Students Of Success

The RIGHT books can be great sellers at the RIGHT time of year. Note the word RIGHT because certain times of year are notoriously unkind to the mainstream info products seller.

The run up to Christmas, for instance, typically brings little demand for business opportunities books which often fare better just after Christmas when credit card and other bills land on the doormat and tempt the individual to look again at ways to regenerate his fortunes.

Summer, too, with holidays on the horizon, creates a feelgood factor that outweighs worries about boring old things like bills, work and money. When the cold months return though, it’s a different matter, there’s little to do now but work out ways to make money for next year’s travels …… and then there’s Christmas closing in …..!

Generally speaking, January to June and September to November, are kindest to anyone selling business opportunity and other moneymaking titles, including marketing, investing in stocks and shares, building a property portfolio, making money at auction.

So what happens in between, how does the specialist seller of business opportunities and moneymaking books survive the leaner times? The answer is he either makes enough during the good times to cover the bad, or he finds something additional to sell with all-year-round or seasonal appeal. Let’s look at seasonal appeal today.

SEASONS, ANNIVERSARIES, SPECIAL EVENTS - A MARKETERS’ DREAM COME TRUE!

Seasons, anniversaries, special events - some of universal interest, like birthdays and family celebrations, others with a high market following, like Christmas, Easter, Valentine’s Day, Mothers’ Day, Crufts Dog Show, 100 years since someone famous died or something important happened, and so on, and so on. And so on!

The benefits of focusing on seasons, anniversaries, special events, are many and include:

* High Niche Market Potential. At Christmas, almost everyone thinks Christmas, and much the same goes for Valentine’s Day, Easter, Halloween. The result is niche markets that last just a few weeks, sometimes just days, but they’re potentially most profitable of all.

* History Repeats Itself. Seasons and anniversaries come and go, and what you learn one year will benefit coming years’ endeavors. You’ll learn which ads to repeat and which to bin, which media to focus on and whose advertising sales reps. to cold shoulder, while all the time building a list of enquirers and buyers for future promotions.

* Great Research Potential. Every season, anniversary and special event comes with ready made ideas for you to copy next time round. Be careful, however, and learn to distinguish between legal and illegal copying of other people’s ideas, products and intellectual copyrights. When you know the distinction, buy as many advertising publications as possible for your target audience, visit web sites, save marketing emails, compile a huge swipe file of print and online marketing ideas and initiatives. Especially product ideas.

* Sense of Urgency To Buy. Most seasons, anniversaries, special events, are of limited duration and people know if they don’t buy soon, the ads. will quickly disappear. There’s a sense of urgency attached which forces people to buy NOW, unlike non-time-sensitive promotions which might be put to one side to study later, and promptly forgotten!

* All-consuming Passion. Virtually every season, anniversary, special event has a huge audience of followers, and usually buyers, too, of theme-related products and services. At such times of year, the occasion fills MOST people’s minds, MOST of the time!

* Nostalgia. The most popular seasons, anniversaries, special events, have been spoken about, filmed, written about over many years, sometimes centuries, so a mass of research material exists which can itself form the basis of your product. More than this, history itself interests today’s readers, so you could create a product based purely on the background to a particular season, anniversaryor special event. Take virtually any publication and you’ll find the Christmas edition of issue one to forever includes articles, ideas, snippets of useful information, jokes, puzzles, pictures, and more, which can be lifted untouched (out of copyright items or with permission only), or adapted (by rewriting, paraphrasing, not plagiarising) for your info products.

* Niches Within Niches. Many very profitable market niches exist within already seller-friendly niches. Cat lovers for example, and Elvis fans, are highly responsive buyers within other profitable markets, such as Christmas where books, calendars and diaries come bearing pictures and facts about most popular subjects, including cats and the King.

* Free Publicity. Opportunities for low-cost, no-cost marketing are great, as for example where a book about James Dean was launched on the anniversary of his death and sparked countless television and media mentions through carefully timed news releases about the book.

* Media Self-Promotion. It’s a well-known fact that few writers specialise in seasons, anniversaries and special events, so editors are frequently short of features around those special times and will welcome articles, fillers, photos, cartoons and other printable matter in exchange for a write up about your products.

Avril Harper is a business writer and triple eBay PowerSeller and webmaster of http://www.resell-rights.net. She has produced several free guides to making money from resell rights titles - which you can download with other freely distributable reports and eBooks at http://www.toppco.com.

A friend recently made the comment: “You never really look at a pickup truck and say, ‘Wow! That’s a good-looking vehicle.’ “

I’d never thought about it his terms, but his words rang true. His comments also made me laugh because we were discussing the Honda Ridgeline, the new compact pickup truck.

When I first noticed the truck, I immediately thought, “Well, that’s the first Honda I don’t like.”

Introduced last year at car shows and first made available nationwide earlier this year as a 2006 model, the Ridgeline could be categorized as the anti-pickup truck. But I didn’t know that until my weekly test drive.

The Ridgeline just doesn’t look like a Honda, and it looks more futuristic than functional. But just like the Element, which didn’t fit the sports utility mold when it was introduced, Honda’s new pickup up distinguishes itself quickly and on many levels.

My weekly test vehicle was RTL version, the top-of the-line of five options. Like the lower-priced RT and RTS models, the RTL features a 3.5-liter, 255-horsepower V6 with a 5-speed automatic transmission and all-wheel-drive. It’s the only powertrain available.

The four-door Ridgeline also features a five-foot-long cargo bed. It includes independent rear suspension and a unibody construction. The cargo box is made from dent-free plastic with a steel-enforced floor and locking trunk bin.

Standard throughout the line are 17-inch wheels, bucket seats, a 60/40 split rear bench seat, anti-lock, four-wheel disc brakes and a rear window with a power-sliding center section. The RTL edition also includes a navigation system, leather upholstery, heated front seats, heated power mirrors and universal garage door opener.

The standard features inventory is long and varied, and includes: AM/FM/6-CD changer, MP3 player, satellite radio, automatic air-conditioning, alloy wheels, map and cargo box lights and steering wheel radio controls, among numerous other equipment gadgets and technology.

Driving the Ridgeline, however, is even more impressive. In short, it drives like a car. And while Consumer Guide describes the ride as “exemplary for a pickup,” the qualification isn’t necessary.

With its upright, firm seats, fine steering and handling, expansive leg and head room, smooth and sturdy steering and handling and quiet ride, the Ridgeline simply shines.

A few unique offerings, including deep, plentiful and perfectly located storage compartments and trays, and a cavernous, sliding console between the front seats further add to the Ridgeline’s fine use of space.

The front backs seat rubber floormats are secured with easy-to-use toggles. When not needed, the mats remove easily, revealing stylish carpet.

Honda uses the marketing motto: “We put everything we know into the Ridgeline. What will you put into it?”

That seems like the perfect question. It also quickly defuses any disparaging initial comments made about the vehicle — whether from the public or from an unknowing car review who’s now been enlightened.

The Weekly Driver: 2006 Honda Ridgeline

Safety features – Dual front airbags (standard); front and side curtain airbags.

Fuel Mileage (estimates) — 16 mpg (city), 21 mpg (highway).

Warranty – Bumper to bumper, 3 years/36,000 miles; Powertrain, 6 years/60,000 miles, Corrosion, 5 years/unlimited miles.

Base price range — $27,700-$34,640.

KI CONSTITUTION OF HUMAN BEING

KI is not confined to specialized fields such as Oriental medicine, but the whole oriental view of life is based on seeing all of life as ki.

When we consider the human being as a manifestation of ki we can distinguish several stages of ki energy on him

KEK KI (Kek stands for Ketsu or blood) It is our most fundamental ki because it constantly nourishes de body

SHIO-KE salt ki or ki of minerals

MIZU-JE that’s the water ki or ki of liquids

DEN KI that literally means “ki of thunder” is the ki of the electricity that runs constantly through our bodies

JI KI that can be translated as the “gathering force ” the “attracting power” or the “magnetism”

REI KI that’s the ki of the spirit or “the invisible force of the soul”

All these stages of Ki come from SHIN KI or God-ki (the source).

Rei Ki (the ying yang) is born out of Shin Ki, and between ying and yang, Ji Ki (magnetism) arises, and next appears the vibration in the form of electricity (Den Ki) is produced. Then atmosphere water and minerals are formed. We take all these different kinds of energy in the form of food, and transform them into Kek-ki or blood, that nourishes our body.

HOW WE RECEIVE KI ENERGY

Our bodies receive Ki from two different sources:

Ying Ki Energy that comes from the outside world. These energies come from cosmic rays, sun rays, moon rays, humidity, temperature, sound waves, people radiations, etc.

Ying is the centrifugal and expanding force of the Universe. It attracts Yand and it repels Ying.

Yang Ki Energy that comes into our bodies from liquid and solid foods, that are then transformed into blood. The Yang ki feeds organs and tissues and determine their quality .

Yang is the centripetal force of the Universe. It attracts Ying and it repels Yang.

The interaction of these two energies enables our body to function. Both of them are continuously changing into each other: when Yang reaches its extreme, it changes into Ying and vice versa.

Ki es then the activity, the movement, the energy of vibration generated beween the Ying and Yang poles.

YING KI ENERGY HARMONY

It activates and charges our organs. The intensity and quality of the Ying Ki that we receive depends on our Yang Ki.

If we do not move (yang) our body, our Yang Ki looses its yang properties and no longer attracts the Ying ki. Similarly if we constantly over eat, the Yang Ki becomes stagnant and we can’t be charged actively by the Ying ki. We might have a good blood quality but over eating and not moving our organs will be charged with a minimal charge.

On the other hand, if we eat very yang food in small amounts we become so charged of Ying ki, that we start to act wild, we shout, we become anger, etc.

As a symptomatic remedy, adjusting Ying Ki by the means of acupuncture can only work in the short term. But for a long term healing, the Yang ki must be normalized.

OUR FIRE NATURE

The japanese word for “human being” is HITO. Hi means sun, and To means spirit or ghost. In other words for the japanese we are “fire ghosts” because they consider that the human body is nothing else than very dense energy, that has the characteristic of continuously create a temperature that’s different from its surroundings.

We know now that this “fire mass” is created by millons of cells that have seven main central heting furnaces named The Chakras. And this “fire mass” can only continue to exist if fuel is added from time to time, and our fuel is our food and drink, plus air.

At the moment of deciding what kind of fuel we will use we have several options.

Quick burning fuel that creates a stronger temperature for a short period, or slow burning fuel as the polysaccharides. Slow burning fuel is superior is superior for many reasons and one of them is that one does not need to eat very frequently when consuming slow burning fuel.

We can choose a fuel that needs to be suplied in large amounts (like meat), or fuel that only needs to be suplied in small amounts

We can choose fuel that can be stored easily or which decays rapidly. In ancient times that wasn’t even a choice because as they didn’t had refrigerators, they had to choose foods which tend to decay slowly when stored for large periods.

We can also choose fuel that leaves residues after being burned (like oil does), or the ones that burn cleanly and completely not producing residues

We must remember that we have seven chakras ant that each one of them needs a different kind of fuel, and if we consume refined foods we will only feed some of them.

And which are the wholesome foods which can be easily stored and which burn slowly, which are sufficient in small amounts, and burn without leaving much residues to give us the healing ki energy? The staple foods of the macrobiotic diet: whole grain, whole vegetables, whole beans and whoe sea vegetables (which has being the diet of most of the human being through world history).

Written by Dr. Roberto A. Bonomi

You will find all that you need to know about, self help, stress control, weight control, stop smoking, mind control, relax, motivation and meditation with subliminal messages at Dr. Bonomi’s web site: http://www.drbonomi.com

Yoruba ethnic group from the Southwestern part of Nigeria call this traditional soup ‘Gbegiri’

Most of the ingredients can be got at ethnic Nigerian or African food markets

Ingredients:

To serve 4 people
Beans - 2 cups of size of small tinned milk
Dried crayfish - 2-table spoonful
Beef - 1kg
African snail - 4 medium size
Dried fish - 1 large size
‘Stock’ (cod) fish (dried) - 4 pieces or medium size
Dried pepper or ground chilly pepper - to taste (depending on your palate)

Seasoning - your choice of brand -2 cubes
West African Palm-oil - 1 cooking spoon
Large pepper - 2 large size
Tomatoes - 2 medium size
Onion - 1 medium size
Salt - a pinch to taste
Water - as -required
Serve hot

The ingredients: Red pepper, tomatoes and onions, pieces or chunks of boiled beef, red palm-oil, dried crayfish, smoked catfish, ground and dry pepper, salt plus 3cubes of food seasoning, pieces of boiled African snail and pieces dried of ’stock’ fish and the washed beans with the skin peeled at the centre.
(To save time, have the mixture of your ground tomatoes, onions and pepper in a blender to a smooth paste prior to the following steps)

1st step: The beans would have been soaked in water for about 5min to soften the skin. Then rubbing very hard against the palm of the hands continuously will peel off the skin.

2nd step: Sieve the peeled beans of their skin several times until the skin is completely removed.

3rd Step: Put the beans in the pot and allow proper cooking for about 40 minutes until it is soft and cooked, adding water when necessary. (With a pressure cooker it might be faster). Then when it is soft, get a wooden blender to mash the beans-while it is still cooking on fire-to a paste adding bits of water to prevent burning as you do this continuously.

4th Step: Once a paste is established add all the ingredients including palm-oil, salt and food seasoning to taste at reduced heat. 2 minutes after, the soup is ready.

The Bean Soup can be served hot as starters or as a compliment with the main menu as done by the Yoruba ethnic group of Southwetsern Nigeria in Africa who take it with rice, foofoo or eba -both made from cassava processed flour.

Muyiwa Osifuye
I have prepared an illustrative free photo essay that accompanies this delicacy to show how the soup is prepared.

You can ask for this in my newsletter at http://www.pictures-of-nigeria.com

Earring Jackets are a wonderful way to add a little variety to a simple pair of studs. Do you or your special someone have a limited earring collection? Put a little spice into them with earring jackets.

Earring Jackets are like accessories for your stud earrings. They are attached to a piece of metal with a hole in the center that slides over the metal post in back of the stud. Most earring jackets are round with a ring of colorful stones or glass set around the metal circle of the earring jacket. Other earring jackets are made with dangles, pieces of artistically shaped metal, glass, beads, pearls, etc that dangle via a small metal chain from the metal circle of the jacket.

Since studs are simple, usually just a diamond or cubic zirconium they often work in a variety of environments but sometimes you want to wear something different. Earring jackets provide the chance to create more elaborate looks with different feels for different settings. The more colorful jackets can be appropriate for parties with friends, while jackets with a silver dangle could be for a more elegant dinner. Then later on you simple remove the jackets place them into your purse and go about your day with a conservative look.

Earring jackets can be somewhat expensive ranging in price from a hundred to four hundred dollars. They are made of metals similar to any other piece of jewelry, sterling silver, gold, platinum, etc. and a range of semiprecious to precious gemstones including sapphires, rubies, diamonds, and opals. It’s best to purchase a small box or velvet bag to store your earring jackets in when not using them as they can be easy to lose.

Mrs. Party… Gail Leino is the internet’s leading authority on selecting the best possible party supplies, using proper etiquette and manners while also teaching organizational skills and fun facts. Anniversary Rock has a huge selection of earring jackets.