Students Of Success

MONEY-MAKERS’ GUIDE TO EASY MAIL ORDER RICHES

Selling products and/or services through the mail is one of the
fastest growing methods of doing business in the world today.
It’s estimated that sales for 2005 will top the 100 billion
dollar mark!

Millions of people from all walks of life, and in all parts of
the world are “into” mail order, with more coming in every day.
Some of them are grossing in the millions, others are chalking
up sales figures of several hundred per month, and there are
others who only give it a quick try, make a few dollars and drop
out.

Mail order selling appeals to almost everybody with a desire to
get rich. Generally, it doesn’t require complicated equipment,
a lot of start-up capital, or an expensive office. Mail order
is a kind of business that can be run by anyone from the
comfort of his or her own home.

About all that’s required for success in mail order selling is
an understanding of what you’re doing - it’s not a game or a
kind of thing you want to just give a quick try. It’s a way of
doing business, and requires a good understanding of what people
buy, why the buy, and an operational plan that will lead you to
success.

In order to make it big in mail order, you must understand that
it’s a selling business. Thus, you’ve got to decide on what you
want to sell - who your buyers will be - and know why they buy
and the, program your selling efforts in such a way that these
people will buy from you.

The best, and the easiest selling product or service - because
it has the greatest appeal to the most number of people - is
information that gives people knowledge or instructions that
will enable then to get rich. The bottom line is simply that
everybody in the world wants to know how they can get rich -
without putting forth too much of an investment in either money,
time or effort.

So, the first thing that you should do is some marketing
research: Look in all the publications running mail order
advertisements and opportunities - get a good understanding of
why they are doing - how they are doing ti - and then formulate
a business plan of your own that will allow you to duplicate
what they’re doing.

With get rich information or instructions - and knowing that to
make the really big money you have to be the author or a prime
distributor - there are two ways to go. You can become the
author with all the involved headaches and demands upon your
time, or you can buy the reproduction rights and re-sell or
distribute them as your own.

As the author, you’ll have to do the research, the writing, the
printing, advertising, and order fulfillment.

As a prime source distributor, you can pay a one-time fee for
the reproduction rights - then spend your time and money on
selling efforts. You still have to handle the printing, the
advertising, and order fulfillments - but you have the advantage
of -choosing and picking” only what you feel will make money for
you. With most writers, only about 10% of what they spend hours,
weeks, even months researching and writing, ever sells for them.
Writers are just not geared to the profitable marketing or their
materials.

Your initial marketing research should give you a good idea of
what is selling - what the people are buying - and which titles
of any particular author you want to promote, and sell for your
own profits.

The next thing is to look through all the publications you can
find that carry mail order ads - those that run issue after
issue (but not those run as fillers by the publisher) are
usually the ones that are making money for the people selling
them (or you can bet they wouldn’t keep running them)!

Decide which kind of program you want to run, and how you want
to make money. The best ad to run is one that offers a free
report relative to a money making plan. Your ad might read: FREE
REPORT! Insider’s Secrets To Your Own Million Dollar Multi-Level
Empire. Send SASE to (your name and address).

In reply to each of the responses you get to this ad, you send
them a one page report that briefly explains your multi-level
secrets, with an invitation at the bottom for those really
interested in multi-level marketing, to send in another $15 or
$20 for your complete multi-level marketing “how-to” manual. You
can then fill up their SASE with other offers, such as the
availability of mailing lists for rent, a multi-level program
of your own, and a listing of other business success reports
you’re offering.

At the same time, you compile the names and addresses of all the
people sending for either your free report of their own
materials, and you have the beginnings of a mailing list of your
own that you can rent out over and over again at huge profits to
yourself.Clip the stamps off the envelopes as you receive them,
and save them in an old shoe box. When you have a box full, you
can sell them to any number of stamp collectors, and pocket an
easy $10 or $15.

Save all the envelopes with return address, and when you’ve
accumulated a thousand or two of these, you can send them in to
list compilers and pocket another $50 to $100.

The other way of advertising is the offering of your report or
book for sale from the ad. Such an ad would read about like
this: Insider’s Secrets To Your Own Million Dollar Multi-Level
Empire. Dynamic new report shows the easy way. Send $3 to (your
name address).

It’s very difficult to sell anything directly from a classified
ad because there just isn’t space enough in which to do a
complete job of selling. Thus, if you do try to sell from a
classified ad, be sure to keep your selling price under $5.

A $3 item should pull well with a classified ad - A $5 item
will take a least a one inch display ad - A $20 item will take a
well written full page ad, and anything more than $40 will
require a professionally written sales letter.

When you’re just getting started in mail order selling, stick to
small classified ads - test the pulling power of your ad, and
your product, as well as the publication you ad runs in.

Analyze and practice rewriting some of the ads other people are
running - experiment, and run a few ads in only one or two
publications - and then build upon your success. In other words,
if your first ad costs you $30, and you take in $90 - take that
$90 and run the same ad again, not only in the same publication,
but in a couple of other publications as well. Use your profits
to expand the exposure of your offer - let as many people as
possible see it.

It’s important to note that you cannot expect to “live off” the
income from your beginning business efforts. You have to have
“other” money to pay your lights, water, and gas bills.

Mail order success is built upon the wise investment of your
advertising dollars. Take $100 and run a classified ad for your
reports in one of the big national publications. Figuring that
from that first $100, you take in $300, run the same ad again in
that publication, and at the same time in two other
publications. Thus, your real profits should triple - and if you
keep on reinvesting your profits in additional advertising
exposure - conceivably within six months or less you should be
hauling in several thousand dollars per month in profits.