Students Of Success

Niche web site design is first step in a strong niche marketing campaign. Niche marketing isn’t something that everyone that runs an online business automatically knows and understands. When it comes to web site design, keeping your focus on your niche target is critical to effectively marketing your business online. Niche web site design essentially means one sharply focused theme throughout your website. The best place to start planning your web site is your ideal visitor.

Your ideal customer will have built in visual expectations. Take the time to brainstorm about how you want to pull in your visitors with color, graphics, logo and layout of your web site. Choose a niche theme that is not based on what you happen to like personally but actually what your ideal customer expects. The important thing is to choose a strong targeted niche theme for your web site then keep it consistent throughout your site.

Remember…the more focused the theme, the better your visitors will respond to become customers. It’s very easy to get temporarily sidetracked and get caught up in adding another related theme without maximizing the niche theme you started out with originally.

Once you have settled on a targeted niche, you can outline the subcategories that fall under your web site theme. Keep a tight rein on your products, articles, links, services and affiliate programs on your web site to ensure that you don’t move away from the niche theme that you created in the beginning.

Why?

A web site that carries one theme, one voice, one focus and resources all geared to meeting the needs of THAT target market – has a better chance of success. Think about it. The more specialized a business or practice, the more faith you have in what they deliver.

Niche Web Site Example

You offer baby slings. You may offer other baby related things on your web site but the main baby product that you market is your baby slings. You will choose colors, logo, graphics and pictures with a mother and baby theme. The articles and product descriptions will be targeted toward both experienced moms and new mothers. You can write articles on attachment parenting, frequently asked questions about baby slings, safety and how to use baby slings to develop a stronger bond with your newborn. From your articles to product descriptions you will want to use the keywords that draw expectant mothers to your web site.

Keep this in mind ~ even link exchanges on your web site will bring visitors if you choose your link exchanges to be useful resources rather simply a trading of links. When you consider the main theme of your website and the potential visitors, you will know what they are looking for online. Become a useful resource for them and they will come back again and again.

A tightly focused niche web site that presents itself as a major resource for information as well as quality products will bring you the traffic and sales that a broader (almost diluted) website cannot deliver.

Already have a web site? Do you already have a broad range of products or services? Simply look objectively at your web site, target your niche market then match one of your product lines to THAT market. Once you have chosen one product or service to market, dig down deep create a theme that will draw visitors for the market you want. Fully address all these areas above for that one chosen product.

With each aspect of your web site design, keeping your focus on your niche target will guide your decision making AND bring you the results you are looking for with your online business. To hit the bull’s eye, you need to have a clear target. Knowing the visitors and customers that you want to draw will help you create a niche website that becomes a valuable resource on the net to your visitors. Remember - Success is in the Niche.

Tammy Ames is the owner of WAHM Connections and publisher of
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To learn more about creating your own targeted niche web site, discover Ken
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You guys know how hard it’s to find a reliable forex signals and most of the forex signals services are very expensive ranging from $199 to $500 per month. And worse of all, there’s no guarantee of this.

To find a good service, you must make sure that you get their free trial before you really subscribe to the service. 1 to 2 weeks is good enought to prove that whether they are reliable or not.

You want to find a forex signals service just because you don’t have time or you don’t have a good skills in trading forex. I understand your felling and that’s why I’ve created a blog for people who want to get the free forex signals.

But I have day job as well. I don’t post forex signals every day but if you can catch some, you got your money into the bank!

By that, I wish you to have a good trading in forex world!

Take care and God bless.

Copyright 2006 Geff Long

The problem most people make (including real estate agents), is
trying to do too much in the ad. They try to sell the home in
that one ad and it just can’t be done. It will cause the ad
response to drop dramatically.

As backwards as it seems, the more information you provide in
the ad, the lower the response rate. Now, I’m not saying don’t
give any information… I’m saying pick and choose the
information you will include carefully. There is only ONE job
the ad should have… and that is to get the reader to take ONE
action.

That’s it. Nothing more.

You see, people are reading those house ads to try and
ELIMINATE homes to call on or look at. That changes your
perspective a little bit, doesn’t it? Common sense would tell
you that they are searching for houses to look at, but that
isn’t the case.

There is no way they can visit all those homes listed in the
newspaper, so they have to eliminate some of them. If you give
them a big ad with all the information and show them a picture,
they are quickly able to eliminate it and cross it off their
list. Don’t give them that option.

There are 4 important and essential parts to your ad. You must
grab the reader’s attention, capture their interest, create a
desire, and get them to take action. And believe me, it is not
rocket science and if you stick to that plan, the response will
surprise you.

Let’s look at each part individually.

1. Grab Attention

To grab the reader’s attention, you need to show them that the
ad pertains to them. The easiest way to do this is by starting
your ad with the name of the city or neighborhood your home is
in. It’s that simple. Anyone looking for a home in your area
will start reading your ad.

2. Capture their Interest

The easiest, fastest way to capture interest is to give the
reader some financial information. People are starved for this
information, but the real estate industry rarely gives it to
them. Simply get in touch with a Bank or Loan Officer and ask
for a Good Faith Estimate for your home. They will be able to
show you some exact financial numbers that you can use. You will
use Down Payment, Monthly Payment, Loan Amount and the APR
(Annual Percentage Rate) information in your ad.

3. Create Desire

Part of this is already done by the low down payment and
financial information. It creates a big interest and starts
creating a big desire. You can continue on and push some “hot
button” issues to really create desire in the reader. Use terms
that give a positive emotion. Quiet Street, Fenced Back Yard,
Fireplace… these types of terms are “feel good” terms.

4. Getting the Reader to Take Action

What is it you want the reader to do? Only give them ONE
option. You can have them call a phone number, go to a website,
or attend and open house. Choose ONE option and make that the
focus. Having them call a phone number will generally get the
biggest response.

There you have it. Four ridiculously simple steps that will
skyrocket the response from your “For Sale” ad.

This article is authored by Geff Long, author of the book
“Open House Secrets”. His book can help you get a massive
response to your advertising and sell your home FAST. You can
find more information at: http://www.openhousesecrets.com

Your shell jacket is one of the finest articles of your
Civil War Uniform Impression. Your jacket and hat are what
is noticed first about your uniform. Check your shell
jacket against these amazing shell jackets right out of the
history books and know that your jacket will be “right out
of yesterday” authentic and you will have preserved a
celebrated piece of our illustrious American Civil War
history!

Confederate regulations did call for a double-breasted
frock coat with sky blue pants with a kepi with trim for
branch of service, but these regulations never seemed to
really make it to the forefront. For example, colored trim
was used to indicate branch of service: buff for staff; red
for artillery, yellow for cavalry, light blue for infantry,
black for medical. This trim was on the cuffs and collar
and anywhere else where it might show up.

Regulations also called for light blue trousers for
enlisted men and a darker blue for higher-ranking officers
Special buttons were prescribed such as “E” for engineers;
“I” for infantry; “A” for artillery; “C” for Calvary, and
“R” for riflemen.

By mid-July of 1861, the Confederate government in Richmond
took on most of the responsibility for providing uniforms
for the ragged volunteers. A clothing factory was set up in
Richmond and other cities throughout the South around
September. The major depots were Atlanta, Athens and
Columbus.

The depots maintained groups of tailors, who cut out the
uniforms in pieces and provided buttons, trim and so on
in a kit form. These kits were given out to seamstresses
who numbered in the thousands. These seamstresses put the
uniforms together. This system proved amazingly
successful, and they were producing thousands of uniforms a
year.

Army regulations were rarely if ever adhered to instead
producing short-waisted shell jackets that did not eat up
alot of cloth. Some depots turned out sky blue, but the
vast majority of the jackets and pants were cut out of the
same cloth. The same depot might turn out uniforms made
out of wool, jean cloth or whatever was on hand.

One cannot really say that one depot turned out a
particular uniform unless you can find a uniform that is
documented to be worn by a certain soldier and was produced
by that depot. It’s very difficult to trace a particular
uniform down. Basically, pants and shirts were made from
the civilian patterns of the day. If you want to do a
civilian impression, feel free to use a military pattern
with civilian cloth. Some of the civilian outfits were
rather amusing in appearance with checks and large prints.

By about October 1862, the depot system took on the
responsibility of supplying practically all clothing.
Everyone knew the Confederate government had shortages
of all kinds. To put out good woolens was difficult.
Cotton products such as shirts and underwear were not
that difficult to turn out.

Cotton was used to stretch the wool; hence, fairly large
quantities of jean cloth were used instead of pure wool.
Blankets and overcoats were difficult to turn out and f
oreign supplies were contracted to help. As early as 1862
large quantities of British army wool started to arrive
in Confederate depot areas. Along with the British wool
came shoes, knapsacks, and accoutrements, as well as many
other items. Georgia and North Carolina did particularly
well in supplying their troops, but some states could do
little. Please feel free to supplement civilian items
because this situation was common throughout.

There was actually very little difference in the jackets
that came out of the various depots. There was also a sack
coat that was a looser fitting type of coat. Even the Army
of the Northern Virginal could get jackets out of other
depots. They moved the jackets to wherever they needed
them, and it’s hard to say from which depot jackets were
originated.

For more information on Early, Midwar and Late war Jackets,
and to see amazing jackets reproduced from original
photographs, send an email to jackets@civilwaruniforms.net

For more information, contact coach@civilwaruniforms.net

2003 permission granted to reprint this article in print
or on your website so long as the paragraph above is
included and the contact information is included to
coach@civilwaruniforms.net

Coach McCoach has been reenacting the Civil War for 27 years. Units he has reenacted with include 4th North Carolina, 2nd Virginia and 21st Virginia, Company B. In the movie GETTYSBURG, he is the soldier holding General Garnett’s horse while is talking to General Armistead before Pickett’s Charge. His Kepi was used for the little boy in the movie made for the visitors center at Manassas.  He received the Stonewall Brigade 1994 Authenticity Award for his uniform.