How To Write A Killer Sales Letter

Filed under:Better Sales — posted on January 22, 2008 @ 8:18 pm

I sit down and look at my notebook. Then, I put myself into the ‘zone’.

That’s how I start to write web copy that sells.

Whether you agree with me or not, your web copy will determine whether your product’s going to sell online or not.

Simple reason. In an offline sales pitch or presentation, you get to interact with your prospect. You get to touch him. He gets to see you personally.

But not online. No, no, no. It all depends on the words on your site. See how powerful words are?

I’m not saying I’m a guru at web copy. There are many other copywriters who are far better than me. Many. But I’ve written my own web copy and it’s selling. And at the same time, I’ve been hired to write for others.

Keep on reading on how I write killer web copy and you can pick up any of the tips.

The first part to write a copy, you MUST be in the ‘zone’.

What the heck is the ‘zone’? The ‘zone’ is like… the mood. You see, writing a great copy is like an artist painting a beautiful picture. When you are in the ‘zone’, your hand can’t stop typing and your mind keeps on coming up with amazing ideas to write.

Like, I’m in the ‘zone’ when I write this article.

How to be in the ‘zone’? I’m not sure how you can achieve that, but for me, I put in a lot of passion to write a killer copy and I look into the future to see how this copy will sell like crazy.

That’s how I get into the ‘zone’.

Once you are in the zone, keep on writing. Don’t stop. Even though, you know you are writing wrong grammar or putting in weird ideas. Just keep on writing.

Then, after it’s finished, read it all over again. This time, you’ll pick up the mistakes and you’ll add in more ideas. Continue doing this until you are satisfied with your work. Finally, edit your work.

When you start your copy, your headline is one of the most important parts of the copy.

Some copy writers write tons of headlines before they start. For me, I’ll write about 5 headlines and read it over several times. Then, I’ll pick the best and fine tune it at least 5-10 times before I decide to use it.

One more part of writing copy; don’t feel bad ‘borrowing’ some ideas from successful copy you’ve seen.

Get a swipe file of the best copy you can find.

And the last thing you need to keep in mind when writing a killer copy is this:

“What’s the end result the reader will get if they buy from you?”

Your copy MUST sell hope and benefits to the reader if you want them to buy anything after reading your copy.

Now go write your killer copy.

All the best.

Warmest regards,

Patric ‘High-Speed Marketing’ Chan

Chief Marketing Strategist

Copyright 2004 Patric Chan

About The Author

Patric works with world-class internet marketing gurus to build successful online businesses. He is also the author of ‘How To Make More Money Easily’. Discover more insider secrets and the exact proven strategies to make money online: http://www.automateinternetmarketing.com

Working From Home - Does It Exist?

Filed under:Money Making — posted on @ 3:13 pm

Yes… Thousands of people are working from home making money on the internet. It’s a cold world out there now, and on the surface all we can see is scams. Working from home has been targeted by desperate people wanting the secure monthly income ‘Dream’.

Well… You can do it, you just have to eliminate the scams and be smart enough to uncover the real working from home schemes. From the research I have done it seems that most genuine schemes involve affiliation.

Stop… affiliation! Lets simplify this one… affiliation is nothing but telling people about something.

Don’t get confused by advertising. Most schemes want you to refer people to their scheme. When you look at this on the surface you automatically assume ‘Advertising’. Its not! Advertising for free will only get you so far. You have to reach the people that really matter, the ones who want to work from home to.

People don’t realise this but the real market is offline! Target mums, friends and family etc… The real ‘Cogs’ for your money making machine are in residential area’s people like you and me.

http://JustMoney.ws - have a look at this program… take my advice and what I have said, and put it into practice.

This is the only want you will find your ‘Dreams’ Its not easy anymore! But its possible!

Good Luck!

Martin Cooper

http://JustMoney.ws

A Successful business man helping others to work from home!

To Brand or Not to Brand - That is NOT the Question.

Filed under:Online Humor — posted on @ 3:10 pm

Think you can’t afford to pay attention to branding? That it’s only for the rich and largest? Think again. No matter what size company you are - you really have no choice. Your brand exists in some shape or form and if you don’t invest in managing your brand, it will manage you, perhaps to oblivion.

Before we get into convincing hard numbers and business cases, let’s do something a little fun. I propose that brand is so pervasive that you can actually use it to identify where someone is from. Kind of like an accent or inflection of speech. It is, after all, our experiences with a brand that shape it.

Take this “From Where In the U.S.?” quiz:

Let’s start with something near and dear to most of us: food.
What mayonnaise would you swear is the best and search for in the market?
A. Hellman’s
B. Best Foods
C. Miracle Whip
D. None of the above

If you answered
A. You’re likely from the east coast states and refuse to call it Best Foods, even if you move to California.
B. You are from one of the states west of the Rockies. You’ve never even heard of Hellman’s, so why does they’re label look the same? Because they are.
C. You’re likely from the Midwest, Missouri in particular, and you make really sweet potato salad. (Sorry Grandma)
D. Can’t tell where you’re from. Maybe you hate mayonnaise.

As a kid, one of your favorite sweet snacks after school was:
A. Hostess Ding-dongs
B. Drake’s Ring Dings
C. Moon Pies
D. Scooter Pies
E. None of the above

This tells me that:
A. You’re from St. Louis all the way west to California. If you know them instead as King Dons, then the east coast. If you recognize the name Big Wheels, you’re from someplace else.
B. You’re from the east coast - NY/NJ - and think that DingDongs are rip-offs.
C. You grew up in the south, especially Tennessee, and typically ate these with an “RC Cola” to wash it down. Talk about sugar overload… (http://www.moonpie.com/hist_text.asp)
D. You’re from the eastern seaboard, and wondered what in the heck a “Moon Pie” was.
E. You’re from Canada and ate something called “Wagon Wheels”.

And for a non-food one that gets so specific you’ll think I’m psychic…
You need to get new clothes for the whole family, something nice to wear to Grandma’s birthday (where you will not mention the too-sweet potato salad), and you want reasonable selection, affordable prices. You head to the nearest:
A. Famous-Barr
B. Robinsons-May
C. Filene’s
D. Kauffman’s
E. Foley’s
F. Hecht’s
G. Meier & Frank
H. The Bay

And I will gaze into my crystal ball and pinpoint your location as:
A. Specifically Midwest - WI, MO, IL, IN, KY
B. The Wild West only - CA, NV, AZ, UT. Showdown, anyone?
C. New England. And don’t let any of your friends drag you into Filene’s basement in Boston…you won’t come out alive.
D. The industrial belt - NY, PA, OH, WV
E. The Texas, NM, OK, LA kinda’ south
F. Mid-Atlantic states where they have soft drawls and soft-shell crabs - MD, VA, NC, and parts of TN
G. Northwest Territory- WA, OR
H. Canada - where they eat Wagon Wheels

(Maps available at: http://www2.mayco.com/common/index.jsp)

How was that for brand identification? All of these brands started locally, without the war chests of advertising dollars that people think are needed today. They are memorable because of the experience we had with them - which was consistent and positive - so we told our neighbors. And we developed strong loyalties.

If I could turn MarketUP into the Moon Pie of the small business marketing world - well, let’s just say my Tennessee Grandpa would be proud.

Sounds simple, but it’s not that easy. Here are some of the compelling facts that result from religious brand building:

At a recent branding seminar which I attended, one of the speaker’s provided some staggering numbers related to valuation of a few of the largest global brands.

Coca Cola at #1 tells the story:
Total Valuation - $115 Billion (give or take)
Brand value - $70.45 Billion (about 61%)
(source: Business Week, 4 Aug 2003)

Anecdotally, Ford is said to have 75% brand valuation. You can guess what the stats are for Microsoft, IBM, MacDonald’s, Nike, Intel, etc.

“So what?” you might be thinking, “I’m not in that league. I can focus on selling and networking. No need to spend time and money on that BRAND stuff.”

Certainly the deep-pocket conglomerates have had plenty of time and money to build the kind of numbers that take your breath away. But it’s not just the advertising spend that got them there. They had to start and continue with a vision, products people wanted, service that satisfied and made their customers talk about them, creating more customers. That’s what brand is all about.

Brand Building on Any Budget:
1. Articulate your vision, and stick with it. No flip-flopping. No re-inventing every year. No re-naming to stay trendy. Take the time to clarify who you are and what you offer. The exercise alone will be worth it. Then build your communication tools.

2. Deliver your products and services in a consistent way that satisfies people. They WILL talk about you. And according to David Thompson, CMO of Webex (”We’ve got to start meeting like this.”), the only true brand measurement is this: Your customers are willing, nay, ANXIOUS to refer you to others. Amen.

3. Make sure your brand is communicated by everyone in your organization and anyone associated with you. Bad to say, “We are a high-touch service provider” and have someone call your phone number only to go into an endless, impersonal phone script hell. Be honest about your value.

4. Yes, it will also help if you develop a “look and feel”, those somewhat scary words that conjure up $$$$ and endless rounds of designers comps. It doesn’t have to be like that. The dot.bomb era should have weaned anyone of that notion if nothing else. Money was flying around paying for the jazziest names, logos, taglines and websites. And it kept flying…far, far away. Famous? You want famous with out frill? Try “Hewlett-Packard”. “HP”. Two names. Two blue initials inside a curved frame. Starting in 1939 they didn’t launch ad campaigns, they instead delivered consistent innovation. Tagline: Invent.

5. Measure. Be persistent. And real, and sometimes creative. But, be yourself.

I’m going online to order some authentic Chattanooga, TN Moon Pies to be delivered, which I will then have with a Starbucks, not an RC, that I will have purchased from a Starbucks location, because the brand experience is so much more rewarding there than at Albertson’s. (Where there is a Starbucks kiosk, but it is an extremely disappointing extension of the brand.) Starbucks - are you listening?

Further reading along the same lines:
http://www.marketingprofs.com/4/layton1.asp

http://www.marketingprofs.com/3/arruda7.asp
Small Business Branding: The Personal Connection

Brand history and fun facts sites:
http://www.foodreference.com/html/fhellmansmayonnaise.html
http://www.roadfood.com/Forums/topic.asp?TOPIC_ID=2879첥

Donna Lehman welcomes comments: dlehman@market-up.com

ABOUT THE AUTHOR

Ms. Lehman is Founder and Principal Consultant of MarketUP. She authors Knowbits, a monthly ezine of marketing tips for small business. MarketUP is a Berkeley, CA based consultancy for a number of startup and small-mid sized companies. Prior to MarketUP, Donna spent more than 17 years doing design, communication, and B2B marketing for start-ups and Global 100 conglomerates in various industry sectors.

Deciding if an Instant Approval Credit Card is Right for You

Filed under:Hall Of Mathematics — posted on @ 7:17 am

Many people are attracted to an instant approval credit card because they want instant gratification. Basically, advancements in technology have caused our society to become used to getting things quickly. Credit cards are no exception. While there are many reasons why you might want to get an instant approval credit card, there are many things you need to take into consideration in order to decide if an instant approval credit card is what you are looking for.

Do you need the credit card right away, or can you wait?

If you need a line of credit right away, an instant approval credit card may be just the thing you are looking for. For example, if you had a great business opportunity or vacation package suddenly appear and you need the funds right away, then you might want to apply for an instant approval credit card. Or, if you have unexpected medical expenses or other emergency-related expenses, then you might want to get a credit card right away to help you take care of those expensive. Or, perhaps you lost your job and need to pay your bills. In this case, an instant approval credit card might be what you need in order to stay on top of your living expenses as you get through rough times. If you don’t have a pressing situation to contend with, however, you don’t necessarily need to apply for an instant approval credit card.

You are probably now wondering what could be the harm in applying for an instant approval credit card if you don’t absolutely need a credit card right away. In some cases, there may not be any harm in this. On the other hand, many instant approval credit cards have a higher interest rate than traditional credit cards. Or, they assess processing fees, annual fees, or other membership fees for the convenience of instant approval. If you do not need to have the card right away, it is simply not in your best financial interest to apply for an instant approval credit card online.

Are there benefits to this instant approval credit card that you can use?

If there are special benefits to the instant approval credit card, then it might be a good idea to go ahead and apply for the card. For instance, if the card offers a great introductory APR or if it has a rewards program that suits your lifestyle, then the instant approval credit card might be a good idea. Just be sure to look at what the card has to offer beyond being an instant approval credit card. Don’t let that be the deciding factor that makes you choose the card. Instead, look at the fact that it offers instant approval as a bonus for a credit card you would want to have in your wallet anyway.

As with any credit card, make sure the benefits associated with the instant approval credit card are ones that you will actually use. If, for example, the card provides discounts to restaurants that are not even near to your home, you are not likely to be able to take full advantage of what the card has to offer. Take the time to research available instant approval credit cards online to learn as much as you can about them and to compare them side by side in order to decide the one that is best for you.

Have you applied for any other cards recently?

Applying for an instant approval credit card should not be taken lightly. It is just the same as applying for a traditional credit card, and applying for too many credit cards within a short period of time will reflect negatively on your credit report. Therefore, take the time to research different cards to find the one that you think best suits you and has the best chance of being approved. That way, you don’t have a large number of inquiries into your credit history bringing down your overall credit rating.

To decide if an instant approval credit card is the right answer for you, Allan Roberts recommends that you visit www.creditcardassist.com

Personal Development - The Plan

Filed under:Management & More — posted on @ 3:02 am

(excerpted from the Jim Rohn One-Year Success Plan - Week Two)

Hi, Jim Rohn here and welcome to Week Two. Again, what an exciting opportunity to be able to take this next step together on our one-year journey.

1. The Invitation - We looked at the possibilities and I challenged you to accept the invitation to join me on this unique journey of self-development and discovery where you’ll set and reach higher goals, go for your dreams, change certain unpleasant things about yourself and make a significant difference in the lives of others.

2. The Plan - This week we’ll talk about the plan. All good things in life are upstream, but the natural flow of life is that downward, negative pull. To combat that downward pull, you need a plan, a map to help you reach your desired destination. We’ll talk about the plan and break down the keys to creating and following a successful plan.

3. Association and Influence - We are affected by everything around us, including what we read, what we watch, who we talk with and who we spend time with. It all plays a part in how we view our world, our relationships, our opportunities but mostly ourselves. Next week we’ll discuss the importance of our associations and the influence they have.

4. Learning and Education - All 12 Pillars of Success we’ll be studying over the next year will involve personal development, becoming a student and learning. This is the foundation — one of the basics or fundamentals to becoming more, to having more and to doing more, and we’ll cover this key aspect in two weeks.

Bonus Point - Personal Development is about having a Celebration; creating your own unique, only-you-deserve-it-because-you-did-it, one-of-a-kind celebration!

We will cover each of these 4 points in depth this month. Last week we discussed the invitation, and now this week I congratulate you on accepting this invitation to be, do and have more in your life. The Bible says if you search you will find, and that is what you and I are in the process of doing. We have accepted the invitation to be seekers so that we can now be finders of the better things that life so openly offers to those who choose to partake in the process. This next year, let’s see what we can do with the soil, seed, sunshine, rain and the miracle of possibilities to turn what we have into a life filled with the equities of treasure, family relationships, enterprise, gifts galore and everything that you want.

Now let’s move on to this week’s topic - The Plan.

As we all know, our results are only as good as our plan. Mr. Schoaff taught me that it’s not what happens that determines the major part of our future, because what happens, happens to us all. Instead, he taught me that the key is what we do about it. If we start the process of change by developing a plan, doing something different in this next year than we did the previous year, it won’t matter how small those efforts start. Start doing different things with the same set of circumstances - the ones we’ve always had and cannot change - and see what miracles occur.

If we start the miracle process and change ourselves, then everything changes. And here’s what is interesting, the difference between success and failure is so subtle. Let me explain by giving you my definitions of failure and success. Here it is: Failure is a few Errors in judgment repeated everyday. The man says, “Well I didn’t walk around the block today and it didn’t kill me, so it must be okay.” No, no, it is that kind of error in judgment, t

Now, here is my definition of success: A few simple Disciplines practiced every day. Do you see the distinction? A few disciplines… Here’s a little phrase we’ve all heard, “An apple a day keeps the doctor away.” And my question to you is, “What if that’s true?” How simple and easy is that plan?

The fact is, when you look at successful people, you will almost always discover a plan behind their success. They know what they want, they work out a plan that will get them where they want to go, and they work their plan. It is the foundation for success. We as humans have the unique ability to affect change in our lives; it is through our own conscious choice when we engage in the miracle process of personal development that we are able to transform our nature and our lives.

We want this first year in our program to be a success for you - a smashing success - and we know that means you will need to have a plan, and then methodically work that plan. It is the combination of the materials and your open attitude towards learning, driven by the diligent following of a plan that is right for you, that will make this year the kind of success we know you want it to be. So let me challenge you to be no less sincere, be no less committed to the advancement of your philosophy, the set of your sail, your plan.

So, what are some good ideas on developing a plan that will work well and take you to the finish line powerfully and in style? Here are some major points to keep in mind (Chris will give you the action steps at the end):

Develop the Plan for You.
Some people are very detail oriented and they will be able to follow an intricate plan closely. Others are a little more “free-wheeling” and not really “detail” people. That is okay too. In all the years of my speaking to audiences worldwide, people have asked the question, “what plan is the right plan?” And my answer, the plan that fits you. Your plan, the one you develop that is unique to you and for you. You see, each of us is unique and motivated by different factors and you’ve got to develop one that is right for you and fits you.

Some plans will not be as intricate as others but we all must have a plan, along with goals in that plan, to move us along the program. If you are a free spirit type, don’t tell yourself you are going to spend 2 hours a day with a book and tapes and journal. It probably won’t happen and you will get discouraged! Whatever your personality, your strengths and your weaknesses, develop the plan around them! This is not a one-plan-fits-all proposition.

Establish Times to Spend Working on the Material.
It may be every Sunday night. It may be 20 minutes each morning. It may be in the car listening to the CD’s every Monday, Wednesday, and Friday. Whatever it is, set the times and do it. In your step-by-step plan, put down points that you can accomplish every week. They should be specific and achievable. Develop the discipline and take those steps everyday, which will move you closer to your goals and where you want to be.

Keep a Journal.
Take notes. It may be on paper, it may be on a micro-recorder. Mr. Schoaff taught me not to trust my memory, but to write it down, to find one place to gather the information that affects change. And that advice has served me well all these years. Record the ideas and inspiration that will carry you from where you are to where you want to be. Take notes on the ideas that impact you most. Put down your thoughts and ideas. Brainstorm with yourself on where you are going and what you want to do.

Record your dreams and ambitions.
Your journals are a gathering place for all the valuable information that you will find. If you are serious about becoming wealthy, powerful, sophisticated, healthy, influential, cultured, unique, if you come across something important write it down. Two people will listen to the same material and different ideas will come to each one. Use the information you gather and record it for further reflection, for future debate and for weighing the value that it is to you.

Reflect.
Create time for reflection — a time to go back over, to study again the things you’ve learned and the things you’ve done each day. I call it “running the tapes again” so that the day locks firmly in your memory so that it serves as a tool. As you go through the material in this plan, you will want to spend time reflecting on its significance for you. Regularly set aside time - here are some good guidelines for times to reflect: At the end of the day. Take a few minutes at the end of each day and go back over the day - who’d you talk to, who’d you see, what did they say, what happened and how’d you feel, what went on. A day is the piece of the mosaic of your life. Next, take a few hours at the end of the week to reflect on the week’s activities - I would suggest at least one half-hour. Also during that weekly time, take a few minutes to reflect on how this material should be applied to your life and circumstances. Take a half day at the end of the month and a weekend at the end of the year so that y

Set Goals.
While we are going to cover this soon enough in upcoming weeks, let’s just remember that your plan is the roadmap for how you are going to get to your goals, so you have to have them. Of all the things that changed my life for the better (and most quickly), it was learning how to set goals. Mastering this unique process can have a powerful affect on your life too. I remember shortly after I met Mr. Schoaff, he asked me if I had a list of my goals, and of course I didn’t. He suggested to me that because I lacked a set of clearly defined goals that he could guess my bank balance within a few hundred dollars… and he did!

Well, Mr. Schoaff immediately began helping me define my view of the future, my dreams. He taught me to set goals because it is the greatest influence on a person’s future and the greatest force that will pull a person in the direction that they want to go. But the future must be planned, well designed to exert a force that pulls you towards the promise of what can be.

Act.
Act on your plan. What separates the successful from the unsuccessful so many times is that the successful simply do it. They take action, they aren’t necessarily smarter than others; they just work the plan. And the time to act is when the emotion is strong. Because if you don’t, here’s what happens - it’s called the law of diminishing intent. We intend to act when the idea strikes us, when the emotion is high, but if we delay and we don’t translate that into action fairly soon, the intention starts to diminish, diminish and a month from now it’s cold and a year from now it can’t be found.

So set up the discipline when the idea is strong, clear and powerful - that’s the time to work the plan. Otherwise the emotion is wasted unless you capture the emotion and put it into disciplined activities and translate it into equity. And here’s what is interesting: all disciplines affect each other; everything affects everything. That’s why the smallest action is important — because the value and benefits that yo

Like we said last week, we are at the beginning of a fantastic journey that is going to help us become all that we want to - so let’s get going!

Until next week, let’s do something remarkable!

Jim Rohn


Reproduced with permission from Jim Rohn’s Weekly E-zine.
Copyright 2005 Jim Rohn International. All rights reserved
worldwide. To subscribe to Jim Rohn’s Weekly E-zine, go to
http://Jim-Rohn.InspiresYOU.com