Students Of Success

Who doesn’t want to get high rankings in the search engines. I’ve read everywhere and have been sold a bill of goods that writing and publishing your own articles get you to the top of the search engines.

Think this through with me.

You will see for yourself it’s not altogether true.

Let me paint a picture for you. . . You pick a keyword or
keyphrase and write an article using your keyword or keyphrase
that you think will rank well.

Next you submit your article to all the places you can submit
articles to, ezines, directories and article submission sites.

(I know what I’m talking about, because I did this very thing).
Wow! Your article gets published in many places, maybe hundreds.

Now you have hundreds of links pointing back to your main
site…But what I found to be true was my own site never shows up
in the top ten results for that specific keyword or keyphrase.

Rather, you discover that there are lots of other sites carrying
your article that out rank yours. You’ve lost a great opportunity to reach high rankings for your keyword or keyphrase.

What have I done wrong, you ask yourself. Why you just gave your
keyword filled article to possible people who compete with you
because they can publish your article on their website. They get
the high ranking and your ranking stays the same.

So, how did this happen? Right from the start, your article was
used for the wrong purpose. (This was a hard lesson for me to
discover).

The right way to use articles to hike up your search engine
rankings.

1. Putting one of a kind articles on your website.

Articles made available for reprint by you, now have the possibility of being published on hundreds of other sites, which means, they no longer meet the requirements as one of a kind or unique content.

2. Feed the Spider

Look at this way, your articles are like crumbs dropped along a path.

When you publish your articles all over the web it’s like leaving a trail of food for someone to follow (the search engines in this case).

But where do you want the search engines to go as they follow the trail (food for the Spider)? BACK TO YOUR WEBSITE!

Back to your one of a kind content (such as a report, article you wrote just for your website.)

3. Keywords - Place keywords in your Resource Box As Anchor Text.

This is the important point. Place your keyword or keyphrase in
the anchor text of the article resource box that has a link
pointing back to your unique content.

What happens is you make hundreds of keyword links pointing back
to the your well optimized report on your website, and give your
pages a gigantic advantage over other websites.

Many times this alone is enough to take your Website to the top
of the search results, particularly with Google and MSN.

These tips are a few steps you need to get a high ranking for the keywords that you have chosen.

Cindy Warner owner of Christian Book Outlet, writes about Internet marketing and owning your own online business. Visit her site at:
http://www.christianbookoutlet.spreadtheword.com for more information about the Online Christian Book Business.