Students Of Success

Many marketers and product developers make a disastrous mistake:
They develop and sell products that nobody wants.

This is usually how it goes: The product developer starts
programming software or writing a book, just because he is
interested in the subject, without looking at the market. Then
once the product is ready, he starts promoting it, just to find
out he can make no sales.

There must be a better way. Let’s look at how it should be done
instead.

You should always create a product that solves a problem. The
problem has to be serious enough for people to want to pay for a
solution to their problem. Good examples are: People who are
overweight are willing to pay for a solution to that problem.
People who suspects that their husband or wife is cheating on
them are willing to pay to find out. People who can save a lot
of time by automating a time-consuming task are willing to pay
for the saved time.

So here are the simple steps to creating a successful product:

1. Identify a common problem There are many problems that need
to be solved in this world. The problem has to be a common one,
so that enough people need a solution to this problem. And the
problem has to be important enough so that people are willing to
pay for a solution

2. Provide a solution to the problem This is the product
development phase. You have to solve a product that actually
solves the problem that these people are experiencing.

3. Find people experiencing the problem This simply means that
you need targeted advertising. Where to find your target
audience will depend on the specific problem. Maybe you will
find them on search engines. Make sure that your keywords are
very specifically targeted at those who experience the problem
you want to solve. Or maybe you can find your target audience in
certain communities, such as online forums or self help groups.

4. Prove that your solution works Once you have found your
target audience, they will only be willing to buy your solution
once you prove to them that your solution actually works. The
proof can be social proof (such as testimonials), or it can
consist of examples of the results. If you are selling software
that removes red eyes from photos, the proof can consist of
before and after pictures.

That is really all there is to it. Follow the simple steps as
outlined above and your product is a guaranteed success.

All the varieties of firms, including restaurants, should wish to consider thinking of getting public liability insurance. A enterprise might often want this type of protective insurance to cover a variety of situations including a customer tripping over an ill-fitted floor lining on your business premises. Public business liability insurance will cover all legal charges and compo awarded to a member of the public that has received a broken arm & damage caused by you or your business.

Organisations who desire to secure a public liability insurance cover may review the T’s and C’s as many may void the insurance claim if there are certain situations. The very best advice to do is to examine with the insurance advisor the policy in detail.

Insured Risks are an awesome company which provide public liability insurance at outstanding prices. Having insurance is not a strict condition for all companies, still many government firms can require you have liability insurance in order to make available the services to them. Insured Risks make available protective insurance levels of up to 3 millions pounds, & is perfectly suited for small businesses such as cleaners, or possibly large corporations such as marketing agencies, Looking for a business insurance quote? Contact Insured Risks for Business Insurance.

Public liability insurance will often help to reduce risk if you are running a small business. The law does dictate that if you cause damage to someone else or maybe their business property then you might often have to pay the cost of damage. Public liability will protect your organization from going down the drains if the worst happen.

In the army, we called it preventive maintenance. After I retired from the Army I spent some time as a truck driver and truck driving instructor for one of the largest trucking companies in the United States. They were big on preventive maintenance as well. Later I owned my own truck, and took what I had learned and made it a part of the way I ran my business. It’s paid me back many times in NOT being broken down by the side of the road, NOT having to pay for major repairs, and NOT having to wonder if my vehicle was going to do something nasty on a long trip or a run to the grocery store.

I think it’s fair to say that most of us realize that preventive maintenance, rotating tires, changing oil, checking the battery and the cooling system, is the most important aspect of car ownership that prolongs the life of the vehicle and cuts maintenance costs.

However, of all the preventive things we can and should do to keep our car running efficiently and perhaps improve the retail value, there is one act which is consistantly recommended by car care specialists. Regular oil changes.

Long engine life depends on regular oil changes, and the engine itself is one of the most expensive components to replace or repair. The oil within the engine does not simply lubricate moving parts thereby saving direct wear and tear by friction. The oil within the engine, at its most efficient, helps provide a cooling function. This is very important for long engine life, as heat is the great destroyer of most machines, including the engine in your car.

Oil breaks down over time. Simply put, it loses its ability to lubricate the moving parts within the engine. This allows wear and tear through friction and breakdown of seals and other components through heat. In addition to the normal breakdown of the oil, it also becomes contaminated by things such as dirt or antifreeze. Even the additives in oil, which are there to improve its performance, gradually begin to breakdown themselves.

As the oil and the contaminants begin to lose their original ability to lubricate and cool the engine and its parts, they begin to form sludge that begins its own wearing process as it also impairs the efficiency of the engine.

Severe types of driving take their toll as well. You don’t do any driving under severe conditions? Here’s a surprise. If you do a lot of stop and go, short trips to the store or mall, or drive in cold weather, you are driving your car under severe conditions. Even a car parked for a long period of time is subject to oil contamination due to moisture accumulation.

The usual recommendation once was to change your engine oil every 3 months or 3,000 miles, whichever comes first. This is still a reasonable rule of thumb, but if you do drive under severe conditions, you may want to consider changing oil a little more often, and always change the oil filter as well. You should check your owner’s manual to determine what the manufacturer of your car recommends.

Make sure that you are using the correct oil for your vehicle. The type of oil required should be listed in your owner’s manual. If you don’t have an owner’s manual, a call or visit to a local automotive parts store or garage should turn up the correct information. While many prefer certain brands of oil, the brand or price is less important than the frequency of the oil changes. The idea is to change the oil before there is a chance for breakdown of the oil. If you think you might go too long between oil changes, you might want to use a synthetic motor oil, as these tend to retain their lubrication affect longer and more evenly than standard petroleum based motor oil.

While this article is fairly specific in nature and deals with mainly one item in a vast range of maintenance points, you can learn more about oil changes and other maintenance issues by visiting such sites as http://www.aoca.org/, the web site of the Automotive Oil Change Association.

Regular oil changes, and this includes changing oil filters as well, are probably the most effective means of prolonging the life of your car, and its value as well.

The author is retired from the Army after 21 years of service, has worked as an accountant, optical lab manager, restaurant manager, over-the-road longhaul truck driver and truck driving instructor. He has been a member of Mensa for several years, and has written and published poetry, essays, and articles on various subjects for the last 40 years. His experiences as a longhaul truck driver who owned his own truck led him to follow-up on various methods of saving money on operating costs while prolonging the life of his equipment. You may learn more on this subject at http://lube2005.com

A single-parent rose from obscurity in 8 years to become today the greatest woman celebrity, the richest woman (even richer than Her Majesty, the Queen of England) in the U.K, all through the power of imagination expressed through the power of her fingers!! She held the world spell-bound (270 million copies of her books sold so far).

Publishers, Film-makers, Agents, musical artists, youngsters and parents are all feeding from her fingers.The stocks of publishing companies rose in obedeience to her graceful fingers. A treasure, dug out of the obscure cafes of Edinburg! A pen of destiny, buried under a series of personal misfortunes, wrote and waited for seven years, before discovery.

I am talking of the one, and only creator of the ‘Harry’ that smashed every available ‘Potter’s’ vessels. I mean the one who broke the global box office records- Ms. J.K. Rowling, who conquered and arrested world attention in order to teach the the world the greatest lesson of all times i.e: ‘THE MEEK SHALL INHERIT THE EARTH’. Fame sought her and refused to fade! Grace lifted her from shame and refused to be erased!! Stigma saw her, got unstuck, and took flight after her wedding in 2001!!!

Can a person be enthroned but refuse to reign? All hail ‘Mummy Jessy’, the sceptre of thy kingdom is the sceptre of HUMILITY, and unto thee shall all thy people bow! I have long ago, in my literary race, learnt to line-up with the Father of creativity- GOD ALMIGHTY, I line up with the creator of your resillient virtues!

What others, in her position, would rather relish and rollick in, is what our sister found great displeasure in. The harder she sought anonymity, the greater she gained celebrity status and fame. Hear out her ‘heart-kicks’: “one of my regrets would be that I will never again have the pleasure of sneeking into a cafe, any cafe I like, sitting down and diving into my world, and no one knowing what I am doing, and no one bothering about me, and being totally anonymous, that fantastic”

You don’t sell 270 million copies of 5 books, interpreted into 62 languages, including Chinese, and not expect your craving for anonymity to be torn to shreds!

Talking of records; never in publishing history has the first print run of a book amassed up to 10.8 million copies. Never also, in publishing history has 9 million copies of a book (I mean, her latest and 6th serial) been sold on the first day of its release!

The movies from her first three books havs grossed in over $2.6 Billion Dollars. In fact this terrific author, having no other records to break, behaved true to type - begun like the skillful ‘Potter’ that she is, to smash her own ‘pots’ to pieces, for better vessel than she had ever created.

‘Pottermania’ has entered into the lexicon of the of the entertainment industry. The multi-million Dollar licensing deals for Harry Potter products testified to this. Films, stamps, cauldren, glasses, wands, caps, cotumes, musical albums… all give trademark endorsements of the terrific imagery conjured from the mind of this humble genius called J.K. Rowling.

To the skeptics who speculate the death of the Harry Potter brand in the next 3 to 4 years, I have this to say: half a century to come this classic would still occupy a prime place on bookshelves and bookstores. To imagine the death of her works is akin to speculating the death of CREATIVITY. God will spare her of their evil imagination.

Aderemi Ojikutu (Aderaskeey) is a Motivational Author and Youth Mentor. He is a minister of the Word of God. A political economist and political leader. He is President of the TREASURE WRITERS CLUB in Nigeria(http://ryze.com/go/Aderaskeey). He is also the current President of the National Democratic Forum (N.D.F). He was National Mobilisation Officer of the National Association of Nigerian Students (N.A.N.S) for several years. A revolutionary of over two decades, he was also the political secretary of the defunct Nigerian Labour Party in 1989-1991.

You’ve heard of life insurance, where you get a payout if you die, but what is this ‘Whole Life Insurance’ term that gets bandied about? Put simply, whole life insurance is insurance that stays in place for the entire duration of your life. The only thing you have to do to guarantee that it stays current is to keep up with the premiums scheduled by your company.

A whole life policy will pay out the agreed amount no matter when you die, and it will also increase in value over time. Sounds pretty simple thus far, and indeed it is. Whole life policies have a little extra built in when compared to other policies however, in the form of dividends.

Dividends become payable if insurance business is good, and if the policies are being drawn on as expected or at a lower rate than expected. Basically, if not too many people are dying, and the company is making plenty of money, then the company will pay some of the premiums back to the policy holder.

You don’t usually get to spend this money as cash however, it can normally be used only to pay for term insurance, in the purchase of more insurance, or to cover your premiums. However, unlike other insurance policies, it can often be borrowed against as the investment grows.

These policies tend to be more expensive than other forms of life insurance, like term insurance which covers you only for a specific period of time. In fact, whole life insurance will tend to cost you more than it will pay out in the first few years, so it is worth taking a realistic look at your own likelihood of mortality before investing in these types of policy.

Whole life policies offer a superior level of cover and security, but it is security that you will definitely be paying for. Whether or not this type of policy is for you will depend very much on your personal situation, and your willingness to invest early for maximum benefit.

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