Students Of Success

While a headline is designed to grab the reader’s attention, the
P.S. is the workhorse of your sales letter that actually closes
the sales and puts money in your bank account.

Statistics show that a strong headline is a must to hold the
reader’s attention and propel them to dive into your letter. But
once they’ve been hooked by your headline, the averages show
that most will scroll down to your P.S. and look for a brief, to
the point summary of your offer. And with a strong P.S. you’re
going to entice them to read your sales letter more thoroughly,
or you’re going to immediately hook them and reel them in based
on the power your P.S. contains.

Miss the mark, and you’re going to lose money.

Here’s my formula for creating hard-hitting P.S. messages that
close the sell fast!

First rule; don’t mention the price in your P.S. unless you’re
going to give a complete rundown including bonuses that makes
the offer absolutely irresistible. To do this, you have to be
confident that the shear mention of your complete offer and
price is enough to sell it because once the potential customer
knows the price they’re going to make the decision to buy or
not.

Second, like writing a headline you want to give them your
products biggest benefit. Again, this is used to lure the
customer in and make them read more of your sales letter where
you can give them specifics.

Third, give them the downside of not ordering. Let them know
there’s a penalty and consequence of passing, and make it a
strong one!

Fourth, break it up into a P.S. and P.P.S. if you need to. Have
the first show a potential customer the strong benefit they’ll
receive, the second showing your downside to not ordering now.

And finally, include an order link in your P.S. so if the
customer has the urge they can buy immediately. A potential
customer should never have to search for a place to order your
product. If you make them, chances are good they won’t invest
the time.