Students Of Success

Many marketing professionals are using Google to place targeted
ads in front of prospective customers. This is increasingly
effective due to the highly targeted nature of Google AdWords.
Google AdSense, the other side of the online advertising
equation, allows website owners to make money by provided
contextually targeted ads to their website traffic.

Providing targeted ads to your online visitors creates a better
user experience and communicates your knowledge of the audience
you serve. Google AdSense automatically delivers text and image
ads that are precisely targeted to your site and your site
content through the Google AdSense advertising system.

If you’re involved with an affiliate program such as commission
junction, you know that signing up with, and maintaining
relationships with advertisers is a full-time job. With Google
AdSense, Google manages the relationships with advertisers for
you, making the process simple and easy to manage. Once you
place the appropriate code on your website, the AdSense program
requires basically no maintenance.

How You Make Money

When you display Google ads on your website, you create the
potential to generate revenue. Google places relevant
cost-per-click and cost per thousand impressions ads into a
real-time auction and lets multiple advertisers compete against
one another for displaying their ad. The auction takes place
instantaneously and when it’s over AdSense automatically
displays the text or image ads that will generate the maximum
revenue for a given page, resulting in the maximum revenue for a
web site owner.

Ads Are Updated When Your Content Changes

Google AdSense technology analyses the content of your web pages
and delivers ads that are relevant automatically, no matter how
many pages of content your site may have. As your content
changes, Google’s ads change to match.

Google Ads Can be Customized in Look and Feel

AdSense allows you to customize the appearance of your ads to
fully match the look and feel of your site. As of the writing of
this article, Google AdSense provides more than 200 colors and
24 pre-set color palettes to choose from. Additionally, you can
create and save your own custom palettes using a point-and-click
color selection tool which is relatively simple to use. This
ensures a consistent user experience for those browsing your web
site.

Track Your Earnings Online

The key to making money with Google AdSense is to monitor your
ad performance with customizable online reports. These reports
are available online and offer details regarding the number of
page impressions delivered, clicks, and click-through rate. You
can also track the performance of specific ad formats, colors
and pages, allowing you to spot trends quickly and easily. The
reporting tool lets you group your web pages however you want,
so you can gain insight into your earnings by viewing results by
URL, domain, ad type, and category. When you spot revenue
trends, develop more content for your site in the areas that
produce the highest Google AdSense revenue.

If you are interested in getting started as a Google AdSense
publisher, just go to your web browser and type in Google
AdSense. You’ll find information about the program and a link to
the program registration form. Signing up is pretty easy. It
only takes a few minutes to apply online for both content and
search ads. Once you’re approved, you simply need to log in to
your account, copy and paste a block of HTML code into your
existing ad server or directly into any of your web pages.
Relevant ads start to appear on your web pages right away, and
you start making money from the first impression or click.

Be sure to evaluate the effectiveness of your program at least
once per week. Doing so allows you to determine what type of
content is driving the largest percentage of your online
advertising revenue. As mentioned previously, when developing
new content for your site, be sure to focus on the areas that
are driving the greatest ad revenue as indicated by your online
Google AdSense reports.

Millions of would-be entrepreneurs want to sell things on ebay. eBay is the #1 home-business opportunity in the world right now, so it’s natural that many are eager to find highly profitable items for re-sale on eBay. However, it’s important to know that there are certain items that can’t be sold. Here are a dozen of them …

Some items are copyright infringement and can actually land a seller in federal prison:

1. Knock offs of music, TV shows or movies. The “bootleg” movies, for example, are often made by guys who sneak a movie camera into a newly-released movie where presumably, they crouch behind a seat and make a crummy copy. There is a large production of these counterfeit items in Asia where US laws have no power.

2. Software and computer games can likewise be copied and their sale is illegal by all US laws.

Naturally, the items above may be sold if you have a copy that you purchased legitimately and no longer want.

3, The so-called “replica” market for handbags, designer sunglasses and clothing is definitely forbidden although these items are often sold in physical stores around the US. Ironically, when attending eBay Live In New Orleans in 2004, we found a store in one of their famous markets selling replica purses that were not allowed on eBay.

4. Lazy and less-than-honest sellers often steal copyrighted material from other sellers. This has happened to me many times and eBay has a program called VERO (Verified Rights Owner) that will remove offending auctions, although there seems to be no penalty attached to the seller, which is unfortunate.

5. Alcoholic beverage sales are not allowed although a beverage “container’, especially those of wine, may be sold for its value.

6. Cigarettes, cigars, smokeless tobacco or coupons for such items are not permitted on eBay.com.

The Ebay rules for collectible tobacco and alcohol containers are the same:

* The value of the item is in the collectible packaging, not in the wine/tobacco itself.

* The listing description should state that the package has not been opened, but that the twine/tobacco within is not for consumption.

* The collectible tobacco packaging must not be available at any retail outlet, and packaging must have a value that substantially exceeds the current retail price of that wine/tobacco product in the package.

* Sellers must take steps to ensure that the buyer of these collectibles is at least 18 years of age

7. Firearms are strictly regulated by US law and may not be sold on eBay.

8. Satellite and cable TV descramblers are forbidden by the Federal Trade Commission.

9. Animals and wildlife products may not be sold, which includes stuffed birds and pelts from endangered species. There are limited sales of ivory, tortoise shell, marine products and other items relating to animals. This area is quite complex and any would-be seller needs to thoroughly understand the various laws before getting involved in these sales.

10. Event tickets have state-by-state laws that make their sale complex. Some states, for instance, forbid anyone to make more than a few dollars in profit (or no profit at all) on the resale of tickets. For instance, Florida law states that tickets can be resold at no more than face value plus $1. In such states, these regulations apply only to buyers and sellers located in the same state as the actual event, meaning if a seller lives in Florida, he can’t profit from ticket sales to Florida events. However, if he lives in any of the other 39 states, this restriction doesn’t apply.

11. Listing a catalog of items that a seller offers for sale is forbidden. The only catalogs legally sold on eBay are collectible kinds, such as an old Sears Roebuck or Montgomery Wards catalog that is memorabilia and doesn’t offer current merchandise for sale.

12. Raffles and prizes are 100% prohibited. According to eBay, such promotions are highly regulated and may be unlawful in many states.

There are other kinds of merchandise that a seller may not sell on eBay, so carefully check eBay rules before listing anything. It’s much better to know the rules in advance of spending money that can’t be recouped.

About the Author

Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
http://www.auction-genius-course.com

Domain Name Organisations

By Clare Lawrence 29th September 2003 Clare is the CEO of
Discount Domains Ltd a leading UK Domain name registration
service.

The following are some of the important organisations in the
domain name industry.

ARIN American Registry for Internet Numbers is a a not for
profit organisation established to handle the administration and
registration of Internet Protocol (IP) addresses in North
America, some of the Caribbean, and sub-Saharan Africa.

CORE Internet Council of Registrars is a not for profit
organisation set up under Swiss law. Core is made up of domain
name registrars handling domain name registration on behalf of
customers.

IANA Internet Assigned Numbers Authority is the authority given
the initial responsibility for the oversight of IP address
allocation, the coordination of the assignment of protocol
parameters provided for in Internet technical standards, and the
management of the DNS.

ICAAN Internet Corporation for Assigned Names and Numbers is an
internationally organized, non-profit corporation that has
responsibility for Internet Protocol (IP) address space
allocation, protocol identifier assignment, generic (gTLD) and
country code (ccTLD) Top-Level Domain name system management,
and root server system management functions.

IETF Internet Engineering Task Force is an open international
community of network designers, operators, resellers, and
researchers concerned with the evolution of the Internet
architecture and the operation of the Internet. Membership is
open to any interested individual or corporation.

Nominet Nominet is the UK TLD registrar responsible for the
management and development of the .uk domain range.

W3C World Wide Web Consortium is an international industry
consortium set up to develop common protocols to promote the
evolution of the World Wide Web and ensure its smooth operation.
Services include; a repository of information about the World
Wide Web for developers and users; reference code
implementations to promote standards; and various prototype and
sample applications to demonstrate use of new technology.

Copyright 2006 Rok Hrastnik

You’re interested in RSS marketing, but there either seem to be so many options of how to do it or you’ve only ever come accross simple RSS feeds that just don’t seem to be the approach you’re looking for.

The problem with most RSS marketing plans is that the marketer doesn’t really go beyond providing a simple RSS feed for all of his online news or his blog. But since you’ve been reading this column for a while now you know for a fact that RSS offers so much more.

To get started the right way you need to correctly plan your RSS Marketing strategy, starting by deciding how you are going to deliver your RSS content.

The right way to go, even if you’re only starting out with a simple RSS strategy, is to provide individual RSS feeds for:

–> your individual target audiences,
–> your different types of content and
–> even your different content topics.

Think of this as a consequtive list of how to develop your RSS strategy.

–> TARGET AUDIENCES Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created for these target audiences. One group for the media, the other for your employees, the other for the general public, the other for your existing customers and so on. You can even go further and divide your master groups in sub-groups, based on their prevailing interests.

–> CONTENT TYPES Now consider the different types of content you want to deliver to these audiences. For example your latest news, your blog posts, your how-to articles, your press releases, your podcasts, the latest posts from your forums, direct communications messages and so on. In most cases these types of content don’t mix well together. If someone wants to receive your blog updates, which are full of your company representatives’ personal opinions and commentary, they don’t want to receive your corporate-speak press releases.

If someone is interested in what’s happening in your forum and what the latest forum posts are, they don’t want to receive your how-to articles in the same RSS feed, simply because these two types of content are so much different. And so on. Essentially, you will need to provide separate feeds for each of the different content types, and you will need to determine what content types you wish to deliver to each of your target audience groups and sub-groups.

–> CONTENT TOPICS Finally take a look at each individual content type for each individual target audience and further break that down by content topic, if needed. And if you’re trying to cover many different topics for each content type, you will need to provide different RSS feeds for these different topics, because, again, people interested in topic A are not neccessarily also interested in topic B.

While this may sound complicated, it’s really simple once you start doing it.

The point is, this is about giving your subscribers choice of what they subscribe to. Instead of forcing them to subscribe to everything, allow them to subscribe to only what they want and need.

Quite simple, right?

Just remember that you should only break this down as far as it makes sense, keeping in mind the actual content that your target audiences want from you.

Depending on your business, you just might only need to communicate with one target audience, deliver only one content type and deliver only one content topic for that target audience.

DECIDE HOW YOU ARE GOING TO DELIVER THIS CONTENT

Once you have your RSS content mapped-out, you need to consider how you are going to make this content available to your target audiences. This is especially important since it’s going to influence the tools you need to get started with RSS publishing

ONE-SIZE-FITS-ALL RSS FEEDS

This is about as standard as it gets — publishing one RSS feed to meet the needs of all of your target audiences at once or publishing multiple topical RSS feeds, which always remain the same. The easiest to do, can be done with any RSS publishing tool on the market …

CUSTOMIZABLE RSS FEEDS

The more and more complex you get with the different feeds you’re offering, the more difficult it is for your visitors to select what exactly they want, simply because an individual subscriber might be interested in 10 of your 100 feeds, but he doesn’t want to be subscribed to that many feeds by your company.

In this case the best way to go is to also offer your visitors the opportunity to customize your RSS feed they decide exactly what content type and content topics they want to receive in one or a few RSS feeds they’ll be subscribing from you.

The opportunities here are quite endless, as you can allow them to customize their feeds based on topics, content types, authors and more.

If this is the way you need to go because you are offering so much content via your RSS feeds that it makes it difficult for someone to subscribe to only one or a few feeds from you, you will need your RSS publishing solution to support feed customization.

SEARCH-BASED RSS FEEDS

Search-based RSS feeds are a subset of customizable RSS feeds, and they work just like a search engine. You type in a certain keyword or keyword combinations and the search engine gives you the most relevant or the latest results for that keyword combination.

You can do the same with RSS, allowing your visitors to enter specific keywords and then get the content from you only based on those keywords.

PERSONALIZED RSS FEEDS

Giving users the choice to customize the content they are receiving from you is one thing, but certain content may actually demand you to personalize the feed using your subscribers personal information.

The most basic variation, used to lift response, is addressing your subscribers by name or using other data about the customer from your database, such as his address, previous purchases etc.

In other cases a bank might want to deliver information directly relating to your bank account, directly via RSS, such as your latest credit card transactions, and so on.

RSS FEEDS WITH CONTENT TARGETING

Now imagine that you want to create individualized campaigns to individual subscribers, based on the information you already have in your database about their activities, demographics and so on, for example to send a promotion for product A only to those subscribers that might be most interested in product A.

In this case you will need an RSS solution that can pull this data from your database and then segment your subscribers based on the actual data.

AUTORESPONDER RSS FEEDS

Since their introduction, e-mail autoresponders have become a relatively mainstream internet direct marketing tool, although they haven’t really made their way to the world of public relations.

The concept is simple a certain action by your visitors on your website triggers a sequence of e-mail messages, delivered to that visitor, provided you have his e-mail address, over a period of several days.

Direct marketers use this to automatically communicate with the prospect after a certain action, trying to get him to do what they want.

The most common application is offering your visitors a free report, delivered to them via e-mail. After subscribing they start receiving consequtive parts of the report day after day or a every few days, receiving both new information as well as being exposed to the marketer’s promotional message.

Other applications include autoresponder messages in relation to transactional e-mail:

–> Subscribe to a free e-mail newsletter. The first autoresponder message thanks you for the subscription and also gives you access to one of the newsletter issues. A couple of days later, while you’re still “hot as a lead”, you receive another e-mail, pertaining to the newsletter topic, giving you more advice or information on the topic and trying achieve a sales conversion. And so on.

–> Complete a webstore order. The first message thanks you for the purchase and recommends an additional product at a lower price. The second message tells you more about the product you purchased. The third messages makes a special additional purchase offer. The fourths message gives you some great additional tips, and so on.

–> Start an online order, but don’t finish it. The first message reminds you that there are still products in your shopping cart. The second message reminds you again, giving you added inscentive to complete the order. And so on …

The opportunities are practically limitless, but you get the picture.

Now simply transform this concept into the realm of RSS.

Someone subscribes to your RSS feed. The first couple of content items, spread-out through the first week, serve as a series of welcome messages giving the new subscriber access to your top content and inviting him to actively participate. Your latest feed updates come through as well, but your new subscriber also gets the extra treatment (content) in the same feed.

And now apply this to anything you’re doing with RSS, where it makes sense to follow-up with additional information to your new subscribers once they subscribe, of course depending on the feed topic and target audience.

Very few RSS tools today offer autoresponder capabilities, but some do.

TO RECAP…

Think of your RSS publishing strategy and try to establish which of the these publishing models your RSS publishing tool should support:

–> Topical or Target Audience Oriented RSS Feeds –> Customizable RSS Feeds –> Search-Based RSS Feeds –> Personalized RSS Feeds –> RSS Feeds With Content Targeting –> Autoresponder RSS Feeds

Get the easy way to mastering RSS marketing today. Click here now to get all the details on how to make RSS marketing work for you and help you increase your online profits: rss.marketingstudies.net/book/c/?src=sa31 . Includes free tips and reports!

Whether you’re promoting an affiliate program or your own product, using pay per click traffic is almost necessary.

Wait, let me re-phrase that - pay per click traffic is almost necessary to TEST. Let’s be frank, this form of traffic does NOT work for all niches and businesses.

Also, succeeding with pay per click traffic is not as easy as just putting up an ad and sending traffic to your main site.

There are lots of elements involved such as your ad, your competition, the landing page, and how much you’re paying.

Obviously, to discuss all these elements, we’d need to write a book - however, this particular article is going to make you an expert on how to pay less than all your competition and out rank them at the same time.

Google has a unique system of ranking their ads that allows you to be on the top even if you’re paying the least per click.

How?

Just make sure you have the highest click-through rate on your ad…

There are two main things you need to do to make sure you can get to the top while paying the least.

1. Have a killer start - don’t be cheap, spend the most in the beginning.

2. Consistently test your ads to improve your click through rate.

#1 - Killer Start

One of the biggest mistakes people make when they launch a PPC campaign is that they get cheap in the beginning and try to start slow.

That’s all wrong.

You need to spend the most in the beginning. Go in with a bang…here are two reasons why.

1. If the strategy just isn’t going to work, find out early and get out - don’t waste precious time.

2. More importantly, spend the most on PER click in the beginning. Why?

If you spend the most on “per click” in the beginning, that’s the only way you can convince Google to put you on the top. You have no click through record, so you have to make up for that by spending more.

By spending the most in the beginning, you’ll get your ad on the front page and get quick exposure.

This way you’ll quickly build up your click-through record and can immediately start decreasing your “cost per click” without losing your spot.

Now, if you had started with a low cost per click, you’d end up on some page far down, never really get any exposure and could potentially take weeks/months

before you build up any kind of click through rate.

So, first lesson, start fast - go in with a higher “per-click” budget. Get in strong and you’ll see the best results.

#2 - Test, Test!

The next best way to increase your ad rankings and decrease your “per-click” costs is to always test new ads.

Google allows you to run two ads at the same time for the same keywords, they will automatically rotate your ads, one after the other.

This way you can slowly tweak the headlines, the ad, the domain name - everything and find what works best.

Always do this and you’ll slowly see your click through rates increase - as your click through rises, you can decrease your “cost per click” without losing your spot in the ad.

So, bottom line, even if you’re in a niche with a lot of competition - you can still dominate.

Go in strong, try to get your ad some quick exposure to build a clickthrough rate fast. Then, quickly start decreasing your per click costs.

Just a quick word of caution, if you use this strategy, make sure to actively monitor your adwords account. ALSO, make sure you set your daily limit to something you can afford losing.

You’d be surprised how quickly Google can eat up your mo*ney!

Alright, now you’re equipped with some advanced tips on how to quickly take over a niche in Google.

If you have any further questions, please contact Anik Singal at Support@AffiliateClassroom.com.

Copyright 2005 Anik Singal

About The Author

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he’s looking for a few students to train one step at a time.

http://www.AffiliateClassroom.com

Copyright 2005 Daniel Levis

Web copy that’s intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.

Every one of us is constantly sorting, distorting, and generalizing what we perceive, just to stay sane.

As a result, different people see the world differently. You probably want to appeal to as many of them within your target market as possible. Here are three simple tips you can use when it comes to editing your web copy.

1 - An idea can be made to appeal to more people if it is expressed in both a positive (moving toward), and a negative (moving away from) fashion.

Look how it’s done in this famous lead…”TWO YEARS FROM NOW, your business could easily be worth 2.5 to 25 times what it’s worth today…Or you could fall into the list of business also-rans… ” Some people are motivated by the desire for gain, and others by the fear of loss. With a statement like this, it doesn’t matter which, you’re speaking their language either way.

Another great example of this is in the life insurance industry. Rather than try to force a square peg into a round whole, the insurance companies came up with the idea of “cash value”. Now the sales pitch could be reframed to appeal to both types of people. Those that moved toward pleasure could be sold on the idea of early retirement, and those that moved away from pain could be sold on the more traditional idea of income protection.

2 - The second idea is internal versus external frame of reference. Some people do things because they see others doing them. Some people want to relate things to their own experience. The former is impressed by testimonials and success stories, while the latter is moved by deductive reasoning, analogy, and metaphor. You can see this requires two very different kinds of selling.

Here’s another way to look at internal versus external orientation. The internally directed person values a sense of achievement while the externally directed person values recognition. Two sides to the same coin.

So you might say in your copy, “Picture the smiles of appreciation your family will reward you with when they begin to enjoy the new lifestyle this knowledge can afford you. Imagine the sense of achievement, and how confident you’ll become!”

The first sentence appeals to an external bias, while the second one targets an internal bias.

3 - And the third tip is to use phrases that appeal to multiple modes of perception in your copy. Like everyone else, you perceive the world with a bias toward seeing (visual), hearing (auditory), or feeling (kinesthetic). Naturally your copy will reflect this bias. By going back through it and editing it to include all three biases, you will connect with more readers.

I am a very visual person, so I might write something like, ” You’ve got a clear view of it in your mind’s eye now, don’t you? Suddenly, it appears you’ll make your decision.” I might go back and edit this passage to include a mix of the modalities. Perhaps…”This is really resonating (auditory) with you now isn’t it? You’ve grasped (kinesthetic) all of the important points and you can see (visual) your choice.”

By understanding people’s patterns of perception, and how they view the world, you can make more of them feel comfortable when they arrive at your website. Your sales message will click with more buyers, and you’ll see more sales!

“. . . anywhere is the center of the world.” Black Elk, Sioux Medicine Man

About the author:

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author “Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century!”, a tribute to the late, great Robert Collier.
Let the legendary Robert Collier show you how to write words that sell…Visit the below site & get 3 FREE Chapters!
http://www.Advertising-Online-Strategies.com/ad-strategies.html

MONEY-MAKERS’ GUIDE TO EASY MAIL ORDER RICHES

Selling products and/or services through the mail is one of the
fastest growing methods of doing business in the world today.
It’s estimated that sales for 2005 will top the 100 billion
dollar mark!

Millions of people from all walks of life, and in all parts of
the world are “into” mail order, with more coming in every day.
Some of them are grossing in the millions, others are chalking
up sales figures of several hundred per month, and there are
others who only give it a quick try, make a few dollars and drop
out.

Mail order selling appeals to almost everybody with a desire to
get rich. Generally, it doesn’t require complicated equipment,
a lot of start-up capital, or an expensive office. Mail order
is a kind of business that can be run by anyone from the
comfort of his or her own home.

About all that’s required for success in mail order selling is
an understanding of what you’re doing - it’s not a game or a
kind of thing you want to just give a quick try. It’s a way of
doing business, and requires a good understanding of what people
buy, why the buy, and an operational plan that will lead you to
success.

In order to make it big in mail order, you must understand that
it’s a selling business. Thus, you’ve got to decide on what you
want to sell - who your buyers will be - and know why they buy
and the, program your selling efforts in such a way that these
people will buy from you.

The best, and the easiest selling product or service - because
it has the greatest appeal to the most number of people - is
information that gives people knowledge or instructions that
will enable then to get rich. The bottom line is simply that
everybody in the world wants to know how they can get rich -
without putting forth too much of an investment in either money,
time or effort.

So, the first thing that you should do is some marketing
research: Look in all the publications running mail order
advertisements and opportunities - get a good understanding of
why they are doing - how they are doing ti - and then formulate
a business plan of your own that will allow you to duplicate
what they’re doing.

With get rich information or instructions - and knowing that to
make the really big money you have to be the author or a prime
distributor - there are two ways to go. You can become the
author with all the involved headaches and demands upon your
time, or you can buy the reproduction rights and re-sell or
distribute them as your own.

As the author, you’ll have to do the research, the writing, the
printing, advertising, and order fulfillment.

As a prime source distributor, you can pay a one-time fee for
the reproduction rights - then spend your time and money on
selling efforts. You still have to handle the printing, the
advertising, and order fulfillments - but you have the advantage
of -choosing and picking” only what you feel will make money for
you. With most writers, only about 10% of what they spend hours,
weeks, even months researching and writing, ever sells for them.
Writers are just not geared to the profitable marketing or their
materials.

Your initial marketing research should give you a good idea of
what is selling - what the people are buying - and which titles
of any particular author you want to promote, and sell for your
own profits.

The next thing is to look through all the publications you can
find that carry mail order ads - those that run issue after
issue (but not those run as fillers by the publisher) are
usually the ones that are making money for the people selling
them (or you can bet they wouldn’t keep running them)!

Decide which kind of program you want to run, and how you want
to make money. The best ad to run is one that offers a free
report relative to a money making plan. Your ad might read: FREE
REPORT! Insider’s Secrets To Your Own Million Dollar Multi-Level
Empire. Send SASE to (your name and address).

In reply to each of the responses you get to this ad, you send
them a one page report that briefly explains your multi-level
secrets, with an invitation at the bottom for those really
interested in multi-level marketing, to send in another $15 or
$20 for your complete multi-level marketing “how-to” manual. You
can then fill up their SASE with other offers, such as the
availability of mailing lists for rent, a multi-level program
of your own, and a listing of other business success reports
you’re offering.

At the same time, you compile the names and addresses of all the
people sending for either your free report of their own
materials, and you have the beginnings of a mailing list of your
own that you can rent out over and over again at huge profits to
yourself.Clip the stamps off the envelopes as you receive them,
and save them in an old shoe box. When you have a box full, you
can sell them to any number of stamp collectors, and pocket an
easy $10 or $15.

Save all the envelopes with return address, and when you’ve
accumulated a thousand or two of these, you can send them in to
list compilers and pocket another $50 to $100.

The other way of advertising is the offering of your report or
book for sale from the ad. Such an ad would read about like
this: Insider’s Secrets To Your Own Million Dollar Multi-Level
Empire. Dynamic new report shows the easy way. Send $3 to (your
name address).

It’s very difficult to sell anything directly from a classified
ad because there just isn’t space enough in which to do a
complete job of selling. Thus, if you do try to sell from a
classified ad, be sure to keep your selling price under $5.

A $3 item should pull well with a classified ad - A $5 item
will take a least a one inch display ad - A $20 item will take a
well written full page ad, and anything more than $40 will
require a professionally written sales letter.

When you’re just getting started in mail order selling, stick to
small classified ads - test the pulling power of your ad, and
your product, as well as the publication you ad runs in.

Analyze and practice rewriting some of the ads other people are
running - experiment, and run a few ads in only one or two
publications - and then build upon your success. In other words,
if your first ad costs you $30, and you take in $90 - take that
$90 and run the same ad again, not only in the same publication,
but in a couple of other publications as well. Use your profits
to expand the exposure of your offer - let as many people as
possible see it.

It’s important to note that you cannot expect to “live off” the
income from your beginning business efforts. You have to have
“other” money to pay your lights, water, and gas bills.

Mail order success is built upon the wise investment of your
advertising dollars. Take $100 and run a classified ad for your
reports in one of the big national publications. Figuring that
from that first $100, you take in $300, run the same ad again in
that publication, and at the same time in two other
publications. Thus, your real profits should triple - and if you
keep on reinvesting your profits in additional advertising
exposure - conceivably within six months or less you should be
hauling in several thousand dollars per month in profits.

PageRank (PR) is Google’s way of measuring the quality and relative “importance” of your website to searchers. It’s purpose is to give web surfers an idea of the importance of a website.

PageRank is measured on a scale of 0 to 10. Your PageRank depends on the amount of web pages that link to yours, and the PR’s of each of those pages.

It can take up to three months for a new website to be assigned a PageRank - depending on when Google decides to do the Google Update, where all websites’ PR’s are reviewed.

A thousand links from pages with low PageRanks can eventually achieve as high a PR as that from a few web pages with high PR’s. Some website owners research the value of a potential link partner’s PR before deciding whether or not to link with them.

It’s true that a web page with a high PageRank can pass on a high PR to you, but this can be offset if the page has too many links on it, because the PR is distributed proportionally to all the web pages it links to.

A page with a low PR may be worth linking to.

The website may be very new and you will have to wait for the Google Update before the value of linking with that website can be determined.

Never link with a website merely because they have a high PR - consider the content of the website and it’s relevance to your target market as well.

Misconceptions Addressed:
A High PageRank does not mean you will rank at the top of Google’s results pages; it merely means that your website is well established on the Internet and if it is listed in the Google Directory, www.directory.google.com, it will be listed above similar websites with a lower PageRank.

It is debateable, but the only true benefits of a high PageRank is that visitors that come across your site and see on the Google Toolbar that you have a high rank may perceive you as a more professional business and that you are more likely to receive more hits from the google directory.

About the Author

Internet Marketer for Eiledon Solutions, a web design and website development company in Cape Town. Free Website Quote

One of the biggest mistakes people make when they start selling resale rights products is doing exactly the same thing in the same way as everyone else. Another big mistake is doing what nobody else is doing.

Sound a bit contradictory? Here’s what I mean…

Dan Kennedy is one of the greatest living direct marketers. In his eBook, 63 Killer Marketing Strategies, Dan says, “If you offer the same product or service as someone else, one of you is unnecessary.”

Sounds a bit scary when we’re talking about resale rights, doesn’t it? Think more people than just you might be selling the same thing?

On the other hand, if you’re trying to sell something that is totally different from what everyone else is selling, that can be a bit scary too. It’s possible you might have thought of something brilliant that no one else has… but in a world of six billion people, you’re more likely to find that others have had the same idea but found there just wasn’t a very good market for it. That doesn’t guarantee you couldn’t do it more successfully. But it does mean you might have to work harder to convince people they need your product.

So what’s the solution? The solution is to imitate what others are doing successfully - but without duplicating them exactly. Here is an example:

Maybe you notice that many, many people are selling a product that is a package of many resale rights products. You have master resale rights for the product, so you decide to sell it too. You set up a site using the sales page provided with the product, the graphics provided with it, etc.

If you get traffic to the website, you will make some sales. The problem is, that’s what almost everyone else selling that master resale rights product does too, because most people won’t take the time and effort to do something different.

You need some way to differentiate yourself, to brand yourself, while using the concept. You already know the concept works - many people have bought that package and are selling it! So the concept of bundling a number of master resale rights products together in a package, branding it, and selling it till it spreads like wildfire is a good concept that’s been proven to work. But what if there was a way to double the number of sales you make that way? Or triple them? How can you do that? By varying what you do just enough to differentiate yourself. For example:

Maybe you decide to package it with a group of other master resale rights products that appeal to the same market. Or maybe you change the graphics and the sales page so that it has a totally different look and feel. Maybe you include a number of great bonuses that people have been wanting and that no one else is offering with it. Or maybe you decide to create a very similar product (just different enough…) and sell that with master resale rights instead!

The examples above are great examples for how you can differentiate yourself even when others are selling the same resale rights product. But there is one way of differentiating yourself that you typically don’t want to do. You typically do not want to compete on price instead. That is the third big mistake people make. Suppose that instead of putting a nice master resale rights package together and selling it for $50, you instead decide to sell it for $1 on eBay. Let’s suppose you only want to make an extra $1000 per month. Which do you think would be easier and more likely, selling 20 products in a month (less than one per day), or selling 1000 copies per month (33 per day)? You wouldn’t even get the reputation you want. In fact, you would be more likely to find that no one believes the offer because it seems too good to be true! It’s much better to add more value to the package and charge a more appropriate price.

If you want to avoid making the three biggest mistakes with resale rights:

1. Imitate what others are doing successfully but…
2. Be just enough different that you’re perceived as providing better value, and
3. Charge a fair price for that value.

Keep repeating that process. Even though you’re selling other people’s products, you can brand yourself by doing something different. Then you will build your business, rather than someone else’s business.

Mike Adams has been marketing on the Internet since the early 1990’s. His latest project is Gigantic Resale Rights. As part of the launch of Gigantic Resale Rights, Mike is offering our readers several FREE Master Resale Rights Packages at http://www.gigantic-resale-rights.com/

So, you’ve decided to start your own small business. You’ve chosen the products or services you want to sell. Now, you know it’s time to dive head first into marketing.

Many people mistakenly rush into this process without thinking it all the way through. You are so excited to get your new company’s name out there and to see your web page start popping up on the search engine results pages. It definitely can be a bit intoxicating to see things you created on a medium available to the entire world. But this is where you must force yourself to be more forward thinking.

What do I mean? Well, the easiest way to get your site and your products out there is to just start getting links, links and more links. And of course, you’ll want to start running ads everywhere you can possibly afford to put them.

This is where my “Green Eggs and Ham Theory” comes into play. Now, green eggs and ham have arguably one of the highest name recognition factors in the world. However, how many people do you know that routinely make or want to purchase them?

What does this have to do with your product or service? Well, many experts agree that bulk acquisitions of links and ad placements are one of the fastest ways to get your site to show up in the rankings and searches. But what could they really cost you in the long run?

You must consider what the long term effects of these “quick fix” strategies could be and how much value to place on those effects. First, let’s say that you’ve purchased the cheapest 500 links to your site that you could find. Now, are any of the sites those links are coming from actually relevant to what you’re trying to sell? Are the audiences of those sites potential buyers for your product or service? Or on an even more basic note, are you even able to know what sites your links are going on when you purchase them? These are all important questions to ask yourself because the answers have a very real impact on the long term integrity of your site.

As far as purchasing ads, again the same principles exist. Where are your ads being placed? Do you know for sure that the sites are relevant to yours, while at the same time not your competitors?

It may be a lot more time consuming, but to be confident in your marketing strategies and the integrity of your strategy you’re best off searching for relevant places to place ads and links.

If there’s one thing “Green Eggs and Ham” can teach us, it’s that name recognition is not a surefire ticket to the top of the sales ladder. People must recognize the service or product we’re selling, and they must see it as desirable!

Dana Wallert is the owner of an online virtual assistance company. She has many years experience in sales and marketing, as well as office management. Find more about Dana and sign up to receive her free monthly newsletter at DW Office Solutions - Virtual Assistant Services