Students Of Success

So you’ve decided on a Niche Market, you’ve researched it,
created your product and found there’s a potential gold mine in
it, now you have to decide how you’re going to set your business
up. To help you decide here are three successful models to
consider.

Niche Business Model One - The Mini-Site

This is probably the most common model online based on a single
niche product. Here’s the process :

==> Buy a domain name based on your main keyword/phrase.

==> Create and set up a sales page and thank you/download page
(mini-site) targeting the niche.

==> Drive targeted traffic to the site.

==> Once established and producing revenue, find a different
niche and repeat the process again and again.

This model is relatively quick and easy to set up and requires
almost zero maintenance once it’s up and running. It also
provides safety in numbers, because if one of your sites fails
you still have income from all the others.

On the downside this can be quite an expensive model as each
niche you target will require a domain name and hosting for each
website unless you have a hosting package which allows you
multiple domains on the same account.

Niche Business Model Two - The Network

This model is similar to the one we covered above, but in this
case you have a series of mini-sites all focusing on a main
niche theme. Each mini-site is targeted at a different sub-niche
within the main theme and each site islinked to the others to
produce a network. If this sounds a little complicated, don’t
worry, it’s not. Here’s how it works :

==> Choose a main theme - for example Yoga.

==> Select a series of sub niches and build a mini-site for
each. This could be:

- mini-site A - Yoga for beginners

- mini-site B - Hatha Yoga

- mini-site C - Yoga mats

==> Link all the mini-sites to each other i.e. mini-site A to B
and C, mini-site B to A and C etc.

==> Drive targeted traffic to the sites.

==> Keep adding more sub-niche mini-sites and linking.

As with the Mini-Site model this is relatively quick and easy to
set up, though it does require a little more work to establish
the cross-linking of all the sites. But there is an added
advantage here that the reciprocal linking should help improve
search engine ranking for each site.

This model is also relatively maintenance free once set up,
apart from checking that all the links are working properly from
time to time. As with model one, it also provides safety in
numbers and separate income streams.

But like model one, this can also be quite expensive as each
sub-niche you target will require a separate domain name and
hosting etc.

Niche Business Model Three - The Content Site

This model is similar to number two except that the income
streams come “not” from linking individual mini-sites, but from
linking the different sub-niche sections within the same domain.
Here’s how this one works : ==> Choose a main theme - we’ll
stick with Yoga again.

==> Select a series of sub niches, for example:

- Yoga for beginners

- Hatha Yoga

- Yoga mats

==> Build content in the form of sales pages, product reviews,
articles, tips, RSS feeds etc. around each sub-niche.

==> Create links between each sub-niche using a relevant
keyword/phrase as the link name. You could also use a site map
to link all the pages in the website together.

==> Drive targeted traffic to the sub-niche pages.

==> Keep adding more sub-niches and linking.

Content sites are a lot more time consuming to set up than the
two mini-site models and require constant maintainance but the
search engines love them, so it’s well worth the time spent
building them if that’s the way you want to go.

Content sites also have the added advantage that they require
only one domain name and hosting package so they are relatively
inexpensive to run.

There are many other business models you can apply to your niche
marketing - these three are some of the most popular which are
working for a lot of people online. Try them and see what works
best for you.

Copyright © 2006, André Anthony Niche Market Know-How

In the hustle and bustle of day to day living in the 21st century, many people have their eyes open for activities that provide a much needed break from rushed routines. In this regard, when it comes to a sport that can be enjoyed by all members of a family, many people turn to fly fishing. Fly fishing has enjoyed continuous popularity with people of all ages — from senior citizens to children who have barely learned to walk.

What many people do not realize is that fly fishing is actually an ancient form of angling. In other words, fly fishing has been around for thousands of years. Initially, fly fishing was developed primarily by ancient peoples to catch trout and salmon. However, as the centuries progressed, fly fishing came to be used to catch other types of fish, including carp, bass and pike. Indeed, in this day and age, fly fishing as a technique even is used in salt water fishing in certain circumstances.

The reason that so many people enjoy fly fishing is really twofold or on two distinct levels. First of all, people obviously like actually taking off to a lake, pond or stream to cast for fish. However, a good many men, women and children also enjoy the preparatory process of making flies. For many people, fly tying is a much loved activity.

The making of flies to be used in fly fishing really has developed into something of a specialized art form. Certainly, the creation of flies has become an important hobby and past time enjoyed by people the world over. Over time, there have developed organizations dedicated to fly tying. Additionally, specialized schools favoring different types of fly tying have been created, drawing adherents from all across the globe.

During ancient times, fishers would craft flies using animal fur and bird feathers. Their goal was to create a fly that looked similar to insects and the like that fish naturally were attracted to as food. While the purpose of the handcrafted fly has not changed over time, the materials that are used to create flies has broadened greatly. In today’s world, the materials that people use in the crafting of handmade flies is limited only by imagination.

A notable number of families actually plan an annual vacation or holiday trip around fly fishing. They plot out travel plans that will take them to one or even several different fishing spots where they can spend truly quality time together fishing. In recent years, a number of resorts have been developed specifically for families who are interested in taking a fly fishing holiday.

With that said and when all is said and done, a family interested in fly fishing does not need to plan a grand holiday to enjoy the sport. Rather, they can spend a perfect day casting about in a local lake, pond or stream and create truly appreciated, fond memories for all — memories that will be cherished for years on end.

Written by Shell Gellner
A Great Place For Discount Sporting Goods
http://www.rifles-n-rods.com

Hello, this is Google calling, I have a call for you, please hold. Sound funny? Well, it might just be the next online advertising wave for professional Realtors.

Google has done it again. Google has come out with some very innovative advertising programs lately and this one is right up your ally if you’re a professional Realtor. Along with your Google AdWords pay per click campaign for your real estate website you can now have “click to call”. Instead of your real estate customers clicking through to your real estate website, they can now call you directly from your pay per click ad. If you’re a Realtor It’s a new and unique way for you to connect with potential real estate customers in your area.

Here’s how it works. Next to your Google AdWords ad your customers will see a phone icon. When your new real estate customer clicks the phone icon, they enter your phone number next they click “Connect For Free”. Google calls the number they provided. When you pick up, you hear ringing on the other end as Google connects you to your new customer. Next thing you know, your phone is ringing and there is a brand new real estate lead on the other end.

This service will make it easier for potential real estate clients to contact you without searching through your website for contact information. Realtors without a strong web presence, or first page ranking, have found that Goggles pay per click advertising is a great way to compete with other real estate websites in their market. Goggles “click to call” is going to turn up the volume on real estate AdWords ads.

To make your potential clients feel more comfortable, Google won’t share the customers telephone number with you, the advertiser. In addition, Google will delete the customers phone number from their servers after a short period of time. Also, Google foots the bill for all calls, local and long distance. However, if the customer calls your mobile phone, they may incur airtime fees depending on the mobile phone plan. Check your mobile phone provider for details.

This advertising product is geared towards smaller businesses and is perfect for the professional Realtor. Imagine, new real estate customers calling you when they come across your Google pay per click ad. You’re real estate customers can now have a direct pipe line to you, the real estate professional. You might be asking yourself why is pay per click advertising important for my real estate website? If you’re a Realtor, having a professional real estate web presence should be an important part of your real estate business. However, just having a website will not guarantee success. You need to market your website. If your clients don’t know you’re there, you may as well have a lemonade stand in the middle of the desert. You might have the best lemonade in the world, but, if no one can find you, you’re not going to sell much lemonade. Pay per click advertising is the fastest, most cost effective way for you to start marketing your website.

In real estate, one good listing or buyer can turn into thousands in commissions. Now with Goggles “click to call” your potential customers will have the luxury of speaking directly to you. Realtors are always looking for a way to track visitors to their website. Advertising has always been the life blood of the real estate industry, but it has always been difficult to judge what advertising was working. When someone uses the “click to call” program to inquire about real estate you will be getting live and immediate feedback on your Google advertising.

Real estate is a competitive business. You should be competing for those leads. That’s why Pay per click advertising is important for your real estate website and “click to call” will be a great addition to your pay per click advertising campaigns. Remember, Realtors won’t be replaced be technology, they will be replaced by the Realtors who use technology to their advantage.

Mike Alves is the owner of http://www.Marketing4Leads.com
My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

Clean shirt, new shoes
And I don’t know where I am goin’ to.
Silk suit, black tie,
I don’t need a reason why.
They come runnin’ just as fast as they can
‘Coz every girl crazy ’bout a sharp dressed man.

- ZZ Top

ZZ Top and the Fashion Police aren’t lying. If you want to make people buy from you, you have got to start looking ultra-professional. Ever see a sales page featuring testimonials from goofy looking dudes with messy hair and scrappy tee shirts? Would you buy from these people? Hell, no! Check these five ways to Buff Your Web Guru Shine so People Will Pay You The Fees You Deserve.

1. Update Your Photo.

Ditch that shot of you at the family picnic. Get a professional photo taken where you’ll be bathed in flattering light with your hair just so and that crisp attire that says “Power Marketer, Baby.” On a budget? Try a photoshoot taken by a good friend who knows how to use a digital camera.

2. Refresh Your Author Bio.

Log in to your favorite article website and take a good look at your author profile. What’s it say? Does the message reflect your current offering, or is it still advertising yesterday’s tired old news? When appropriate, entice your readers to a web page that tells your story and includes live links of websites where they can re-route to discover the “you” that best matches what they want to read.

3. Fix Your Logo.

Trying to portray sleek and savvy, but your web logo says “Romper Room?” Too many colors, cartoon-like fonts, too bright, too busy. These are all things you MUST CORRECT if you want to be a sharp-dressed web marketer with a hot logo that tells the story. Call a real designer who achieve that look you want - and if he doesn’t, ditch him.

4. Get a Tagline.

“Terrestrial” marketers have been using logos and taglines to brand themselves for centuries. Brainstorm a unique one-liner that distinguishes your business from the rest. Make it catchy, something that people will want to repeat over and over. After the line, share your URL and make sure it’s clickable. Finally tell the customer what to do: “Click here for more information.”

5. Put it All Together.

Giant corporations leave their signature stamp behind on everything they touch - their billboards, magazine ads, TV commercials, phone book listings, menus. You need to do this in your web travels, too. Leave your sign-off, URL and call-to-action wherever you roam - blogs, articles posts, emails. Every single Power Marketer on the web does this and it’s what you should be doing, no question about it.

Okay - so we’ve covered the basics of your “marketing appearance makeover.” We both have a lot of work to do, so let’s go buff that shine.

Copyright 2005 Dina Giolitto. All rights reserved.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web’s Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Dina Giolitto is a copywriting consultant and ghostwriter with over 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more details.

No time to scrapbook? Here are 9 ways you can make more time for scrapbooking.

1. Record your “why.” Make a list of all the reasons you love to scrapbook. What does it do for you
personally; for your family; for generations to come?. Ask your family and friends, “why are you glad
that I scrapbook?” The answers may surprise you. Scrapbook these answers and hang the finished piece
in your scrap space. Seeing the motivation hanging before you will make scrapbooking seem less self-indulgent.

2. Book it. Write in time for scrapbooking on your calendar or on your weekly to-do list. When you
schedule specific scrapbooking time, you may be more committed to keeping that time for yourself.

3. Let go. Remember that each page you scrapbook is a reflection of you at this moment, and sometimes
that means the layouts have to be simple and quick. It’s important to be able to let go of a layout without
holding yourself to a certain standard each time. Don’t taint the joy of scrapbooking by making it
one more thing you have to do.

4. Get inspired. If you feel like you aren’t getting enough accomplished or you’re feeling
burned out, find inspiration in fresh design books or a new magazine subscription. Or slam out some quick
pages with a page kit.

5. Fresh products. Subscribe to a monthly auto-ship kit. When you invest in your scrapbooking habit at
regular intervals, fresh ideas and inspiration — appropriate for the season, come right to your doorstep.

Encourage a few friends to
join and- viola - instant club! And you won’t spend so much time wandering the aisles of your local
crapbooking store (Unless of course you want to) because all of the supplies already coordinate.

6. Organize. Make your supplies and tools easy to get to and to find. Get the organizational system you
need to make the best use of your time. Tidy and organize your area as soon as you are finished with a
layout or project so it doesn’t become daunting to go there the next time.

7. Scrapbook with your family. Scrapbooking itself can create some magical family moments. Even young
children can get started with their own creations. I love to watch my children record their memories and
create cards for friends.

8. Start (or join) a scrapbook club. Get a few friends together to scrapbook at a regular time each week
or month. When we have someone that is waiting to meet us there, we are more inclined to hold the commitment.

9. Make it your business. Become a scrapbooking instructor or consultant. When you move from the spending
side of our favorite hobby to the earning side, you may be surprised how much family support you’ll get.
When scrapbooking is your hobby *and* your job, all of your creations become “demo pages,” too —
and that is multi-tasking at its finest.

Copyright 2005 by Susie Cortright
About the author:
Susie Cortright is the founder of Momscape.com and Momscape’s
Scrapbooking Playground - sites devoted to celebrating life with children. Learn more about her scrapbooking club or about starting your own scrapbooking business on Susie’s team: http://www.momscape.com/scrapbooking/business.htm

Do you clam up on the telephone? An advertising rep called the other day to sell some ad space in a local news magazine. After I said, “Hello,” there was nothing but monotone dialog until I interrupted him a minute later. It sounded like he was reading a script… but he wasn’t (I asked).

When you make calls trying to sell your products or services to your prospects, don’t forget to be yourself. Here are five simple tips that will help.

1. Smile — it can be heard in your voice.

2. Stand up — it helps you breathe.
3. Look In The Mirror — it will help if you can see what your face is doing. You’ll convey your message better.
4. Listen — remember it’s about your prospect, not about you.
5. Be Personable — act like you’re talking to the person face-to-face. It makes the process easier.

Denise O’Berry helps small business owners take action to grow their business. To find out more, visit http://www.deniseoberry.com

Dr. Kevin Nunley

USE THE MEDIA–marketing help for biz.

“Do News Releases Work?”

Invariably, when I talk with business people on-line, someone asks that question. Many of us have sent out a press release only to be greeted with silent indifference from the media. But that doesn’t have to be the case. The media needs, must have, craves, can’t do without a steady stream of usable news. YOU are the person that can supply the news they need. And you can get free publicity for your business at the same time.

Even better, you can email your press release to the media. That makes it much cheaper to send a release to lots of media sources

The news release is the time honored method of putting nformation before the media. This is especially true for businesses and organizations. It takes the form of a page or two detailing your message, generally slanted a bit to favor your goals. In its most basic form, the news release has your name and contact number at the top, followed by some points that will interest the media outlet.

You Gotta’ Be Newsworthy!

Make sure your story is something that the reporter will agree is important. Newspapers don’t like it if you send in an ad for your business to be used as a news story. Their attitude is, “Hey, if you want to advertise, call the advertising department and buy and ad.” You have to cloak your message in a story that is newsworthy, a story that readers will find helpful, interesting, simulating, sad, or hopeful.

If your message seems too commercial for your local daily newspaper or TV newscast, try sending your release to a trade publication in your industry. A story that is of little interest to the general pubic will often be welcomed with open arms by a more specialized industry newsletter or e-zine.

The bottom line is this: think like the media, shape your message to fit their likes. Do that and your message has a good chance of being used. Above all, don’t let up. While one media manager may not have the slightest interest in your idea, another will welcome you with open arms. The media needs piles of fresh stories everyday.

Where Do You Find the Addresses for the Media?

It used to be that you had to shuck out a few hundred bucks to buy a media guide on CD-ROM. Now that just about every media entity in the world is on-line, the process of getting accurate addresses is much easier and
cheaper.

Gebbie, a well-known guide, has jumped ahead of the pack and put their addresses and links on a well organized web site (http://www.gebbieinc.com). I recently sent a press release via e-mail to over 1000 of the radio stations Gebbie has listed and hot very good
results.

Remember, bulk mailing your press release to media is not the same as spamming individuals. Media expects to get unsolicited promotional announcements. That’s the business their in.

There are also companies that will send your press release out for you, although I’m not so sure you’ll get better results than the do-it-yourself method. Mostly automated press release services make the job much faster.
The top press release agency in the corporate world is PR Newswire
(http://www.prnewswire.com or 800/832-5522).

PR News Target (http://www.newstarget.com) claims to have cultivated a relationship with thousands of editors covering a variety of industries. I would take that with a grain of salt. When I worked in media we often got calls or cards from PR firms asking if we wanted to get their stuff. We usually said yes because they would sometimes send free hats, shirts, and other trinkets. The press releases often went into the trash. It’s much better if YOU cultivate your own relationship with editors.

Jennifer Howard of American Small Business Association does a fine job of sending to over 5,000 media outlets for $250 .

Also check out Automated Press Releases (http://www.gapent.com/pr). For the nice price of $12.50 per hundred, they’ll send your release to any of
their 7,600 media sources in 37 countries. While you’re at the Automated site, read through their “Pet Peeves of the Media” article.

Some PR firms will write your press release for you. The price usually runs around $200 for a one-pager. (Don’t do it! I’ll write it for you cheaper.)

Here’s a simple example of what a standard press release looks like:

USE THE MEDIA

210 State Street

Anytown, USA

phone: XXX-XXX

Contact: Kevin Nunley

FOR IMMEDIATE RELEASE

DOGS WILL BE HAPPIER THANKS TO UTAH FIRM USE THE MEDIA.

Use the Media founder Kevin Nunley donates 20 cases of dog polish to the Midvale animal shelter.

Midvale, UT: Lost dogs will have a lot less to be worried about this Christmas as local consultant Kevin Nunley has provided for their well being with 20 cases of high grade Amco dog polish. Midvale animal
shelter director, Monica Lewinksy, said, “These will give the dogs exactly what they need to get adopted by families this holiday season.”

Brought to you by: World Wide Information Outlet - http://certificate.net/wwio/, your source of FREEWare Content online.

Dr. Kevin Nunley works with businesses on marketing strategy, copywriting, and web site development. Ask for his FREE marketing report at or (801)253-4536. See all his articles on the Marketing Info Supersite at http://www.DrNunley.com Also check out his Internet Marketing and Media Publicity courses at http://www.SmallBusinessU.com