Students Of Success

© 2004, John Calder http://www.TheEzine.net

Let’s face it, getting one-way, non-reciprocal links in to your
site is the way to go these days, at least as far as SEO
purposes go. Reciprocal links can send you traffic, and may
count for something in the search engine ranking algorithms, but
not nearly as much as they used to. To help you in the search
results, you have to get the inbound links, preferably a text
link with relevant text, from a site related to yours. Here are
a few tips on getting those all-important inbounds.

It’s doubtful, for new sites in particular, that you’ll get
another webmaster to link to you just for the asking. Many won’t
even exchange links with low PR sites anymore, so your polite
email request for a one-way link to your new PR 0 site may well
be met with laughter.

But there are other ways to get the links you need. For example,
you can post on relevant forums and newsgroups that themselves
have some decent ranking. Remember though, that unless you’re
selling to other marketers, there are a lot more forums than
just marketing related ones. In fact, it’s much better, if you
sell ski equipment for example, to post on ski vacation forums,
local forums centered around various ski resorts, and so on.
These are more on-topic to your site, and will carry more clout
than a link from a marketing site.

You can also submit articles to the various article directories.
Other webmasters typically have the right to use these articles
on their sites, provided they leave your resource box intact.
Again, these need to be relevant to the theme of your site for
best results. It makes no sense to write about your favorite pet
when you’re promoting the before-mentioned ski equipment site.

Finally, don’t overlook the use of RSS. With this technology,
you are able to syndicate your content to other sites, through
the use of a blog as one example. If other webmasters add your
syndicated feed to their sites, you will get inbound links, most
likely from sites that are relevant to yours.