Students Of Success

Did you know, that television — the persistent purveyor of pop culture here in America — shapes a LOT of your prospects behavior patterns?

Here, listen to this:

1. The average US home has the TV on for 7 hours and 40 munites a day.

In case you’re wondering, that means by the time a child is 18 years old, they’ve already been exposed to 50,367.6 hours of television!

Sheesh!

2. The average amount of television the average American watches, is over 4 hours a day. (that’s 17% of your life, by-the-way)

Likewise, this means the average American has actually watched over 26,280 hours of TV by the time they’re already 18 years old.

3. 50% of all US households have 3 or more TV’s in their house.

4. (And this one was amazing) 45% of all parents say if they have something important to do, they’ll use the TV to occupy their children! (Whatever happened to books, or arts and crafts?)

5. 54% of children between ages 4 and 6 said they’d rather watch TV than spend time with their fathers! (Gosh, I hope my daughter wasn’t participating in that survey…)

6. 40% of all Americans watch TV while they’re eating dinner.

7. And lastly, on average, sadly… parents only spend 38.5 minutes a week having a meaningful conversation with their children.

No doubt then, television is a HUGE part of American life. In some cases, it’s even more important than having a relationship with your children, for goodness sakes.

You’d have to assume from reading through these statistics, that people are planning meal times around what’s on TV… they’re spending a good amount of brain-power trying to make sure “this” show gets taped or recorded at “that” particular time… and they’re probably spending more energy watching David Letterman than making love.

Which is very VERY tragic of course.

One thing TV doesn’t do, is… it doesn’t tax your attention span.

You get entertained a little… and then you get some relief in the form of commercials.

You hear a little bit about your topic… and then you go and grab some ice cream.

Because of this, if your sales pitch isn’t giving your prospect the same sense of “relief” — either in your story or in your presentation — then your prospect is going to do the same thing you do, when what you’re watching, no longer interests you:

They’re going to grab their remote and click to another channel, which in this case means…

They’re going to toss your sales pitch straight into the garbage can!

And above all else, you certainly DON’T want them to do this, now do you?

So next week, to make sure this doesn’t happen to you, I’m going to tell you “5 Ways To Give Your Prospect A Much-Needed Break In Your Sales Copy!”

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you’ve been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

P.P.S. If you know someone who could benefit from this tip, then do the right thing and forward this tip on to them, right NOW!

Television or TV as we abridge it to is a significantly used communications technique for conveying & delivering moving images & sound, or as we more usually know it as, TV channels. Commercially obtainable since the 1930’s the telly set has turned into being a frequently used home communications device in homes & organisations, above all as a basis of entertainment & gossip. Ever since the nineteen-seventies video recording on Video Cassette Recording tapes & later, digital playback devices including DVDs have made it possible for the telly to be used to view pre-taped sci-fi programmes & other channels.

Television systems are made-up of numerous components, so a television screen that is missing an interior tuner to collect the broadcast signals is named a monitor rather than a television. Since the future is here, televisions have improved on a little and technology has advanced, televisions currently are manufactured to collect different TV broadcasts or video formats, similar to that of high definition televisions commonly referred to as HDTV. When High Definition Tellies were originally available to buy they were pricey, nevertheless, today it is achievable to uncover discounted TV’s from most stores. For example a thirty-seven inch LCD television would one time have cost you one-thousand pounds it is recently likely to uncover 1 up for much less than this, you will take in that for the most part LCD widescreens televisions have reduced noticeably in price when assessed to a handful of years ago. Find the best cheap digital flat screen TVs from the Digital Direct website!

There are two categories of television now, plasma & LCD both are some what incredibly alike however, exceedingly poles apart as well. Plasma is a type of flat panel screen that you will most probably only spot on big telly displays, which essentially suggests that you will not be able to get plasma TVs in anything smaller than a 37 inch. Plasma screens in there most basic form are just gas tubes. You then have LCD screens that you can discover in several dimensions & they can too be used as PC desktop VDUs.