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About Subway

Subway, a fast food restaurant, is known primarily for its salads and sandwiches. Its founders were Peter Buck and Fred De Luca who opened the store in 1965. The Doctor’s Associates Inc (DAI) is the sole owner of the restaurant.

Till date the company owns around twenty-nine thousand forty five restaurants around eighty six countries all over the world and is one of the fastest growing food chains in the world. The consensus made in march 2008 ranks it as the third largest global range of food restaurants after the first Yum!Brands and second McDonalds. The two have 34,000 and 31,00 stores all over the world consecutively.The main operating office of the company is in a place called Milford that is situated in Connecticut. There are also five regional offices of the company which handle European stores, and these offices are located in Netherlands and Amsterdam. The sales procedures of New Zealand and Australia are handled by offices in Brisbane, that of Middle Eastern locations by offices in Beirut in Lebanon, the Asian locations from Singapore and the Latin locations form Miami in Florida. The company is hoping to expand its reach in the UK and Ireland by opening two thousand and ten restaurants by the year two thousand and ten.

The main reason for such a huge popularity of the restaurant is the growing concern about health by the restaurant goers. The company actually has one such customer who survived on a diet of Subway sandwiches and has lost two hundred and forty-five pounds as a result. The customer, Jared Fogle, a student of Indiana University is now the spokesman of Subway and the company uses this story in their marketing campaigns to attract the public. This has furthered the image of Subway as a health conscious restaurant and hence attracts a lot of crowd. All of this happened in 1999 but the campaign carries his story till date.

In 2003 it struck a deal with Coca Cola and Coca-Cola had given every single Subway restaurant in America toaster ovens so that Subway could compete with Quiznos Sub. This made toasted sandwiches a hype. Further, the introduction of toasting in the French style in Australia totally cut off Quiznos Sub from gaining any market at all. The Subway restaurants now use Turbochef microwave ovens or Merrychef convection ovens to serve their customers.