Students Of Success

118 118 is a UK supplier of directory enquiry services, facilitating users to get hold of phone numbers as well as more useful data.

118 118 have The Number UK Ltd’ to provide directory enquiry data - the company is a subsidiary of US Business InfoNXX - the very largest independent directory enquiries supplier worldwide.

Directory enquiries was formerly invoked through calling 192 (UK), but, the marketplace was relaxed in ‘02 and in August ‘03 192 closed down.

In addition to offering up a directory enquiry facility, 118 118 also offer a service by which you can ask their team anything, like’ Where is the highest building in Iceland’ and 118 can then provide the answer to your problem, over a mobile phone, or using a text (extremely useful for the pub quiz!)

118 118 have introduced various striking ad campaigns in the past few years, making two guys sporting droopy moustaches, well known for promoting 118’s system. The cheeky chappies have appeared in lots of eccentric circumstances, including a caricature of ‘The A-team’. 118 are, now, a very relevant element of the 118 118 brand throughout the United Kingdom, and are instantly recognizable.