Students Of Success

Stop Your Readers In Their Tracks!
Copyright 2003 Livvie Matthews

Studies have shown that while 75% of the people read
headlines, only 25 % keep reading “the rest of the story”.
Breaking it down even further, you have about 4 seconds
to convince that reader to read on!

When writing, the two most important elements are your
headline and your opening statement. These two
elements must stop your readers in their tracks!

Headlines must grab your readers attention. Just as you
only get one chance to make a good first impression, you
only get once chance to grab your reader’s attention!

For example, when you read an ad, you don’t read it just
to be reading, you read it because you are interested
in it. Something about it grabbed your attention.

Since your information will be read only by interested people,
the purpose of your headline is to pick out those who are, or
can be, specifically interested in what you are talking about.

You want to grab their attention and if you can create curiosity,
that’s even better. Curiosity your reader can only satisfy by
reading your information! People are so hurried and they
are not going to give you their time unless you make it
worth their while.

Make your headlines draw your readers interests. Emotions
motivate and sell. Use words that invoke emotions and that
clearly describe the benefit to the reader in terms of action!
Reinforce major benefits and points. Your headlines should
either conceal an interest or reveal an interest.

Spend time learning to use power words. These words
are known to trigger emotions and bring about desired
results. Power, appearance and greed, are all powerful
motivators. Also consider basic human motivators such
as physical, safety, social and esteem.

Power Words would include:
Dynamics, Money, Sure-fire, Innovative, Specialized,
Bonanza, New, Breakthrough, Soar, Affordable, Effective,
Savvy, Crucial, Rewards, Harness, Unleash and the most
powerful word of all….Free. These words make it difficult
for your reader to just pass by.

One, two and three word headlines are the most powerful.
Smile! Got Milk? Just Do It! These are examples of
one, two and three word headlines that have been powerful
attention getters plus, made a dollar or two.

People do not read ads for amusement or to be entertained.
They read ads because they have an interest. Their “hot buttons”
have been pressed.

If you are writing advertisements, this is the one time you
are not trying to build a relationship with your reader. You
are selling a product, service or information and if your
ad doesn’t get their attention, you won’t make a sale,
it’s that simple!

I spend more time on creating the headlines for my articles
than I do the articles themselves. Because without the right
headline, viewers probably are not going to read the information
contained in the article.

Don’t misunderstand here, your content must be of quality
and of interest to the reader, but if your don’t pique your
readers interest in the headline, you most likely will have
lost your reader.

Readers will decide at a glance — by your headline
or your opening statement–if your information interests them.
Address the people you seek and them only by…..
Stopping Them In Their Tracks!

About the Author

Livvie Matthews, Internet business specialist, author and
consultant, helps people interested in creating information
products, niche marketing and building relationships while
building their business! Market Your Goldmine!
http://www.simplebizpublications.com List of other articles
of interest mailto:articles-simplebiz@getresponse.com
Subscribe: mailto:subscribe@simplebizpublications.com

The first parachute jump in history is a bit debatable. While many seem to think that an extreme sport like parachuting has its roots in recent history, it has, in fact, been around for centuries.

In 852 A.D., Arman Firman, a Muslim holy man, jumped from a tower in Cordoba, Spain. At the time, he was wearing a billowy, large cloak. While in theory this should have slowed him down and allowed him to float gently to the earth (he also believed this to be true), it did little to help his jump. He crashed to the earth at a frightening speed, but lived to tell the tale of the first parachute jump.

A cloak, however, is not a true parachute. Most give credit to Leonardo Da Vinci for creating the first designs of parachutes. Da Vinci spent years studying birds. He truly believed human flight was possible. He, therefore, spent an extensive amount of time trying to create a vehicle that might help man fly. While Da Vinci never tried any of his ideas, he left behind sketches and instructional texts dealing with the first parachute jump.

Over the course of the next few hundred years, others tried to create the first parachute jump, but none succeeded. All were unrecorded events. Andre Jacques Garnerin, in 1797, jumped from a hot air balloon with a chute made of silk. It looked as if he were following Da Vinci’s designs. The first parachute jump was a success, but there was little use for the parachute. It was considered only for show.

However, with the creation of airplanes, parachutes became more useful vehicles. By World War II, they were standard issue equipment for pilots as life saving devices. Today, hundreds of people make their first parachute jump each day. Parachuting has become an extreme sport of magnificent popularity. First timers take several hours of training to complete the first parachute jump. They are trained in everything they need to know to make the jump safe including what equipment is used during a jump, how to leave the plane they’ll be jumping from, how to us a reserve chute in case the first doesn’t open, and how to land.Historically, the first parachute jump is in question, but thousands make their first parachute jump each year.

John Ewing is the author and editor of many reviews published at parachuting guide, an online magazine with information on skydiving, including equipment such as clothes and powered parachutes. Ewing used to add interesting skydiving equipment articles and powered parachutes reviews.

Most of us won’t live in the same house for the rest of our lives, so it makes sense to begin analyzing resale values from the very first day we set out to buy a home. Buying a home with good resale value might take a little longer, and it might take a bit more work on your part, but payback comes around when it sells quickly and for more money if you decide to move.

Here are some tips to help you make good home buying decisions:

Location is Essential

Location is regarded as the most desirable aspect while buying a home. A good location has a good resale value. Try to find out the answers to these questions when you are buying a home:

Why are those neighborhoods in demand and how long have they been top choices?

Are there other areas in town that are increasing in desirability?

Does new growth seem to be headed in one direction? Will there be plenty of services (groceries, shopping, schools) in that area?

Is the community changing–with residential areas shifting over to commercial properties?

First Lesson for Buying a Home

Always choose a home that suits your needs, but if you can, find one in a location that others seem to want, too.

Who’s Buying?

Who are the primary home buyers in your town? If it’s senior citizens–or a crowd getting close to that age, your best resale potential might be a one level home, because seniors don’t like to do steps.

If the majority of buyers in your area are young families with children, consider a house with a large yard that’s not fronted by a busy street or a house with plenty of bedrooms and baths.

Second Lesson for Buying a Home

Browse your local real estate ads. A feature that’s mentioned in numerous ads is likely one that’s in demand.

Avoid Outdated Features!

One-bath homes sell for significantly less than homes with at least two baths–and they take longer to sell.

Electric baseboard heat and electric ceiling heat are not as desirable as central heating systems.

Tubs and showers in outdated colors, or scratched from years of improper cleaning, might be hard to change without ripping out doors or walls.

Third Lesson for Buying a Home

Outdated features are usually a negative, but you can turn them into a positive if you buy a home under market value and make updates. Before you make a decision, analyze the update costs and determine how much they will add to the home’s value.

Don’t Sweat the Cosmetics!

Fresh paint inside and out is a quick and relatively inexpensive fix–and sometimes makes the home look like it’s had a complete overhaul.

New appliances freshen up a kitchen. So does new cabinet hardware.

Adding glass doors to a few kitchen cabinets gives them a new look–and lights inside them add more appeal.

It takes some time, but painting kitchen cabinets isn’t difficult–and it can change the entire character of your kitchen without buying new cabinets. Use smooth, micropore paint rollers for excellent results.

Skylights and sun tunnels brighten a dark home. Be sure to buy top-quality products and install them with care.

New light fixtures do wonders to lighten rooms and enhance character.

New switch plates are an inexpensive way to make a room look nicer.

Fourth Lesson for Buying a Home

Sometimes attention to cosmetics is all a home needs to make it shine. Watch for homes in need of cosmetics, because they’re often priced under market value.

What Are Buyers Looking For?

Closets–lots of closets, preferably walk-in, and as much additional storage space as possible.

The term light and bright is a little overused, but it’s an accurate description of one buyer favorite. Homes with lots of natural lighting are very popular.

Split bedroom plans, with bedrooms on each end of the home, are becoming increasingly popular with buyers.

If you live in a scenic area, having a view can help you sell.

Fifth Lesson for Buying a Home

Popular features differ from region to region, so try to determine what’s in demand in your town. Ask your real estate agent whose features are always on buyer’s want lists.

Bottom Line

Your first objective is to buy a home that’s right for you, but do consider its resale value before you make the final decision, especially if you know you’ll move again within three to five years. A careful purchase now will help give you extra funds to move up with the next time you buy a home.

About the Author: Suvadip Das is a research fellow in management and a web developer. Web design including keyword enriched articles is his passion. He works for Freelance Writer Organization and various websites including http://www.super-mortgages.com . More information on similar topics can be found at http://www.super-mortgages.com/First-Time-Home-Buyer and http://www.super-mortgages.com/Residential-Mortgage-Loans .
Note to webmasters: Above hyperlinks must be kept intact when this article is published in another website.

Source: www.isnare.com

When you are seeking an interview, you want to find the person
who makes the hiring decision. The Human Resources office is NOT
the place to call. They just do the paperwork. You want to find
the person that will actually interview you. Don’t be too shy to
call the company and ask who is the person in charge of such and
so department, but don’t give away that you are looking for work
or you might not get the information.

When you have made contact with the hiring manager, make your
schedule for meeting flexible so that you can meet at that
person’s pleasure. Be sure to let them know you will meet before
or after work or even on the weekend or away from the office.

Never let up on your search - especially not during the
holidays. Companies are always looking for the best people to
hire, so don’t let a holiday stop your pursuit.

Follow these tips: 1. Use email to send a persuasive
introduction to the hiring manager.

2. Show up at the company and tell the hiring manager’s
secretary you will be happy to wait until the manager has time
to see you.

3. Call the hiring manager before the start of the regular work
day - you might catch them answering their own phone before the
secretary gets there to do it for them.

4. Write a letter to the hiring manger, marked “personal and
confidential.” Praise their secretary for the excellent job of
protecting them from interruptions. Then launch into your
request for an interview.

5. Call the hiring manager on your cell phone from across the
street and say you are in the neighborhood and would like stop
in for a quick chat. This might get you in the door.

Remember, the early bird gets the worm - so be diligent in your
efforts if you want to succeed.

By now you have probably heard about a little drug known as BEXTRA. Just in case you have been out of the loop, it is a medicine that treats the pain and inflammation of arthritis. On April 7, the Food and Drug Administration requested that Pfizer suspend sales of BEXTRA in the United States in light of the FDA’s position that there is an increased cardiovascular risk for all prescription non-steroidal anti-inflammatory arthritis medicines, as well as the increased rate of rare, serious skin reactions.

The Bad news.

The bad news is this. If you have been taking Bextra, you have been unknowingly increasing your risk of having cardiovascular complications.

The Good News.

The good news is, not only can you get a refund, in most cases, from your local pharmacy, but you may also have a strong case if you decide to contact a lawyer that specializes in Dangerous Drugs.

If you have taken any kind of dangourous drug, you should never feel guilty about finding out more about your legal options. Research not only the medicine in question, but also alternative medicines so you don’t end up in a similar situation. When you feel comfortable talking about the situation, find a Lawyer specialized in the drug in question. Which in this case would be a Bextra Lawyer.

Until next time, Have a great day!

Contact an Experienced
Bextra Lawyer today.

Find a Bextra Product
Liability lawyer today at hugesettlements.

For more information on Dangourous drugs, visit our
Dangerous Drugs Lawyer page.

Holiday spending can be a wonderful time. We shop for our loved ones, friends, co-workers, and associates. Finding just the right gift and paying by credit card. Then, Ouch! Your credit card is declined. You know you haven’t exceeded your credit limit, and the clerk can’t tell you anything. How frustrating.

Now begins the trek to uncovering the reason for the error. Calling the credit card company results in the discovery that some else has been using your credit. How could this have happened?

We often become lax when we go shopping. And holiday time is a busy time for shoppers as well as retailers and thieves are prowling for the opportunity to take your information.

In busy stores, rushed sales clerks and crowded lines we can loose track of our credit card or easily give shoulder surfers the information they want. In the midst of all the distractions we become a victim of identity theft.

Take the time this year to protect your information. Pay closer attention to transactions and watch out for thieves causing distractions.

* Shoulder Surfers. Pay attention to people who are standing close in your space. If you are using a PIN pad at a store, guard your information. Block the other persons view with your body and your hand. If you are using an ATM, pay attention to anyone who is too close for comfort. Put your body between them and the ATM. If you haven’t started your transaction, step aside and let the other person go first.

* Check the store’s receipt. When the clerk hands you the charge card receipt for your signature, look at the copy you are signing-this is the copy the store will keep. Is your entire credit card number printed on it? If so, mark out all but the last five digits. If you leave the entire number on the receipt it is possible that a thief can copy the entire receipt, and on it is your full name, card number and signature. The store only needs the last 5 digits for reference, not the entire number.

* Sales Clerks on the Phone. When making your purchase, don’t hand your credit card over to a clerk who is on the telephone. Your card information could be relayed to another person.

* Unorganized Sales Clerks. Sales clerks who seem overly rushed or unorganized could be using that to cover up the way they are copying your credit card information. Copying your card information by hand or by a skimmer. If the clerk seems too busy, wait until he/she is finished before handing over your credit card.

* Keep sight of your credit card. Don’t let anyone walk away with your credit card. This is common in restaurants. The wait staff will take your payment and return with a receipt. What happens with your credit card while it is out of your sight? You’ll never know. Pay with cash or accompany the wait staff to the register than hand over your card. Stay with your card until the transaction is completed.

* Watch for skimmers. Skimmers are used to record magnetic information. They can be hand held, attached to a belt or attached to an ATM or gas pump. When you use an ATM or gas pump, look for anything that looks like it’s attached or not part of the original equipment. Attached skimmers will let you complete your transaction but will also copy your information for the thieves to use later.

* Writing a Check. If you write a check, the clerk may ask you for identification. This is normal. What is not normal is for the clerk to write down your identification or information. They should not write it down on your check, or anywhere else. They are only allowed to look at it to verify you are the person named on the check. Always remember the clerk cannot write it down, anywhere.

* Junk Mail & Pre-Approved Credit Offers. Holiday shopping is filled with flyers, advertisements, pre-approved credit and offers of increasing credit limits. Don’t let these get into the hands of mail thieves. Pick up your mail daily. Shred anything that has your name on it, not just pre-approved offers.

* Watch for Statements. With more mail delivered during the holidays, you may not be aware that your bank or credit card statements did not arrive. Know when to expect them and watch for them. Check your charges with against your statement. Notify them as soon as you suspect unauthorized activity.

* Charitable donations. This time of year charities can be found everywhere. Make sure you know who you are donating to. Imposters may set up legitimate looking collection points. If you want to donate find out a local contact and make your donation directly. Don’t make a donation by check or credit card if you are not familiar with the person or organization.

* Parties. Holiday parties can be fun. It can also be a means for people to have access to your personal information in your home or at the office. Unlocked file drawers, documents or statements lying out on a desk, and outgoing mail can be an easy source for a thief to pick up. With party activities going on around you, you may not even notice someone slip into your office to steal information.

Steps to guard our information should become second nature. It takes some getting used to because we have to change our thinking. Even though we want to trust people, we should be suspicious of everyone. Over 50% of reported identity thefts have been committed by someone the victim knew. Family, friends, co-workers, service people, sales clerks or associates could all be potential thieves if given the right circumstances.

The holidays can be happy and hectic. Don’t let your guard down or provide thieves with easy access to your information. Keep your identity safe this holiday season.

Cindy Graham is author of the book, “Who Else is You?” In it, she outlines strategies on how to reduce the risk of becoming an identity theft victim. An expert who has studied current identity theft trends, Cindy understands the risks of business owners and consumers when it comes to the exposure of personal information. For more information on her speaking, consulting or book, please visit: http://www.whoelseisyou.com or call: 970-285-1581 or Cindy@EasyAs123.biz

These are not the reasons we do Lactate Threshold Training.

What is it?
When muscles contract vigorously for long periods, the circulatory system begins to lose ground in delivery of oxygen (necessary for energy production). In these conditions the breakdown of glucose is converted to lactic acid. As the lactate is produced in the muscles, it leaks out into the blood and is carried around the body. If this condition continues, the functioning of the body will become impaired and the muscles fatigue very quickly. This point is often measured as the lactate threshold.

Why Do We Do It?
The aim of the training system is to saturate the muscles in lactic acid, which will educate the body’s buffering mechanism to deal with lactic acid more effectively. Thus raising the anaerobic (lactate) threshold. It’s not the lactic acid that causes the burn in the muscles as you exercise, but the hydrogen ions released as the lactic acid leaks out.
An elevation in blood lactic acid levels is a major trigger of growth hormone (HGH) release. Increasing HGH, is beneficial for gaining muscle / lean tissue and reducing fat.

Aging: Many of the physical and personal changes that are associated with the aging process are directly related to the age related decline in Human Growth Hormone, HGH. Many of the ‘acknowledged symptoms’ associated with ‘maturing’ are directly related to hormonal demise. In 1996 the US FDA approved HGH for treating symptoms associated with adult hormonal demise. The FDA approved that medical signs and symptoms of HGH demise are parallel with the conditions associated with the progression of aging: Fat gain, muscle loss, loss of energy, poor sleep, skin changes, bone density loss, libido issues .. all HGH related. Increasing HGH has a on our skin, body composition, muscle tone, mood, energy, sleep quality, and bone density.

Metabolism: Fat utilization requires HGH! Low blood sugar triggers the secretion of HGH to utilize fat for energy. The best time for HGH stimulating exercise is in the morning after the all night fast. If you cannot exercise first thing in the morning, time meals so that you have several hours ( 2 - 3 ) to burn off the blood glucose from the meal, before you workout. A relatively hard, planned and synergistic workout will result in up to a 250% increase in HGH secretion.

Posture and Alignment: The constant total body movement (infinite & constant movement variations ) results in a constantly changing center of gravity. You instinctively assume a personally optimum posture and naturally fine tune the muscles of grace, balance, alignment and posture.

Taking a week off from training every 8 to 10 weeks is very important for overall recuperation. Many people have a psychological barrier to taking time off from training. They feel like they are going to shrink. Not so. In fact after your week off for complete recovery you will usually come back stronger and energized.

This program is based on the research published by the recognized leaders of HGH and AntiAging Research: Dr. Donald Rudman, Dr. Ronald Klatz, Dr. Mario DiPasquali, Sandy Shaw and Dirk Pearson. Renowned doctors, authors and scientists with findings published worldwide. New England Journal of Medicine, several best selling scientific / technical medical books and a multitude of magazine articles.
Dietary Recommendations

Eat a high protein / lowish carb and fat meal 15 - 45 minutes after exercise.
Five to Six small meals per day spaced 3 1/2 hrs apart.

Protein
No potential problem with consuming 1 gm of protein per pound of body weight per day. Whey protein is inexpensive, low fat, low carb and convenient for a high protein shake.

Animal Protein, Lean Beef, Skinless Chicken , Turkey Eggs. A wonderful, nutritious food!

Fish
Good Oils. More good OIL not just more fat. 20% - 30% of total calories. Specific Essential Fatty Acids are needed for most of the bodies hormonal functions. Olive, Sunflower or Canola oil for salads & cooking.

Trim the fat out of the beef & pull the skin off the chicken and turkey.

Lower Carbohydrates.

Raw fruits & Vegetables are nutrient dense & fiber rich.

Processed grains are mostly useless, non nutritious calories with minimal fiber.

More Raw Fruit & Vegetables.

Way Less Sugar.

Less bread & pasta. Use whole grains when you do enjoy the grain products.

Eating five or more servings a day of fruit and vegetables lowers your chances of getting cancer.
Persons with extreme weight loss requirements ( more than 50 pounds ) obviously have different needs than the average weight conscious person. Persons striving for a 5% body fat and rippled abs probably also have different goals than simply enjoying a healthy life.
Recognizing that food is a sensual thing and to enjoy eating is certainly a simple pleasure. However being intelligent in sensual pleasures is certainly not an unheard of concept today. Fast food is a luxury. I eat fast food. I enjoy ice cream. Thank God I don’t particularly like doughnuts.

Dr. DiPasquali’s diet allows you to low carb for 5 or 6 days per week and “binge” on what ever you want for one or two days. This will make sticking to a “diet” easier and will eliminate the over whelming cravings that can dominate your sub conscious hunger center.

This ‘breaking’ of the ‘low carb’ diet will also serve to ‘reset or raise’ your basal metabolism.
Cooking for Good Nutrition and Weight Control

Choose methods of cooking that will retain flavor, color and nutrients. Steam instead of boiling vegetables. Avoid cooking at high temperatures (except for quick stir-frying) and long cooking times. Both extended heat and liquid can destroy or leach out valuable nutrients.

Add vegetables whenever possible to ensure your five-a-day intake. Experiment with more veggie variety in salads, try new vegetable mixes, include some shredded vegetables in casseroles, and add different vegetables to soups and stews. Use chopped red or yellow peppers to “pep” up the flavor. Try vegetable salsas and fruit chutneys as accompaniments to meat or poultry in place of heavy gravies or sauces.
When you use oil, select olive, sunflower or canola oil. Drain off visible fat while cooking, blot pan-fried foods on paper towels to absorb extra grease.

Deborah Caruana RN, AAHRFP, NASM, ACE
email: deb@vitalsignsfitness.com
web: www.vitalsignsfitness.com

DEBORAH is a highly respected authority in personal training for overall health and fitness, with more than 22 years of experience and success. Her credentials include…

Currently licensed Registered Nurse specializing in Rehabilitative Nursing

Medical Exercise Therapist: certified by AAHFRP, an internationally recognized physical rehabilitation certification

Maternity Specialist Pre & Post Natal certified by Maternal Fitness

Personal Fitness Specialist: certified by NASM, an internationally recognized certification

Yoga Teacher

Professional Health Member, National Organization of Fitness Instructors (IDEA), a leading membership organization of health and fitness professionals

Deborah Caruana RN, AAHRFP, NASM, ACE
email: deb@vitalsignsfitness.com
http://www.vitalsignsfitness.com for fitness needs including personal training, books, vitamins and supplements, and information resources.