restate your congratulations and wish the reader good luck.

Tone
1. Keep your tone warm throughout the letter regardless of any personal feelings you may have to the contrary.

Email
1. With time being more and more critical, sending a congratulations letter via email, once considered a faux pas, is now becoming increasingly more accepted.
a. Send your letter in the same format as you would for snail mail - this conveys to the reader that you took the time to create a professional correspondence.
b. Depending on the circumstances, send the message from the appropriate email account: personal email account for a personal congratulations, professional email account for professional congratulations.

Printing
1. Before printing, decide on what paper to use. For Letters of Recommendation, it is best to use heavy, card stock, bond paper.
2. Make three carriage returns between the closing and your typed signature. Inside this space, sign your name for professional correspondence. For personal correspondence, there is no need for a typed signature. Simply, sign your name.
3. Print your letter and envelope on the same printer using the same font and an envelope that matches the stationery.

For samples of Congratulations Letters, take a look at…

LetterRep.com.

Rob Noyes owns and operates the Internet’s premiere Personal and Business Letter-writing site. LetterRep.com. Contact Rob at admin@letterrep.com for answers and solutions to common letter-writing situations.