Students Of Success

Amazing as it may sound, there is a real shortage of good
writers and poets. Try telling that to the thousands of writers
and poets who get daily rejection slips.

As far as they are concerned, writing is virtually impossible to
break into no matter how hard they seem to try.

There may be a number of reasons why they don’t succeed:

Their writing is not up to standard - as far as the particular
publishers or editors are concerned;

They don’t bother polishing their writing before submission;

They knock on the wrong doors - sending materials on a random
basis;

They have failed to do basic research;

The list goes on.

1000s of publishers

There are of course thousands of publishers, especially online,
who are willing to publish anything that you send them. Such
publishers don’t pay writers or poets. They expect that writers
and poets should be grateful just to get published. That is
reward enough.

Professional writers on the other hand command handsome fees.
They make a good living out of writing.

Anyone can become a professional writer. You just need the
determination to succeed. If you don’t have a natural gift, you
can learn to write well. This can be by self-study, online, or
at a college or school near you.

High quality professional writers demand anything from $1000 to
$5000 per project - and the best earn substantially more. A
project may involve just one page or a few poems.

Why do most aspiring writers and aspiring poets fail?

In a recent survey conducted on behalf of
http://www.WritingHolidays.com, it became apparent that most
writers and poets were not willing to invest time or effort in
training or acquiring the necessary skills.

The survey revealed that most writers and poets were happy to
plod along by trial and error rather than investing in a decent
course. They accordingly fail to reap the rewards that are there
for the taking.

They remain amateur writers and poets whilst their professional
colleagues cream off the best paid writing markets.

The survey compared writers and poets to other professions.
Lawyers, Accountants, Doctors, etc., are all highly paid. They
all undergo training before the rewards are forthcoming. Yet,
most writers and poets believe that the riches will come to them
without spending $1 on training or developing skills.

One per cent. of writers or poets may get lucky. They may have
been “born writers or poets” - they succeed without any
training. The rest slog away - hoping that one day they may make
some money from writing.

The good news

The good news is that there are 1000s of paid writing markets
that are waiting to be exploited. There are more assignments
than writers or poets.

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Back in my school days, if the teacher demanded a term paper I knew just what to do. I quickly researched the report, and wrote it as fast as I could.

Next, I reached for a thesaurus and looked up complicated, multi-syllable synonyms for my easy words. This turned my paper into a complex, obtuse mess.

That was wrong, wrong, wrong! Once I started to write for a living, I quickly discovered that if readers don’t understand something, they simply quit reading!

So how can you make your writing less formal, more personal, and turn readers into interested friends? Here are some ideas I’ve stumbled across:

1. Think about a specific reader when you write. I usually picture a family member. This tends to make my writing less formal.

2. Ask a question. Example: “Do you ever get bored reading a long, complicated report?”

3. Propose a solution. Example: “Here’s a way to alleviate afternoon boredom.”

4. Present new evidence: Example: “My brother - a historian - claims he’s discovered three new traits about medieval knights.”

5. Offer free advice. Example: “I’ve found a new way to write research papers.”

6. Share a shortcut. Example: “Here’s a timesaving method to exercise better and more efficiently.”

7. Tell how or why you started a project. Example: “I started this company with one goal: to help people find the job best suited for them.”

Rix Quinn wrote the book of writing tips “Words That Stick.” It’s available at http://www.amazon.com/exec/obidos/ASIN/1580085768/qid/

For more information on his frequent phone seminars, e-mail him at mailto:rixquinn@charter.net

In reality the universe has no geometry. [The NSTP (Non -
Spatial Thinking Process) Theory]

The Indian way is to think of Man to be a divine being, and as
Man is obviously not a divine being, to take it as an utter
contrast and rather treat him as a useless insect.

Man is more social within than without.

Nothing is absolutely ignorant or absolutely wise.

Life is a waste of time.

Fear is the worst form of violence.

Anger is the most childish expression.

The existence of the universe is without any reason.

The root of everything is plurality.

Every creation is necessarily flawed.

It’s my conjecture that the world is made up of three elements
stated in the descending order of certainty and ascending order
of necessity : Consciousness, Truth, and Irrationality.

Strong plays; Weak fights.

Fighting is a virtue of weak and a vice of strong.

The essence of the greatest form of life is not love, grief,
solitude, or adventure. Its essence is that it’s an unending
puzzle.

A true Englishman can do anything but philosophy.

French are arguably the most abstract species on earth.

The universe is fundamentally of three kinds : interpretable,
interpreter, uninterpretable. The first kind is static, the
second one is dynamic, and the third one is profoundest as well
as absurd.

A worse news for a philosopher could be that the universe is
fundamentally absurd. And the worst news is that the worse news
is probably true.

In Europe it seems to be an etiquette to be white.

It’s an intriguing mistake to think that the oldest civilisation
has the greatest wisdom.

Tolerance is basically a tricky way of minimising once own
sufferings.

The world exists to let Man philosophise.

The virtue of an American is the minimisation of the
exploitation of his brain and his vice is the maximisation of
those of others.

The story of the world is necessarily and exclusively a story of
exploitation and its future would be no different.

Doubt is an eternal nightmare of wisdom.

Nature, by its very nature, is brutal and partial. However, Man
has somehow managed to transform the nature of its brutality and
partiality.

Man is a philosophical animal.

At the heart of history there is a revolution.

The tragedy of the world lies in the fact that white is smart
but bad and black is good but mad.

Truth is an appearance.

Even the greatest, deepest, and purest form of love is
essentially an expression of exploitation.

Everything in the world is capable of arousing all sorts of
emotions.

The most rational thing about the universe is that it is
fundamentally irrational.

At its heart the universe has no reason.

The universe is a gigantic non-spatial computer.

The inducer of the greatest romantic feeling is the deepest
philosophical question.

There are three paths to heavens: music, love, and philosophy.
Music is the shortest but the least pleasant one. Love is the
moderate one. And philosophy is the longest but the most
pleasant one.

All the world is a game of mind, the mind which ultimately goes
wrong.

God is the pseudo-governor of morality.

The answer to the greatest question is that it is unanswerable.

Man is a racist animal.

Good man feels that the world is alive because of goodness, but
wise man knows that the world is essentially a business.

Mankind is a love-hate relationship.

Imperfection is a form of perfection and vice versa. History is
a tragedy for a humanist, and an entertainment for a solipsist.

Nothing is responsible for anything.

The world is a notorious game of intellectual hide-and-seek.

Truth is the most mischievous thing in the world.

Intelligence is a necessary condition for existence. In other
words, to be is to be intelligent.

A racist is a statistician, not a logician.

Professionalism is an insistence on mechanisation of mankind.

One of the most desirable things to me is a truth in solipsism.
That would make me not worried with the apparent suffering in
the world and not envied with the pleasure.

It might sound ridiculous but ultraviolet rays are responsible
for virtually all of the misery, suffering, and hatred in the
world.

Be not a dictator; you will be caught and punished. Be not a
peacemaker; you will be misunderstood and assassinated. Be like
a fox; and you will be praised and feared.

Language is the perfect medium for imperfect intelligence.

The only thing preoccupying me in my solitude is solitude
itself.

Racism is a tragic mistake of thought that every person from
race x is necessarily superior to every person from race y.

To speak wise is to speak like a mathematician.

Morality is a most nonsensical and yet a most respected state of
mind.

All confidences are overconfidences.

Behind the shadows of peace there is a story of bloodshed.

Despite the great sense it makes it is logically impossible to
verify or falsify solipsism.

Thorough optimism is the foremost sign of a cultured mind.

Man is a cultured animal which takes pride in making fun out of
other cultures.

Morality makes strong weak and vice versa.

It makes no sense to say ‘I’m a solipsist’, because if your
belief is true there is no one to understand it and if you are
wrong then you are just exposing your logical shortcomings.

There is a hope in living because there is science and there is
a point in living because there is art.

Material prosperity of a society is the foremost and often
unseen sign of its economic downfall to come.

Secrecy is the most secretive aspect of the universe.

Islam is a religion of peace. It is peaceful at its conclusion.
But to reach that conclusion, I suspect, it obsessively and
intolerantly demands to put up a weapon.

Heaven occupied by the most earthly people. -(on England)

Man is both the strongest and the weakest animal. He is
strongest because he is the most intelligent and weakest because
there are maximum number of situations capable of upsetting him.

Man is the most delicate animal.

Morals ruin the men of virtue.

A revolution is a rapid evolution.

In west culture is an appearance. In east it is a reality.

Brain kills heart and vice versa.

Man is a flawed, troublemaker, and pathetic animal.

The Eiffel Tower is a majestic philosophical monumental
representation of the entire humanity being intellectually
challenged by the mighty starry heavens of eternity.

All food is Indian.

A prophet is a divine puppet.

The music that does not make you think is not music.

Mahatma Gandhi: A great pacific terrorist.

There are two kinds of people in a society: those who are
wrongdoers and those who ignore the wrongdoers. The most
positive and reasonably possible contribution the wrongdoers can
make is make enough wrong deeds so as to help the ignorant stop
ignoring the wrongdoers.

All English are very English.

There are two dimensions of the universe that make it absolutely
deep and stunning: the dimension of mystery and that of misery.

The ultimate mystery of the universe is the eternal quest for
the ultimate mystery.

Two things in the world are definitely and absolutely
unchangeable: Truth and Destiny.

The best thing about the world is that it has a logical
structure, and the worst thing is that it has no moral structure.

A bad person is the one who thinks that a good person is stupid.
And a wise person is the one who knows that the bad person is
right.

For an absolute bachelor sex is an absolute fascination.

America is a country which has set the modern standard of
political exploitation of the second law of thermodynamics.

Man himself is a part of the condition he blames.

It is the most miserable thing to be human.

India is the country where a cow is valued much more than a
human being.

Religion makes morality appear alive.

There was a time when I used to think that there is madness
inside the church. Now is the time I think there is rather
madness outside it.

All the progress of modernity and the downfall of humanity is
from the power of love to the love of power.

Humanity is a battlefield of God and Satan.

A true love is ontological, and therefore is absolute madness.

90% India is semi-barbaric and the remaining 10% is learning to
put up with that barbarism.

Philosophy comes from 1% of humanity of which 99% is either
trivial or absurd; but the rest 1% is reasonably the only
intellectual hope to the 1% of that 1% of humanity.

The language of the universe is absurd.

The tragedy of the world is exclusively embedded in the reality
of the painful states of consciousness and the tragedy of this
reality is necessarily embedded in its logical possibility. Life
is enjoyable because it entertains differentiation and is
tolerable because it necessitates integration.

Possibility is not truth.

The world is logically unfit to be completely just and moral.

History of the world is the history of revolutions.

At each and every stage a revolution is necessary and
inevitable.

Train is the most ruthless form of modern transport.

An Englishman is a Christian inside the church and an Englishman
outside it.

Stupidity is philosophical inadequacy.

A cover letter can be the ultimate compliment to your resume. With an effective and well-written letter, you can impress future employers with details that cannot always be found in the resume. Also, a cover letter may just be the reason your resume is even read. Employers are likely to ignore resumes that are unaccompanied. A cover letter makes it stand out.

However, for a cover letter to work, it must follow certain rules and meet certain standards. Below, you will find tips to help you meet those standards. By following these suggestions, you can perfect the necessary art of writing a cover letter.

1. Take Your Time

A cover letter is essential to your job seeking process; however, many overlook it or, worse, devote all of the energy to their resume and then throw together the cover letter as an afterthought. This is not wise: Employers read the cover letter first. Do you want their first impression of you to be a messy and obviously strewn-together letter? Of course, not! You want it to be professional; so, take your time. Allow equal proportions of time to be spent on both the resume and cover letter; they are both important and deserve equal attention.

2. Be Concise

Potential employers want to read your cover letter; they do not, however, want to read a novel. You must keep your letter simple and to the pointwithin a one-page limit, you have little room to maneuver. Use your space wisely. Offer important and necessary details, things that cannot be found in the resume. You have to make an impression in a short amount of time so make it count. Brevity is best.

3. Find Your Style

Cover letters allow you to reveal your personality in a way that resumes cannot. While a resume is impersonal and factual, a cover letter can be laced with humor and style. When you write your letter, find a friendly, yet still-professional tone. Make the reader want to meet you. A cover letter is a first impression; make it an enticing one.

4. The Name Game

When possible, address your letter to the person who will be interviewing you. This will accomplish two things: 1. Give a sense of familiarity between you and the reader. 2. Show that you did your research on the company. Still, remember to keep it professional. Do not address the reader as “Sarah”; call her “Ms. Smith”. If it is not possible to determine who will be interviewing you, keep your titles more generic.

5. Turn The Focus On Them

Do not start all of your sentences with “I” or “My”. This creates a self-focused letter. Instead, try to begin your sentences with “You” or “Your”; this allows the employer to see that you are wanting to work for them, not yourself. With a little research to discover what the company is seeking for that position, you can focus on the needs of your employer. Explain what you can do for them; don’t ask what they can offer you.

6. Originality Counts

Show employers that you can step out of typical boundaries and create your own ideas. Try to keep away from standard formatting and see what best suits you. Include details that, while perhaps not always included in the usual letter, can showcase your strengths.

7. Proofread

The final step in writing a cover letter is to read and reread. Check for spelling errors and grammatical mistakes. While writing a cover letter gives you an advantage over those who do not, a poorly written one will make you seem worse by comparison.

These 7 steps may seem obvious, but many people ignore them; put yourself ahead of the competition. Follow these suggestions and create the perfect cover letter.

Robert Moment is an author, business coach, and success strategist. He has successfully consulted with and advised hundreds of job seekers. His most recent e-book, “What Matters Most is Employment” (http://www.jobsearchrx.com) is a concise guide, packed with information and tips on finding and getting career-advancing employment in today’s job market.

About The Author

Robert Moment is an author, business coach, and success strategist. He has successfully consulted with and advised hundreds of job seekers. His most recent e-book, “What Matters Most is Employment” (www.jobsearchrx.com) is a concise guide, packed with information and tips on finding and getting career-advancing employment in today’s job market.

robert@jobsearchrx.com

The creation of a Website that contains many of the words that qualify as keywords is not that difficult. A Website that is full of a particular keyword earns a high ranking in any list of related articles. However, a Website with a lot of keywords does not always motivate an Internet surfer to look long and hard at that particular Website. To achieve that, one must learn how to write a keyword rich article.

For example, a search of Websites with the keywords CNC cutting machine yields a list of many Websites with details on various CNC cutting machines. Those Websites of the top of the list might be helpful to the machine buyer, but they may not hold the interest of an Internet surfer. However, someone who knew how to write a keyword rich article about the CNC cutting machine could probably hold many of the Internet surfers who drifted onto any site with such a keyword rich article.

There is not one standard approach used by all those who know how to write a keyword rich article. Some of the keyword rich articles started life as conventional short commentaries on some event or product. The deft writer then substitutes keywords into various spots within the written article. Some writers find that such word substitution is the easiest way to produce a good, keyword rich article.

Other writers know that step one of learning how to write a keyword rich article might be choosing a focus for whatever will be written. They look for something that is interesting and different. These writers then address a particular topic, but they usually pepper with many keywords whatever they choose to write.

Once a writer has chosen a topic, then that individual needs to create many reasons to introduce into an article a large number of phrases, phrases that contain the selected keyword. If for example a writer is dealing with the topic of history of the cell phone, then the writer might put in the first paragraph a phrase such as this: before anyone had chosen to write about the history of the cell phone… The ability to come up with such phrases demonstrates an understanding of how to write keyword rich articles.

Of course, the mere creation of multiple keyword phrases seldom serves to hold the interest of the reader. Those phrases must be presented in an organized manner. They should help a writer to illustrate with keywords the important points within any article.

Advertise Adsense next to your articles when you submit them at ArticleWise.com, the fastest growing free article directory on the web!

When the manuscript of Australian author Filton Hebbard’s novel
Branigan was returned by a film company, the author asked
for the reason and was told it was because the novel had
“insufficient violence and overt sex”! Finally he had the novel
published by a subsidy publisher. He paid over ten thousand
pounds for a limited run of copies that never sold. I happened
to buy a copy of the novel to sample novels published in this
way. I chose Branigan since the length and content to
some extent resembled one of my novels, Wheel of Fortune,
where some of the action takes place in the Northern Territory
of Australia. When Branigan arrived I settled down to
read it, taking it to bed the first night. The opening pages
were interesting, the style seductively easy to read, even if
the story didn’t at first appear to be gripping. I willingly
picked it up the next day, thinking I might speed-read through
it, to see just how good a piece of fiction it was. But I read
every word of it. It had got me! It was my constant companion
until the last line. It is one of the most absorbing, even
moving, books I have read for a long time. Obviously the book
should be a best seller. It has to be. And yet Filton
informs me (yes, I wrote to him, to tell him what a great novel
he had written!) that thus far very few copies have been sold.
Filton, in short, was the victim of the Vanity Press, where a
great sum of money is paid for a very limited print run.

I suggested to Filton that he republish the book through the POD
(Print on Demand) system, whereby the cost is just a small basic
fee to have the book edited and placed on all the leading
on-line bookstores like Amazon and Barnes and Noble. There is no
wasted money on a print run and the book is only printed when it
is ordered. Whereas the vanity press has the reputation of a
pariah system that exploits the author who pays to have his book
published because he cannot find a mainline publisher,
self-publishing, ever since the days of William Blake, is
respectable, and the POD system, whereby books are published
digitally, is the most efficient and cost-effective way of
self-publishing today.

In the print-on-demand system there is no limited print run, as
such. The author’s book is never out of print, and copies can be
ordered as and when he, or anyone else, wishes, from one to 50
or 100 or whatever! The books are normally produced in
professional paperback format as well as in a hardback edition,
and available to order in whatever numbers the author or
bookstore or member of the public requires. The cover is usually
in full-colour and designed in accordance with the author’s
wishes. The author can even submit his own cover design.

In the POD system the author receives a generous 20% or more of
royalties on sales of his or her book, paid direct by the
publisher. The book is usually no less attractive or impressive
than a book produced by a mainline publisher, being a
professionally produced paperback or hardback edition with its
own ISBN number. It normally takes less than two months to
complete the production process, after which the book is
available to order through on-line bookstores such as
Amazon.com, Amazon.co.uk, Booksamillion, Borders and Barnes &
Noble, the largest chain of bookstores in America. Promotion is
generally in the author’s hands, which is why the production
costs are low. And as I said, because this is a print-on-demand
system, the book is never out of print.

A good digital (POD) publisher - and there are a good many
nowadays - should offer the following comprehensive service:

Free books. Upon publication the author will normally
receive a few free copies of the paperback book. This is in
addition to any free hardback copies that the author should
receive if he/she opted for the hardcover option.

Non-exclusive Contract: A non-exclusive
publishing agreement should allow the author to pursue
arrangements with traditional publishers while enjoying a
generous 20% or more royalty–higher than industry standards.

Custom Cover: The book should have a custom-designed,
four-colour cover, created with the author’s input, by the
publisher’s professional book designers. The author should be
able to submit his or her own ideas and/or pictures.

eBook setup: The author’s manuscript should also be
published in the Adobe Acrobat eBook Reader format and he/she
should receive one free copy of the eBook.

Copy editing: Regardless of the amount of editing
required or length of a book, the POD publisher may offer to
check for errors and (if required) give the manuscript a
finished polish with their copy-editing service. However, some
POD publishers will charge an additional amount for this
service, gearing the fee to the length of the manuscript.

Distribution: The trade paperback book should have a
unique ISBN number, as well as benefit from inclusion in RR
Bowker’s Books in Print. This means that the book will
appear on online retailers like Barnes & Noble and Amazon, and
be available to order from over 25,000 traditional booksellers
worldwide.

Discounts: The author should be offered generous volume
discounts when purchasing his/her own books for personal
distribution and sale.

Quick Availability: The book is normally ready for sale
in just 90 days or less–months faster than industry standards.

Marketing Toolkit: In some cases the POD publisher will
supply a Marketing Toolkit that will normally include a set of
templates for the author to create his/her own press release,
sell sheet, event sign, post card, bookmark, business card,
poster and banner ad, etc.

It’s not surprising, perhaps, that digital (POD) publishers are
gaining ground, and that the vanity press, as a result, is being
forced out of the marketplace! Nevertheless, the author seeking
to self-publish his novel, autobiography, or collection of
poems, or whatever, still needs to be wary and needs to reassure
himself that the publisher he has found is a reputable digital
publisher and, indeed, not a member of the vanity press. If he
or she is quoted a sum in excess of even one thousand pounds for
the service, he/she would do well to tread carefully!

Congratulations letters are a form of personal correspondence and are typically sent personally from you to another person. Although personal in nature, these are routinely sent to co-workers and associates within one’s profession. It’s not uncommon to send congratulations letters even to competitors. This type of correspondence conveys respect and professionalism that earns the sender a professional reputation and keeps doors open for future dealings, whatever they might be.

Format
1. Use the Friendly format arrangement for congratulations letters:

a. to the right side of the letter header place the return address
b. make two carriage returns
c. directly below the return address, place the date
d. make three carriage returns
e. do not include a reference line
f. begin your letter
g. indent the body paragraphs five spaces each
h. center the closing and signature so that the left-most character of each are justified to the center of the page if the paper were folded.

Wording
1. Congratulate the reader for their achievement, accomplishment, promotion, etc.
2. In an upbeat tone, tell the reader where you learned of the news.
3. Add a personal note or personal comment of praise in a separate paragraph.
4. Restate your congratulations and wish the reader good luck.

Tone
1. Keep your tone warm throughout the letter regardless of any personal feelings you may have to the contrary.

Email
1. With time being more and more critical, sending a congratulations letter via email, once considered a faux pas, is now becoming increasingly more accepted.
a. Send your letter in the same format as you would for snail mail - this conveys to the reader that you took the time to create a professional correspondence.
b. Depending on the circumstances, send the message from the appropriate email account: personal email account for a personal congratulations, professional email account for professional congratulations.

Printing
1. Before printing, decide on what paper to use. For Letters of Recommendation, it is best to use heavy, card stock, bond paper.
2. Make three carriage returns between the closing and your typed signature. Inside this space, sign your name for professional correspondence. For personal correspondence, there is no need for a typed signature. Simply, sign your name.
3. Print your letter and envelope on the same printer using the same font and an envelope that matches the stationery.

For samples of Congratulations Letters, take a look at…

LetterRep.com.

Rob Noyes owns and operates the Internet’s premiere Personal and Business Letter-writing site. LetterRep.com. Contact Rob at admin@letterrep.com for answers and solutions to common letter-writing situations.

Stop Your Readers In Their Tracks!
Copyright 2003 Livvie Matthews

Studies have shown that while 75% of the people read
headlines, only 25 % keep reading “the rest of the story”.
Breaking it down even further, you have about 4 seconds
to convince that reader to read on!

When writing, the two most important elements are your
headline and your opening statement. These two
elements must stop your readers in their tracks!

Headlines must grab your readers attention. Just as you
only get one chance to make a good first impression, you
only get once chance to grab your reader’s attention!

For example, when you read an ad, you don’t read it just
to be reading, you read it because you are interested
in it. Something about it grabbed your attention.

Since your information will be read only by interested people,
the purpose of your headline is to pick out those who are, or
can be, specifically interested in what you are talking about.

You want to grab their attention and if you can create curiosity,
that’s even better. Curiosity your reader can only satisfy by
reading your information! People are so hurried and they
are not going to give you their time unless you make it
worth their while.

Make your headlines draw your readers interests. Emotions
motivate and sell. Use words that invoke emotions and that
clearly describe the benefit to the reader in terms of action!
Reinforce major benefits and points. Your headlines should
either conceal an interest or reveal an interest.

Spend time learning to use power words. These words
are known to trigger emotions and bring about desired
results. Power, appearance and greed, are all powerful
motivators. Also consider basic human motivators such
as physical, safety, social and esteem.

Power Words would include:
Dynamics, Money, Sure-fire, Innovative, Specialized,
Bonanza, New, Breakthrough, Soar, Affordable, Effective,
Savvy, Crucial, Rewards, Harness, Unleash and the most
powerful word of all….Free. These words make it difficult
for your reader to just pass by.

One, two and three word headlines are the most powerful.
Smile! Got Milk? Just Do It! These are examples of
one, two and three word headlines that have been powerful
attention getters plus, made a dollar or two.

People do not read ads for amusement or to be entertained.
They read ads because they have an interest. Their “hot buttons”
have been pressed.

If you are writing advertisements, this is the one time you
are not trying to build a relationship with your reader. You
are selling a product, service or information and if your
ad doesn’t get their attention, you won’t make a sale,
it’s that simple!

I spend more time on creating the headlines for my articles
than I do the articles themselves. Because without the right
headline, viewers probably are not going to read the information
contained in the article.

Don’t misunderstand here, your content must be of quality
and of interest to the reader, but if your don’t pique your
readers interest in the headline, you most likely will have
lost your reader.

Readers will decide at a glance — by your headline
or your opening statement–if your information interests them.
Address the people you seek and them only by…..
Stopping Them In Their Tracks!

About the Author

Livvie Matthews, Internet business specialist, author and
consultant, helps people interested in creating information
products, niche marketing and building relationships while
building their business! Market Your Goldmine!
http://www.simplebizpublications.com List of other articles
of interest mailto:articles-simplebiz@getresponse.com
Subscribe: mailto:subscribe@simplebizpublications.com

9 out of 10 professionals and small business owners have at
least one book or information product inside their head, but
lack the time and organizational skills to get it out into
digital or print form. You may cringe when you read this list of
ten things keeping you from writing your book, because it rings
too close to home for you. You may have already written a book
or an e-book, or have come close to starting it. It’s hard, we
know it, and we’ve been there too. But go ahead and read this
list, see if you can identify, and let’s discuss a possible
solution to the book writing problem. 1. I can’t seem to find
the time. 2. Every time I sit down to write I go blank. 3. I
need an uninterrupted time period to immerse myself. 4. I need
clarity on my message, but there’s no one to consult with. 5. I
don’t know where to start or how to organize all the chapters.
6. I’m afraid of losing clients and having my business suffer if
I take time away from it to write my book. 7. I agonize over the
writing, the grammar, the sentence structure and punctuation. 8.
I know what I have to say, just can’t put it into written form
without losing clarity and impact. 9. I keep thinking about all
the time involved in writing the book, and wonder if it will
ever bring me the results I want. 10. Once I get it written, I
have no idea how to get it formatted, let alone marketed. Ok,
you know why you haven’t started writing your book. Do you know
why you need to write a book? Why You Need to Publish a
Book Here are a few reasons why writing and publishing a
book is important to you as an independent professional, small
business owner, or solo-preneur: 1. Having a book, whether in
digital, soft-cover, or hard-cover establishes you as an expert
in your field. 2. People buy from people they know and trust;
reading your book is one step in creating client confidence and
relationship. 3. Once people buy and read your book, they will
want more of what you have to offer in the way of services and
knowledge. Your book can attract readers into your sphere of
potential clients; once they have bought your book, they are
ready to buy other services from you. 4. Having a published book
is a great marketing tool, and people will actually pay for your
expertise. 5. Books are one of the major sources of passive
income for professionals; once it is published it can continue
to generate sales for you, over the years and while you sleep.
6. If you don’t get a book out soon, your competitors will have
the edge, because many of them already have one and even two
books out. 7. If you are a speaker, they make great bonus gifts
and back-of-the-room sales. 8. They provide a platform for you
to expose your readers to your mind and your heart, showing not
only what you know, but how much you care. You can reveal your
deepest philosophies through your writing, as well as your
personal stories. Three Solutions to the Book-Writing
Problem Of course, there is no problem if you’ve got a lot
of money. You just hire a book writer. There are many of them
listed at Elance.com. Some professionals do this, especially
when they need to get something published fast and there are not
a lot of complex issues to put forth. But is this really what
you want to do as a professional who has an important message to
convey? Here is a list of solutions: 1. Hire someone to write
your book for you (you can always rewrite it in your own voice
and add your own stories). When finished, hire a publisher and
then a publicist to market it. 2. Hire a writing coach who will
walk you through the steps, chapter by chapter (again, for a
substantial fee). Then when finished, hire a publisher and a
publicist. 3. Bite the bullet, put your business on hold for a
few months, and devote your time to just getting it written. You
will have to turn it over to a book designer and get it
formatted; search for the right publisher such as
self-publishing or print-on-demand services, and then market it
yourself. Expensive? Yes, all three solutions are expensive.
They each have their advantages and disadvantages. The Fourth
Solution There is another solution! What if there was a way to
help you get your book down in print and ready for formatting in
90 days? What if you could do this by following a system that
organized you chapter by chapter, included testimonials, input
from peers, professional editing resources, design and
formatting resources at low costs, and only took a half-hour of
time per day? Could you afford to invest that much time and
energy out of your busy day? Would it be worth it to you even if
it meant an hour a day for 90 days? If you already have a blog
that you use to communicate with readers online, you can use
your blog to write your book. The blog format is perfect for
organizing your ideas, chapters and getting feedback from
readers. If you don’t have a blog yet, you may wish to create
one. They are simple to set up and use (we recommend
Typepad.com). It can be used to stay in touch with clients and
to write your thoughts in an informal way. A blog is like having
a conversation with people interested in your subject or
expertise. Once your book is finished and formatted, you can
then use your blog to market it. You already have a built in
audience, hungry for your content. To read more about how this
system works and how you can benefit, go to this site:
http://www.blogtobook.com - the way you think about writing your
book will shift and you’ll see it in a whole new light!

Denise Wakeman of Next Level Partnership, and Patsi Krakoff of
Customized Newsletter Services, have teamed up to create
blogging and marketing services for independent professionals.
Their latest program is the Blog to Book Project: How to Use a
Blog to Create a Book in 90 Days or Less at http://www.blogtobook.com.
You can read and subscribe to their blogs at http://www.buildabetterblo
g.com

In the midst of hundreds, if not thousands, of résumés
recruiters and employers receive for any given position, your
résumé needs to stand out from the crowd. You must make the
Hiring Manager want to read your résumé more thoroughly than
just the rudimentary 10-20 seconds the vast majority of your
competition will warrant. The way to do this is by designing an
accomplishment driven résumé.

What makes a résumé that is focused on achievements so
effective? Most job seekers tend to list their responsibilities
of their past and current positions. While this may be
important, it should not necessarily be the focus of your
document. The higher level the position you are seeking, the
more crucial the accomplishment aspect of your résumé. You need
to provide proof of the results you were able to achieve with
the implication that you can bring the same, if not better,
results to your future employer.

Say for instance, you are a CPA. Your current résumé states
things such as “Control accounting activities”, and “Invest and
manage cash activities”. What does that really say about your
abilities? How does that differentiate you from all of the other
CPAs out there applying for the same job as you? It doesn’t. You
need to show the potential employers what you can bring to their
organization. Now is the time to brag. How have you improved a
company’s bottom line? Have you spearheaded any projects that
resulted in increased revenue, company savings, or employee
morale? That’s the kind of information that Hiring Managers seek
out amongst the résumé clutter.

Your résumé is your own personal sales pitch. Keywords are an
integral part of that pitch. While you are describing your
accomplishments, be sure to use powerful keywords to signify the
importance and magnitude of those feats. It is not the time to
be modest. Use strong action verbs that really drive home what
you’re trying to say. Use industry terms, where appropriate, if
you are seeking a job similar to your current position. The
company will understand this terminology and be relieved to know
that you are competent enough to comprehend them as well.

Another significant part of an accomplishment driven résumé is
the format. Do not clump your achievements and responsibilities
together. You can write an overview of your responsibilities in
a paragraph and then highlight your accomplishments with
bullets. You don’t want to have everything in a paragraph, and
likewise, not everything in a bullet format. You must draw the
reader’s eye to the important parts that you really want to
sell. If everything looks the same, nothing will stand out.

Using these techniques, you are on your way to writing an
accomplishment driven, extremely effective résumé. Your
potential employers will not only see what you have achieved in
the past, but what you could offer them in the future.