8 Common Marketing Mistakes

Filed under:The Lawyers Way — posted on August 28, 2007 @ 11:23 pm

Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy.

To grow your business you need to attract the attention of your prospects, advertising can help you do so if used correctly. Unfortunately, many small businesses owners waste thousands of dollars on advertising efforts that only achieve minimal results.

If you want to get the most from the money you spend to promote your products and services, make sure to avoid these common mistakes.

Focusing on Your Products and Services

If you want to get the attention of your prospects, speak to their needs and wants. Your prospects’ primary concern isn’t that you’ve been in business for 25 years; it is do you know the problem they want to solve. Use your ad to identify at least one common problem of your prospects and the benefit of using your product or service.

Having a Weak Marketing Message

All to often you hear ads and it takes some thought to figure out what they are even promoting. Make sure your advertisement includes a 7-10 word description of whom you serve and the problems you solve so people who read or hear your ad know how you can help them.

Using the Wrong Words

A word here, a phrase there can change your response rate by hundreds of percent. When you spend money on advertising, first test a number of versions of your copy to identify the one that works best. Just by revising her ad copy so it was client and problem centered, I helped one small business owner achieve her best month in sales ever.

Missing Motivation

Most ads miss the mark in moving prospects to action. If you want to prompt prospects to visit your web site or your store or to contact you, include an offer that motivates them to do so.

Lacking in Frequency

Some people make spur of the moment buying decisions, but most need to become familiar with your services and products, and this takes time. If you want your advertising to work, you need to ensure that your prospects see or hear it regularly.

Web Sites that Don’t Move Prospects to Action

Many small business owners direct prospects to a web site where they have more extensive content covering available services and products. I constantly get calls from people who have been successful at attracting prospects to their web site, but generate few sales.

Once prospects get to your web site make sure the content and visual organization moves them to take the action you want them to. Whether it is providing them with ample opportunities to fill in your service inquiry form, or including a subset of your product catalog in your web page navigation bars, help prospects move to client and customer status.

Lack of Follow Up

Sometimes making a sale requires sending a note or picking up the phone and calling your prospects. If you have an effective lead generation strategy, prospects will provide you with their contact information and the problem they want solved. Use the web, email, and the phone to follow up and close the sale.

Lack of Tracking

If you are making more from your advertising than you are spending, you’re ahead. Frequently small business owners can’t tell you which of their efforts helped bring in the business. Track each of your ad campaigns and you’ll know where to spend your money in the future, what to modify and what to eliminate.

  • Do you know how many sales and how much money you made as a result of each of your advertising campaigns?
  • Are you making any of the above common marketing mistakes?
  • What elements of your marketing should you change?

Put your marketing house in order. Fix your strategy and your materials. If you don’t know what to change or how to change it, use experts to help you with strategy, copyrighting, design, PR, and media placement.

Avoid these common marketing mistakes and you’ll find ore people contacting you about your products and services and that your making more than your spending on your advertising.

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2004 © In Mind Communications, LLC. All rights reserved.

About The Author

The author, Charlie Cook, helps independent professionals and small business owners attract more clients and be more successful. Sign up to receive the F*ree Marketing Guide and the ‘More Business’ newsletter, full of practical tips you can use at http://www.charliecook.net

ccook@charliecook.net

Marriage And Money

Filed under:World Of Technology — posted on @ 6:49 pm

Studies show that money issues are the highest cause of marital conflict and cause for divorce. Conflicts over money and money management outweigh conflicts over sex (including affairs) and differences over raising children as the greatest trouble area in a marriage. Partners enter a marriage with an intensely personal history of how they have handled money that has usually been learned from their families of origin. When the two people who are part of a couple have different expectations, thundering fights and lightening clashes can occur.

I have worked with many couples who seem more relaxed talking about the variety of sexual positions they have or have not experimented with than how much money one or both of them earns. Bill and Nadine are typical of a couple who love each other dearly, but whose marriage almost ended because of their different attitudes towards finances.

Bill grew up as the only child of a hard working father and homemaker mother. At an early age, he began working in his father’s butcher shop. His father had a strong work ethic and taught Bill never to take a day off, even if he was ill. Vacations were infrequent and had were considered a reward for a job well done. And, of course, a penny saved was considered a future dollar earned.

Nadine’s parents had about the same amount of money as Bill’s, but Nadine was taught that money was to be used for giving and spending and that “tomorrow would take care of itself.” She was generous to a fault and considered issues such as credit card debt just one of life’s small hurdles to be handled when the time came. Although not a spendthrift, she was relaxed and casual around money matters. She liked to play and although she too could be a hard worker, she had been taught that the way one rejuvenated her self was to take as many vacations as she could.

They fell in love, married and within three months they were in my office screaming “divorce.” Bill felt as if Nadine was totally irresponsible, behaved like a child and that her spending habits would put them in the poor house. Nadine felt as if “her wings were clipped,” and as if Bill was looking over her shoulder every second. She described her feelings as being unable to breathe and as if she was going to emotionally die.

Bill and Nadine originally had been attracted to each other by the very differences that they now found impossible to live with. In fact, they were like opposite pairs of bookends. If you put them together, the two halves made a whole. I am sure some sensible part of each of them understood that alone they were unbalanced and together they could make a good team. That is, if they didn’t kill each other first.

Therapy helped them to understand their different histories and expectations and over time, each one slowly moved slightly towards the center. Their disastrous fights lessened and they could begin to remember why they fell in love in the first place. It took courage for each of them to learn how to listen to the other and to give up pieces of their own dearly cherished beliefs. By the time they left therapy, money was rarely an issue between them.

But, I wonder what would have happened to this marriage if they hadn’t received help? I doubt that it would have lasted and it would have gone the way of so many marriages where each partner finds the other’s attitude and ways of managing money totally incomprehensible.

Money is both a metaphor and a reality. Talking openly and communicating about money becomes another way for you and your spouse to get to know each other. Attitudes towards money range from the penurial to the extravagant. There is no reason to run to the divorce court just because you and your spouse have different ways of managing your finances.

Attitudes and relationships towards finances are unique to you and reveal a good deal about who you are and how you operate. Dollars and cents are the interface or unit of exchange between you and society and learning where you stand along the continuum, from prudent to expansive, can help you learn more about how you negotiate through life. The more you understand about yourself and your spouse when money matters, the better chance you have of working out a successful marriage. Try it.

Life is too hard to do alone,

Dr. D.

Dorree Lynn, PH.D.

About the Author

Dr. Dorree Lynn is co-founder of the Institute for the Advanced Study of Psychotherapy and a practicing clinician in New York and Washington, DC. Dr. Lynn served on the executive board of the American Academy of Psychotherapists and she is on the editorial board of their publication, Voices. She is also a regular columnist for the Washington, DC newspaper, The Georgetowner. Dr. Lynn is a noted speaker and well known on the lecture circuit.

Help After Bankruptcy: You Just Need to Know Where to Look

Filed under:Managing Credit — posted on @ 5:28 pm

Help after bankruptcy is out there if you know where to look. In this article I am going to talk about help after bankruptcy when it comes to rebuilding your credit.

Let’s start by looking at some of the free help available after bankruptcy when it comes to rebuilding your credit. There are some excellent online resources available that show you how to rebuild your credit history - and, of course, some you want to stay away from.

What are some good credit rebuilding resources that can help after bankruptcy? The websites of the major credit reporting agencies are a good starting point (Experian, Equifax, and Trans Union). Many offer helpful articles, as well as “question and answer” sections.

There are also credit rebuilding (or “credit repair”) services that offer people help after bankruptcy for a fee. In addition there is credit repair software on the market that people looking for help after bankruptcy can buy. Some services and software packages are good, but there others you will want to avoid. This is where comparison shopping, research, and common sense (i.e, “if it sound to good to be true, it usually is”) comes into play.

There are also books you can purchase that show you how to rebuild your credit history - but again, be very selective in which ones you choose. For example, some books out there suggest illegal or, at the very least, highly questionable credit rebuilding techniques - stay away from these. You don’t want that type of help after bankruptcy!

Ideally, when it comes to rebuilding your credit you want utilize resources that are specifically designed for people who need help after bankruptcy. For example, I wrote After Bankruptcy Credit Solutions exclusively for people who need help after bankruptcy when it comes to credit and loans. Of course, rebuilding credit and increasing your credit score are key parts of the book.

Hopefully, you now know of some free and paid resources that can help after bankruptcy when it comes to rebuilding your credit. Again, take time to research and choose the resource that’s best for your situation when looking for help after bankruptcy.

================================================================

Copyright © 2006 Innovative Solutions Publishing, Inc. All rights reserved.

The company and product/service names referenced in this article are the trademarks, registered trademarks or service marks of their respective owners. None of the owners have sponsored or endorsed this article.

DISCLAIMER:

This information is designed to provide only a general overview of the subject matter herein.

This information is provided with the understanding that neither the publisher nor author is engaged in rendering legal, accounting or other professional advice. If legal or other expert assistance is required, the services of a professional should be sought.

Neither the publisher nor author shall be liable for any loss or damages, including but not limited to special, consequential, incidental or other damages, caused by the information contained herein.

================================================================

About the Author: R. Lawrence Anderson is author of After Bankruptcy Credit Solutions, which shows individuals how to qualify for credit and loans after bankruptcy. For details visit: http://www.bankruptcy-credit-solutions.com

Who’s Watching What You Type?

Filed under:The Software Way — posted on @ 3:42 pm

If someone entered your home, uninvited and installed numerous cameras and listening devices in order to monitor your activities, you would quite rightly be outraged. While such a situation, unless you are living in the Big Brother House, would be considered ridiculous, the same cannot be said for the humble home computer.

Recently released research alarmingly shows that home PC’s are increasingly likely to host software which can watch each and every keystroke the user inputs. According to the research compiled from an audit conducted jointly by the software firm, WebRoot and services provider, EarthLink, the average home PC hosts 28 so-called spyware programs.

Whilst the worst examples of spyware are written by virus writers to steal passwords and hijack computers to launch “denial of service” attacks against web-servers, the vast majority are used to collate marketing information and then target advertising according to the end-users web surfing habits.

The WebRoot/EarthLink audit surveyed more than 1.5 million PC’s during the last 12 months and discovered an amazing 41 million incidents of spyware; adware, Trojans, tracking cookies and other undesirable programs.

Most of these programs are loaded into the computer memory when the PC is started up. From here, the program will work silently, often giving no clues as to its existence. However, unexplained browser window pop-up’s, often advertising adult services and mysterious alterations to the browsers homepage setting are more often than not an indication that spyware is present and active on a computer. One particular piece of spyware, which is proving to be very expensive for many home users, is that of Trojan Diallers. Diallers, often without any warning to the end-user, hangs up the current net connection and then automatically reconnects using a Premium Rate telephone number, thus running up huge telephone bills. The activities of companies using this technology as a revenue stream are currently under investigation in the UK by government watchdogs.

A hard-disk and memory overflowing with spyware used to be one of the unfortunate consequences of visiting sex and adult orientated sites; a kind of eSTD. Like most Internet marketing technologies, from the pop-up to the pop-under and the first snowball of Spam, spyware began life serving the adult industry. Then, just like pop-up, spyware filtered through all aspects of ecommerce. In an interview to the BBC, David Moll, CEO of WebRoot, said that spyware has now become so common across the whole of the Internet, that it can be contracted from nearly anywhere.

So-called “drive-by downloads” are now responsible for most infections of spyware. The term “drive-by” refers to the casualness of the infection. By simply visiting an ordinary webpage a user can unwittingly initiate an automatic download of spyware onto their computer. There are no clues and no warnings.

In a recent, carefully controlled and closed demonstration, it took me less than 20 minutes to create a spyware program and embed it into a webpage. Using colleagues who had previously been made aware of the nature of the experiment, I invited them to take a look at this “special” but very ordinary looking webpage. Within seconds of visiting this webpage, the spyware went to work taking a snapshot of their hard disk, a snapshot of their Favourites folder and a copy of their browsing history. Before they had even finished reading the webpage, the spyware was already transferring their information to my server. It’s as easy as that! Equally that same code could be manipulated to perform a total trash of the hard disk or some other equally miserable and criminal act.

Speaking to the BBC, David Moll explained.

“Some (spyware programs) lurk on misspelled URLs and strike those that type faster than their fingers can carry them. As a result you do not end up where you expect to be.”

Alarmingly, users do not even need to visit a website to contract spyware. The preview window in Microsoft’s Outlook Express allows emails containing HTML and any other code which can be placed on a normal webpage, to be loaded, without warning. Companies looking to implant spyware using the “drive-by” principal are regularly exploiting this glaringly obvious flaw in the design of Outlook Express.

“If you get one piece of spyware, you will get five because the business model says they pay each other to pass on information about victims,” said Mr Moll.

Thankfully anti-spyware/adware programs such as Ad-Aware (free) and WebRoot’s own offering, Spy Sweeper can clean up a PC and even help prevent further infections, but just like anti-virus software, anti-spyware software needs to be kept up-to-date to remain effective.

In addition to providing software solutions to this problem, legislators too are seeking to end this electronic intrusion. In the USA an anti-spyware bill is moving towards approval in Congress. If successfully implemented, this bill will force firms who wish to use spyware to first receive permission from the end-user before it is installed. But even before any new laws come into place, spyware makers are already working on next generation coding which keep their programs intact and operational….perhaps even on your PC.

Related Links:

WebRoot Spyware Audit http://www.webroot.com/services/spyaudit_03.htm

Ad-Aware http://www.lavasoftusa.com/software/adaware/

WebRoot http://www.webroot.com/

About The Author

Robert Palmer is CEO of deskNET Communications www.desknet.co.uk the first affordable alternative to opt-in email marketing and newsletters. With over 20 years professional experience in software development, Robert is a leading architect in the development of the emerging Net technology, One-2-Many Broadcasting software.

My Poetic Portrait

Filed under:Education Resources — posted on @ 12:51 pm

It occurred in 82′ But would not happen til 83′ The recent
graduates Were parents-to-be.

Once as wild as monkey’s Now as busy as bees They were just 20
years older Then their baby-to-be.

On March 25th The doctor announced 6 pounds, 4 ounces She’s as
tiny as a mouse!

Named after my great-grandma An angel on earth The family
rejoiced Over my unplanned birth

I was the first grandchild To ever come around I was spoiled so
rotten That I rarely ever frowned

Good news came in 86′ When my parents announced I would be a big
sis!

I tried to imagine What it would be like All the things I would
teach her To dance, swim, and ride a bike.

Jessica came in the middle of November We became best friends
Having many fun times together.

6 years later, 6 years after Jess came the year 92′ we sat down
to talk and to my surprise… my mom housed another baby inside.

On 7-11 little Chelsey came to be My baby sister Was 10 years
younger than me.

She grew up so quick Right before my very eyes Unfortunately
life held yet another surprise.

In 1998 two worlds collided My parents divorced Our family
divided.

I lived with Dad, Mom took Jess and Chels. Only sadness erupted
from us not living in the same house.

Though things were very different, and not how we preferred. We
overcame our barriers, And did not let our friendship deter.

Now in 2004, My sisters are my best friends. I love, cherish,
and adore them, I will to the end.

I’m engaged to be married, To a wonderful man. My sisters love
him dearly, And show him all they can.

One thing I know for sure is, As I approach my wedding endeavor,
Those two beautiful girls will stand beside me On that day until
forever.

Movie Player Downloads

Filed under:Product Stuff — posted on @ 12:30 pm

In the United States, more and more people are taking advantage of using their personal computers to gain unlimited access to the world of entertainment in the form of movie downloads. Movies are available in the comfort of one’s home by the simple click of a mouse. In this technologically oriented era of highly developed software programs, movie downloads have come to be an every day practice. Movie players are a form of software for the computer that allows movies to be played. There are many different versions of movie players available.

Not only can the computer be used to gain valuable knowledge, it can also take you to a world of thrills and fun though the medium of movie downloading. To download, you need a movie player that is a program specifically designed to provide unlimited pleasure to movie buffs. Movies are downloaded into movie files using a variety of movie players available on the Internet. These include Window’s Media Player and Real Player, although there are dozens and dozens of movie player downloads available on the Net. They usually prompt you to give permission to download their particular movie player format before viewing whatever the website has to offer.

Internationally acclaimed Hollywood films are available for downloading and can be played over the Internet on your computer.

Also uunderstand that, on the Internet, the term “movie” does not necessarily refer to a feature film. A movie on the Internet can also be a short newscast, a short cartoon, even a commercial of whimsical graphic for a quick laugh.

Movie Downloads provides detailed information on Movie Downloads, Free Movie Downloads, Movie Player Downloads, Unlimited Movie Downloads and more. Movie Downloads is affiliated with Free Movie Player Downloads.

Fighting the Boundaries

Filed under:Religion Stuff — posted on @ 12:22 pm

“Great peace have they who love your law,
and nothing can make them stumble.” (Psalm 119:165 NIV)

I was taking my puppy for her daily morning walk. As usual, she had more energy than I could dream of, especially at that hour. She pulled on her leash, going as fast as she could with me holding on. If only she could get free, she could run and chase to her heart’s content. But to her, that leash restrained her fun and her freedom. What my puppy viewed as a restriction was actually a boundary created by her loving owner for her protection.

I imagine this is how many young people feel about their parents’ rules, and God’s laws. If only they could be free, they could really live! We as parents aren’t trying to be a killjoy with our teens, but we are setting loving boundaries for their spiritual, physical, and emotional protection.

This is also the way with God’s laws. Our minister says that when we break God’s laws, we are broken. That’s because God is putting loving boundaries around us. While we may think that sin is pleasurable, and it may be for a short while, he knows that the consequences are painful. He is trying to protect us from the results of sin.

The worm on the fishhook looks very desirable. But when it bites, the result can be deadly. Satan dangles the bait above us, enticing us to bite. He makes it look delicious. But partaking can be just as dangerous for us.

Instead of resisting God’s protective rules, let’s be thankful for them, and abide by them. For they will bring us abundant life, not the sorrow of sin.

About the Author

http://www.ladiesministryonline.com
http://www.countrycraftsncooking.com

Take Back Your Life 7

Filed under:World Of Nutrition — posted on @ 9:24 am

In parts 1-6 of this series of articles titled “Take Back Your Life”, we discussed what could be considered the four wheels of the human wellness vehicle. We discussed the importance of proper cell function, the necessity of having and maintaining a balanced endocrine system, and the role of vitamins and minerals, including certain trace minerals as they relate to wellness, the value of antioxidants, the necessity of consuming plenty of enhanced water and what roles lactoferrin (Lf) and proline-rich peptide (PRP), which act to regulate and balance the immune system, play in helping to maintain a healthy body. In this segment we shall discuss what elements in our food and supplements contribute to keeping the digestive functions working well and how that contributes to our health and a higher quality of life.

Since it is not so much what we EAT, but rather what we DIGEST that contributes to our state of health, it is important to consider how well our intestinal processes function. If we make healthy choices when selecting foods that will make up our diets, then we must thoroughly digest those foods in order to get all of the valuable nutrients we seek to benefit from. It is widely known that improper digestion and elimination contribute greatly to ill health and disease and that the cleaner and more efficient our intestinal systems are, the greater the chances that we can avoid the disease processes that often come with colon dysfunction and age.

As we age, we tend to produce lower amounts of those things needed to fully digest the food that we consume. Therefore it is often necessary to supplement our food intake with those enzymes, healthy flora, and bacteria that are necessary in order to fully break down our food and contribute to regular and trouble free digestion and elimination. One way to think of our digestive structures is a balanced ecosystem. One characteristic of any healthy ecosystem is the presence of a diversity of organisms. At birth, the human intestines contain no microorganisms. Shortly thereafter, depending upon the type of food ingested, they become populated with various genera of bacteria. The average modern human’s gut is often not a healthy ecosystem. As stated previously, we must thoroughly digest those foods in order to get all of the valuable nutrients we seek to benefit from. Therefore it is often necessary to supplement our food intake with those enzymes, healthy flora, and bacteria that are necessary in order to fully break down our food and contribute to regular and trouble free digestion and elimination. What follows is information regarding some healthy gut elements that may contribute to proper digestion and healthy colon issues.

One hallmark of any healthy ecosystem is the presence of a diversity of organisms. Lactose and oligosaccharides are two of the most abundant soluble nutrients in human milk. Some enzymes in breast milk can facilitate the digestion of lactose and oligosaccharides, breaking both alpha and beta bonds and releasing simple sugars. Most lactose and oligosaccharide digestion, however, depends upon gut microflora. Within 3-4 days after birth, colons of breast-fed infants become populated with microflora that consists of about 99% Lactobacillus species.

While a healthy adult’s large intestine is normally populated by as many as 500 microbial species, many adults may lack adequate levels of lactobacilli bacteria. After weaning, approximately 70% of the world’s population no longer has the enzyme required to digest lactose–that is, they become lactase deficient. Indeed, the average modern human’s gut is frequently not a healthy ecosystem. Modern consumption of bacteria is estimated to be a million times less than levels consumed by our Stone Age ancestors. Antibiotics can drastically reduce or eliminate lactobacilli from the intestinal microflora. Abusive dietary habits, alcohol consumption, and stress can also disturb the microbial ecology of the gut.

As early as 1908, the Nobel laureate Metchnikoff advocated the consumption of lactobacilli, stating that “ingested lactobacilli can displace toxin-producing bacteria, promoting health and prolonging life.” Metchnikoff’s insight reflected the intuitive wisdom of human societies that have consumed yogurt and fermented milk for thousands of years. Today, a growing appreciation of the importance of a healthy population of bacteria (and some species of yeast) in the colon, and recognition of the health benefits of certain species has spurred interest in the consumption of these living organisms (probiotics), particularly lactobacilli and bifidobacteria.

L. acidophilus has received the most attention as a health-promoting probiotic. In vivo and in vitro studies have demonstrated that some strains of L. acidophilus can adhere to human intestine cells; adhesion and survival are enhanced by milk. Ingestion of L. acidophilus significantly increases the number of lactobacilli in the colon. Numerous animal studies have reported that L. acidophilus consumption can decrease serum cholesterol levels. A laboratory study found that L. acidophilus could remove cholesterol from the laboratory medium only in the presence of bile and under anaerobic conditions (e.g., the environment of the colon).

Any bacterium that produces lactase can improve lactose malabsorption. Some strains of lactobacillus can degrade lactose. L. acidophilus consumption improves lactose utilization following milk consumption. Lactose-intolerant children consuming L. acidophilus-inoculated milk or yogurt experienced decreased symptoms compared with those consuming milk products without L. acidophilus.

L. acidophilus produces many antibiotic-like compounds that are effective against numerous undesirable bacterial pathogens. L. acidophilus supplementation can significantly reduce the incidence of systemic candidiasis in imminodeficient mice. Phagocytosis of E. coli was enhanced when individuals consumed a fermented product containing adherent strains of L. acidophilus. Dietary L. acidophilus has successfully been used to treat patients with a variety of intestinal disorders, and can reduce staphylococcal growth during antibiotic therapy.

Milk, yogurt or colostrum fermented with L. acidophilus has been shown to inhibit the production of implanted tumor cells in mice. Additionally consumption of L. casei demonstrated a strong tendency in protecting against enteropathogens, including Salmonella typhimurium and E. coli. Further studies have shown that supplementation with L. casei can shorten episodes of acute diarrhea in children.

Peppermint is another common element that has historically been accepted as producing a beneficial effect on digestion processes. Studies have demonstrated the anti-bacterial and anti-fungal attributes of peppermint oil. Peppermint oil can provide relief from the symptoms of irritable bowel syndrome, and can reduce postoperative nausea.

Known as prebiotics because they support a healthy bacterial flora in the gut, soluble dietary fibers (including gums) form a gel, providing the matrix in which bacteria survive and physicochemical interactions can occur. Many studies have reported favorable effects of soluble dietary fiber on blood pressure, obesity, serum lipids, diabetes (serum blood sugar), coronary artery disease, and some cancers. Populations that consume high-fiber diets have a lower incidence of numerous gastrointestinal (GI) complaints, including gallstones, constipation, irritable bowel syndrome, diverticular disease of the colon, appendicitis, hemorrhoids, and hiatal hernia. A review of over 200 epidemiologic studies found that dietary fiber is among a group of fruit and vegetable-derived substances that show particular promise in cancer prevention.

Over 200 human studies have supported the conclusion that a diet rich in soluble fiber may lower plasma cholesterol. As little as 8 grams of various gums can lower serum total cholesterol. The role of dietary fiber with respect to diabetes is also important. Diabetics who increase their consumption of soluble fiber can experience a drastic reduction of insulin dosage and improved control of serum glucose. The soluble fiber component of the diet can significantly reduce postprandial blood glucose concentrations in patients with either type I or type II diabetes. Twelve daily grams of XG lowered fasting and post-glucose feeding serum glucose levels and reduced fasting levels of total plasma cholesterol in diabetic subjects.

A large portion of the body’s immune system is localized to the GI wall and in mesenteric lymph nodes. XG is a potent polyclonal activator of lymphocytes, stimulating immature B cell populations and the production of IgM and IgG antibodies.

Studies have shown that soluble fiber can enhance intestinal immune function. A large portion of the body’s immune system is localized to the gastrointestinal (GI) wall and in mesenteric lymph nodes. Bacteria form a protective layer and help regulate inflammation and immunity. Elimination of bacteria from the mouse GI tract by antibiotics results in significant immune response suppression, suggesting that intestinal bacteria play an important role in host defense. In an animal study, consumption of gum acacia stimulated intestinal and splenic immune system function.

The recommended daily dietary fiber intake is 20-35 grams. The average North American consumes less than half the recommended amount–about 10 grams of fiber daily. The American Diabetes Association recommends that diabetics consume even more - at least 40 grams of fiber daily. Because many individuals find it difficult to increase their fiber intake by over 100% through food sources, some physicians recommend concentrated fiber supplements to their patients.

Stephen Ayers - EzineArticles Expert Author

To read more about why Steve is so passionate about moving toward wellness and how you can head that way through a healthy lifestyle that includes healthy gut food consumption and supplementation, go to: http://steve.myglycostore.com/go/gi-pro/