Students Of Success

1. Allow other e-zine publishers or web site owners
to republish small nuggets or excerpts of information
from your ebook with your byline or ad included.

2. Make extra profits from selling monthly updates
of your ebook. You could also back end sell the
extra never released chapters of your e-book.

3. Give away a free ebook and then give people an
option of buying the paid version of the ebook. Also
let others give away the free version of your ebook.

4. Divide your ebook content into reports then give
people the option of just purchasing the info they
want.

5. Purchase reprint rights to other people’s ebooks
an combine them with your in a large package deal
or private ebook library web site.

6. Change the benefits on your ebook ad copy into
links. When people click on it take them right to the
order page. It’ll give them a urge to buy your ebook.

7. Charge people a cheap price to read half of your
ebook. If they like it, they can pay full price to read
the other half.

8. Offer freebies that are related to the ebook your
selling. It could be free monthly ebook updates,
free e-zine, free consulting, etc.

9. Show your prospects a sample page out of your
ebook. Just black out some of the important info.
This will make your prospects curious to buy.

10. Provide a low and high priced version of your
ebook. Show benefits of each version side by side.
People usually spend a little more for extra info.

11. Offer the reprint rights to your ebook. You can
sell the rights with the regular purchase price or as
a separate higher price.

12. Make your ebook available for offline people.
Your could turn it into a print book, report, video,
audio book, print newsletter, etc.

13. Redesign your ebook for specific niches. You
can create multiple profits with very little work. Ex:
Turn a business ebook into a craft business ebook.

14. Give your prospects discount coupons on other
products when they purchase your ebook. It could
be your products or others that you made deals with.

15. Divide your ebook into online newsletter issues.
You could charge a reoccurring monthly subscription
for people to view each issue.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.

I’ve a confession to make. I used to be Santa Claus. Not the real Santa, of course, but one of the Shopping Mall Santas who help out the Big Guy in Red, filling in for him in department stores and malls around the country talking to children and having their pictures taken with them. A great part time job that lasts only one month a year, from the day after Thanksgiving up to Christmas Eve.

How did I get into this gig? By answering a help wanted ad in the local newspaper that said, simply, “Now Hiring Santas. Training Provided.” And a number. I had no idea until that day that temporary employment agencies provided Santas for stores, but as a child I’d sat on the big elf’s lap, told him my holiday desires, and truly believed that he would provide the GI Joe, the Schwinn bicycle, and the Daisy BB gun that I asked for. The chance to learn the secrets of Santa magic, spread delight to children, and get paid at the same time seemed too good to pass up.

Santa School, it turned out, was an all day event, and a serious endeavor. The company showed a video tape of successful Santas talking to kids, showed us all how to put on our costumes, apply a pillow for the proper padding, adjust the wig and beard, and how to add a touch of white make-up to eyebrows and any exposed natural facial hair. And more importantly, we learned the “do’s” and “don’ts” of the Santa trade. Do remind the child to be good, to do well in school, and to smile for the camera, as well as calling the child by name. Don’t promise specific gifts (unless prompted by a nod from the adult accompanying the child), don’t refer to the child’s “parents” or “mom and dad” since many children are in single parent homes, or are raised by other relatives -instead Santa would always refer to “your folks” - and (this is a big one) don’t “Ho Ho Ho.” Loud Ho Ho Ho’s tend to scare some kids, especially the younger ones who are a little apprehensive of Santa to start with. Santa should be jovial and friendly, but not scary, so the Ho Ho Ho’s had to go.

What I received from this experience, in addition to the promised paycheck, was a feeling of having brought joy and wonder into the lives of several small children. Add to that a couple of damp pairs of red Santa pants when youngsters became “overly excited” and had not visited the rest room prior to their Santa visit, and amusement when a few “grown up kids” decided to have their pictures taken with Santa, and the experience was definitely worth doing. The most interesting “person” to sit on Santa’s lap was a young woman’s pet ferret. The ferret was friendly and enjoyed her visit-especially the chance to crawl through Santa’s beard. Her owner said the picture of Santa with Wendy the Ferret in his beard would grace her Christmas cards that year. It was a great, fun experience. So if you like kids, have a large lap, and can find the work, being a Shopping Mall Santa is a part-time job you can’t beat.

Paul Buckley has published a website packed full of fascinating and useful articles, stories and ideas certain to make this you best holiday season yet. Happy Holidays