Finding the Top Digital Cameras Inexpensively

Filed under:Shopping Infos, Better Sales, Ultimate Consumer — posted on July 1, 2010 @ 1:37 am

If you mean to get a digital camera at this moment, you ought to understand that you don’t automatically have to shell out a lot. This is specially the case if you are somebody who is looking to buy a camera to click moments for fun, and it is so owing to the fact that cameras with unsophisticated functions could be sourced at rather reasonable price-tags.
Discount Codes

One of the best economical digital cameras is the Kodak-EasyShare-M381 which could be bought for roughly $190. This camera comes with reasonably good image clarity as well as good zoom capabilities. This camera has a 2.5″ display and a CCD .3″ image sensor. In case you are looking at capturing photos from close-range, then here is a fair choice. Keeping the inexperienced people in mind, the camera has a category for every mode for the advantage of the user, as he can rotate the button for the preferred screen-selection. dcmeuk2

Canon-Powershot-A470 is another low-priced digital camera that has a fantastic features listing for a inexpensive price of under $80. This camera is offered in red, silver, orange and white and provides agreeable execution, and this is remarkable in a camera that costs so little. This inexpensive camera does provide fair zooming alternatives and fairly good resolution, taking into consideration the cost.

The Fuji-FinePix-F45fd costing around $200 is one of the most excellent reasonably priced digital cameras offered. There are some special facets which are referred to as magic-filters for unusual artistic effects on the pictures including a fish-eye perception. The camera comes with a 8x optical zoom, one of the finest zoom specifications you can come by in inexpensive digital cameras costing so rationally. It comes with a resolution of 10 MP as well as a 3″ LCD display. However, non-standard resolutions besides 2.5 megapixels are not open in this unit.

Beating Adwords Facts and Feedback: a Few Words about it All

Filed under:Better Sales — posted on October 15, 2009 @ 7:54 am

Affiliate marketing is akin to e-bay. Your site pushes merchandise and for your work, you’ll get a commission from every sale or lead. It isn’t nearly as much work, very few operating costs, it sells 24 hours a day, and it’s easy to master.

Click here and go to this detailed site for make money online product reviews clues!

At the beginning, you need to decide which merchandise or niche market you’d like to specialize in. To accomplish this, you need to find out solutions to issues a particular group of customers are suffering from, and then which solutions are on offer to help them. An efficient method of accomplishing this task is to look for unique extremely drilled down words and phrases; there are fewer internet searches for these generally, but they convert far more into sales. These important keywords can be obtained by using Micro Niche Finder. The info collected by Micro Niche Finder or similar computer programs and software packages compiles related words and phrases in a list allowing you to get a head-start when it comes to ranking on an internet based search engine.

Further data is also accessible by the program, for to illustrate the number of searches each word or phrase gets, the exact number of other sites using the particular keyword or phrase, even competitor details. Last but not least, Micro Niche Finder information can help in finding appropriate domains, subject matter for your website, and reveal the best sales opportunities.

Now it’s time to build a web site; however you still have a few essential tasks to complete. You will need to fine-tune your web site to better your performance on the search engines. This is where SEO Elite information are helpful. Your rivals’ web sites are examined by SEO Elite information which then provides suggestions on improving search results. With SEO Elite the information provided by the software advises you on links, the best keywords, and even an extensive listing of sites to submit articles for reference. In summary, SEO Elite information is much like to the advice that an SEO professional might offer. When you find your target market, have your advertising, and your internet site is finished, then you are ready to aggressively reinforce your search engine rankings. The money will roll in on weekly basis and wonder why you didn’t think of this earlier!

All about Beating Adwords Review

Filed under:Better Sales, Great Marketing Tips — posted on July 22, 2009 @ 6:53 pm

This type of marketing is very much like e-bay. Your internet site pushes assorted items in return, every last sale or enquiry earns you money. There is less time and effort needed, very low operating costs, it sells 24/7, and even better, it is relatively easy to pick up. To begin, you must make up your mind which products or niche area you’d like to work in. To accomplish this, identify what a specific group of people are looking for, and then determine a solution. One of the best means to determine this is to find unique extremely targeted words or phrases; there are less searches for these in general, but they convert far more into sales.

These essential keywords can be rooted out by using programs such as Micro Niche Finder. Data gathered from this computer program or similar programs and software results in related terminology in a list format providing worthwhile targets to get top listing on the internet search engines.

Micro Niche Finder will also let you know how many searches each one gets, exactly how many different web sites who use them, and how good those sites are. Lastly, Micro Niche Finder data should help in finding associated domains, content for your web site, and draw attention to the best products to sell. Putting together a website is next; but it will require more than just that. You will want to fine tune your web site for the search engines. Here Seo Elite information can be helpful. Your competitors’ websites are examined by the application which then provides suggestions on how to increase search results. With programs such as SEO Elite, information supplied by the program advises you on links, which words to concentrate on, and a list of sites to submit articles to refer to. Concisely, SEO Elite information is the same kind of suggestions that a specialist in search engine optimization may offer.

When you decide on your niche, have your product ads, and your site is ready to go, it is time to get your website up in the search results. You will collect a steady paycheck and you’ll question why you always struggled to make money!

Close More Sales With A Strong P.S.

Filed under:Better Sales — posted on May 14, 2008 @ 10:29 am

While a headline is designed to grab the reader’s attention, the
P.S. is the workhorse of your sales letter that actually closes
the sales and puts money in your bank account.

Statistics show that a strong headline is a must to hold the
reader’s attention and propel them to dive into your letter. But
once they’ve been hooked by your headline, the averages show
that most will scroll down to your P.S. and look for a brief, to
the point summary of your offer. And with a strong P.S. you’re
going to entice them to read your sales letter more thoroughly,
or you’re going to immediately hook them and reel them in based
on the power your P.S. contains.

Miss the mark, and you’re going to lose money.

Here’s my formula for creating hard-hitting P.S. messages that
close the sell fast!

First rule; don’t mention the price in your P.S. unless you’re
going to give a complete rundown including bonuses that makes
the offer absolutely irresistible. To do this, you have to be
confident that the shear mention of your complete offer and
price is enough to sell it because once the potential customer
knows the price they’re going to make the decision to buy or
not.

Second, like writing a headline you want to give them your
products biggest benefit. Again, this is used to lure the
customer in and make them read more of your sales letter where
you can give them specifics.

Third, give them the downside of not ordering. Let them know
there’s a penalty and consequence of passing, and make it a
strong one!

Fourth, break it up into a P.S. and P.P.S. if you need to. Have
the first show a potential customer the strong benefit they’ll
receive, the second showing your downside to not ordering now.

And finally, include an order link in your P.S. so if the
customer has the urge they can buy immediately. A potential
customer should never have to search for a place to order your
product. If you make them, chances are good they won’t invest
the time.

The Art And Science of Closing - How To Close More Sales Right Now

Filed under:Better Sales — posted on May 11, 2008 @ 11:53 pm

One of the questions I often get asked as a sales coach by sales people and business owners alike is, “How do I close sales better? What closing techniques would you recommend?”

In my experience, closing is one of the three most feared areas of the sales process. The other two are fear of canvassing and fear of objections. But the real question is, what is it about these three that creates such a fear? Especially, when even some of the most successful sales professionals face challenges in one or more of these three areas. The answer is simple - fear of rejection. Humans are social animals and the fear of rejection is one of the primary human drivers so it takes a different line of thought to face this issue. Mere techniques will not suffice.

There are books about closing with hundreds of different types of closes in. Some are great examples, some are awful but all of them have one thing in common. They are just examples. They are often not usable as “off the shelf” solutions for your sales scenarios because they each represent a model and that model only works if the person you are dealing with is “running” a similar model in their personality and if your situation is nearly the same too!

Now, I am not saying don’t study about sales. Infact, quite the opposite. I do recommend that you read everything you can about sales and human communications because you will learn more about sales and communications in that way than from virtually any other. What you learn however may not always be what the author intended as you should be a student of human behaviour and influence, not beholden to any one particular book! When Bruce Lee studied kung fu he took the best of each style of kung fu and designed a new art which had no set forms and changed to be the most effective for each and every situation. A good sales professional will be aiming to achieve the same.

The first tactic for achieving a better close ration is to change the words that you use. Why not “ask for the business” or “take the order” or “provide a solution” instead? These words don’t create the same fear. I have tested this on dozens of sales people and removing the word that the fear is associated with removes the fear too. If anyone has read Anthony Robbin’s material he describes how you can only experience feelings that you have words for and that words only have the meaning that you ascribe to them. He describes how, because the quality of snow is important to their survival, eskimos have dozens of different words for snow but we just have sleet and snow. Their experience of snow is different than ours and we cannot comprehend that because we have no words to describe it.

Secondly, it is important that you start with the end in mind. Whenever you go to a meeting or make a call think through it in your head first. Think about what outcome you want from the meeting or call and think through the possible ways this might occur. Think also of what the minimum outcome is that you are prepared to accept from the meeting or call. When you have built rapport, asked questions, uncovered your clients’ needs and provided a solution it’s only natural to ask for the business. After all, you have provided a solution so asking for the business is the next step! Why would you accept less than your minimum acceptable behaviour from the client?

I once worked with a talented sales professional. He made fantastic cold calls, built elegant and effective rapport and uncovered client needs effortlessly but he did little business. In a short coaching session I discovered that he disassociated the sales process from “closing” hence he would “do the meeting” and then think, “Oh dear! Now I need to close!”. Cue panic. His customers could see it and the sale was lost, every time. He was in “sales” mode and they were resisting and he was a nice guy so it was easier to walk away than risk rejection or upsetting the client! Simply by viewing the sale as one seemless process with a natural conclusion he was able to see the “timeline” and “path” of the sale. If the client deviated from this he was able to maintain control and bring them back on track. He achieved a sales breakthrough literally overnight.

At this point, I might add that you must remain flexible. There will be times when you cannot make the sale for unexpected reasons. On these occasions, it is important that you assess your performance objectively. Ask yourself whether next time you could ask better questions to uncover the unexpected situation earlier. If the answer is “no” then reset your objective for the meeting. If the answer is “yes” then take on board what you have to learn and reset the objective for your next meeting. But, and this is very important, always remember to set a new objective for the meeting.

When was the last time you heard this conversation:

“How was the sales meeting?”
“Great”.
“How did you get on?”.
“Oh, great I think he / she will use us!”.

My next question for you is, “So what’s the next step?”

This should have been agreed, with time-scales with the client. If it hasn’t then you haven’t reached your objective. Maybe this was because you didn’t set one or you didn’t achieve it but this sales meeting was not “great”!

Lets face it, you work hard to find clients and get that all important meeting with them and you listen hard to understand their true needs not your perceived ones. When you provide a solution that matches their needs they are expecting you to “ask for the business”. When this becomes a relaxed, natural part of the meeting you will achieve more and effortless sales.

EzineArticles Expert Author Gavin Ingham

For the last 10 years, Gavin Ingham has been helping sales people to explode their sales performance by turning self-doubt, fear and lack of motivation into self-belief, confidence and action. With his inspirational approach to sales performance and motivation Gavin combines commercial experience, personal excellence and communications technologies in delivering personal and business sales success.

Visit http://www.gaviningham.net now to join Gavin’s free monthly newsletter packed full of sales secrets, strategies and tactics. Join now and get Gavin’s ground-breaking 9-part objection handling course absolutely free.

5 Ways to Build Rapport With a Complete Stranger

Filed under:Better Sales — posted on April 26, 2008 @ 9:56 am

“Did you see that game last night?”

“How about all this rain we’ve been getting?”

“That’s a nice bowling trophy. I love bowling!”

Ever use one of those questions? Thought so. Who are you kidding with that crap? In the words of Jeffrey Gitomer, “All things being equal, people buy from friends. All things NOT being equal, people buy from friends.”

If people buy from people they like, one of your first goals should be to get your prospects to like you.

For a salesperson, this can be tough. People have a hard time trusting salespeople with their time, money and business. Most people don’t even want to talk to you.

Welcome to reality: your prospects are busy and may feel that speaking with you is a complete waste of time. Many of your prospects may not even see a need for your product, or may be content with the version they already have.

Point being, if you want to successfully establish rapport with your prospects, you’ll have to do it quickly, before they get the chance to assume you’re just like every other salesperson. Fortunately, there are 5 keys to help you get this friendship off to a quick start!

1. RelaxHave Fun!

It is your job to create an environment that is conducive to buying. Pointless, scripted, ice-breaking questions only create a cold selling environment. So relax and have a little bit of fun!

As soon as you meet your prospective customer, you will be evaluated. That evaluation will be determined not just by how you feel, but also how you make your prospect feel. The only way to put your prospect at ease is to be at ease yourself. If you’re uptight and contrived, your prospect will remain guarded and cold. If you are having fun, chances are your prospect will, too!

After all, people buy from people, and your job as a professional communicator (a.k.a. salesperson) is to make your customer comfortable enough to grab a Coke from your refrigerator.

2. Lighten Up, Laugh It Up

Nothing is more powerful than humor when it comes to building rapport quickly with your customer. Laughter is the spark that ignites interest and cordiality between you and your prospect; it’s hard to laugh with a person and not feel comfortable around them.

Some salespeople take their job too seriously, and are so focused on the sale that they forget to think about the customer. So, lighten up! If you make them laugh, they may buy from you!

3. Get to the Point

You got them on the phone, you secured an appointment, and you got them in your store now get to the point! State your objective and why they should care. Be careful not to use clichéd and insincere reasons like saving money, increasing productivity, and other transparent and ineffective reasons they have heard from so many salespeople before you.

Prospects don’t enjoy wasting time by playing games, and they certainly don’t trust a salesperson that makes them. Being specific will clear the air and will lead to a conversation and relationship that you will both enjoy.

4. Show Humility, but Be Yourself

Salespeople seem to be born with a humility deficiency, which is probably why most prospects don’t like them.

Your prospects think that THEY are the most important person in the world, and they expect to be treated as such. To build rapport quickly, you must learn to put that customer and their needs first, regardless of the size of the sale.

Curb the talk about how your company is the biggest and the best, and skip the part about how your product is superior to all other products in the market. The prospect needs to come to that realization independently, and the only way for that to happen is for you to remain humble.

Being humble doesn’t mean that you have to stifle your uniqueness. It simply means that you must let the prospect see and experience your uniqueness rather than having to hear you talk about it.

5. Be Sincere and Honest

Trust is the foundation for building a relationship with your prospect. You CANNOT fake this! If you are only in it for the commission, it will show! You must be sincere and honest throughout every step of the process to be successful.

Being sincere means believing in yourself, your product, and your company wholeheartedly. It means believing your product or service will benefit the prospect. You must be passionate about wanting to help your prospect and do so in an honest way. Without sincerity and honesty, you have no chance at building the rapport that will lead to loyal business.

When you believe in your heart that your product will have a profound impact on your prospect, it will accompany every word and impression delivered to that person. Your words will be more meaningful and your prospect will be more likely to respond to them.

So the next time you are tasked with trying to make a sale, remember to relax, laugh, and enjoy yourself; you’re really just making a new friend!

Tom Richard - EzineArticles Expert Author

Tom Richard is the author of a weekly ezine on selling skills. To subscribe to this free ezine send a blank email to subscribe@tomrichard.com. Tom is also the author of the book titled Smart Sales People Don’t Advertise: 10 Ways to Out Smart Your Competition With Guerilla Marketing which you may purchase from your favorite online bookseller.

Sales Trap - We Love to Talk, But Need to Listen

Filed under:Better Sales — posted on March 26, 2008 @ 8:16 pm

My research has clearly shown that, when it comes to selling, the part we’re most comfortable with is talking about what we do - explaining our services and how we can help the client.


So what do you think happens in most sales encounters? That’s right… we tell ‘em what we do.


Problem #1 - Clients don’t really want to know what we do.
Not to start with anyway. Usually they first want to know that they can trust us and that we comprehend their situation. They also want to understand ‘how’ we can help them. This is different to knowing exactly ‘what’ we do. To achieve this we need to look at what they want to achieve, and what their concerns are.


Problem #2 - When we’re talking we’re not listening.
It’s a fact. People can think many times faster than they talk. This means that when you’re talking, your client can think about lots of other stuff (like their next appointment, or your unpolished shoes). So keep your client focused by getting them to do the talking.


Control the sales encounter with questions. By using a structured questioning sequence you can move from initial exploratory questions to high-impact outcome oriented questions. When done properly this creates a harmonious exchange between the seller and the client. It’s not a matter of interrogating the client, or forcing them to make a quick decision.


As the salesperson (whether you be a consultant, partner, owner or manager) the overriding temptation is to start explaining what you do. Often this includes mentioning previous clients and interesting outcomes you have achieved. But does the client care? Not always. And not ever if what you are saying is not relevant to them.


The secret to selling like a professional is to listen closely to the client. Find out as much as possible that might be relevant to your service. Ask questions about their expectations. Then when you have that knowledge, discuss only the aspects of your service that have a direct bearing on your clients stated needs. Use this ‘inside knowledge’ during your presentation to highlight why you are the best choice as service provider.


And when you finish your presentation and need to gain a commitment from the client, ask another question, or suggest the next step. “Would you like to sign the agreement tomorrow?” or “Can we meet next week to finalise these last few issues?”


With a bit of practice you can replace your old sales monologues with a meaningful exchange of information that leaves your client wanting to work with you.


(c) 2004 Stuart Ayling

EzineArticles Expert Author Stuart Ayling

Stuart Ayling runs Marketing Nous, an Australasian marketing consultancy that specialises in marketing for service businesses. He helps clients to improve their marketing tactics, attract more clients, and increase revenue. For additional marketing resources, including Stuart’s popular monthly newsletter, visit his web site at www.marketingnous.com.au

Do It Yourself Sales Tool

Filed under:Better Sales — posted on March 17, 2008 @ 8:35 pm

After falling in love with the Hipster PDA and Levengers Shirt
Pocket Briefcase,I started becoming more and more dependent on
3″ by 5″ index cards. They are great for note taking on the go
and keeping organized at my desk, so I naturally started
thinking of ways to use the cards to automate my sales process.
>From this, the “3X5″ was born. I may not be the first person to
use index cards in this way, but I do think a lot of salespeople
will find the system easy to use and very effective.

You will need the following items to create your own 3X5 sales
tool. I found everything I needed at my local Staples and
everything cost me around $25.00.

* A box to store the index cards * Monthly 3″ by 5″ index tabs
* Daily (1-31) 3″ by 5″ index tabs * Alphabetical 3″ by 5″ index
tabs * A ton of white ruled 3″ by 5″ index cards * A bunch of
colored 3″ by 5″ index cards * A small case to carry cards in
your pocket

Once you have purchased the required supplies, you can organize
your 3X5. For the sake of simplicity, let’s assume that you are
assembling your 3X5 on January 1st. If this is the case you
would first organize your tabs in the order below (front to
back):

* January tab * Daily tabs 1-31 * February - December monthly
tabs * A-Z alphabetical tabs * Blank index cards - white and
your favorite color

All of your cards should now be in the file box and the first
thing you should see is the January tab.

Next, you should start creating cards for your leads. In the
beginning, this is going to take some time (assuming you have a
lot of leads). I use white cards for leads and colored cards for
my customers. You can do whichever you prefer, but I think it is
helpful to break down leads and customers.

The system works like this.

Let’s imagine it is January 1st. and you attend a networking
event where you meet a potential client. You get this lead’s
business card at the event and you want to contact him/her on
the 2nd., so when you get to your office, you staple the leads
business card to a white index card and drop it behind the “2″
tab and then go home for the day. After all, it is new years day
and you have been working hard to create your new sales system
and you attended a networking event.

So, you arrive at work on January 2nd. and open up your 3X5. The
first thing you should do is move the “1″ tab back behind the
February tab. You will always be rolling the system forward like
this, so that the first tab you see in the box represents the
most current month, then the most current day.

Now, you go to the tab for today (Jan 2nd.) and find the card
for the lead that you met at the networking event yesterday. You
call the lead and learn that he/she is out of town until January
6th. so you make a note which says, “1/2/05 - Mr. Lead is on
vacation till 1/6″. Now you drop the card behind the “6″ tab for
the month of January.

You will continue to roll this lead forward in the system,
making notes at each step, until the lead either turns into a
customer or asks you to leave them alone.

When the lead turns into a customer, I staple their business
card to a colored card and place it behind the appropriate
alphabetical tab. If their is another opportunity with this
client, I move the colored card back to the dated section and
move them through the process again.

Of course, as you add more people to your pipeline, you might
not get to contact everyone on the day you have them slotted
for. Just move them to the next day’s slot at the end of the
current day so you contact them tomorrow.

You will not want to carry around a huge metal box full of index
cards, which is why you want to have a small index card wallet
or box, so if you are going to be on the road or out of the
office, you can simply grab your cards for the day and go.

Not just for salespeople.

While the system is great for salespeople, it also is a great
tool for those of us who are focusing on networking. I actually
use three different colored cards and use white for leads, blue
for clients and red for my networking contacts (patriotic, I
know). On the red cards, I write either 7, 14, 30, 45, 60, etc
in the upper right hand corner of the index card to remind
myself how frequently I want to contact the person, so I simply
move the card forward based on the number on the card. If I want
to contact someone every seven days, I move the card ahead a
week after I make contact.

This really ties in well to Keith Ferrazzi’s book Never Eat
Alone, which recommends you regularly ping your network. By the
way, if you have not read the book, you should. You can get book
notes for free from the Never Eat Alone blog.

Options / Enhancements.

I have been considering adding daily tabs to each month so that
I can move people ahead to a any specific date (IE. August
11Th.) in the future.

You could also keep some sticky tabs handy so you can add a tab
to the top of any index card for the contacts birthday. If you
do this, you could just put an August tab on the card for every
contact whose birthday is in August so you could quickly compile
a birthday list each month. Again, this is probably overkill and
you could probably just add the contacts name to a calendar and
keep it separate, but what fun is that?

Summertime Blues

Filed under:Better Sales — posted on February 25, 2008 @ 3:30 pm

It’s summertime!

1. No one wants to be bothered.
2. It’s too hot.
3. It’s a beautiful day; everyone is out.
4. No one is thinking about work.
5. Prospects are getting ready to go on vacation.
6. Everyone is on vacation.
7. Prospects are just returning from their vacations
8. I’m preparing to go on vacation.
9. I’m on vacation.
10. I’ve just returned from vacation.
11. My assistant is on vacation.
12. Their assistant is on vacation.
13. No one is in on Mondays.
14. No one is in on Fridays.
15. Prospects are catching up midweek.
16. Prospects leave the office early.
17. Prospects go to the office late.
18. Prospects take long lunches.
19. No one makes appointments till after July 4th.
20. No one makes appointments till after Labor Day.

Print this list out. Send it to your competition. Then, get on the telephone!

Life and work continue, even in the summer! If it’s too hot, then your prospects will be in their nice, air-conditioned officeswhere you should be, too, making calls. If it is a beautiful day, some people may be out. The rest will not.

Everyone is not on vacation every day. If you happen to call someone who is on vacation, call them back when they return. If they are planning a vacation, schedule the meeting for when they return. If they have just returned from their vacation, schedule for a time when they say they will be caught up. If you are going on vacation, schedule for when you return.

Prospects are in the office on Mondays and Fridays, early and late. They are frequently at their desks during lunchespecially when you are calling the boss.

Prospects make appointments all summer long, just as they do in the fall, winter and spring. If a prospect asks you to call back after a holiday, suggest that you “pencil in a meeting for after the holiday.” Promise that you will call to confirm it. Do so!

Have a wonderful prospecting summer!

Wendy Weiss - EzineArticles Expert Author

© 2005 Wendy Weiss

Wendy Weiss, “The Queen of Cold Calling & Selling Success,” is a sales trainer, author, and sales coach. Her recently released program, “Cold Calling College”, and/or her book, “Cold Calling for Women”, can be ordered by visiting http://www.wendyweiss.com Contact her at wendy@wendyweiss.com. Get Wendy’s free e-zine at www.wendyweiss.com

The Growing Need for Auto Sales Training Outside Of the Dealership

Filed under:Better Sales — posted on February 18, 2008 @ 11:07 am

Auto sales training is definitely a constant need in any successful auto dealership, and one that you will find many dealerships not implementing properly because of lack of time. In today’s day and age, having a sharp and well trained staff is no longer a luxury; it’s an absolute necessity.

Car dealerships today are faced with the fact that the traditional auto sales training programs are “not cutting it.” These courses that they have been putting their staff through are not keeping pace with the technological advancements that are coming to the market on a daily basis. Think about it like this: One “X” brand dealership has a well trained staff; one that has a well organized auto sales training program which every single staff member completes. They train their staff the “steps-to-the-sale” and how to properly deal with prospects, customers and some advanced skills in relationship building.

Conversely, a competitor on the other side of the city realizes that they need to stay up with the advancements in technology that seem to take place daily. They have integrated their auto sales training program with a few external trainers, so now this staff is being trained in some amazing new ways. They all individually have their own web sites…a blog…and a PDA.

They are taught how to develop a relationship with their prospects and customers in a way that the dealership ultimately benefits from 10 fold. The sales staff, through the auto sales training program, is now able to engage and utilize technology; while the dealership management has leveraged the relationships of these staff members to ultimately grow the bottom line dramatically.

Which of these two dealerships would you want to be?

I think that the choice is clear, as well as imperative. You see, it is just impossible to be great, or even good, at multiple things…as there is just not enough time in a day. Dealers and the management teams are busy buying cars, selling cars and training their staff on how to buy and sell cars. Technology is flying by us at an incredible pace…and it is proven to be true; that the dealers that have totally engaged technology are the ones that have been able to leverage their time and resources in ways only once imagined.

One really quick example I would like to give regarding leverage is this: the Credit Union sale. Dealers go to Credit Unions all the time to “joint venture” a sale to the clients of the respective Credit Union. Why do they do this? The answer is quite simple. Credit Unions have fantastic relationships with their members, and by leveraging this relationship, dealers are now able to communicate and do business with an entirely new group of individuals that they may not have previously had access to. This is the power of leverage.

Now apply this to a well trained sales staff; a staff that has engaged technology to the fullest and is using this technology to develop their relationships with their prospects and customers.

Now, think about this, while your sales staff is developing better relationships with their prospects and customers…blogs, websites, pod casts, email marketing…the dealership is the ultimate benefactor. Conversely, if the dealership itself is the one that is attempting to do the direct marketing to these potential customers, it is merely seen as MARKETING.

I hope you all see the benefit of not only empowering your sales staff with a more efficient auto sales training program, but that you see how it is ultimately in the best interests of the dealership.

Visit http://www.mindsetforsales.com to learn how you can acquire the technology to stay ahead in this game!


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